What Signatur A/S does

Signatur A/S is a Copenhagen-based, 100% Danish-owned HR technology and media bureau founded in 1989, specializing in recruitment and employee lifecycle solutions for the Danish public sector. The company operates both as a software provider and a media advisory firm, a dual role it claims is unique in the Danish market. Its core platform unifies three integrated modules within a single portal: Annonceportalen (a media management system for job posting across web, Jobnet, and external media), Rekrutteringssystemet (a recruitment management tool handling applications, candidate communication, and interview scheduling), and Medarbejderportalen (an on- and offboarding system). Surrounding services include media advisory and placement, graphic design, banner and video production, web proofreading and automated publishing to Jobnet/JobIndex/Ofir, and text inspiration seminars.

The technology stack is purpose-built for Danish public sector procurement, with certified KOMBIT/Digitaliseringskatalog integration, KMD OPUS HR system integration, and Silkeborg Data connectivity. The platform holds an annual ISAE 3000 audit by Beierholm guaranteeing GDPR compliance (valid through 2026). An AI-assisted job ad writing tool (AI-annoncehjælper) is embedded in the Annonceportalen. The business model is a mix of fixed-price annual subscriptions (independent of case volume or user count) and professional services billed separately. Customers are exclusively Danish municipalities, universities, and government ministries, with over 20 municipalities and major institutions including DTU, Københavns Universitet, Aarhus Universitet, Beskæftigelsesministeriet, and Aalborg Universitet. The company participated in and won multiple competitive public procurement tenders, with ASide:lars Aleth-Thomsen remaining as working Chairman and Pernille Colding leading as Managing Director since June 2020.

Name

Signatur A/S

Legal name

Signatur A/S

Website

https://signatur.dk

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Signatur A/S is a Copenhagen-based, 100% Danish-owned HR software and media bureau founded in 1989, providing integrated recruitment, media placement, and onboarding solutions exclusively to Danish municipalities, universities, and government ministries.

Ownership category

akta.pro rank

Product category

Public Sector HR Software

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Graphic Design Services (54143), Media Buying Agencies (54183)

SIC

Services-Prepackaged Software (7372), Services-Advertising (7310), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Core HR & HRIS (BPACAPAA)

Keywords

• HR recruitment software
• Public sector recruitment
• Job advertising platform
• Media advisory services
• Employee onboarding systems

Headquarters

HQ city

København, Region of Southern Denmark

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Recruitment System Subscription: Annual subscription-based pricing for access to the recruitment platform. Fixed pricing structure regardless of case volume or number of users accessing the system. Customers can select modules based on their needs.
2. Media Advisory and Placement Services: Media advisory services including unbiased advice on advertising channels, placement of job and information advertisements across various media outlets. They negotiate discounts with media partners that are passed through to customers.
3. HR Tools and Modules: Additional modules including Employee Portal (on/offboarding), Jobbank, and specialized integrations can be added to the core recruitment system.
4. Creative Services (Banners, Design): Design and programming services for job banners, videos, and illustrations for job advertising and SoMe campaigns. Customized graphic design services for job postings.
5. Web Services: Proofreading and web announcement services, automated publishing to job portals such as Jobnet, JobIndex, and Ofir.
6. Text Seminars and Inspiration: Training sessions providing inspiration and tools for writing effective job advertisements, including knowledge about what works and what does not.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Signatur A/S develops and sells a proprietary integrated HR software platform for the Danish public sector, combining a job advertising management system (Annonceportalen), recruitment management system (Rekrutteringssystemet), and employee onboarding/offboarding system (Medarbejderportalen) in a single portal. The company also operates as a media bureau, providing media advisory, design, banner creation, and web publishing services to Danish municipalities, universities, and government ministries.

Product overview

Signatur A/S offers a unified HR-tech platform combining proprietary software systems with media bureau services, specifically designed for the Danish public sector. The product portfolio centers on three integrated core systems: Annonceportalen (media management system), Rekrutteringssystemet (recruitment tool), and Medarbejderportalen (on/offboarding system), all accessible through a single portal. Supporting these are complementary services including media advisory, design, banners, web updates, and text inspiration seminars. The company operates as both a system provider and media bureau, enabling customers to manage the entire recruitment process in one universe while receiving personalized advisory and support.

