SIMNA

What SIMNA does

SIMNA (Social Impact Measurement Network Australia) is a nonprofit, membership-based professional network operating across Australia. Founded in 2014 and incorporated as SIMNA Limited, the organization connects social impact measurement practitioners across five primary verticals: not-for-profit organisations, social enterprises, funders and grantmakers, corporates (including B Corps), and government agencies. SIMNA's functional purpose is to build a community of practice that shares frameworks, tools, and peer knowledge for measuring social value, including the Social Return on Investment (SROI) methodology.

SIMNA's product surface is portfolio-based rather than technology-based. Core offerings include: (1) annual membership from A$60/year providing access to events and a member directory; (2) accredited two-day Social Value and SROI practitioner training courses run in major Australian cities in partnership with SVA Consulting and Clear Horizon; (3) the SVI Level 1 Social Value and Impact Management Exam delivered under license from Social Value International, leading to internationally recognised Associate status; (4) the annual SIMNA Awards, running since 2014 and now in their 11th iteration; (5) a Resource Hub launched September 2024 containing guides, frameworks, tools, case studies, webinars, and reports; and (6) organising committees in nine Australian regions (ACT, NT, Queensland, SA, Sydney, Tasmania, Victoria, WA, Western Sydney). The underlying technology stack is utilitarian — a Wild Apricot membership management system, LinkedIn, YouTube, and a WordPress-based website — with no proprietary software product.

SIMNA's revenue model is diversified across recurring and episodic streams. Subscription recurring membership fees (A$60+ annually) provide a base; episodic training programs (50+ practitioners trained in 2024) generate professional services revenue; accreditation exam fees produce licensing/royalty-style income (20 Associates certified in 2024); and the SIMNA Awards generate sponsorship revenue, with the Australian Government Department of Social Services acting as Platinum Sponsor. The organization is governed by a board of directors (10 members as of November 2025), co-chaired by Simon Faivel and Jen Riley, with day-to-day operations led by Executive Officer Laura Glynn. Operating geographies cover all Australian states and territories, with no international footprint outside the Social Value International accreditation linkage.

Name

SIMNA

Legal name

SIMNA Limited

Website

https://simna.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

SIMNA is Australia's national nonprofit membership network for social impact measurement practitioners, serving non-profits, social enterprises, funders, corporates, and government agencies with events, accredited training, awards, and a resource library.

Ownership category

akta.pro rank

Product category

Social Impact Measurement Professional Services

NAICS

Professional Organizations (81392), Business Associations (813910)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300)

akta.pro primary industry

Social Q&A & Knowledge Communities (BPAMABAI)

akta.pro secondary industry

Quality Assurance (QA), Coaching & Performance Management (EDABACAF)

Keywords

• Social impact measurement
• SROI practitioner training
• Social value accreditation
• Nonprofit membership network
• Impact measurement community

Headquarters

HQ city

Australia (National)

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Annual membership fees starting at $60 per year, providing members with free attendance at learning and networking events, invitations to member-only roundtables, access to the online Member Directory, and additional opportunities from Social Value International.
2. Training Programs: Two-day accredited Social Value and Social Return on Investment (SROI) practitioner training courses run several times throughout the year in various Australian cities. Courses trained over 50 people in 2024.
3. Accreditation Services: Social Value and Impact Management Exam leading to Social Value Associate Status, an internationally recognised qualification. 20 members achieved Level 1 Associate status in 2024.
4. SIMNA Awards: Annual awards ceremony recognizing champions in social impact measurement. Winners announced at virtual ceremony. Sponsored by partners including the Australian Government Department of Social Services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

SIMNA runs Australia's leading practitioner network for social impact measurement, selling annual individual membership (from A$60/year) that unlocks event access, member-only roundtables, an online Member Directory, and partner benefits. It also delivers paid two-day accredited Social Value and SROI Practitioner Training courses in major Australian cities and administers the SVI Level 1 Social Value and Impact Management Exam leading to internationally recognised Social Value Associate status.

Product overview

SIMNA (Social Impact Measurement Network Australia) is a professional membership network, not a software product company. The organization offers a portfolio of programs and services including: the SIMNA Awards (annual recognition program since 2014); accredited Social Value and SROI Practitioner Training courses; SVI Level 1 accreditation exams; an online Resource Hub with guides, frameworks, tools, case studies, and webinars; Impact Measurement Roundtables for Social Enterprises (commissioned under SEDI); and annual membership providing event access and member-only resources. These offerings collectively serve as a community of practice for social impact measurement practitioners across Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• SIMNA Membership Annual individual membership program providing social impact measurement practitioners with free attendance at SIMNA learning and networking events, invitations to member-only roundtables, access to the online Member Directory, and additional benefits from Social Value International including online events and resources. Membership starts at A$60 per year.
• Social Value and SROI Practitioner Training Two-day accredited training courses in Social Value and Social Return on Investment (SROI), delivered in major Australian cities, providing practical skills in impact measurement methodologies. Over 50 practitioners were trained in 2024.
• SVI Level 1 Social Value and Impact Management Exam (Accreditation) Internationally recognised qualification pathway administered by SIMNA on behalf of Social Value International, leading to Social Value Associate Status on successful completion of the Level 1 exam. 20 members achieved Level 1 Associate status in 2024.
• SIMNA Awards Annual awards program recognising and celebrating champions in social impact measurement in Australia across categories including Excellence in Social Impact Measurement, Innovative Design, Outstanding Collaboration, and Social Impact Measurement in Funding/Investment/Grantmaking. Sponsored by partners including the Australian Government Department of Social Services (Platinum Sponsor).
• Impact Measurement Roundtable for Social Enterprises Peer learning program convened for social enterprises as part of the Australian Government's Social Enterprise Development Initiative (SEDI), focusing on active participation, knowledge sharing, and producing practical impact measurement resources for the sector.

