Siller & Laar GmbH & Co. KG

What Siller & Laar GmbH & Co. KG does

Siller & Laar GmbH & Co. KG is a German specialist distributor and solutions integrator for physical security and building hardware, founded in Augsburg in 1836 and operating under the RECA NORM Group since 1993. The company offers electronic, mechatronic, and mechanical locking systems sourced from a broad partner network (EVVA, SALTO Systems, ASSA ABLOY/IKON, Simons Voss, ABUS, CES), as well as mailbox and parcel locker systems from RENZ and Leabox, door and window hardware (Beschlagstechnik), building elements (barrier posts, gratings, entrance mats), and video surveillance. Its core differentiator versus a pure catalog distributor is the object-solutions service model: free on-site consultation by regional Objektberater, custom project planning, professional installation, and after-sales maintenance contracts, delivered to tradespeople, industrial and commercial customers, residential property managers, hospitals, municipalities, hotels, schools, banks, and retail/foodservice operators across Southern and Central Germany.

The business generates revenue through three intertwined streams: one-time product sales (mechanical locking systems, fittings, mail and parcel boxes) distributed via the shared RECA NORM e-commerce platform and direct sales; professional installation and project services for object solutions; and a recurring logistics subscription (RECA SELECT at €95/year with optional Express add-ons). Pricing for complex object projects is quote-based and not publicly disclosed, while standard catalogue items are sold through the RECA NORM online shop with a €9.90 shipping threshold (waived above €350 net). Customer acquisition is primarily field-sales driven through a team of regional Objektberater covering defined German territories (e.g., Augsburg/Ulm, Ingolstadt/München/Regensburg, Kempten/Allgäu, Dresden/Leipzig/Chemnitz), supported by an inside sales function and co-marketing with manufacturer partners.

The company holds ISO 9001:2015 certification, operates as a German Kommanditgesellschaft (limited partnership) under RECA NORM GmbH, and is led by three Managing Directors (Thomas Haeusele, Stefan John, Alexander Retzbach). Its strategic positioning is that of a high-touch, regional specialist leveraging parent-group scale rather than a technology disruptor: the moat rests on distribution access, manufacturer-agnostic advisory, full-service project delivery, and a 185-year heritage brand in the German security and object sector.

Name

Siller & Laar GmbH & Co. KG

Legal name

SILLER & LAAR Schrauben- Werkzeug- und Beschläge-Handel GmbH & Co. KG

Website

https://sillerundlaar.de

Company type

Private

Founded year

1836

Operating status

Operating

Headcount range

1–10 employees

Short description

Siller & Laar is a German specialist distributor and solutions integrator for locking systems, mail/parcel boxes, hardware, and video surveillance, serving tradespeople, property managers, hospitals, municipalities, and enterprises across Southern and Central Germany under the RECA NORM Group.

Ownership category

akta.pro rank

Headquarters

HQ city

Augsburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales (Schrauben, Werkzeuge, Normteile, Beschläge): Revenue from sale of screws, tools, standard parts, fittings (Beschläge), locks, cylinders, door and gate hardware, building elements, mail and parcel boxes. Products sourced from multiple brand partners (ABUS, RENZ, Simons Voss, EVVA, SALTO, ASSA ABLOY, CES, Leabox). Sold via direct sales force, inside sales, and online shop (RECA NORM e-shop).
2. Installation and Project Services: Charged services including professional installation of locking systems, video surveillance, mail and parcel box systems, and building elements. Consultation, project planning, and configuration services provided as part of object solutions.
3. RECA SELECT Subscription (Logistics/Membership): Annual subscription service (RECA SELECT) at €95 per 12 months providing free home delivery. Optional Express add-on deliveries available as premium add-ons.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Siller & Laar is a specialty distributor and integrator of locking systems (mechanical, mechatronic, and electronic), mailbox and parcel locker systems, hardware fittings, building elements, and video surveillance. The company combines products from multiple brand partners with in-house object consulting, project planning, installation, and after-sales maintenance to deliver end-to-end security and building-element solutions for organizations.

