Silver Tassie Hotel & Spa

What Silver Tassie Hotel & Spa does

The Silver Tassie Hotel & Spa is a family-run 4-star hotel in Letterkenny, Co. Donegal, Ireland, operated by the Blaney family for two generations. The property sits on the Wild Atlantic Way near Ramelton and Fanad Lighthouse and is positioned as a base for exploring County Donegal. The core offering is a 36-room property covering Standard, Superior, Family (sleeping up to 5), and Suite categories, complemented by the Tassie Restaurant (noted for its award-winning Tassie Steak), Teddy's Bar, the Seascape Spa offering seaweed baths and his & hers treatments, Terance Boyle Hairdressing, and the Woodland Suite event venue seating up to 500 guests for weddings and special occasions. The property also runs meeting and conference facilities with delegate packages.

The underlying technology is a basic online booking engine on silvertassiehotel.com supporting direct reservations, with no mobile app, no public API, and no disclosed AI or data capabilities. Distribution is primarily direct-to-consumer through the hotel website and phone, supplemented by listing partnerships with Net Affinity (booking platform), WeddingsOnline, Select Experiences, and Go Visit Donegal (regional tourism). The marketing mix relies on the website booking funnel, email newsletter subscriptions, package promotions (Golf Breaks, Family breaks, Spa packages, Golden Years, outdoor adventure breaks, and the 'One Night Of Heaven' B&B + Dinner + Spa Credit bundle), and social media presence on Facebook and LinkedIn.

The business model is a multi-stream hospitality operation: nightly accommodation across four room tiers, food and beverage revenue through the restaurant and bar, spa services sold as treatments and half/full-day packages, and event/wedding hosting on a per-event basis. Customer segments are diversified across couples and romantic getaways, families, activity-based leisure travellers, event celebrations (weddings, communions, christenings, Christmas parties), and a smaller corporate meetings base. Revenue is not publicly disclosed and the company is privately held with no external investors, no parent company, and no funding history.

Name

Silver Tassie Hotel & Spa

Legal name

The Silver Tassie Hotel & Spa

Website

https://silvertassiehotel.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Silver Tassie Hotel & Spa is a family-run 4-star hotel with 36 rooms, a restaurant, bar, spa, and 500-guest wedding venue on the Wild Atlantic Way in Letterkenny, Co. Donegal, Ireland, serving leisure, family, and event guests.

Ownership category

akta.pro rank

Product category

Hotel & Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro industry

PRIMARYTHAGAAAD

Resort-Area Full-Service Hotels (Non–All-Inclusive)

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

SECONDARYTHAGACAG

Luxury Wellness & Spa Resorts

Travel & Hospitality/Lodging & Accommodation/Luxury Hotels & Resorts

SECONDARYTHAGALAC

Resort Convention Hotels

Travel & Hospitality/Lodging & Accommodation/Convention & Conference Hotels

SECONDARYTHAFACAH

Hotel & Resort Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

Keywords

• Hotel accommodation services
• Spa wellness treatments
• Wedding venue hosting
• Restaurant food beverage
• Conference meeting facilities

Headquarters

HQ city

Letterkenny

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Accommodation: 36 guest rooms including Standard, Superior, Family Rooms, and Suite accommodations with varying amenities
2. Food & Beverage: Tassie Restaurant and Teddy's Bar serving award-winning food including signature Tassie Steak
3. Spa Services: Seascape Spa offering treatments, seaweed baths, full and half day packages, his and hers treatments
4. Event & Wedding Hosting: Wedding venue services, special events including Woodland Suite seating up to 500 guests, private dining rooms
5. Package Deals: Bundled accommodation packages including Bed & Breakfast + Dinner + Spa Credit 'One Night Of Heaven' package

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Silver Tassie Hotel & Spa operates a family-run 4-star traditional Irish hotel with 36 guest rooms (Standard, Superior, Family, and Suite), an on-site restaurant (Tassie Restaurant) and bar (Teddy's Bar), a boutique spa (Seascape Spa) offering treatments and seaweed baths, and event hosting for weddings and conferences at the Woodland Suite. The hotel also sells curated package deals bundling accommodation with dining, spa, golf, and activity experiences.

Product overview

Silver Tassie Hotel & Spa is a family-run 4-star traditional Irish hotel offering a unified hospitality experience. The core offering comprises 36 accommodation rooms (Standard, Superior, Family Rooms, and Suite), multiple dining venues (Tassie Restaurant and Teddy's Bar), the Seascape Spa with hairdressing services, wedding and special event venues, meeting/conference facilities, and curated special packages (Golf Breaks, Family breaks, Spa packages). The hotel operates on a single-property model where all services are integrated within the hotel property, located on the Wild Atlantic Way near Letterkenny, Co. Donegal.

