Simcoe Addiction & Mental Health (SAMH)

What Simcoe Addiction & Mental Health (SAMH) does

Simcoe Addiction & Mental Health Inc. (SAMH), operating as Simcoe Addiction & Mental Health and also branded as Simcoe Rehab, is a privately held, Accreditation Canada Exemplary Standing-certified inpatient addiction and mental health treatment center headquartered at 4136 3rd Line, Cookstown, Ontario. The organization delivers 24/7 residential treatment programs of 30, 45, 60, or 90 days for adults with substance use disorders (alcohol, opioids, stimulants including fentanyl and methamphetamine, and prescription drugs), behavioural addictions (gambling, sex/porn, internet, video game), and co-occurring mental health conditions (depression, anxiety, trauma/PTSD, bipolar disorder, OCD, BPD, ADHD). Treatment is grounded in evidence-based modalities — CBT, DBT, CPT, TRM, Motivational Interviewing, and REBT — combined with Medically Assisted Treatment, 24/7 on-site nursing, and a high intensity of 25 group sessions and 4 one-on-one therapy sessions per client per week. The facility pairs clinical programming with luxury amenities (indoor pool, sauna, hot tub, gym, yoga, art therapy) and bundles a free Lifetime Aftercare Program into residential admissions.

The business model is private-pay direct-to-consumer, with clients or their insurers paying for services, financing available through Medicard, and admissions accepted without a physician referral. Go-to-market is sales-led and digitally driven: a content-rich website, blog, YouTube series, Positive Shift Podcast, Facebook and Instagram presence, SEO/SEM, a toll-free intake line (1-833-304-8181), and Calendly-based free 15-minute consultation booking feed a confidential pre-assessment funnel. A Boots On The Ground referral partnership channels first responders and military personnel into a dedicated specialty program, and a Bridges Medical partnership provides post-discharge family-physician access. Geographic service is Ontario-provincial, drawing clients from Toronto, Ottawa, Niagara, Barrie, and Mississauga. Leadership comprises CEO Angie Beninato, Executive Director Francesco Pennacchio, Director of Operations Julieta Cervantes, Clinical Director Raymond Moore (ICADC, ICCS), Director of Community Relations Tony Burgaretta, and a multidisciplinary clinical and operational team of approximately 21.

Name

Simcoe Addiction & Mental Health (SAMH)

Legal name

Simcoe Addiction & Mental Health Inc.

Website

https://simcoerehab.ca

Company type

Private

Operating status

Operating

Short description

Simcoe Addiction & Mental Health (SAMH) is a private, Accreditation Canada Exemplary Standing-certified inpatient addiction and mental health treatment center in Cookstown, Ontario, serving Ontario adults with residential 30–90 day programs for substance, behavioural, and co-occurring mental health disorders, including a dedicated First Responders & Military track, on a private-pay direct-to-consumer basis.

Ownership category

akta.pro rank

Product category

Residential Addiction and Mental Health Treatment

NAICS

Residential Mental Health and Substance Abuse Facilities (623220), Residential Mental Health and Substance Abuse Facilities (62322), Residential Intellectual and Developmental Disability, Mental Health, and Substance Abuse Facilities (6232)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Health Services (8000)

akta.pro primary industry

Residential Mental Health Treatment Centers (HLAFACAC)

akta.pro secondary industry

Inpatient Psychiatric Hospitals & Units (HLAFACAB)

Keywords

• Inpatient addiction treatment
• Mental health rehab
• Residential detox services
• Dual diagnosis treatment
• Behavioral addiction therapy

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Private Inpatient Treatment Programs: SAMH generates revenue through private-pay inpatient residential treatment programs. The organization is a private addiction and mental health treatment centre, meaning clients or their insurance providers pay for services. Financing options are available through Medicard. Program lengths offered include 30, 45, 60, and 90 days. No specific pricing is publicly disclosed on the website.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

SAMH operates a private, Accreditation Canada certified inpatient residential treatment centre in Cookstown, Ontario delivering 30, 45, 60, and 90-day addiction and mental health programs. The offering combines medically supervised withdrawal management, evidence-based individual and group therapies, family integration services, dual-diagnosis concurrent treatment, wellness programming, and free lifetime aftercare for adults across Ontario.

Product overview

Simcoe Addiction & Mental Health (SAMH) operates as a private, accredited inpatient addiction and mental health treatment center in Ontario, Canada. The organization offers a comprehensive suite of services organized into core treatment programs (Inpatient Residential Treatment, Withdrawal Management & Medical Detox), specialty programs (First Responders & Military, Family Integration), and ongoing support (Lifetime Aftercare). Treatment is delivered through evidence-based therapy modalities including CBT, DBT, CPT, TRM, Motivational Interviewing, and REBT, combined with holistic wellness activities. The facility addresses substance addictions (alcohol, opioids, stimulants, prescription drugs), behavioral addictions, and mental health conditions through an integrated dual-diagnosis approach with 24/7 clinical support.