Product overview

Siller & Laar is a hardware-focused company offering an integrated portfolio of physical security and building access products under the RECA NORM group. The core offering centers on three types of Schließanlagen (locking systems): Elektronische (electronic/digital access control via brands like EVVA Air-Key, EVVA Xesar, IKON eCLIQ, Simons & Voss, SALTO, ABUS), Mechatronische (hybrid mechanical-electronic systems, IKON +CLIQ), and Mechanische (traditional mechanical systems). Complementing the locking portfolio are Briefkastenanlagen and Paketkastenanlagen (mailbox and parcel locker systems from RENZ and Leabox), Beschlagstechnik (door/window hardware fittings), Bauelemente (barrier posts, gratings, mats), and Videoüberwachung (professional surveillance cameras). The company provides full-lifecycle services including free consulting, professional installation, and after-sales maintenance contracts. The product range serves residential complexes, commercial/industrial properties, public institutions, hotels, hospitals, and government buildings across Southern and Central Germany.

Differentiator

Problem solved

Functional benefit

Products and services

• Locking Systems (Schließanlagen) Mechanical, mechatronic, and electronic locking systems for buildings, supplied as integrated solutions from leading brand partners including EVVA, SALTO, ABUS, ASSA ABLOY, Simons Voss, and IKON. Sold to property managers, public sector, healthcare, and commercial operators.
• Parcel Box Systems (Paketkastenanlagen) Parcel locker and parcel box systems that provide secure storage for incoming deliveries, designed for residential and commercial buildings. Distributed from RENZ and other brand partners.
• Mailbox Systems (Briefkastenanlagen) Mailbox installations for residential and commercial buildings, including wall-mounted and freestanding configurations, available in multiple designs and configurations.
• Hardware Fittings (Beschlagstechnik) Door hardware fittings and accessories including door handles, hinges, and complementary building hardware, integrated with locking and access control solutions.
• Video Surveillance (Videoüberwachung) Video surveillance systems for buildings and properties, offered as part of integrated security solutions alongside locking and access control systems.
• Object Consulting and Installation (Objektberatung & Montage) On-site object consulting, project planning, and installation services for locking systems, mailbox and parcel box systems, and video surveillance, delivered by specialist object consultants.
• After-Sales Service and Maintenance (After-Sales-Service & Wartung) Ongoing maintenance, repair, and after-sales service for installed locking, mailbox, parcel, and surveillance systems, provided to commercial and institutional customers.

Quantifiable outcome

• Investment security through 40+ years of experience in the security and object sector
• +1 more outcomes