Differentiator

Problem solved

Functional benefit

Brands

• Seascape Spa: The hotel's spa facility offering treatments, seaweed baths, and full and half day packages.
• The Tassie Restaurant
• Teddy's Bar
• Woodland Suite
• Terance Boyle Hairdressing at The Silver Tassie Hotel

Products and services

• Accommodation (Standard, Superior, Family Rooms & Suite) 36 beautifully designed rooms themed with local Wild Atlantic Way photography and art, including Standard Rooms, Superior Rooms, Family Rooms accommodating up to 5 guests, and a romantic Suite with super king size bed, sitting area, dining area, Jacuzzi bath, and complimentary facilities. For leisure and business travelers visiting Donegal.
• Tassie Restaurant Award-winning hotel restaurant serving the signature Tassie Steak and other cuisine; popular with locals and hotel guests. For hotel guests, locals, and visitors to the area.
• Teddy's Bar Traditional hotel bar popular with locals and guests, part of the hotel's dining and entertainment offerings.
• Seascape Spa & Terance Boyle Hairdressing Boutique spa in Donegal offering his and hers treatments, seaweed baths, full and half day packages, and hairdressing services via Terance Boyle Hairdressing. For hotel guests and day spa visitors.
• Wedding Venue Services Award-winning wedding venue with the Woodland Suite seating up to 500 guests, private dining rooms, civil ceremony capabilities, and a professional wedding planning team. For couples planning weddings.
• Special Event Hosting Event hosting for birthday parties, graduations, dinner dances, confirmations, communions, christenings, and Christmas parties, with private dining rooms and the Woodland Suite. For groups and families organizing special occasions.
• Meeting & Conference Facilities Meeting and conference facilities with delegate packages for corporate events and business gatherings. For corporate clients and business event organizers.
• Special Offers & Experience Packages Bundled accommodation packages including Golf Breaks, Family breaks, Spa packages, Golden Years, and outdoor adventure breaks; includes the 'One Night Of Heaven' Bed & Breakfast + Dinner + Spa Credit package. For leisure travelers seeking curated stays.

Quantifiable outcome

• 36 beautifully designed rooms with local Wild Atlantic Way photography
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Net AffinityminorChannel Partner/ Reseller/ DistributorHotel booking platform partnership providing online reservation capabilities and customer acquisition channel
• WeddingsOnlineminorChannel Partner/ Reseller/ DistributorWedding venue directory listing providing visibility to couples planning weddings
• Select ExperiencesminorChannel Partner/ Reseller/ DistributorHotel experience and booking platform partnership for package distribution
• Go Visit DonegalminorChannel Partner/ Reseller/ DistributorRegional tourism partner promoting hotel as accommodation option in Donegal

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Mount Juliet Estate: A larger luxury estate hotel in Kilkenny offering spa, golf, F&B, and weddings. Operates in the same Irish luxury country hotel category with broader amenities, serving as an aspirational comparable.
• Radisson Blu Hotel, Letterkenny: An international branded hotel in Letterkenny offering accommodation, F&B, and meetings. Competes for business and leisure travelers with the advantage of a global loyalty program and corporate sales infrastructure.
• The Europe Hotel & Resort: A larger 5-star resort in Killarney with spa, F&B, and event facilities. Operates in the same Irish resort category but at a higher price tier and broader scale.

Direct peers

• Ballygarry Estate Hotel & Spa: A 4-star family-run hotel and spa in Tralee, County Kerry. Comparable independent Irish country hotel with spa, weddings, and accommodation offerings targeting leisure and event guests.
• Galgorm Resort (Northern Ireland): A resort hotel and spa in Northern Ireland offering accommodation, dining, weddings, and spa treatments. Comparable independent full-service property with similar multi-stream hospitality model.
• Aghadoe Heights Hotel & Spa: A 4-star spa hotel in Killarney, County Kerry. Comparable independent Irish hotel offering spa, wedding, and leisure accommodation packages with similar pricing tier and customer base.
• Lough Eske Castle: A castle hotel in Donegal with spa, wedding venue, and F&B offerings. Comparable in scale, geography, and full-service positioning, competing for the same Donegal wedding and leisure segments.
• Harvey's Point Hotel: A 4-star luxury hotel in Donegal, also on the Wild Atlantic Way near Letterkenny. Directly competes for leisure, wedding, and corporate guests in the same catchment, with similar traditional Irish hospitality positioning.

Regional players

• Clanree Hotel & Leisure Centre: A hotel and leisure centre located in Letterkenny, Co. Donegal. Direct local competitor targeting leisure, business, and event guests in the same primary catchment.

Others

• Select Experiences (booking partner): An Irish hotel experience and booking platform. Listed as a distribution partner of the Silver Tassie, illustrating the broader Irish boutique hotel distribution ecosystem rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/silvertassiehotel
• LinkedInlinkedin.com/company/silver-tassie-hotel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Silver Tassie Hotel & Spa