What Shanghai International Exhibition Co.,Ltd. does

Shanghai International Exhibition (Group) Co., Ltd. (上海市国际展览(集团)有限公司), operating under the Shanghai Council for the Promotion of International Trade (CCPIT Shanghai), is a state-owned exhibition and convention organizer founded around 1984 with a 40+ year track record. The company publishes an annual calendar of 27 major exhibitions spanning industrial (low-altitude economy, machine tools, molds, lubricants, carbon neutrality), consumer (photography/imaging, musical instruments, elderly care, weddings), cultural (book fair, animation/comics, cultural industry expo), technology (embodied AI, data/tech weeks), and financial sectors. It operates through a network of nine wholly-owned subsidiaries that cover the full exhibition lifecycle including hosting, venue operations, booth sales, transportation, installation/build, advertising, trade liaison, conference services, and cloud-based digital exhibition delivery.

The company's underlying technology stack centers on a cloud-based exhibition services platform (云上会展) that enables hybrid offline + online event delivery with year-round digital matchmaking, exemplified by P&I Shanghai's dual-venue model with a 365-day online mini-program showroom. Recent events incorporate AI features including intelligent book recommendations and AI agents (2026 Shanghai Book Fair, powered by MiniMax and Zhineng Robotics), as well as AI composition assistance and digital human tools showcased by exhibitors at P&I Shanghai. The company led the drafting of GB/T 47951-2026, China's first national standard for exhibition carbon footprint accounting, approved July 2, 2026.

SIEC generates revenue through three primary streams: one-time booth and space rental fees from exhibitors (the main revenue driver), professional services such as transportation, installation, advertising, and trade liaison, and subscription/recurring cloud-based digital exhibition services. Pricing is quote-based and negotiated per-exhibition, per-stand with no public pricing tiers. Distribution is B2B-focused on enterprise exhibitors and trade visitors across multiple industries, with some B2C consumer shows (Shanghai Book Fair, wedding photography), and institutional distribution via co-organizing relationships with national ministries, industry associations, and AFECA's 19-economy Asian MICE network. Key leadership comprises Chairman Gu Chunting (顾春霆) and President Xu Jia (徐佳), the latter serving as AFECA China Chair.

Name

Shanghai International Exhibition Co.,Ltd.

Legal name

上海市国际展览（集团）有限公司

Website

https://siec-ccpit.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

Shanghai International Exhibition (Group) Co., Ltd. is a state-owned exhibition and convention organizer under CCPIT Shanghai, hosting 27 major annual exhibitions across industrial, consumer, cultural, technology, and financial sectors for B2B enterprise exhibitors, trade visitors, and consumer audiences through a network of nine subsidiaries.

Ownership category

akta.pro rank

Product category

Exhibition & Convention Organization Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industries

Exhibition & Trade Show Management (Conference-Adjacent) (THAHACAF), Retail, Consumer Goods & Lifestyle Shows Organizers (THAHABAJ), Manufacturing, Industrial Equipment & Automation Shows Organizers (THAHABAF)

Keywords

• Exhibition organization
• Trade show management
• Convention services
• Event management
• B2B exhibition services

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Exhibition Booth and Space Rental: SIEC charges exhibitors fees for booth space, sponsorship packages, and advertising placements within trade and consumer exhibitions. This is the primary revenue driver across all its managed events.
2. Exhibition Services: Additional services including exhibition transportation, installation/buildout, on-site logistics, conference management, advertising operations, and trade liaison generate supplementary revenue from exhibitors and event organizers.
3. Cloud-Based Exhibition Services: Digital exhibition services including online exhibition platforms, virtual event hosting, and year-round digital matchmaking services.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

SIEC is a state-owned exhibition and convention organizer that plans, hosts, and operates large-scale trade and consumer exhibitions across industrial, cultural, consumer, technology, and financial sectors. The company provides full-lifecycle exhibition services including hosting/contracting, display planning, venue operations, booth sales, advertising, trade liaison, conference management, exhibition transportation, installation/build, and cloud-based online exhibition platforms. It operates 27 major exhibitions in 2026 and manages a network of 8+ subsidiary companies covering the full exhibition value chain.

