Silver Arrows, Noida - India

What Silver Arrows, Noida - India does

Silver Arrows, Noida - India is an authorized Mercedes-Benz retail dealership (dealer code GS0050229) operating a single showroom in Noida, Uttar Pradesh, under franchise agreement with Mercedes-Benz India Private Limited. The dealership functions as a physical and digital sales channel for the full Mercedes-Benz passenger vehicle portfolio, including limousines (C-Class, E-Class Long Wheelbase, S-Class including a new Plug-in Hybrid variant), SUVs (GLA, GLB, GLC, GLE LWB, GLS), AMG performance variants (A 45 S, CLE 53, C 43, GLE 53 Coupé, GLC Coupé, GT 63, G 63), the Maybach ultra-luxury line (S-Class, GLS, EQS SUV, SL 680), the EQ electric vehicle family (EQS, EQS-SUV, CLA Electric, G 580 Electric), the CLE 300 4MATIC Cabriolet, and the V-Class luxury van. Its customer-facing digital surface (silverarrows.mercedes-benz.co.in) supports online test-drive booking, service appointment scheduling, callback requests, configuration links, and access to a certified pre-owned inventory.

The underlying technology stack is almost entirely inherited from Mercedes-Benz's parent systems rather than developed in-house. Silver Arrows inherits MBUX infotainment, Mercedes me connected car services (remote status, send-to-car navigation, vehicle tracking, in-car apps), Digital Service Drive for service record management, online service estimate tooling, Mercedes me Adapter for retrofit smartphone connectivity, proprietary ADAS, and EQ powertrain technology. The dealership itself operates the Mercedes-Benz India's online configurator integration, online service booking flow, and digital service drive on behalf of customers, with no disclosed proprietary technology IP of its own. No APIs, SDKs, MCP servers, or app products are offered.

Revenue is generated across five streams: (i) one-time retail sales of new Mercedes-Benz passenger vehicles across the full lineup, (ii) transaction-fee revenue from facilitating Mercedes-Benz Financial Services financing, leasing, subscription models, and insurance products, (iii) recurring aftersales revenue from maintenance packages (Star Ease), warranty work, Mobilo roadside assistance, certified body-and-paint services, (iv) genuine parts, accessories, wheels, tyres, and car-care product sales, and (v) certified pre-owned vehicle sales through the Mercedes-Benz India approved pre-owned platform. Pricing is quote-based and not publicly disclosed; transactions are episodic and high-ticket. Customer segmentation is hybrid — two primary segments (affluent individual HNW consumers and corporate fleet buyers) and one secondary segment (commercial luxury transport / hospitality) — with go-to-market combining a single physical showroom, the manufacturer's national digital platform, and direct sales for fleet accounts. Geographic reach is single-country (India), concentrated in Noida within the Delhi NCR.

Name

Silver Arrows, Noida - India

Legal name

Silver Arrows

Website

https://silverarrows.in

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Silver Arrows is an authorized Mercedes-Benz retail dealership with a showroom in Noida, India. It retails the full Mercedes-Benz lineup including EVs and Maybach models alongside financing, aftersales service, and genuine parts for affluent consumers and corporate fleet buyers.

Ownership category

akta.pro rank

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Retail sales of Mercedes-Benz passenger vehicles including limousines (C-Class, E-Class, S-Class), SUVs (GLA, GLB, GLC, GLE, GLS), AMG performance vehicles, Maybach luxury vehicles, electric vehicles (EQS, EQE SUV, EQB, CLA Electric), and commercial vans (V-Class). Revenue generated from one-time vehicle purchases at varying price points based on model and configuration.
2. Vehicle Financing and Leasing: Mercedes-Benz Financial Services offering financing solutions, leasing options, and subscription models for vehicle purchases. Includes Welcome Benefits programs and star financing schemes.
3. Aftersales Service and Maintenance: Service department providing vehicle maintenance, repairs, warranty services, Star Ease maintenance packages, Mobilo roadside assistance, and certified body and paint services.
4. Genuine Parts and Accessories: Sales of Mercedes-Benz genuine parts, wheels, tyres, car care products, and technical accessories for vehicle maintenance and customization.
5. Pre-Owned Vehicle Sales: Certified pre-owned Mercedes-Benz vehicle sales through Mercedes-Benz India's approved pre-owned car program.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Silver Arrows is an authorized Mercedes-Benz dealership in Noida, India that sells new Mercedes-Benz passenger vehicles (limousines, SUVs, AMG performance models, Maybach ultra-luxury vehicles, EQ electric vehicles, V-Class vans, and cabriolets), certified pre-owned Mercedes-Benz vehicles, and genuine parts and accessories. The dealership also provides manufacturer-backed after-sales services including scheduled maintenance, warranty work, and 24/7 Mobilo roadside assistance, supported by vehicle financing and leasing through Mercedes-Benz Financial Services.

