SI Magazine

What SI Magazine does

SI Magazine, legally styled S.I Magazine, is a Nigerian for-profit social enterprise founded in 2012 and headquartered in Area 11, Abuja. The company publishes a bi-monthly digital and print magazine focused on African social values, Nigerian culture, community issues, and under-reported societal concerns, with content spanning column categories including Searching Inwards, Muse Lounge, Health, Economy, and Parenting. Eighteen volumes plus special editions have been published to date, distributed via the company's e-commerce storefront (simagazineng.com/shop), paperback copies, digital downloads, and native mobile applications on Google Play and Apple App Store.

The underlying technology is a standard digital publishing and e-commerce stack: a WooCommerce-based online shop for magazine sales, Paystack as the payment processor for card transactions, and native Android (package com.gill.simagazine) and iOS applications for content access. Pricing is unit-based at $0.99–$2.99 per volume, with both e-book and paperback formats available. The company also operates two sub-brands: SISA (SI Social Advocacy/Impact), a mentorship and community outreach initiative including the SISA Sapphire program at IDP camps in collaboration with BMCCI; and Tatsuniyya Network, a platform curated by Publisher Khadijah Abdullahi-Iya for documenting African culture and values through animated storytelling.

The business model rests on three revenue streams: one-time magazine sales (digital downloads and paperback), advertising offered to businesses seeking reach into the Nigerian and African audience, and (implicitly) mission-aligned grant or partnership funding supporting SISA initiatives. Distribution leverages organic social media marketing across Facebook, Twitter, YouTube, Instagram, LinkedIn, and Pinterest, plus a newsletter subscription for audience engagement. The customer base is direct-to-consumer: Nigerian and African general readers seeking cultural content, plus lifestyle and interest-based readers seeking health, economy, parenting, and entertainment content.

Name

SI Magazine

Legal name

S.I Magazine

Website

https://simagazineng.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

SI Magazine is a Nigerian for-profit social enterprise, founded in 2012, publishing a bi-monthly digital and print magazine on African social values, culture, and community issues across 18+ volumes, distributed via e-commerce, mobile apps, and social channels.

Ownership category

akta.pro rank

Product category

Digital Magazine Publishing

NAICS

Periodical Publishers (513120), Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741)

akta.pro primary industry

Arts, Culture & Literary Magazines (MPAJAEAN)

akta.pro secondary industry

Health, Fitness & Wellness Magazines (MPAJAEAD)

Keywords

• Digital magazine publishing
• African culture content
• Social enterprise media
• Nigerian lifestyle publication
• Bi-monthly magazine

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Magazine Sales: Direct sales of individual magazine volumes in digital e-book format and physical paperback format through the company's e-commerce platform.
2. Digital Downloads: Electronic delivery of magazine content including Volume 1 through Volume 18 and Special Editions available for immediate download upon purchase.
3. Advertising: Revenue generation through advertising opportunities offered to businesses wanting to reach the publication's Nigerian and African audience.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

SI Magazine is a bi-monthly Nigerian social enterprise publishing a multi-medium magazine covering African social values, culture, community concerns, health, economy, and parenting. The publication is sold in paperback and digital e-book formats through its own e-commerce store and delivered via native mobile apps on Android and iOS. It has produced 18+ volumes plus special editions, organized across multiple content column categories.

Product overview

SI Magazine is a multi-medium Nigerian social enterprise publishing a bi-monthly magazine focused on propagating social values, African culture, and community concerns. The core product is the S.I Magazine available as print and digital downloads across 18+ volumes and special editions. Content spans column categories including Searching Inwards, Muse Lounge, Health, Economy, and Parenting. The publication is accessible via a dedicated mobile app on Android and iOS platforms. The company also operates SISA (SI Social Action), a social initiative focused on mentorship and education, and Tatsuniyya Network for African cultural documentation through animated storytelling.

Differentiator

Problem solved

Functional benefit

Brands

• SISA: SI Social Advocacy (SISA) is an initiative under SI Magazine focused on mentorship and social impact, including programs such as 'Be A Mentor' and educational outreach to IDP camps.

