Siems & Klein

What Siems & Klein does

Siems & Klein Autowerkstatt-Technik Vertriebs GmbH is an Austrian B2B distributor headquartered in Vienna (Großmarktstraße 10-12, 1230 Wien) that supplies automotive workshop equipment, diagnostic technology, car wash systems, and flood protection systems to customers across Austria. The company operates two Austrian legal entities (Siems & Klein Autowerkstatt Technik Vertriebs GmbH, FN 198544b; and Siems & Klein GmbH & Co. KG, FN 123689x), both managed by members of the Brachmann family, and has been in operation since at least 2019.

The product portfolio is organized into four divisions: (1) Werkstatttechnik — a 15+ category catalogue of workshop tools (exhaust extraction, emission testers, waste oil collection, brake testing, ADAS calibration, lifting equipment, bodywork tools, tire service, headlight testing, compressed air, workshop presses, joint play testers, perforating devices, battery chargers); (2) Diagnosetechnik — multi-brand diagnostic, axle measurement, and ADAS calibration systems for passenger cars, motorcycles, commercial vehicles, trucks, agricultural and construction machinery, and marine applications; (3) Waschtechnik — Aquarama portal wash systems (Stargate S10/S11/S111), Startube wash tunnels, Bubbles Bay self-service bays, truck and tire wash systems, and Aqua Pay 7.0/10.0 payment terminals with Ingenico and Nayax card integrations and MDB protocol compatibility; and (4) Hochwasserschutz — BLOBEL mobile flood barriers, flood doors, and automatic floor flaps, including firewater retention barriers. A Classic Rally event series (2025, 2026) and a partner-driven tool rental offering via mobility-market.eu sit alongside the core distribution business.

The company monetizes primarily through hardware sales of multi-brand equipment sourced from partners such as Aquarama (car wash), BLOBEL (flood protection), Bosch, TEXA, Hella Gutmann, MAHA, SUN, HPA, Koch, CARTEC, and others, complemented by a service revenue stream including remote support at €40 per started 15-minute interval, on-site field service, installation, and commissioning. Go-to-market is sales-led and field-based, with field technicians operating across all Austrian federal states (Lower Austria, Vienna, Burgenland, Salzburg, Styria, Upper Austria, Carinthia) serving auto workshops, car dealerships, gas stations, private households, businesses, and municipalities through direct sales, supported by a website-based marketing presence with multiple specialized subdomains per product category.

Name

Siems & Klein

Legal name

Siems & Klein Autowerkstatt-Technik Vertriebs GmbH

Website

https://siems-klein.at

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Siems & Klein is an Austrian B2B distributor of automotive workshop equipment, diagnostic technology, car wash systems, and flood protection systems, serving auto workshops, dealerships, gas stations, and municipalities across Austria via direct field sales.

Ownership category

akta.pro rank

Product category

Automotive Workshop Equipment Distribution

NAICS

Refrigeration Equipment and Supplies Merchant Wholesalers (423740)

SIC

Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Car Wash, Auto Detailing & Vehicle Cleaning Supplies Distribution (CRAOAGAM)

Keywords

• Workshop equipment distribution
• Automotive diagnostic systems
• Car wash technology
• Flood protection systems
• ADAS calibration equipment

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Workshop Equipment Sales: Sale of automotive workshop equipment including exhaust technology, brake testing technology, air conditioning technology, lifting technology, bodywork technology, tire service, headlight technology, workshop presses, and diagnostic equipment.
2. Car Wash System Sales: Sale and distribution of Aquarama car wash systems including portal wash systems, wash streets, self-service car wash places, and tire wash systems for car dealerships, workshops, and gas stations.
3. Service and Support: Remote service support at €40 per started 15-minute interval. On-site service support across Austrian states. Installation and commissioning of equipment.
4. Flood Protection Systems: Consultation, sale, and installation of flood protection systems for private households, businesses, and municipalities. Includes mobile flood barriers, flood doors, and fire water barriers.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Siems & Klein is an Austrian distributor headquartered in Vienna that supplies automotive workshop equipment, multi-brand diagnostic technology, Aquarama car wash systems, and BLOBEL flood protection systems to auto workshops, dealerships, gas stations, and municipalities across Austria. The company also provides installation, commissioning, on-site service across multiple Austrian states, and remote support via TeamViewer at €40 per 15-minute interval.

Product overview

Siems & Klein Autowerkstatt-Technik Vertriebs GmbH is an Austrian company headquartered in Vienna (1230 Wien, Großmarktstraße 10-12) that distributes workshop equipment, diagnostic technology, wash technology, and flood protection systems to automotive repair shops, dealerships, workshops, fuel stations, and industrial/commercial customers across Austria. The product portfolio is organized into four main divisions: (1) Werkstatttechnik (Workshop Equipment) — a broad portfolio of workshop tools including exhaust extraction, emission testers, waste oil collection, wheel alignment, ADAS calibration, brake testing, battery chargers, compressed air, joint play testers, lifting equipment, bodywork tools, climate control, tire service, headlight testers, and workshop presses; (2) Diagnosetechnik (Diagnostic Technology) — multi-brand diagnostic systems, axle measurement, and ADAS calibration for passenger cars, commercial vehicles, trucks, agricultural machinery, construction equipment, and marine, with remote support via TeamViewer; (3) Waschtechnik (Car Wash Technology) — portal wash systems (Stargate S10, S111, S11), truck portal wash systems, self-service wash bays (Bubbles Bay), car wash tunnels (Startube), tire wash systems, and payment terminals (Aqua Pay 7.0 and 10.0) with Ingenico and Nayax card payment integration, sourced from Aquarama; and (4) Hochwasserschutz (Flood Protection) — BLOBEL flood barriers, flood doors, and automatic floor flaps for private, commercial, and municipal use, plus firewater retention barriers. The company also organizes annual classic car rally events (Classic Rally) and offers tool rental through a partner platform.