Product overview

Shanghai International Exhibition (Group) Co., Ltd. is a comprehensive exhibition and convention organizer offering exhibition hosting services (会展主承办) and related services including display planning, exhibition operation, event management, exhibition transportation, advertising, trade liaison, conference services, cloud-based exhibitions (云上会展), and exhibition construction. The company operates a diversified portfolio of exhibitions across multiple industry categories: (1) Industrial exhibitions covering low-altitude economy, machine tools, molds, lubricants, emergency response, carbon neutrality, and smart mobility; (2) Consumer exhibitions including photography/imaging, musical instruments, elderly care, wedding photography, professional audio/lighting, and agriculture; (3) Cultural/creative exhibitions including book fairs, animation/comics, cultural industry, and MCN conferences; (4) Technology exhibitions including embodied AI and data/tech weeks; and (5) Financial services exhibitions. The company manages eight subsidiary companies including Shanghai International Exhibition Management Co., Ltd., Shanghai Auto Show Management Co., Ltd., Huamao International Exhibition (Shanghai) Co., Ltd., and Shanghai International Exhibition Transportation Co., Ltd.

Differentiator

Problem solved

Functional benefit

Products and services

• 2026 International Low Altitude Economy Expo Biennial exhibition focusing on low-altitude economy technologies, eVTOL aircraft, drones, and emerging aviation applications. For aviation and eVTOL manufacturers, drone operators, and low-altitude infrastructure providers.
• Shanghai International Low-Carbon Smart Mobility Exhibition Biennial exhibition focusing on cutting-edge automotive technologies and cross-industry applications. For automotive OEMs, suppliers, and mobility ecosystem players.
• P&I SHANGHAI (Shanghai International Visual Imaging Industry Exhibition) Premier visual imaging industry exhibition in the Asia-Pacific region covering photography equipment, video production, AI imaging technology, and professional imaging services. For imaging brands (Fujifilm, Canon, Sony, Nikon) and professional photographers.
• Shanghai Book Fair (上海书展) Annual book and reading festival celebrating 'I love reading, I love life' theme, featuring book sales, publishing industry forums, author events, and new book launches. For publishers, authors, and book readers.
• Music China (China International Musical Instrument Exhibition) Global leading musical instrument industry trade show, UFI certified since 2002, covering full industry spectrum from manufacturing to music education. For musical instrument manufacturers, distributors, and music education institutions.
• AID (Shanghai International Senior Care & Rehabilitation Medical Equipment Exhibition) Premier elderly care and rehabilitation medical equipment exhibition in China, founded in 2000, UFI certified. For senior care product manufacturers, medical equipment providers, and healthcare service organizations.
• China International Mold and Tool Technology Exhibition The world's largest mold specialized exhibition, founded in 1986, UFI certified since 1996 as Shanghai's earliest UFI brand exhibition. For mold manufacturers, tool makers, and industrial buyers.
• China CNC Machine Tool Exhibition (CCMT) China CNC Machine Tool Exhibition founded in Shanghai in 2000. For CNC machine tool manufacturers, industrial equipment suppliers, and manufacturing industry buyers.
• Yangtze River Delta International Cultural Industry Expo First world-class cultural industry expo centered on urban agglomeration development, jointly initiated by Shanghai, Jiangsu, Zhejiang, and Anhui. For cultural industry enterprises, media companies, and creative content providers.
• Shanghai International Embodied Intelligence Industry Expo (CIEI2026) International exhibition platform focusing on embodied AI full industrial chain. For AI robotics companies, embodied AI technology developers, and intelligent manufacturing enterprises.
• Tech Week Shanghai (Global Data Week Shanghai) Premier data industry exchange platform in China covering data centers, big data & AI, cloud infrastructure, and comprehensive data services. For data center operators, AI companies, and cloud service providers.
• Interlubric China (China International Lubricant and Application Technology Exhibition) Leading lubricant industry exhibition in China with 25 years of history, covering complete industry chain from automotive to industrial applications. For lubricant manufacturers, automotive industry buyers, and industrial sector buyers.
• Pro Light + Sound Guangzhou One of the world's largest professional audio and lighting exhibitions, held in Guangzhou since 2003. For professional audio/lighting equipment manufacturers, event production companies, and entertainment industry buyers.
• Shanghai International Carbon Neutrality Technology, Products and Achievements Exhibition Carbon neutrality themed exhibition covering energy transition, energy efficiency, circular economy, low-carbon transportation and services. For clean energy companies, environmental technology firms, and sustainability-focused enterprises.
• Yangtze River Delta International Emergency Disaster Reduction and Rescue Expo Government-led emergency disaster reduction and rescue expo with participation from Yangtze River Delta region. For emergency management equipment manufacturers, rescue service providers, and government agencies.
• Cloud Exhibition (云上会展) Digital cloud-based exhibition platform enabling online participation, virtual booth visits, and year-round business matching beyond physical event dates. For exhibition exhibitors seeking continuous digital engagement.
• Shanghai Financial Services Entity Economy Fair Shanghai's only comprehensive financial industry exhibition, bringing financial services directly to industrial parks and enterprises with 'mobile fair' concept. For financial institutions and industrial park enterprises.