Products and services

• S.I Magazine (Print/Digital) Bi-monthly Nigerian publication covering African social values, culture, economy, health, parenting, politics, and community issues. Available as paperback and digital download, spanning 18+ volumes plus special editions across column categories including Searching Inwards, Muse Lounge, Health, Economy, On the Go, Parenting, and Seyi's Stake. Sold directly to consumers through simagazineng.com/shop.
• SI Magazine Mobile App Native mobile application for reading SI Magazine content on Android and iOS devices. Android version (com.gill.simagazine) distributed via Google Play Store and iOS version (SI Magazine App, App Store ID id1211988860) distributed via Apple App Store.

Quantifiable outcome

• 18+ magazine volumes published since founding
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• SISA (SI Social Impact)coreStrategic or Co-development PartnerSI Magazine's social initiative focused on mentorship programs and community impact. Includes SISA Sapphire program which takes education to children at IDP camps, collaborating with BMCCI for community outreach projects.
• Tatsuniyya NetworkcoreStrategic or Co-development PartnerPlatform curated by SI Magazine Publisher Khadijah Abdullahi-Iya for documenting African culture and values through animated storytelling, including African original folklores, history, and contemporary African life.
• BMCCIminorImplementation/ SI/ Consulting PartnerOrganization that collaborated with SISA Sapphire team for education projects at IDP camps, providing support for community outreach initiatives.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• BellaNaija: BellaNaija is one of Nigeria's largest digital media platforms covering lifestyle, culture, entertainment, and African stories. It competes with SI Magazine for the same Nigerian/African audience interested in cultural and lifestyle content, but operates at significantly larger scale and as a free, ad-supported platform.
• OkayAfrica: OkayAfrica is a digital media company celebrating African music, culture, and creative expression across the continent and diaspora. It directly competes with SI Magazine for audience attention around African cultural storytelling, with similar diaspora-reach ambitions.
• Native (Native Mag): Native is a Nigerian culture and lifestyle publication covering music, style, nightlife, and creative culture. It targets a younger, urban Nigerian reader interested in contemporary African cultural content — a closely adjacent audience to SI Magazine's general readers.
• True Africa: True Africa is a digital publication focused on African culture, lifestyle, and creative industries. It overlaps with SI Magazine's value proposition of curating positive African narratives and culture-focused content for a pan-African and diaspora audience.
• Genevieve Magazine: Genevieve Magazine is a Nigerian lifestyle and culture publication covering fashion, beauty, and African culture across print and digital. It directly parallels SI Magazine's positioning as a Nigerian-focused cultural and lifestyle magazine distributed in print and online.
• Zikoko: Zikoko is a Nigerian digital media brand producing youth-focused African content across culture, lifestyle, and social commentary. It targets the same digitally-engaged African reader that SI Magazine serves, though primarily through free online content and social channels rather than paid magazine volumes.

Emerging players

• She Leads Africa: She Leads Africa is a media and community platform supporting young African women entrepreneurs and professionals. It addresses a partially overlapping audience with SI Magazine around African women's stories and lifestyle, but with a more niche professional-development focus.
• Open Country Mag: Open Country Mag is an independent digital publication covering African culture, creativity, and identity. It overlaps thematically with SI Magazine's focus on African values and underrepresented community stories, but distributes content freely online rather than as paid volumes.

Broad incumbents

• Condé Nast Africa: Condé Nast, through titles like GQ Africa and Vogue Africa, is a global publishing incumbent expanding into the African cultural and lifestyle space. It is a broader incumbent that competes for the same premium African-content reader, with vastly greater capital and brand infrastructure.

Regional players

• The Guardian Life (Guardian Nigeria): The Guardian Life is the lifestyle and culture vertical of Guardian Newspapers in Nigeria, covering culture, society, health, and lifestyle. It targets the same Nigerian cultural-content audience as SI Magazine but operates as an extension of a larger legacy newspaper group with broader reach.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/simagazineng
• YouTubeyoutube.com/channel/UCSGdn8nLP3ZVDiaRYoYDevQ
• Facebookfacebook.com/simagazineng
• LinkedInlinkedin.com/company/si-magazine
• Instagraminstagram.com/simagazine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SI Magazine