What Sila Sveta ( Сила Света ) does

Sila Sveta (Сила Света) is a Moscow-based, privately-held Russian distributor and service provider of professional lighting equipment, founded in 2015 and operating with approximately 17 employees. The company sells and services lighting, rigging, and grip equipment for cinema, television, live events, and theater production, functioning as a multi-brand channel partner for international manufacturers.

The product portfolio spans 16+ equipment categories including LED fixtures (Lightstar Luxed, Nanlux Evoke, Nanlite Forza/PavoSlim/PavoTube series), HMI and tungsten halogen lamps, DMX lighting control systems, trusses (Litec FX/TX/QX30), electric and manual chain hoists (Columbus McKinnon Lodestar/Prostar, Yale), fog/haze machines (Hazebase), exposure meters (Sekonic), protective cases (Gutek), and a Russian Grip accessory line for power distribution, sandbags, apple boxes, and honeycomb grids. The catalog features equipment from at least 20 international brand partners, including ARRI, KinoFlo, Dedolight, Robe, Clay Paky, Ayrton, MA Lighting, and Manfrotto.

Revenue is generated primarily through B2B hardware sales with quote-based pricing for professional equipment and disclosed pricing for accessories and consumables. Go-to-market is enterprise field sales conducted via phone and a website catalog, with a complementary service center in Moscow where two manufacturer-certified engineers perform warranty and post-warranty repairs. Customer segments include film and television production studios, live event and show production companies, and independent videographers, all served exclusively within the Russian market.

Name

Sila Sveta ( Сила Света )

Legal name

ООО «Сила Света»

Website

https://sila-sveta.ru

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Sila Sveta is a Moscow-based B2B distributor and service provider of professional lighting, rigging, and grip equipment for film, television, and live event production, carrying 20+ international brands including ARRI, KinoFlo, Robe, and Nanlux in the Russian market.

Ownership category

akta.pro rank

Product category

Professional Lighting Equipment

NAICS

Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139)

SIC

Electric Lighting & Wiring Equipment (3640), Photographic Equipment & Supplies (3861), Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Industrial & Commercial Luminaires (High-bay, Low-bay, Troffers, Downlights) (IMAGAIAA)

akta.pro secondary industry

Lighting Parts, Shades & Accessories Retail (Harps, Finials, Glass, Mounting) (CRAIAHAI)

Keywords

• Professional lighting equipment
• Film studio equipment
• Television production lighting
• Event lighting systems
• Rigging equipment

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Lighting Equipment Sales: Direct sales of professional lighting equipment including LED fixtures, HMI lamps, tungsten halogen lamps, lighting control systems, trusses, hoists, grip equipment, cases, light filters, and consumables for film, television, and event production

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Sila Sveta distributes and services professional lighting equipment for cinema, television, and live event production in Russia. The company sells LED fixtures, HMI and tungsten lamps, automated show luminaires, DMX/wireless lighting control systems, trusses, manual and electric chain hoists, fog/haze machines, exposure meters, spectrometers, protective cases, and grip accessories from leading international brands. It also operates a certified service center staffed by manufacturer-trained engineers performing warranty and post-warranty repairs.

Product overview

Sila Sveta ( Сила Света ) is a Russian professional lighting equipment distributor and service provider for cinema, television, and entertainment production. The company operates as a multi-brand distributor offering a comprehensive portfolio of professional lighting solutions, rigging equipment, power distribution systems, protective cases, and measurement instruments. The product lineup includes: (1) LED fixtures and fixtures from Lightstar (Luxed series), Nanlux (Evoke series), and Nanlite (Forza, PavoSlim, PavoTube); (2) Fog/haze machines from Hazebase; (3) Rigging equipment including Yale chain hoists, Litec trusses (FX30, TX30, QX30), and Columbus McKinnon electric chain hoists (Lodestar, Prostar series); (4) Russian Grip accessories including sand/shot bags, modular frames, apple boxes, honeycomb grids, and power distribution equipment; (5) Protective cases from Gutek (T-series); (6) Exposure meters and spectrometers from Sekonic. The company provides sales, technical service, and repair for the entire equipment spectrum through certified engineers.

