Salon international des Mines et Carrières

What Salon international des Mines et Carrières does

Salon international des Mines et Carrières (SIMC Maroc) is a Casablanca-based trade show organizer serving Morocco's BTP (construction), mining, quarrying and cement industries. Its flagship product is the annual SIMC international exhibition, complemented by the newly launched Journées Portes Ouvertes (JPO-2026) B2B Open Door Days event and a recurring conference program with specialized workshops. The salon operates from the Foire Internationale de Casablanca, Morocco's largest exhibition venue, and functions as a two-sided B2B matchmaking platform that brings together quarry operators, cement plants, construction contractors and public works developers on the buyer side with international and Moroccan equipment manufacturers, consumables suppliers and service providers on the supply side.

The underlying "technology" is a conventional event-plus-registration stack rather than a software product: an informational website (simc-maroc.com), an online B2B meeting registration form with target product selectors (covering crushing, screening, drilling, heavy equipment, processing machinery, consumables and spare parts), downloadable conference schedules, and a physical exhibition floor. No proprietary AI, API, SDK or app layer is disclosed. Brand identity is anchored to the Maroc 2030 infrastructure agenda and the 2030 FIFA World Cup, which the organizer explicitly references as the demand backdrop.

The business model is event-driven and revenue-light in disclosure terms: SIMC monetizes primarily through exhibitor participation fees structured as one-time event licenses, supplemented by media sponsorships (Énergie et Mines Magazine, Roc and Stone, Forma Mine). Pricing is not publicly disclosed and prospects are routed to direct contact ([email protected] / +212 661 78 41 48). The firm operates with a six-person team and serves four primary segments — BTP construction, mining/quarries, cement manufacturing, and equipment/material suppliers — with a horizontal segmentation approach.

Name

Salon international des Mines et Carrières

Legal name

SIMC Maroc

Website

https://simc-maroc.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Salon international des Mines et Carrières (SIMC Maroc) is a Casablanca-based trade show organizer running the annual SIMC exhibition and JPO B2B Open Door Days for Morocco's BTP, mining, quarrying and cement sectors, connecting quarry operators, cement plants and contractors with international and Moroccan equipment and materials suppliers.

Ownership category

akta.pro rank

Product category

Trade Show / B2B Exhibition Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

akta.pro primary industry

Construction, Building Materials & Real Estate Shows Organizers (THAHABAG)

akta.pro secondary industry

Manufacturing, Industrial Equipment & Automation Shows Organizers (THAHABAF)

Keywords

• Mining trade show
• Quarrying exhibition
• Construction B2B event
• Cement industry expo
• BTP matchmaking

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Exhibitor Fees: SIMC generates revenue primarily through exhibitor participation fees. Companies in mining, quarrying, construction materials, and cement equipment and services pay to exhibit at the show.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

SIMC Maroc organizes an annual international trade show (Salon international des Mines et Carrières) and the Journées Portes Ouvertes (JPO) B2B event, serving as a physical exhibition and matchmaking platform for the BTP (construction), Mines, Carrières (quarries), and Cimenterie (cement) sectors in Morocco. Exhibitor companies — including equipment manufacturers (crushers, drills, heavy machinery), materials suppliers, and service providers — pay participation fees to engage with buyers such as construction companies, quarry operators, and cement plants through face-to-face B2B meetings, conferences, and specialized workshops.

Product overview

SIMC is an international trade show and B2B event organizer for the mining, quarrying, and construction (BTP) industries in Morocco. The company operates three core offerings: the annual SIMC international trade show exhibition, the Journées Portes Ouvertes (JPO) B2B Open Door Days event connecting quarries and BTP companies with equipment suppliers, and a conference program featuring specialized workshops. The event serves the entire supply chain including mining operations, quarries, cement factories, sand and gravel pits, and construction companies, positioning itself within the Morocco 2030 infrastructure development context.

Differentiator

Problem solved

Functional benefit

Products and services

• SIMC - Salon international des Mines et Carrières Annual international trade show serving as a B2B platform connecting mining, quarrying, construction materials, and cement industry professionals with national and international equipment and service suppliers. The event is held at the Foire Internationale de Casablanca and facilitates direct business matchmaking across the quarrying and construction materials supply chain.
• Journées Portes Ouvertes (JPO) B2B Carrières BTP Matériaux de Construction Open Door Days B2B event connecting quarry operators, construction companies, and materials suppliers with national and international vendors to facilitate strategic partnerships aligned with Morocco 2030 infrastructure projects. Includes a website-based registration platform where companies can pre-schedule B2B meetings with targeted exhibitors across product categories such as crushers, screeners, drills, heavy equipment, processing machinery, and spare parts.
• SIMC Conference Program Conference program featuring specialized workshops and professional development sessions for BTP, mining, and quarrying industry attendees, supporting knowledge exchange and professional development alongside the trade show.

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Énergie et Mines MagazineminorGTM or Marketing PartnerListed as a sponsor of SIMC. Énergie et Mines Magazine is an industry media outlet covering the energy and mining sectors in the region, serving as a marketing and media partner for the event.
• Roc and StoneminorGTM or Marketing PartnerListed as a sponsor of SIMC. Roc and Stone appears to be an industry publication or media outlet covering quarrying and stone sectors, serving as a promotional and media partner.
• Forma MineminorGTM or Marketing PartnerListed as a sponsor of SIMC. Forma Mine is an industry resource/media partner supporting the event's visibility within the mining and quarrying professional community.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mining Indaba: Africa's largest mining investment conference held annually in Cape Town. Comparable to SIMC in regional African mining focus, B2B matchmaking, and conference programming that connects operators with global suppliers and investors.
• Steinexpo: European demonstration trade show for the raw materials and stone extraction industries, held in Germany. Directly comparable to SIMC in focus on quarrying, crushing and stone processing equipment exhibitors.
• Hillhead: UK-based biennial exhibition dedicated to quarrying, construction, and recycling industries. Directly comparable to SIMC as a focused B2B trade show for the quarrying/mining/construction materials supply chain with similar exhibitor categories (crushing, screening, heavy equipment).

Broad incumbents

• bauma: The world's leading trade show for construction machinery, building materials, mining machines and commercial vehicles, held in Munich. Many SIMC exhibitors (BROKK, MEKA, Magotteaux, SBM, LESSINE) also exhibit at bauma, making it a broader incumbent in the same category.
• INTERMAT: European trade show for construction and infrastructure held in Paris. Covers similar heavy equipment, demolition, and materials handling exhibitor categories as SIMC and competes for the same international exhibitor marketing budgets.
• ConExpo-CON/AGG: North America's largest construction trade show held in Las Vegas. Comparable as a B2B trade show serving aggregate, quarrying, and construction equipment exhibitors and buyers globally.

Regional players

• Saudi Build: Leading construction and building materials trade show in Saudi Arabia, attracting international exhibitors targeting MENA infrastructure projects. Comparable to SIMC's regional positioning around major infrastructure-driven B2B demand.
• The Big 5 Construct: Major construction trade show brand from dmg events with editions across the Middle East, Africa, and South Asia. Highly comparable to SIMC's BTP/construction materials focus and overlaps geographically in the MENA/North African exhibitor pool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/simc-maroc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salon international des Mines et Carrières