SIETAR France

What SIETAR France does

SIETAR France is a private, non-profit membership association headquartered in Mandelieu-la-Napoule, France, and the French national affiliate of SIETAR Europa and the broader global SIETAR (Society for Intercultural Training, Education and Research) network. The organization serves intercultural training professionals, HR and management professionals in international organizations, academics and educators, and migration/social-integration practitioners across France and French-speaking regions. Its core mission is to bridge theory and practice in intercultural competence through certification, professional development, networking, and research collaboration.

The organization's offerings center on a 14-day certifying 'Formation de formateurs interculturels' program (two modules priced at €1,600 each or €2,600 combined, plus a €450 final assessment), the bilingual 'Made in France et ailleurs' webinar series (running six seasons since 2020), monthly webapéros in Paris and Lille, monthly migration meetings with SIETAR Suisse, and biennial international congresses co-hosted with academic partners such as Université Paul-Valéry Montpellier 3. Membership tiers (€80 individual, €30 reduced-rate, €360 institutional for three persons) provide recurring revenue and unlock member discounts on training and events. Marketing and distribution are community- and event-driven: a WordPress website with Stripe-based online registration, email newsletters, LinkedIn and Facebook channels, and partnerships with ~12 French academic and training institutions including IESEG, ISIT, CERAN, Montpellier Business School, and Université Paris-Saclay.

Name

SIETAR France

Legal name

SIETAR France

Website

https://sietar-france.org

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

SIETAR France is a non-profit professional association affiliated with SIETAR Europa, serving intercultural training professionals, HR leaders, academics, and migration practitioners in France through a certification program, bilingual webinar series, regional networking events, and international congresses.

Ownership category

akta.pro rank

Product category

Professional Association and Intercultural Training Services

NAICS

Business Associations (813910), Convention and Trade Show Organizers (56192)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

International Standards Development & Standardization Bodies (BPADANAA)

Keywords

• Intercultural training services
• Professional association memberships
• Train-the-trainer certification
• Cross-cultural education programs
• International conference hosting

Headquarters

HQ city

Mandelieu-la-Napoule

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership dues: Annual membership fees provide recurring revenue. Individual memberships are priced at €80/year (full rate) or €30/year (reduced rate for students/unemployed). Institutional memberships are priced at €360/year for three named individuals. Membership year runs January 1 to December 31.
2. Training programs: The Formation de Formateurs interculturels (Train-the-Trainer) program generates revenue through course fees. The program offers two modules (€1,600 each) or combined (€2,600), plus certification assessment (€450). France Travail and OPCO financing options are available.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

SIETAR France is a professional association that delivers the 'Formation de Formateurs Interculturels' — a 14-day certification program teaching professionals to design and animate intercultural training — alongside a recurring bilingual webinar series (Made in France et Ailleurs), monthly regional networking apéros in Paris, Lille, and Montpellier, biennial international congresses, and tiered annual membership subscriptions (individual, reduced-rate, and institutional). The association serves as the French national chapter of the global SIETAR network, connecting intercultural training professionals, academics, and HR practitioners.

Product overview

SIETAR France is a professional association (Société pour l'Enseignement, la Recherche et la Formation en Communication Interculturelle) that provides intercultural training, education, and research services. The organization's core offerings center around its 'Formation de formateurs interculturels' certification program, which trains professionals to design and deliver intercultural training across two modules. The 'Made in France et ailleurs' webinar series provides ongoing professional development through expert presentations. Additionally, SIETAR France facilitates networking through regular webapéros and monthly migration meetings, organizes international congresses, and manages membership programs at individual, reduced-rate, and institutional levels.

Differentiator

Problem solved

Functional benefit

Products and services

• Formation de Formateurs Interculturels (Intercultural Trainer Certification Program) A 14-day certifying training program delivered one Friday-Saturday weekend per month, teaching participants how to design and animate intercultural training. Comprises two modules — 'Concevoir une formation interculturelle' (Designing Intercultural Training) and 'Conduire une formation interculturelle' (Conducting Intercultural Training) — culminating in a final certification assessment. Designed for professionals seeking to build a career in intercultural training. Priced at €1,600 per module or €2,600 combined, with a separate €450 certification exam. France Travail and OPCO financing available. 5% discount for SIETAR France members.
• Made in France et Ailleurs (Bilingual Webinar Series) A bilingual (French-English) webinar series featuring expert presentations on intercultural topics including cultural adaptation, leadership, neuroscience in bias management, storytelling in intercultural training, and global collaboration. Runs seasonally with 6 seasons completed since 2020. Recordings are archived and accessible to members. Designed for intercultural training professionals, HR practitioners, and academics seeking ongoing professional development.
• Webapéros SIETAR France (Regional Networking Events)
• International Congresses and Conferences SIETAR France organizes and co-hosts major international congresses on intercultural themes, with a documented history spanning Poitiers (1997), La Colle-sur-Loup (2005), and the upcoming 2025 Montpellier congress. Each congress features a call for papers, academic presentations, and networking, and is co-organized with SIETAR Europa and academic partner institutions. Designed for academics, researchers, and senior practitioners in the intercultural field.
• Monthly Migration Meetings
• Monthly Migration Meetings Annual membership subscription program with three tiers: individual membership at €80/year (professionals), reduced-rate membership at €30/year (students with valid student card or unemployed with Pôle Emploi attestation), and institutional membership at €360/year (covering three named individuals from the same organization). Membership runs January 1 to December 31, with a half-tariff option (€40) for memberships starting July 1. Members receive access to events, webinars, conferences, newsletters, and a 5% discount on Formation de Formateurs training programs. Designed for intercultural professionals, students, and organizations.