Named customers11 records

Segments11 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• RECA NORM GmbHcoreStrategic or Co-development PartnerRECA NORM is the parent company and parent brand of Siller & Laar. Siller & Laar has operated under the RECA NORM umbrella since 1993. The company shares the RECA NORM e-commerce platform, logistics infrastructure, and brand ecosystem. RECA NORM Group generates €250M revenue with 980 employees and 70,000 active customers. Siller & Laar uses the RECA NORM online shop (shop.recanorm.de) for product sales.
• RECA GroupcoreStrategic or Co-development PartnerSiller & Laar is part of the internationally active RECA Group. The RECA Group is an international trading company operating across multiple countries in Europe with a focus on tools, fasteners, and related products. Siller & Laar represents the Group's object solutions and security specialist operations in Southern and Central Germany.
• RENZmajorTechnology or IntegrationRENZ is a manufacturer of mail box systems (Briefkastenanlagen) and parcel box systems (Paketkastenanlagen). Siller & Laar is a long-term partner of RENZ and offers its full product range, including the myRENZbox parcel box system. Siller & Laar provides a RENZ configuration tool on its website for customers to design personalized mail box solutions.
• Simons VossmajorTechnology or IntegrationSimons Voss is a manufacturer of electronic and mechatronic locking systems. Siller & Laar offers Simons Voss products including the System 3060 (electronic locking cylinder that resembles a standard mechanical cylinder but contains intelligent electronic components).
• EVVAmajorTechnology or IntegrationEVVA is a manufacturer of mechanical, mechatronic, and electronic locking systems. Siller & Laar offers multiple EVVA products including Air-Key (electronic, smartphone-compatible), Xesar (electronic), eCLIQ (electronic), 4KS (mechanical), and EPS (mechanical) locking systems. EVVA Air-Key is described as a 'top seller' in the electronics category.
• ASSA ABLOYmajorTechnology or IntegrationASSA ABLOY is a global leader in access solutions and door opening solutions. Siller & Laar offers ASSA ABLOY products through its object solutions portfolio.
• SALTO SystemsmajorTechnology or IntegrationSALTO Systems is a manufacturer of electronic access control and locking solutions. Siller & Laar offers SALTO Space — a flexible, service-based access control system suitable for hotel operations and other buildings. SALTO is positioned as a key electronic solution for the hospitality segment.
• IKON (ASSA ABLOY subsidiary)majorTechnology or IntegrationIKON is a brand of ASSA ABLOY specializing in mechanical locking systems. Siller & Laar offers IKON products including the +CLIQ mechatronic system (upgrade for existing IKON mechanical locking systems), Multiprofil plus SK6, and RW6 Wendeschlüssel systems.
• PDR (PU Schaumdosen Recycling)minorOthersPDR is a partner for the collection and recycling of PU foam cans. Siller & Laar directs customers to PDR for free and environmentally sound disposal of PU foam cans. PDR provides collection boxes and pickup services.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Winkhaus (Aug. Winkhaus GmbH & Co. KG): German manufacturer and supplier of locking systems, door hardware, and access control. Directly competes with Siller & Laar in mechanical and electronic Schließanlagen for residential, commercial, and public-sector customers in Germany.
• SALTO Systems: Manufacturer of electronic access control (SALTO Space, SALTO KS) used heavily in hospitality. Both a Siller & Laar brand partner and a competitor pursuing the same hotel, commercial, and residential opportunities in Germany.
• BKS GmbH: German locking systems specialist offering mechanical, mechatronic, and electronic locking solutions plus master key systems. Comparable product overlap with Siller & Laar's three-tier (electronic/mechatronic/mechanical) locking portfolio.
• EVVA Sicherheitstechnologie GmbH: Austrian manufacturer of mechanical, mechatronic, and electronic locking systems (Air-Key, Xesar, eCLIQ, 4KS). Both a brand partner whose products Siller & Laar distributes and a competitor selling directly into the same German/Austrian customer segments.
• Simons Voss Technologies (Allegion): Manufacturer of electronic and mechatronic locking systems (System 3060, SmartIntego) — both a Siller & Laar brand partner and a competitor in the German digital locking market for commercial and public-sector buildings.
• Dom-Sicherheitstechnik (DOM): European manufacturer of cylinders, locks, and access control, with strong presence in Germany. Competes with Siller & Laar in mechanical Schließsysteme and electronic access for commercial and residential properties.

Broad incumbents

• dormakaba: Global access solutions incumbent formed from the merger of Dorma and Kaba. Offers electronic access, master key systems, and entrance solutions that overlap with Siller & Laar's full Schließanlagen and building elements portfolio, but at much larger scale and international breadth.
• Gretsch-Unitas GmbH (GU): German manufacturer of hardware, locks, door closers, and building elements. Direct overlap with Siller & Laar's Beschlagstechnik, Bauelemente, and Schließanlagen portfolios across commercial and public-sector projects.
• ASSA ABLOY: Global leader in access solutions and door openings; also one of Siller & Laar's largest brand partners (IKON/eCLIQ). Competes broadly via direct sales and its German subsidiary network in the same electronic and mechanical locking categories.
• ABUS | August Bremmüller Söhne KG: German security manufacturer with broad product range in locks, cylinders, and electronic access (TECTIQ). Both a brand partner of Siller & Laar and a competitor selling directly through its own distribution network in Germany.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/siller-&-laar-gmbh-&-co.-kg

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Siller & Laar GmbH & Co. KG