SIGNARAMA HARARE
Signarama Harare is a single-franchise signage provider in Zimbabwe offering custom design, production, and installation of building, outdoor, indoor, vehicle, illuminated, and shop signs for local businesses across multiple verticals.
- Company typePrivate
- Founded-
- HeadquartersHarare, Harare, Zimbabwe
- Headcount1–10
- GTM typeB2B
- OfferingServices
What SIGNARAMA HARARE does
Signarama Harare is a single franchise location of the Signarama signage brand, operating in Harare, Zimbabwe, with 1–10 employees. The company provides custom signage solutions including building signs, outdoor signs, indoor signs, vehicle signs, illuminated signs, shop signage, and promotional signs, serving businesses across multiple verticals such as retail, franchises, medical, real estate, government, education, transport, and food service.
The business operates on a project-based, quote-driven revenue model. Each sign is designed and crafted locally by graphic designers and production teams, with a dedicated account manager overseeing consultation, design, production, project management, and installation. The franchise leverages the parent Signarama brand, which is described as the largest sign franchise in the industry, and benefits from standardized processes, a store locator system, and access to a broad portfolio of sign products and industry-specific solutions.
Go-to-market is primarily franchise-driven, with direct sales through in-store showrooms and on-site consultation. The broader network reaches customers via the corporate website, industry-specific landing pages, a signwriters blog, and franchise recruitment marketing. Select enterprise clients visible across the Signarama Southern Africa network include First National Bank, Vodacom, Volvo, Mahindra, Tata, KFC, Wimpy, SPAR, South African Revenue Service, Embassy of Ireland, African Bank, Battery Centre, Europcar, Avis, Cipla, and Famous Brands. The Harare store's specific customer book is not disclosed in the input data.
SIGNARAMA HARARE firmographics
Firmographics- Name
- SIGNARAMA HARARE
- Legal name
- Signarama
- Website
- https://signarama.co.za
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Signarama Harare is a single-franchise signage provider in Zimbabwe offering custom design, production, and installation of building, outdoor, indoor, vehicle, illuminated, and shop signs for local businesses across multiple verticals.
- Ownership category
- akta.pro rank
SIGNARAMA HARARE industry classification
Industry- Product category
- Commercial Signage Services
- NAICS
- Sign Manufacturing (33995), Sign Manufacturing (339950), Indoor and Outdoor Display Advertising (54185), Graphic Design Services (541430)
- SIC
- Commercial Printing (2750), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Wayfinding, Signage & Environmental Graphic Design (BPAHAKAN)
- akta.pro secondary industries
- Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH), Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA), Event Signage, Props & Custom Installations (HSACAOAG)
Keywords
Where SIGNARAMA HARARE is headquartered
LocationHeadquarters
- HQ city
- Harare, Harare
- HQ country
- Zimbabwe
- HQ region
- Africa
Markets served
SIGNARAMA HARARE business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom Signage Production and Installation: Design and manufacture of custom signs including building signs, outdoor signs, indoor signs, vehicle signs, illuminated signs, and shop signage. Revenue generated through project-based orders for businesses requiring company signage, branding, and promotional materials. Each sign is designed and crafted at local franchise locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
SIGNARAMA HARARE product offering
Product offeringCore offering
Signarama Harare designs, manufactures, and installs custom commercial signage for businesses across multiple industries. Offerings span building signs, outdoor signs, indoor signs, promotional signs, vehicle signs and wraps, illuminated/backlit signs, and shop signage, supported by in-house design, project management, installation, and fulfillment services delivered through the local franchise store.
Product overview
Signarama is a franchise-based signage business offering a comprehensive portfolio of sign products and services across Southern Africa. The core offering includes Building Signs, Outdoor Signs, Indoor Signs, Promotional Signs, Vehicle Signs, Illuminated Signs, and Shop Signage, supported by professional Services including consultation, design, production, project management, and installation. The company provides industry-specific solutions across sectors including Franchises, Medical, Body Corporate, Real Estate, Advertising, Transport, Government, Education, Retail, Factory & Industrial, and Café/Restaurants. Each franchise location operates with local design and production teams, while following standardized Signarama brand processes and quality standards.
Differentiator
Problem solved
Functional benefit
Products and services
- Building Signs Custom building signage solutions for commercial and residential properties, designed to attract customers and brand business locations.
- Outdoor Signs Exterior signage solutions including billboards, pylon signs, and outdoor advertising displays for maximum visibility.