Quantifiable outcome

• Over 50 practitioners trained in Social Value and SROI in 2024
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Clear HorizoncoreStrategic or Co-development PartnerClear Horizon is a key strategic partner for SIMNA, co-delivering accredited practitioner training in Social Value and SROI. They are a major sponsor of the SIMNA Awards and contribute content to the Resource Hub.
• SVA ConsultingcoreStrategic or Co-development PartnerSocial Ventures Australia Consulting (SVA) partners with SIMNA on training programs, content development and serves as category sponsor for SIMNA Awards. They contribute guides and resources to the Resource Hub.
• Our CommunityminorStrategic or Co-development PartnerOur Community is a partner organisation providing support to SIMNA and connecting with the not-for-profit sector through the network.
• Urbis Social and Economic Advisory UnitcoreStrategic or Co-development PartnerUrbis Social and Economic Advisory Unit partners with SIMNA, providing category sponsorship for Awards and contributing expertise to the social impact measurement community.
• SmartyGrantsminorGTM or Marketing PartnerSmartyGrants sponsors the SIMNA Awards and provides grant-making technology expertise to the network.
• Social Enterprise AustraliacoreStrategic or Co-development PartnerSIMNA was commissioned by Social Enterprise Australia as part of the Australian Government's Social Enterprise Development Initiative (SEDI) to convene Impact Measurement Roundtables for Social Enterprises.
• Social Value InternationalcoreStrategic or Co-development PartnerSocial Value International (SVI) is the international body that provides the framework for social value measurement. SIMNA offers the SVI Level 1 Social Value and Impact Management Exam, leading to internationally recognised Associate status.
• Australian Evaluation SocietyminorStrategic or Co-development PartnerAES is a partner organisation collaborating with SIMNA on joint events, including panels on outcomes measurement and evaluation.
• Social ImpaxminorStrategic or Co-development PartnerSIMNA collaborated with Social Impax to conduct a survey on how social impact practitioners are using AI in their work.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Our Community: Australian NFP sector support organisation and SIMNA partner; the Chief Impact Officer of Our Community now serves as SIMNA Co-Chair. Provides training, tools and resources to the same NFP audience SIMNA serves.
• Centre for Social Impact: Australian social impact research and education body that co-organised the inaugural SIMNA Awards at the 2014 Think Outcomes Conference. Operates overlapping events, research outputs, and education programmes in the same Australian impact-measurement ecosystem.
• Social Value International: Global membership body for social value and SROI practitioners; SIMNA is the Australian affiliate delivering SVI's Level 1 accreditation and Framework. Operates the same community-of-practice model in 20+ countries.
• Clear Horizon: Australian SROI/Social Value consulting firm and SIMNA's core training co-delivery partner; also a major Awards sponsor and Resource Hub contributor. Sells paid services to the same practitioner audience SIMNA serves via training and accreditation.
• Social Value UK: The UK originator of the SROI methodology and the sister network that SIMNA effectively mirrors in Australia. Both organisations deliver accredited practitioner training, member events, and an annual awards programme around social value measurement.
• Social Enterprise Australia: National peak body for social enterprises that has commissioned SIMNA to convene SEDI Impact Measurement Roundtables. Both organisations serve overlapping social-enterprise and B Corp audiences with advocacy, training, and convening programmes.
• Philanthropy Australia: National peak body for philanthropic funders — a core SIMNA member segment. Operates a parallel membership and events model and competes for the same funder-side training and impact-measurement content budgets.
• Australasian Evaluation Society: Regional professional association for evaluators that SIMNA already partners with on joint events and panel discussions. Membership overlaps heavily with SIMNA's practitioner base and competes for the same training and event budgets.

Regional players

• B Lab Australia & Aotearoa New Zealand: Regional arm of the global B Corp movement; SIMNA's corporate/B Corp members overlap with B Lab's certified community. Both run events, awards and learning programmes for impact-oriented businesses in Australia and NZ.

Emerging players

• Impact Management Platform: Multi-stakeholder initiative convening global standards for impact measurement; represents the upstream standards layer that SIMNA's training operationalises. Comparable audience (corporates, investors, NGOs) and complementary but not directly competitive.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCZ8UAr25pz5L_Nw7EfqR1MQ
• LinkedInlinkedin.com/company/simna

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SIMNA