Differentiator

Problem solved

Functional benefit

Products and services

• Lightstar Luxed-12 LED Fixture
• Nanlux Evoke 600C LED Fixture
• Nanlux Evoke 150C LED Fixture
• Nanlux Evoke 2400B LED Fixture
• Nanlux Evoke 5000B LED Fixture
• Nanlite Forza 60CR LED Spotlight
• Nanlite PavoSlim 240CL LED Panel
• Nanlite PavoTube LED Tubes
• Hazebase Base Hazer Pro Fog Generator
• Sekonic L-858D Professional Exposure Meter
• Sekonic C-800 Spectrometer
• LEADER LIGHT W-DMX Wireless DMX System
• Vari-Lite VL1100 Arc ERS Automated Luminaire
• Litec QX30 Square Truss System
• Yale Yalelift 360 Manual Chain Hoist
• Columbus McKinnon Lodestar D8+ DC Electric Chain Hoist
• Columbus McKinnon Prostar D8 DC Electric Chain Hoist
• Columbus McKinnon Lodestar BGV-C1 Electric Chain Hoist

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered core.

• ARRIcoreChannel Partner/ Reseller/ DistributorARRI is a leader in manufacturing lighting equipment for film and television production. Sila Sveta distributes ARRI products including warm lights, daylight fixtures, and LED fixtures in Russia.
• KinoFlocoreChannel Partner/ Reseller/ DistributorKinoFlo is a manufacturer of the most popular fluorescent and LED fill lighting fixtures. Sila Sveta distributes KinoFlo LED products.
• Dedo Weigert Film (Dedolight)coreChannel Partner/ Reseller/ DistributorDedolight offers unique lighting fixtures with precision focusing and high light output. Sila Sveta distributes Dedolight products.
• RobecoreChannel Partner/ Reseller/ DistributorRobe offers a wide range of dynamic lighting fixtures using gas-discharge lamps and LEDs for show production. Sila Sveta distributes Robe moving lights, LED moving lights, and LED static lights.
• Clay PakycoreChannel Partner/ Reseller/ DistributorItalian manufacturer of show lighting. Products include both moving head and static fixtures using lamps and LED technology. Sila Sveta distributes Clay Paky products.
• AyrtoncoreChannel Partner/ Reseller/ DistributorNew French manufacturer of dynamic LED lighting with high quality and competitive pricing. Sila Sveta distributes Ayrton static luminaires, automated luminaires, creative solutions, and imaging displays.
• MA LightingcoreChannel Partner/ Reseller/ DistributorManufacturer of show control consoles for theaters. Sila Sveta distributes MA Lighting GrandMA3 control systems.
• ManfrottocoreChannel Partner/ Reseller/ DistributorWide range of tripods for lighting equipment, various mounting hardware, and textile products. Sila Sveta distributes Manfrotto tripods and mounting hardware.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Regional players

• CVP Group: UK-based retailer and distributor of professional film, broadcast, and lighting equipment. Comparable product focus (ARRI, Nanlux, Dedolight, Sekonic, grip equipment) and customer base (film/TV studios), but operates in Western Europe rather than Russia.

Direct peers

• DTM Group (Disma): Russian distributor of professional AV, broadcast, and lighting equipment with a similar multi-brand catalog approach. Comparable business model: B2B distribution of lighting and staging gear to production and event customers in Russia.
• Unika Sound & Light: Russian distributor of professional sound, lighting, and stage equipment. Comparable in serving event production companies with a multi-brand catalog of lighting fixtures, control systems, and rigging.
• Hi-Tech Media Group: Russian professional AV equipment distributor serving cinema, broadcast, and live-event markets. Directly comparable to Sila Sveta as a multi-brand distributor of lighting and staging equipment in Russia.
• ProAV Distribution Group (Russia): Russian distributor of professional AV and lighting equipment serving integrators, rental houses, and event production companies. Similar multi-brand distribution model and Russian-market focus.
• Prolighting (Profoto Russia / Prolight): Russian distributor specializing in professional lighting fixtures for stage, studio, and architectural applications. Overlapping customer base and product categories (LED moving heads, static fixtures, control consoles).
• Mixart Distribution: Russian distributor of professional audio, lighting, and stage equipment for concerts, theater, and events. Closely comparable in product mix (LED fixtures, moving heads, control systems, trusses) and customer base (live event producers).

Broad incumbents

• Exertis (DCC Technology): Large pan-European AV/lighting distributor. Comparable business model of multi-brand distribution to professional AV integrators and production companies, though at significantly greater scale and breadth.
• Midwich: UK-listed global AV distributor with a much larger product portfolio but overlapping distribution model for professional lighting and AV. Useful comparable for the capital-light distributor business model at scale.

Others

• ARRI (Arnold & Richter): German manufacturer of professional cinema lighting and cameras; Sila Sveta is one of ARRI's Russian distributors. Not a direct competitor but a key brand partner — included as a reference point for the upstream OEM whose products anchor Sila Sveta's catalog.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/sila-sveta-

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sila Sveta ( Сила Света )