Differentiator

Problem solved

Functional benefit

Products and services

• Inpatient Residential Treatment 24/7 residential addiction and mental health treatment program for adults in Ontario offering structured daily programming, individual therapy, group therapy, and wellness activities in a private residential setting.
• Withdrawal Management and Medical Detox 24/7 medically supervised withdrawal management service providing nursing oversight and symptom monitoring for individuals dependent on alcohol or drugs.
• Family Integration Program Family support service featuring Family Integration Therapy sessions with a Registered Psychotherapist, weekly virtual Family Support Groups, and Support System Integration sessions for families of clients in treatment.
• Lifetime Aftercare Program Ongoing post-discharge support service providing monthly one-on-one check-ins during the first three months, weekly virtual aftercare sessions, and alumni network access at no additional cost.
• Physical Activity and Wellness Program Holistic wellness component of residential treatment offering pool, gym, running, basketball, tennis, yoga, hot tub, sauna, and self-care activities to support physical and mental recovery.
• First Responders and Military Program Specialized treatment track for first responders and military personnel addressing trauma, PTSD, and service-related challenges with dedicated peer groups and EMDR services.
• Professional Interventions Professional addiction intervention services providing consultation and on-site interventions to help families motivate loved ones to seek treatment.

Quantifiable outcome

• Hundreds of clients across Ontario have recovered from addiction and mental health conditions at SAMH, with the facility reporting strong client outcomes and continuous refinement of clinical approach based on client feedback.
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Boots On The GroundcoreGTM or Marketing PartnerBoots On The Ground is a charitable organization run entirely by volunteer First Responders offering 24/7 anonymous peer support to Police, Fire, EMS, Corrections, and Nurses throughout Ontario, including both serving and retired frontline and civilian members. SAMH is a proud partner of Boots On The Ground, which serves as a referral pathway for first responders and military personnel who may benefit from SAMH's specialized inpatient addiction and mental health programs. Boots On The Ground provides vetted referral services and an anonymous service separate from employer wellness programs, addressing stigma and confidentiality concerns in the first-responder community.
• Bridges MedicalminorStrategic or Co-development PartnerSAMH has established a partnership with Bridges Medical to provide clients with access to a family doctor for continued monitoring and support post-discharge, for clients who do not already have a family physician. This initiative is part of SAMH's values of ensuring everyone has access to medical services and professionals.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bellwood Health Services: Toronto-based private residential addiction and mental health treatment centre offering inpatient programs of comparable length. Direct competitor in the Ontario private-pay residential treatment market with overlapping therapy modalities and dual-diagnosis focus.
• Renascent Treatment Centres: Toronto-based private residential addiction treatment organization offering inpatient programs comparable to SAMH. Targets the same Ontario private-pay segment with similar program durations and evidence-based therapy modalities.
• Trafalgar Addiction Treatment Centres: Ontario-based private residential addiction treatment centre offering inpatient programs of comparable length and structure. Competes for the same private-pay Ontario clients with similar program lengths and dual-diagnosis capabilities.
• Freedom From Addiction: Ontario-based private residential addiction treatment provider offering inpatient programs. Smaller private operator targeting a similar private-pay client segment with overlapping therapy modalities.
• Canadian Centre for Addictions (CCA): Ontario-based private residential addiction treatment centre offering inpatient programs of comparable duration and structure. Direct competitor in the Ontario private-pay addiction treatment market.

Broad incumbents

• EHN Canada (Edgewood Health Network): Canada's largest private network of inpatient and outpatient addiction and mental health treatment facilities. Operates multiple residential sites across Canada with broader programming and brand recognition than SAMH, but competes for the same private-pay Ontario clients.
• Homewood Health Centre: One of Canada's largest private mental health and addiction treatment providers, headquartered in Guelph, Ontario. Offers residential and outpatient programs and operates employer EAPs nationally, giving it a much broader referral pipeline than SAMH.

Emerging players

• Valiant Behavioural Health: Canadian private residential mental health and addiction treatment provider with a focus on premium amenities and concurrent disorder treatment. Comparable to SAMH's positioning around luxury residential setting and dual-diagnosis care.
• Pine River Institute: Ontario-based residential treatment program focused on youth and young adults with mental health and addiction issues. Comparable residential treatment model with a narrower demographic focus, illustrating a potential expansion segment for SAMH.

Regional players

• Edgewood Treatment Centre: British Columbia-based private residential addiction treatment centre. Comparable clinical model and program lengths but serves a different Western Canadian geography; useful comp for SAMH's potential out-of-province expansion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SimcoeAMH
• Instagraminstagram.com/simcoerehab/?hl=en

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles26 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simcoe Addiction & Mental Health (SAMH)