SIESTA KEY WATERSPORTS, INC.

What SIESTA KEY WATERSPORTS, INC. does

Siesta Key Watersports, Inc. is a privately held, family-owned watersports operator (the Marchand and Fontana families) based in Sarasota, Florida, serving approximately 50,000 guests annually across two locations: a new Sarasota headquarters at 5253 S Tamiami Trl (effective May 15, 2026) and a Venice, FL site at 509 N Tamiami Trail. The company delivers a portfolio of direct-to-consumer on-water experiences — parasailing, jet ski rentals and guided tours, dolphin and sunset cruises, pontoon boat rentals, private charters, and banana/unicorn boat rides — to tourists, families, and groups visiting Siesta Key.

The underlying operating technology is physical and regulated: a USCG-inspected fleet built around a custom 50-foot Corinthian catamaran (up to 49 passengers), Yamaha VX110 Deluxe jet skis, and parasail vessels crewed exclusively by USCG Master Captain-licensed operators with CPR/first-aid-trained staff and a full-time in-house mechanic. Reservations are captured through the third-party FareHarbor booking platform, phone lines, and walk-up traffic. The company also operates within an ecosystem of seven affiliated "close partner" brands (Siesta Key Parasailing, Siesta Key Dolphin Tours, Sarasota Parasailing, Venice Parasailing, etc.) for cross-promotion and shared customer data.

The business model is pure transactional unit pricing per activity — parasailing at $99 (Premium) and $109 (Platinum), dolphin cruises at $49–$65, jet ski rentals at $119–$399 by duration, pontoon rentals at $439–$649, and private charters at $450–$1,800 — paid at booking via credit card with a 24-hour cancellation policy. Revenue is generated from individual leisure consumers as the primary segment, with secondary demand from group events, celebrations, and a newly approved Step Up For Students educational channel for Florida homeschool families.

Name

SIESTA KEY WATERSPORTS, INC.

Legal name

Siesta Key Watersports Management, LLC

Website

https://siestakeywatersports.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Siesta Key Watersports is a family-owned Sarasota, Florida operator running USCG-inspected parasailing, jet ski, dolphin tour, boat rental, and private charter experiences for roughly 50,000 tourists and groups annually across its Sarasota and Venice locations.

Ownership category

akta.pro rank

Product category

Recreational Watersports Services

NAICS

Scenic and Sightseeing Transportation, Water (487210)

SIC

Water Transportation (4400)

akta.pro primary industry

Jet Ski, Parasailing & Tow Sports (Wakeboard, Waterski, Tubing) (THAJAJAH)

akta.pro secondary industries

Sightseeing & Scenic Boat Tours (Harbor, Sunset, Dolphin/Whale Watching) (THAJAJAA), Private Charters & Yacht Experiences (Crewed, Bareboat, Day Charters) (THAJAJAB)

Keywords

• Parasailing services
• Jet ski rentals
• Dolphin tours
• Boat rentals
• Watersports charters

Headquarters

HQ city

Sarasota, Florida

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Parasailing Experiences: Parasailing flights with Premium ($99) and Platinum ($109) options, plus observer spots at $60. Revenue from individual tickets and group bookings.
2. Dolphin Tours & Cruises: Various cruise options including Sunset/Dolphin Cruises, Dolphins/Drinks/Sandbar tours, and Dolphin & Wildlife Discovery cruises at $49-$65 per person.
3. Jet Ski Rentals: Hourly jet ski rentals ranging from 1-4 hours ($119-$399), plus 2-hour guided tours at $240.
4. Boat Rentals & Private Charters: Pontoon boat rentals (4-hour at $439, 8-hour at $649) and private charters (2-hour at $450 up to 6 passengers, 2.5-hour private charter at $750 up to 12 people).
5. Banana Boat Rides: Group inflatable rides directly off Siesta Key Beach for families and groups.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Siesta Key Watersports operates a portfolio of on-water recreational experiences in Sarasota, Florida, including parasailing flights, jet ski rentals and guided tours, pontoon boat rentals, private charters, dolphin and sunset cruises aboard a 50-foot Corinthian catamaran, and banana/unicorn boat rides. All activities are run from USCG-inspected vessels operated by licensed USCG Master Captains, serving approximately 50,000 guests annually.

