Simple Agency Group A/S
Simple Agency Group A/S is a Danish IT and digital services group serving 5,000+ customers across Denmark and Norway with 200+ employees, delivering managed IT services, cybersecurity, Uniconta ERP implementation, web development, and digital marketing through 17 acquired subsidiaries and eight offices.
- Company typePrivate
- Founded2010
- HeadquartersKøge, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Simple Agency Group A/S does
Simple Agency Group A/S is a Danish IT and digital services group headquartered in Køge, Denmark, founded in 2010 by CEO Mike Valencia. The company operates as a buy-and-build platform, having completed 22 acquisitions since 2010 to assemble 17 group companies and reach 200+ employees serving 5,000+ customers across Denmark and Norway. Its portfolio spans IT services and outsourcing (Simple Solution IT, Procopa IT, IC Gruppen, Wahlgreen IT, AH Consult), web development and digital marketing (Simple Digital, twentyfour, Heyday), and Uniconta ERP implementation (Simple ERP Øst, Simple ERP Vest, and Simple ERP core).
The group's technology foundation rests on Microsoft 365/Azure, Cisco Meraki networking, Uniconta ERP, and .NET development stacks, augmented by proprietary assets including the KOEBT integration engine for ERP-to-website data exchange and the Simple UniGantt production planning add-on. AI capabilities were materially expanded via the 2026 Heyday A/S acquisition and are applied to contract/NDA generation, predictive production planning, and AI-integrated custom digital solutions.
The business model combines recurring managed services (multi-year contracts of 12, 24, or 36 months with automatic renewal covering IT support, cybersecurity, ERP support, and cloud infrastructure) with project-based work (web development, e-commerce builds, digital marketing campaigns, ERP implementations) and product resale (hardware, software licenses). FY2025 reported net revenue of 290 mDKK with 211 mDKK equity. Distribution is sales-led via direct business development teams and a network of eight offices, supplemented by channel partnerships with Microsoft, Uniconta, Cisco Meraki, Shopify, and industry associations. Customer segments span public sector (municipalities, government agencies), regulated industries (pharma, legal, construction, manufacturing), maritime (via Seasat superalliance), and Danish SMBs seeking digital transformation.
Simple Agency Group A/S firmographics
Firmographics- Name
- Simple Agency Group A/S
- Legal name
- Simple Agency Group A/S
- Website
- https://simple-agency-group.dk
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Simple Agency Group A/S is a Danish IT and digital services group serving 5,000+ customers across Denmark and Norway with 200+ employees, delivering managed IT services, cybersecurity, Uniconta ERP implementation, web development, and digital marketing through 17 acquired subsidiaries and eight offices.
- Ownership category
- akta.pro rank
Simple Agency Group A/S industry classification
Industry- Product category
- Managed IT Services
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Advertising Agencies (541810), Software Publishers (5132)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- End-User Computing Outsourcing (EUC / Desktop Services) (BPAEAMAE)
- akta.pro secondary industries
- Captive/Global In-House Center (GIC) Setup & Managed Services (BPAEAMAK), Compliance Technology, GRC Platforms & Controls Automation Advisory (BPAHAFAO)
Keywords
Where Simple Agency Group A/S is headquartered
LocationHeadquarters
- HQ city
- Køge
- HQ country
- Denmark
- HQ region
- Europe
Offices8 records
Markets served
Simple Agency Group A/S business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- IT Services and Consulting: Managed IT services, IT outsourcing, helpdesk support, and technical consulting billed on a time and materials basis or through fixed monthly agreements. Core revenue stream including IT infrastructure, cybersecurity, and ongoing support.
- Web Development and Digital Services: Website development, e-commerce solutions, web hosting, and digital marketing services. Typically project-based with fixed scope pricing or time and materials.
- ERP Implementation and Support: Uniconta ERP implementation, customization, and ongoing support services. Often delivered through multi-year service agreements.