Differentiator

Problem solved

Functional benefit

Products and services

• ADAS Prüfgeräte (ADAS Testing Devices)
• Achsvermessung (Wheel Alignment Systems)
• Abgastechnik / Abgasabsaugung (Exhaust Extraction)
• Abgastester (Emission Testers)
• Altölauffanggerät RS44084 (Waste Oil Collection System)
• Bremsenprüftechnik (Brake Testing Technology)
• Ladegeräte (Battery Chargers)
• Drucklufttechnik (Compressed Air Technology)
• Gelenkspieltester (Joint Play Tester)
• Hebetechnik (Lifting Equipment)
• Karosserietechnik (Bodywork Technology)
• Klimatechnik (Climate Control Technology)
• Reifendienst (Tire Service)
• Scheinwerfertechnik (Headlight Technology)
• Werkstattpressen (Workshop Presses)
• Perforiergeräte (Perforating Devices)
• Stargate S10 (Portal Wash System)
• Stargate S111 (Portal Wash System)
• Stargate S11 (Portal Wash System)
• Startube (Car Wash Tunnel)
• Bubbles Bay (Self-Service Wash Bays)
• LKW Portalwaschanlage (Truck Portal Wash System)
• Reifenwaschanlagen (Tire Wash Systems)
• Aqua Pay 7.0 (Payment System)
• Aqua Pay 10.0 (Payment System)
• BLOBEL Hochwasserschutz (Flood Protection Systems)
• RemoteService (Remote Support)
• Multimarken Diagnose (Multi-Brand Diagnostics)

Quantifiable outcome

• Fuel savings, comfort improvement, safety enhancement, improved driving properties, and minimized tire wear through proper axle measurement equipment
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• AquaramacoreTechnology or IntegrationSiems & Klein is the Austrian partner for Aquarama car wash systems. Aquarama has been producing self-service washing systems for over twenty years, offering a comprehensive range of portal wash systems, wash streets, self-service systems and accessories. Products include Stargate S10, S11, S111 portal wash systems, Startube wash streets, Bubbles Bay self-service wash places, tire wash systems, and Aqua Pay payment systems.
• BLOBELcoreTechnology or IntegrationSiems & Klein is the Austrian partner for BLOBEL flood protection systems. BLOBEL systems provide reliable flood protection solutions including mobile flood barriers, flood doors, automatic floor flaps, and fire water barriers. Systems are known for robust construction, high-quality materials, and proven sealing technology with standardized components for long-term spare parts supply.
• Aquarama (Stargate S111)coreTechnology or IntegrationPremium portal wash system with ABS cladding, stainless steel screws, side brushes with dual brushing, electronic power control, and comprehensive drying system with 3-position adjustable horizontal blade.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TEXA S.p.A. Italian manufacturer of multi-brand diagnostic tools, ADAS calibration rigs, and climate control service equipment. Siems & Klein is TEXA's Austrian distribution partner, so TEXA's direct channel economics directly shape the reseller relationship.
• Istobal: Spanish manufacturer of car wash and wash tunnel equipment with European distribution. Comparable to Aquarama's car wash systems portfolio across portal, tunnel, and self-service categories.
• Kärcher: Global cleaning and vehicle wash equipment manufacturer with deep European distribution. Overlaps Siems & Klein's car wash and self-service wash bay categories.
• Hella Gutmann Solutions: German manufacturer of automotive diagnostic, emission testing, and headlight adjustment equipment. Siems & Klein distributes Hella Gutmann products in Austria; comparable in product category but larger scale and global reach.
• Bosch Automotive Aftermarket: Major automotive aftermarket manufacturer with direct workshop equipment, diagnostic, and ADAS calibration offerings. Siems & Klein distributes Bosch ADAS calibration equipment in Austria, making Bosch both a partner and a direct-channel competitor.
• WashTec AG: Global leader in car wash equipment manufacturing with extensive European footprint. Direct competitor to Aquarama and the broader car wash systems category Siems & Klein distributes.
• MAHA Maschinenbau Haldenwang: German manufacturer of brake testing technology, headlight testers, lifting platforms, and other workshop equipment. Siems & Klein distributes MAHA in Austria, making MAHA both a partner and a potential direct-sales competitor.
• Beissbarth GmbH: German manufacturer of wheel alignment, brake testers, headlight testing, and ADAS calibration equipment with global distribution. Comparable product portfolio to Siems & Klein's axle measurement and diagnostics categories.

Emerging players

• Hofmann Megaplan: European manufacturer of wheel alignment and lifting equipment for automotive workshops. Overlaps with Siems & Klein's axle measurement and lifting technology categories.

Direct peers

• AVL DiTEST: Austrian manufacturer and distributor of automotive diagnostic and emissions testing equipment with deep DACH market penetration. Closest geographic and product overlap to Siems & Klein's diagnostic and workshop equipment distribution business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/siems-&-klein-autowerkstatt--technik%C2%A0vertriebs-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Siems & Klein