Product overview

Siesta Key Watersports is a family-owned watersports company operating for over 20 years in Sarasota, Florida, offering a unified portfolio of on-water experiences. The company provides parasailing (Premium and Platinum Flight packages), jet ski rentals and tours (1-4 hour durations), dolphin eco tours aboard a 50-foot catamaran, pontoon boat rentals (12-passenger Hurricane FunDeck), private boat charters (6-passenger and 49-passenger options), and banana/unicorn boat rides. All operations utilize USCG-inspected vessels operated by licensed Master Captains, serving approximately 50,000 guests annually.

Differentiator

Problem solved

Functional benefit

Products and services

• Parasailing

Quantifiable outcome

• Approximately 50,000 guests served annually
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Eight partnerships are on record, tiered strategic and core.

• Step Up For StudentsstrategicStrategic or Co-development Partner · 7 May 2026Approved as a direct provider through the Step Up For Students program, allowing eligible homeschool families throughout Florida to utilize scholarship funds for educational marine experiences with Siesta Key Watersports, including dolphin eco tours and hands-on marine experiences.
• Siesta Key Dolphin TourscoreOthers · 17 January 2025Close partner sharing customer information for cross-promotional purposes. Listed in Privacy Policy as one of the 'close partners' that may communicate directly with customers about their products and services.
• Siesta Key ParasailingcoreOthers · 17 January 2025Close partner for parasailing services. Shares customer information and may communicate directly with customers about products and services.
• Siesta Key Boat RentalscoreOthers · 17 January 2025Close partner for boat rental services. Listed in Privacy Policy as part of the close partner network.
• Siesta Key Jet Ski RentalscoreOthers · 17 January 2025Close partner for jet ski rental services. Part of the close partner network for cross-promotional communications.
• Siesta Key Jet Ski TourscoreOthers · 17 January 2025Close partner for guided jet ski tour services. Listed as close partner in Privacy Policy.
• Parasail Sarasota, LLC d.b.a. Sarasota ParasailingcoreOthers · 17 January 2025Close partner company operating as Sarasota Parasailing. May share customer information and communicate directly with customers.
• Parasail Venice LLC d.b.a. Venice ParasailingcoreOthers · 17 January 2025Close partner company operating as Venice Parasailing at the Venice, FL location. May share customer information and communicate directly with customers.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Kooky Kanga's Watersports: Anna Maria Island/Bradenton Beach watersports operator offering parasailing, jet ski rentals, dolphin tours, and banana boat rides. Comparable Florida Gulf Coast peer serving the same tourist demographic in an adjacent coastal market.
• Playalinda Watersports: Cape Canaveral/Cocoa Beach Florida operator offering jet ski rentals, parasailing, dolphin tours, and pontoon rentals. Directly comparable Florida Atlantic-side watersports peer with similar SKU mix and tourist customer base.
• Crab Island Watersports: Destin, Florida operator offering parasailing, jet ski rentals, dolphin tours, and pontoon boat rentals to Gulf Coast tourists. Comparable multi-product Florida watersports experience operator with similar pricing model and target customer (tourist families).
• Sunset Watersports: Clearwater Beach-based Florida watersports operator offering parasailing, jet ski rentals, dolphin tours, and boat rentals. Closely comparable multi-product Florida Gulf watersports platform with similar pricing tiers and direct-to-consumer booking model.
• Siesta Key Aqua Adventures: Direct local competitor in Siesta Key/Sarasota offering parasailing, jet ski rentals, dolphin tours, and banana boat rides from the same waters. The company even references Siesta Key Aqua Adventures in its own website imagery, indicating overlapping product mix and shared geography.

Broad incumbents

• GetMyBoat: Leading boat rental marketplace operating a nationwide platform. Overlaps with Siesta Key Watersports' boat rental and private charter offerings, and represents the broader platform-based incumbent that could compress organic bookings for traditional operators over time.
• Viator (TripAdvisor Experiences): Global online tour and activities marketplace owned by TripAdvisor. Directly comparable channel partner and indirect competitor — its booking platform aggregates dolphin tours, parasailing, and boat rentals across Florida destinations and competes for the same tourist search demand.
• Boatsetter: Peer-to-peer and pro-operator boat rental platform offering pontoon and powerboat rentals in coastal markets including Florida. Overlaps with the company's boat rental and private charter offerings through a digital marketplace model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/siesta-key-watersports-inc.

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SIESTA KEY WATERSPORTS, INC.