Differentiator

Problem solved

Functional benefit

Products and services

• Annonceportalen Signatur's proprietary media management system that consolidates all advertising competencies and serves as the engine for all advertising activities. It manages job postings to own websites, Jobnet, and external media, and includes statistics on online advertising, an AI job ad assistant for inspiration, image and design guide storage, and supports SoMe campaigns and banner advertising. Designed for Danish public sector HR and communications departments.
• Rekrutteringssystemet Proprietary recruitment management tool that simplifies the administrative processes in hiring. Features include easy application via links in job postings, structured hiring processes, applicant management with sorting by relevance, automated candidate communication, and interview scheduling management. Used by Danish municipalities, universities, and government ministries.
• Medarbejderportalen (On- & Offboardingsystem) Online system providing seamless preboarding, onboarding and offboarding adapted to each individual employee and department. Strengthens employee satisfaction and creates security from first to last working day. For Danish public sector HR departments.
• Jobbank Integrated recruitment solution within the Rekrutteringssystemet that simplifies recruitment of temporary staff and acute personnel by connecting the right job seekers with relevant positions. Module sold as add-on to the core recruitment system.
• Medierådgivning / Medieekspedition Professional media handling and advisory services for advertising needs. Receives orders and ensures ads are placed as required, with independent advisory services on media selection. Signatur negotiates discounts with media partners that are passed through to customers.
• Design Graphic design services for job and information advertisements, including custom design, adaptation for banners and SoMe images, visualization of messages with strong graphic elements, and editing of images and videos.
• Bannere Design and programming services for banners, videos, and illustrations for job banners and SoMe campaigns. Job banners with images and video are key to effective job advertising.
• Web Website job ad updates and integration services, including proofing of web ads and automated publishing to job portals such as Jobnet, JobIndex, and Ofir.
• Tekstseminarer (Tekstinspiration) Training sessions providing inspiration and tools for writing effective job advertisements, including knowledge about what works and what does not. Includes writing and proofreading of job ads.

Quantifiable outcome

• Signatur has maintained partnerships with major Danish universities (DTU, Aarhus Universitet, Københavns Universitet) for multiple years through competitive re-bidding processes, indicating sustained customer value.
• +3 more outcomes

Named customers27 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature7 records

Partnerships

Five partnerships are on record, tiered supporting, strategic and core.

• BeierholmsupportingOthersBeierholm is the external auditing firm that prepares Signatur's annual ISAE 3000 statement, which guarantees customers that Signatur complies with GDPR regulations in data processing. The audit firm conducts annual oversight of Signatur's compliance.
• LinkedInstrategicGTM or Marketing PartnerSignatur is an official LinkedIn Media Partner, which enables them to offer cheaper and administratively easier advertising on LinkedIn, along with more data and insights into user behavior for their customers.
• KOMBITcoreTechnology or IntegrationSignatur is a certified ('klarmeldt') supplier through KOMBIT for all their solutions. They have integration capabilities for user and department synchronization through the Digitaliseringskatalog/KOMBIT, enabling seamless integration with Danish municipal IT infrastructure.
• KMDsupportingTechnology or IntegrationSignatur has a standard integration for transferring employee information to KMD OPUS, one of the major HR and payroll systems used in Danish municipalities.
• Kreativitet og KommunikationsupportingOthersSignatur is a member of Kreativitet og Kommunikation, the industry association for advisory creative businesses in Denmark. Membership indicates industry recognition and adherence to professional standards.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Lessor Group: Danish HR, payroll and workforce management software provider serving Danish municipalities and private companies. Directly comparable because it competes with Signatur's HRIS/recruitment offering in the same Danish public-sector procurement market.
• HR-ON: Danish HR system focused on SMEs and public administration. Comparable because it targets the same Danish-language HR market with subscription HRIS, overlapping with Signatur's core recruitment + onboarding functionality.
• CatalystOne: Nordic HR platform offering HRIS, recruitment, and onboarding. Comparable as a regional direct peer providing subscription HR software across Scandinavia with overlapping recruitment and onboarding modules.
• PersonaleHuset: Danish HR consulting and HR-system provider serving Danish municipalities. Comparable because it offers HR advisory and software in the same public-sector niche that Signatur targets.

Emerging players

• ReachMee: Nordic recruitment and employer-branding software vendor with ATS functionality. Comparable as an emerging player offering recruitment-focused tools that compete with Signatur's Rekrutteringssystemet in Nordic public and private sector.
• Teamtailor: Fast-growing Nordic ATS and employer-branding platform. Comparable as an emerging recruitment-tech vendor increasingly used by Nordic employers that could displace Signatur's recruitment offering over time.

Broad incumbents

• Visma: Large Nordic enterprise software group with HR, payroll, and recruitment modules. Comparable as a broad incumbent selling into Danish municipalities and Nordic SMBs, often displacing niche local providers.
• Greenhouse: Global ATS vendor with growing Nordic footprint. Comparable as a broad incumbent offering recruitment management software that competes functionally with Rekrutteringssystemet for any Nordic organization evaluating ATS options.
• KMD (a part of Netcompany): Major Danish IT vendor and KMD OPUS HR/payroll provider, integrated with Signatur via standard API. Comparable as both partner and broad incumbent — KMD's HR suite is a potential alternative buyer choice in Danish municipal procurement.

Others

• Kreativitet og Kommunikation: Danish industry association for advisory creative businesses, of which Signatur is a member. Comparable as an ecosystem/industry-body connection — a useful peer for understanding Signatur's media-bureau positioning rather than direct competition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/signatur-a-s

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Signatur A/S