Quantifiable outcome

• P&I Shanghai 2026: 50,000 sqm, 300+ brands, 4-day event attracting B2B buyers and C-end consumers
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Partnerships

14 partnerships are on record, tiered major, core, supporting and flagship.

• Shanghai Photography Industry Association (上海市摄影行业协会)majorStrategic or Co-development Partner · 23 July 2026Co-organizer of P&I Shanghai 2026, providing industry network and professional guidance for the visual imaging industry exhibition.
• National Exhibition and Convention Center (Shanghai) (国家会展中心（上海）)coreStrategic or Co-development Partner · 22 July 2026Co-organizer of the 2026 International Low Altitude Economy Expo, providing venue (NECC Shanghai) and operational support. NECC is the largest exhibition venue in China and serves as the primary venue for SIEC's major events.
• Haidong Lansheng Group (东浩兰生集团)coreStrategic or Co-development Partner · 22 July 2026Co-organizer of the 2026 International Low Altitude Economy Expo alongside SIEC and NECC.
• China Civil Aviation Airport Association (中国民用机场协会)coreStrategic or Co-development Partner · 22 July 2026Special cooperation unit for the 2026 International Low Altitude Economy Expo, providing industry authority and member network support for the event.
• Chinese Society of Aeronautics (中国航空学会)coreStrategic or Co-development Partner · 22 July 2026Special cooperation unit for the 2026 International Low Altitude Economy Expo, contributing academic and industry expertise to the event.
• China Security Protection Industry Association (中国安全防范产品行业协会)coreStrategic or Co-development Partner · 22 July 2026Special cooperation unit for the 2026 International Low Altitude Economy Expo, providing security technology industry network and expertise.
• Shanghai International Arbitration Center (上海国际仲裁中心)supportingStrategic or Co-development Partner · 22 July 2026Provided international low-altitude economy legal forums and dispute resolution services as part of the 2026 Low Altitude Economy Expo's industry service ecosystem.
• East China University of Political Science and Law (华东政法大学)supportingStrategic or Co-development Partner · 22 July 2026Participated in the 2026 Low Altitude Economy Expo through the international low-altitude economy legal forum, contributing legal research and compliance expertise.
• Beihang University, Nanjing University of Aeronautics and Astronautics, Nanchang Hangkong University, Nanjing University of Information Science and Technology, Northwestern Polytechnical University, Shanghai Jiao Tong University Education Group Low Altitude Economy Research Center, East China Normal University Hongqiao Low Altitude Economy Research InstitutesupportingStrategic or Co-development Partner · 22 July 2026Multiple universities and research institutes participated in the 2026 Low Altitude Economy Expo, contributing academic research, talent development, and technology transfer to the low-altitude economy ecosystem.
• CloserStill MediamajorStrategic or Co-development Partner · 1 January 2026International exhibition organization that partnered with Shanghai CCPIT to bring the Global Data Week (Tech Week Shanghai) to Shanghai, bringing international data industry expertise and network.
• Shanghai Municipal Party Committee Propaganda Department (上海市党委宣传部)coreStrategic or Co-development Partner · 1 January 2018Co-initiator of the Yangtze River Delta International Cultural Industry Expo alongside Jiangsu, Zhejiang, and Anhui provincial party committees. The Shanghai CCPIT is also a co-organizer.
• AFECA (Asian Federation of Exhibition and Convention Associations)flagshipGTM or Marketing Partner · 1 January 2005AFECA is the leading MICE industry federation in Asia, founded in 2005 and headquartered in Singapore. SIEC's President Xu Jia serves as AFECA China Chair, and SIEC's subsidiary SNIEC's Michael Kruppe serves as AFECA Industry Research Co-Chair. The partnership provides cross-border exhibition referrals, joint marketing, and member services across 19 Asian economies including China, Singapore, Thailand, Malaysia, India, Japan, Indonesia, Philippines, etc.
• China Mold Industry Association (中国模具工业协会)coreStrategic or Co-development Partner · 1 January 1986Co-organizer of the China International Mold Technology and Equipment Exhibition since 1986, providing industry authority and member network for the world's largest mold professional exhibition.
• CCPIT Shanghai (中国国际贸易促进委员会上海市分会)coreStrategic or Co-development Partner · 1 January 1986Co-organizer of the China International Mold Technology and Equipment Exhibition alongside the China Mold Industry Association. CCPIT Shanghai is also the parent organization of SIEC.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Guangzhou Guangya Exhibition Group: Major Guangdong-based exhibition organizer hosting events such as Canton Fair-adjacent lighting and building materials shows. Regional peer to SIEC in southern China, with some portfolio overlap (lighting exhibition overlap with SIEC's Pro Light + Sound Guangzhou).