- Indoor Signs Interior signage including directional signs, wall graphics, and displays to enhance customer experience within premises.
- Promotional Signs Temporary and event-based signage for promotions, campaigns, and special marketing initiatives.
- Vehicle Signs Vehicle wraps, fleet graphics, and mobile advertising solutions for cars, trucks, and other transportation.
- Illuminated Signs Backlit and neon signage solutions with lighting effects for enhanced visibility during day and night.
- Shop Signage Retail-focused signage including storefront signs, window graphics, and point-of-sale displays.
- Signage Services (Consultation, Design, Project Management, Installation) Professional installation, project management, consultation, and design services for signage projects, delivered through dedicated account managers and local production teams.
Companies that use SIGNARAMA HARARE
Customer profileNamed customers16 records
Segments11 records
Ideal customer profiles4 records
SIGNARAMA HARARE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SIGNARAMA HARARE partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
SIGNARAMA HARARE competitors and assessment
Company assessmentBroad incumbents
- FASTSIGNS International: Global sign and graphics franchise network with thousands of centers offering custom signage, vehicle wraps, and visual communications. Directly comparable franchise model and product scope to Signarama, though operating primarily in North America.
- Image360: Sign and graphics franchise network offering custom signage, vehicle wraps, and visual communications solutions. Comparable breadth of services and franchise delivery model to Signarama.
Direct peers
- SpeedPro Imaging: Large-format printing and signage franchise producing vehicle wraps, banners, and commercial displays. Comparable franchise-based delivery model and overlapping product portfolio with Signarama's vehicle and outdoor signs.
- Blueprint Sign Group: Commercial sign manufacturer producing custom architectural signage, wayfinding, and illuminated signs. Comparable product offerings to Signarama in the building and illuminated signage categories.
- Signage and Design Wayfinding Inc: Independent signage manufacturer specializing in wayfinding, architectural, and custom commercial signage. Comparable to Signarama's core building and indoor sign offerings for B2B customers.
Regional players
- Western Neon: South African sign manufacturer specializing in illuminated and architectural signage. Direct regional competitor to Signarama's Southern Africa franchise in illuminated signs and large-format fabrication.
- Signs Express (UK): UK-based signage franchise network offering design, production and installation of business signage. Comparable franchise model and product range, though serving a different geography than Signarama Southern Africa.
Emerging players
- SignsZAR: Southern Africa-based signage and branding supplier offering custom signs, vehicle branding, and shop signage. Regionally comparable peer competing for similar enterprise and SMB customers in the same geography as Signarama.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
SIGNARAMA HARARE social profiles
Digital presenceSIGNARAMA HARARE financial estimates
Financial estimateRevenue estimate
Valuation estimate
SIGNARAMA HARARE leadership team
Management profileNumber of profiles
SIGNARAMA HARARE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SIGNARAMA HARARE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SIGNARAMA HARARE
What does SIGNARAMA HARARE do?
Signarama Harare designs, manufactures, and installs custom commercial signage for businesses across multiple industries. Offerings span building signs, outdoor signs, indoor signs, promotional signs, vehicle signs and wraps, illuminated/backlit signs, and shop signage, supported by in-house design, project management, installation, and fulfillment services delivered through the local franchise store.
Is SIGNARAMA HARARE a public or private company?
SIGNARAMA HARARE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SIGNARAMA HARARE founded?
SIGNARAMA HARARE was founded in -1. It employs 1 to 10 people.
Where is SIGNARAMA HARARE based?
SIGNARAMA HARARE is headquartered in Harare, Harare, Zimbabwe, in the Africa region.
How does SIGNARAMA HARARE make money?
One revenue line is on record: custom Signage Production and Installation.
Who are SIGNARAMA HARARE's main competitors?
Broad incumbents on record are FASTSIGNS International and Image360. Direct peers are SpeedPro Imaging, Blueprint Sign Group and Signage and Design Wayfinding Inc. Regional players are Western Neon and Signs Express (UK). SignsZAR is listed as an emerging player.
Does SIGNARAMA HARARE have an API?
No public API is recorded for SIGNARAMA HARARE.
What industry is SIGNARAMA HARARE in?
SIGNARAMA HARARE's product category is Commercial Signage Services. Its primary akta.pro industry code is BPAHAKAN, Wayfinding, Signage & Environmental Graphic Design, with a secondary code of BPAFALAH, Large-Format & Spectaculars (Building Wraps, 3D, Landmarks). Its NAICS code is 33995 and its SIC code is 2750.