Silverspot AG

What Silverspot AG does

Silverspot AG is a Swiss audiovisual advertising production house founded in 1995 and headquartered in Uster near Zurich, with additional offices in Aadorf and Oberrohrdorf. The firm operates with a six-person, founder-led team under Managing Director Remo Civatti and Creative Director Nicolas Vonlanthen, delivering video (TV spots, image films, social-media content), audio (radio spots, jingles, podcasts), graphic design and web design services in German, French and Italian. Its client base spans Swiss SMEs and large enterprises across pharma (A.Vogel, Hänseler, Umckaloabo), automotive (Nissan, MG, Emil Frey, Astara), retail and FMCG (SPAR, Knorr, Qualipet, smartphoto), services (TCS, Hotel Krone Unterstrass) and media (TopCC).

The business model combines project-based production fees for enterprise clients with two proprietary media assets: TopCC Radio, a branded radio station distributed over DAB+, which provides a recurring owned-media channel for advertising packages; and CITYLION, a sub-brand integrated media advertising platform aimed at Swiss SMEs that bundles planning, creative and placement. A subscription ("Abo") model has been introduced for social-media video ads, signaling a partial shift toward recurring revenue. The firm maintains in-house studios and a voice-talent database, including access to celebrity voices, which supports end-to-end production without reliance on third-party studios for core deliverables.

The company is fully founder-owned with no external funding disclosed and has sustained operations for 30 years, accumulating a broad portfolio of broadcast work for recognizable Swiss brands. Recent activity (smartphoto competitive-pitch win in October 2024, A.Vogel 70th anniversary campaign in 2025, Astara CAR NEWS at Auto Zürich 2025, TopCC Radio DAB+ expansion, CITYLION launch) indicates active client acquisition and product diversification from a small base. AI is referenced as an assistive tool for social-media content production, but no proprietary AI capability or research activity is disclosed.

Name

Silverspot AG

Legal name

Silverspot AG

Website

https://silverspot.ch

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Silverspot AG is a founder-led Swiss audiovisual advertising production studio in Uster producing TV and radio spots, image films, audio jingles and web/graphic design for Swiss SMEs and enterprises, operating the TopCC Radio branded station on DAB+ and the CITYLION SME media platform.

Ownership category

akta.pro rank

Product category

Advertising Production Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Video/CTV/OTT Media Buying (MPAAABAE)

Keywords

• Audiovisual advertising production
• TV spot production
• Radio spot production
• Branding radio stations
• Corporate film production

Headquarters

HQ city

Uster

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Video and TV Production: Production of TV spots, image films, social media videos, and video content. Pricing is quote-based per project with costs determined individually according to scope.
2. Audio and Radio Production: Production of radio spots, jingles, corporate music, podcasts, and branded radio stations. Includes music composition and SUISA licensing.
3. Graphic Design and Print: Graphic design services for print materials, corporate design, logos, and advertising materials.
4. Online and Digital Production: Web design, online banners (HTML5), social media content, and digital advertising materials.
5. Branded Radio Station Operation: Silverspot operates TopCC Radio as a branded radio station, creating programming content and monetizing through advertising clients. Radio station now available on DAB+.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Silverspot AG is a Swiss audiovisual advertising production house that produces TV spots, radio spots, image films, social media videos, jingles, podcasts, graphic design, and websites for Swiss companies. The company runs all production in-house from its studios in Uster and offers a distinctive branded radio station service (TopCC Radio) plus an SME media buying platform (CITYLION). Services are delivered as custom project-based engagements covering concept, production, post-production, and media booking across all Swiss language regions.

Product overview

Silverspot AG is a Swiss audiovisual advertising production company headquartered in Uster near Zurich, operating since 1995. The company offers a comprehensive suite of creative advertising services organized around four core pillars: VIDEO (TV-Spots, Imagefilme, Social Media Content, CAR NEWS), AUDIO (Radio Spots, Podcasts, Jingles, Corporate Music), GRAPHIC (Print Design, Corporate Identity, APG Posters), and WEBDESIGN (Websites, Online Shops, HTML5 Banners). Their flagship proprietary offering is TopCC Radio, a branded radio station service that Silverspot creates, produces, and markets for clients. Supporting services include voice talent casting (both in-house voice actors via Sprecherkartei and celebrity voice-over casting via Synchronsprecher), 3D animation and mascot design, telephone greetings, and strategic concept development. The company operates its own studios for audio and video production and serves clients across Switzerland from three locations (Uster, Aadorf, and Oberrohrdorf). Their CITYLION sub-brand provides SME-focused media advertising placement services.

Differentiator

Problem solved

Functional benefit

Brands

• TopCC Radio: A branding radio station operated by Silverspot AG for TopCC, a cash-and-carry wholesale market chain in Switzerland. Silverspot handles complete production and marketing of the radio station.

Products and services

• TV-Spot Production Production of television commercials including concept development, filming, post-production, casting, location scouting, set design, and delivery to TV stations in multiple formats (16:9, 9:16). Targeted at Swiss brands and SMEs seeking professional TV advertising.
• Radio Spot Production Production of radio advertisements for all Swiss radio stations, including scriptwriting, voice talent casting, recording, mixing, and mastering in in-house sound studios. Targeted at Swiss advertisers needing radio campaigns.
• Imagefilm (Corporate Film) Corporate image films produced in high-quality format for client websites and sales teams to showcase brands. Targeted at Swiss companies needing brand presentation content.
• Jingle & Corporate Music Custom jingle and corporate music composition, recording, mixing, mastering, singer casting, and SUISA handling. Targeted at brands seeking distinctive audio identity for advertising.
• Podcast Production Podcast production services in modern Silverspot sound studios for one-time or recurring podcast formats. Targeted at companies and individuals producing branded or content podcasts.
• Graphic Design Print design services including menus, advertisements, and complete corporate design with logo development. Targeted at Swiss businesses needing printed advertising materials and corporate identity.
• Web Design & Online

Quantifiable outcome

• Qualipet Funnypets competition generated 3,245 video uploads and 7,000+ new customer contacts while increasing online shop revenue
• +1 more outcomes

Named customers25 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• TopCCcoreStrategic or Co-development PartnerSilverspot partnered with TopCC (cash-and-carry retail chain) to create a branded radio station. Silverspot handles complete production and marketing of TopCC Radio, including programming, jingles, content, and advertising sales. The successful partnership has expanded to DAB+ availability.
• UnileverminorGTM or Marketing PartnerUnilever is an advertising client heard on TopCC Radio, representing one of the brands using the radio station for marketing purposes.
• FeldschlösschenminorGTM or Marketing PartnerSwiss beverage company advertising on TopCC Radio as part of their marketing activities.
• RivellaminorGTM or Marketing PartnerSwiss soft drink brand advertising on TopCC Radio for brand marketing.
• CITYLIONcoreStrategic or Co-development PartnerSilverspot developed the complete brand identity and platform for CITYLION, including the name, corporate design, website, music compositions, and booking system for a KMU advertising network covering TV, radio, and internet.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@silverspotag
• Facebookfacebook.com/silverspotag
• Instagraminstagram.com/silverspotag
• TikToktiktok.com/@silverspotag
• LinkedInlinkedin.com/company/silverspot-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Silverspot AG