Emerging players

• GL Events: French international exhibition and venue operator with growing presence in China. Comparable to SIEC in integrated exhibition services model and emerging-market expansion, though smaller scale in China.
• CloserStill Media: UK-based B2B events organizer partnered with SIEC for Tech Week Shanghai / Global Data Week. Comparable in organizing specialist technology exhibitions and as an active SIEC partner competing for similar data/tech exhibitor relationships in China.

Broad incumbents

• Informa Markets China: Global B2B events and exhibition organizer operating major Chinese trade shows including Bauma China, Cosmoprof Asia, and Marintec China. Broad incumbent with deeper international digital infrastructure; competes with SIEC for premium B2B exhibition mandates and global exhibitor relationships.
• Reed Exhibitions (RX) China: Global exhibition organizer (RX, a RELX business) operating numerous Chinese events including the ChinaJoy, All in Print China, and Sino-Pack. Broad incumbent with deep digital platforms competing across multiple of SIEC's verticals (technology, cultural, consumer).

Direct peers

• Messe Frankfurt (Shanghai) Co., Ltd. Chinese arm of global Messe Frankfurt Group, organizing flagship exhibitions such as Automechanika Shanghai, Intertextile Shanghai, and Light + Building in Shanghai. Direct peer to SIEC in hosting large-scale B2B industrial trade shows in Shanghai and competing for the same exhibitor pool and NECC/SNIEC venue allocations.
• Messe Düsseldorf China: Chinese arm of German Messe Düsseldorf, organizing drupa, MEDICA, and packaging exhibitions with Chinese editions. Direct peer in specialized industrial B2B exhibitions, particularly for plastics, packaging, and medical equipment — adjacent to SIEC's industrial portfolio.
• Hannover Milano Fairs Shanghai: Joint venture between Deutsche Messe and Fiera Milano, organizing industrial exhibitions in China including Industrial Automation Show, Metalworking & CNC Machine Tool Show. Closely comparable to SIEC in industrial B2B exhibition organizing, particularly for machine tools and manufacturing — direct overlap with SIEC's CCMT portfolio.
• Koelnmesse (Cologne Trade Fair): German trade fair organizer with growing Chinese operations, hosting events such as Anuga Food China and interzum Guangzhou. Comparable to SIEC in organizing specialized B2B industrial exhibitions and competing for international exhibitor participation in China.
• Messe München Shanghai: Chinese operations of Messe München, organizing bauma China, electronica China, and LASER World of Photonics China. Direct peer in technology/industrial exhibitions; both compete for similar exhibitors and venue slots in Shanghai.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/shanghai-international-exhibition-co.-ltd.

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shanghai International Exhibition Co.,Ltd.