Quantifiable outcome

• 100% success rate for Formation de Formateurs graduates in multiple years (2018-2025 with varying retake rates)
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, secondary and minor.

• SIETAR EuropacoreStrategic or Co-development PartnerSIETAR France is the French national association affiliated with SIETAR Europa, the European association for intercultural training, education, and research. Active collaboration includes joint congresses, collaborative webinars, and shared resources across the European SIETAR network.
• SIETAR PolskacoreStrategic or Co-development PartnerCollaborative partnership with regular joint webinars and knowledge sharing. Includes collaborative events on topics such as Polish culture, Ukrainian identity, and intercultural practices.
• SIETAR SuissesecondaryStrategic or Co-development PartnerMonthly migration meetings conducted in collaboration with SIETAR Suisse. Joint sessions on refugee integration and intercultural support.
• IESEG School of ManagementcoreStrategic or Co-development PartnerInstitutional partner and venue host for Paris events. Co-director of ICIE (IESEG Center for Intercultural Engagement). Regular collaborative webinar programming.
• Université Paul-Valéry Montpellier 3coreStrategic or Co-development PartnerAcademic partner co-hosting the 2025 International Congress on Intercultural Negotiation (November 13-15, 2025). Venue host for Montpellier events and research collaboration.
• Montpellier Business SchoolsecondaryStrategic or Co-development PartnerInstitutional member partner. Venue host for Montpellier events including workshops on intercultural communication and serious games.
• Université Catholique de LillesecondaryOthersInstitutional member partner in northern France.
• Université Paris-SaclaysecondaryOthersInstitutional member partner.
• CERANsecondaryOthersInstitutional partner and provider of impatriation and expatriation consulting services.
• AkteosminorOthersBusiness partner.
• IMT-BS (Institut Mines-Télécom Business School)secondaryOthersInstitutional partner.
• IESEGcoreOthersInstitutional partner for event hosting and ICIE co-direction.
• ISIT (Institut de Management et de la Communication Interculturelle)secondaryOthersInstitutional partner for intercultural communication education.
• Fonds Femmes MéditerranéeminorOthersFoundation partner.
• UplegessminorOthersAcademic network partner.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Berlitz: Global language and intercultural training provider with broad corporate offerings across many geographies. Overlaps with SIETAR France's intercultural training segment as a much larger incumbent serving similar multinational corporate clients.

Direct peers

• ISIT (Institut de Management et de la Communication Interculturelle): Paris-based grande école specializing in intercultural communication and translation. Listed as a SIETAR France institutional partner and competes for similar students and corporate training clients in France.
• CERAN: Belgium-based provider of impatriation, expatriation, and cross-cultural training consulting listed as a SIETAR France institutional partner. Overlaps in target customers (corporate HR, expatriates) and training content (intercultural competence).
• SIETAR Deutschland: German national SIETAR chapter serving intercultural trainers and academics. Closely aligned model (membership, events, training) and an active collaborator within the SIETAR Europa network alongside SIETAR France.
• SIETAR Polska: Polish national SIETAR association that conducts collaborative webinars and joint events with SIETAR France (e.g., on Polish culture, Ukrainian identity). Mirrors SIETAR France's membership-and-events model in a different national market.
• SIETAR Europa: The European umbrella association for intercultural training, education, and research, of which SIETAR France is a national chapter. Operates a parallel event calendar and joint congresses with member associations across Europe.
• Akteos: French intercultural consulting and training firm listed as a SIETAR France partner. Directly comparable in offering intercultural training to corporate clients in France, but operates as a commercial consultancy rather than a nonprofit association.
• SIETAR Suisse: Swiss national SIETAR chapter co-hosting monthly migration meetings with SIETAR France. Directly comparable as a national affiliate running intercultural training and member events within the SIETAR Europa federation.
• IACCM (International Association of Cross-Cultural Competence and Management): Global professional association focused on cross-cultural management competence. SIETAR France's VP (Grant Douglas) sits on its council, indicating overlapping membership, content, and audience with intercultural training professionals.
• SIETAR UK: Sister national SIETAR association in the UK running similar membership programs, webinars, and conferences for intercultural professionals. Directly comparable in mission, structure, and product mix to SIETAR France.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/167536203287703
• LinkedInlinkedin.com/company/sietar-france

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SIETAR France