Product overview

Silver Arrows, Noida - India is a Mercedes-Benz dealership offering a comprehensive portfolio of passenger vehicles and automotive services. The product lineup spans multiple segments: Limousines (C-Class, E-Class Long Wheelbase, S-Class), SUVs (GLA, GLE LWB, GLC, GLS), AMG performance variants (A 45 S, CLE 53, GT 63, GLE 53, C 43, GLC Coupe, G 63), Electric vehicles (EQS, EQS-SUV, G 580 Electric, CLA Electric), Maybach ultra-luxury models (S-Class, GLS, EQS SUV, SL 680), and Vans (V-Class). The dealership also provides digital services through Mercedes me connect and Mercedes me Adapter, along with maintenance services including Star Ease Maintenance Package, Warranty programs, Mobilo Road Assistance, and genuine parts/ accessories. The products are sold through a unified dealership experience with online and in-person purchasing, financing, and servicing options.

Differentiator

Problem solved

Functional benefit

Products and services

• Mercedes-Benz C-Class
• Mercedes-Benz E-Class Long Wheelbase Long-wheelbase executive limousine targeted at affluent buyers and commercial luxury transport operators.
• Mercedes-Benz S-Class Flagship luxury limousine serving ultra-high-net-worth individuals and executive corporate fleets.
• Mercedes-Benz GLA Compact entry-level luxury SUV for individual buyers and small families.
• Mercedes-Benz GLC Mid-size luxury SUV for individual and family buyers.
• Mercedes-Benz GLE Long Wheelbase Long-wheelbase luxury SUV targeting executive buyers and chauffeur-driven use.
• Mercedes-Benz GLS Full-size flagship luxury SUV for affluent families and executive transport.
• Mercedes-AMG A 45 S High-performance compact performance vehicle for enthusiast buyers.
• Mercedes-AMG CLE 53 AMG performance coupe for driving-focused luxury buyers.
• Mercedes-AMG GT 63 S E Performance Top-tier AMG performance grand tourer.
• Mercedes-AMG GLE 53 AMG performance SUV combining utility with high-output powertrain.
• Mercedes-AMG C 43 AMG performance variant of the C-Class sedan.
• Mercedes-AMG GLC Coupe AMG coupe-SUV with sloping roofline and performance-oriented dynamics.
• Mercedes-AMG G 63 Iconic AMG performance off-roader with luxury appointments.
• Mercedes-Benz EQS EQ flagship all-electric luxury sedan.
• Mercedes-Benz EQS SUV 580 EQ all-electric luxury SUV.
• Mercedes-Benz G 580 Electric All-electric version of the iconic G-Class off-roader.
• Mercedes-Maybach S-Class Ultra-luxury Maybach limousine for the highest tier of individual buyers.
• Mercedes-Maybach GLS Ultra-luxury Maybach SUV combining opulence with SUV practicality.
• Mercedes-Maybach EQS SUV Ultra-luxury Maybach all-electric SUV flagship.
• Mercedes-Maybach SL 680 Ultra-luxury Maybach open-top roadster.
• Mercedes-Benz V-Class Premium multi-purpose van targeting luxury family buyers, hotels, and corporate transport.
• Mercedes-Benz CLE 300 Cabriolet Open-top luxury cabriolet.
• Certified Pre-Owned Mercedes-Benz Vehicles Manufacturer-certified pre-owned Mercedes-Benz vehicles with warranty support.
• Star Ease Maintenance Package Prepaid scheduled maintenance package covering periodic service for Mercedes-Benz vehicles.
• Extended Warranty (1+2 / 1+3 plans) Extended manufacturer warranty coverage beyond the standard new-vehicle warranty.
• Mobilo Roadside Assistance 24/7 manufacturer-backed roadside assistance for Mercedes-Benz vehicle owners.
• Vehicle Maintenance Services Authorized scheduled maintenance, repair, and diagnostic services for Mercedes-Benz vehicles.
• Genuine Mercedes-Benz Parts Manufacturer-original replacement parts and accessories for Mercedes-Benz vehicles.
• Mercedes-Benz Car Care Products Branded car care and maintenance products for Mercedes-Benz vehicles.
• Vehicle Financing and Leasing Vehicle financing and leasing products arranged through Mercedes-Benz Financial Services.
• Mercedes me Connect Services Connected vehicle digital services for Mercedes-Benz owners including remote access, vehicle status, and concierge features.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Mercedes-Benz India (Daimler India Commercial Vehicles Pvt. Ltd. / Mercedes-Benz India Private Limited)coreChannel Partner/ Reseller/ DistributorSilver Arrows operates as an authorized dealer for Mercedes-Benz India, reselling Mercedes-Benz passenger vehicles including luxury limousines, SUVs, AMG performance vehicles, Maybach ultra-luxury vehicles, and EQ electric vehicles. The dealership operates under dealer code GS0050229 and is part of Mercedes-Benz India's authorized retail network in India.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Audi India dealer network (e.g., Audi Delhi): Authorized Audi dealership network competing in India's premium/luxury segment. Comparable as a competing luxury OEM franchise with similar showroom, finance, and service offerings.
• Navnit Motors (BMW): Authorized BMW dealer group in India offering the competing luxury vehicle lineup (including BMW i electrics) with comparable sales-service-parts structure. Relevant as a competing luxury brand franchise network targeting the same affluent Delhi/Mumbai buyer.
• Volvo Car India dealer network: Authorized Volvo dealer network in India selling premium vehicles including EVs. Comparable as a competing premium OEM franchise with similar full-line sales and aftersales structure.
• Porsche Centre Delhi (dealer network): Authorized Porsche dealer network in India operating at the ultra-luxury tier directly above Mercedes-Maybach. Comparable as a competing ultra-luxury franchise targeting the same top-end HNW buyer in Delhi NCR.
• Jaguar Land Rover India (dealer network): Authorized JLR dealer network in India selling Range Rover, Defender, Discovery, Jaguar, and JLR EVs. Comparable as a competing ultra-luxury/premium franchise targeting the same HNW and corporate fleet customers.

Direct peers

• T&E Bhargava Motors: Authorized Mercedes-Benz dealer in Delhi NCR, providing sales, service, and parts for the full Mercedes-Benz range. Direct comparable given its geographic proximity and identical franchise model.
• Sundaram Motors: Authorized Mercedes-Benz dealer in Chennai with multiple locations across Tamil Nadu. Direct comparable as an authorized single-brand Mercedes-Benz franchisee operating the full sales-service-parts model in India.
• Auto Hangar: Authorized Mercedes-Benz dealer in Mumbai with sales, service, and certified pre-owned offerings. Direct comparable as another authorized Mercedes-Benz franchisee serving a major Indian metropolitan market.
• IndiGo Motors: Authorized Mercedes-Benz dealer in Bangalore offering the complete Mercedes-Benz lineup with aftersales support. Direct comparable as another authorized single-brand luxury franchisee in India.

Others

• Mahindra First Choice Wheels: India's largest multi-brand certified pre-owned vehicle retailer. Comparable in the pre-owned vehicle channel where Silver Arrows' certified pre-owned Mercedes-Benz program competes for used luxury car buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/silver-arrows-noida---india

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Silver Arrows, Noida - India