- Product Sales: Hardware, software licenses, and third-party products sold as part of service engagements. Billed separately from services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Time and Materials Consulting |
| Subscription | Monthly | Managed IT Services Agreement |
| One time/ perpetual license | Multi-year contract | Project-Based Services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Simple Agency Group A/S product offering
Product offeringCore offering
Simple Agency Group A/S is a Danish IT and digital services group that delivers managed IT outsourcing, IT infrastructure, cybersecurity, ERP implementation (primarily Uniconta), web/e-commerce development, digital marketing, and specialized maritime IT services to businesses and public-sector organizations across Denmark and Norway. The company operates through multiple wholly-owned subsidiaries and develops proprietary integration tools such as the KOEBT engine for connecting ERP systems, websites, and business platforms.
Product overview
Simple Agency Group A/S is a Danish IT and digital services conglomerate operating as a platform-plus-modules architecture. The group comprises multiple specialized subsidiaries including Simple Solution IT (IT services, outsourcing, helpdesk), Simple Digital (web development, digital marketing), twentyfour (web/app development), Heyday (custom digital solutions, .NET development), Procopa IT (network solutions), IC Gruppen (M365 solutions), AH Consult (security consulting), and Wahlgreen IT (educational sector IT). Core services span IT infrastructure, cybersecurity, ERP implementation (particularly Uniconta with branded Simple ERP offerings), web development and e-commerce, digital marketing, and maritime IT services. The group also develops proprietary tools like the KOEBT integration engine and add-ons like Simple UniGantt for production planning. Recent acquisitions in 2026 (Heyday, Primero IT, itpro, Birkelund & Schouby Data) have expanded AI capabilities and .NET competencies. The company serves 5,000+ customers across Denmark and Norway with 200+ employees.
Differentiator
Problem solved
Functional benefit
Brands
- Simple Solution IT: IT services, IT outsourcing, IT infrastructure, and cybersecurity services
- Simple Digital
- Simple ERP
- Heyday
- twentyfour
- Procopa IT
- IC Gruppen
Products and services
- IT Services (IT-ydelser) Managed IT services including IT outsourcing, IT roadmap planning, helpdesk support, backup solutions, and video surveillance for Danish businesses.
- IT Infrastructure
Quantifiable outcome
- Customer case with Noun Studio achieved 43.17 ROAS and 103% sales growth
- +4 more outcomes
Companies that use Simple Agency Group A/S
Customer profileNamed customers23 records
Segments8 records
Ideal customer profiles5 records
Simple Agency Group A/S technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration25 records
AI capability7 records
Feature3 records
Simple Agency Group A/S partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Seasat A/ScoreStrategic partnership to build a Nordic superalliance for IT, satellite communication and internet at sea. Simple Agency Group is building together with Seasat A/S to provide Norwegian IT, satellite communication and internet services to maritime customers.
- MicrosoftcoreKey technology partner for Microsoft 365, Azure, and related Microsoft solutions. Simple Agency Group implements and supports Microsoft technologies for customers.
- UnicontacoreUniconta is the ERP platform that Simple Agency Group implements and supports. The group includes multiple Uniconta-focused subsidiaries (Simple ERP Øst, Simple ERP Vest).
- Cisco MerakicoreNetwork solutions partner for enterprise networking. Used in customer implementations such as Applus Bilsyn network migration.
Scale indicators6 records
Recent moves4 records
Expansion highlights6 records
Simple Agency Group A/S competitors and assessment
Company assessmentDirect peers
- EG A/S: Danish software and IT services group serving SMBs across verticals with proprietary industry software and IT outsourcing. Directly comparable to Simple Agency Group in targeting Danish mid-market customers with a mix of ERP/software and managed IT services.
- ProActive A/S: Danish IT services and consultancy serving SMB and mid-market customers with managed IT, cloud, and ERP solutions. Closely comparable scale, customer profile, and Microsoft-centric delivery model.
- twoday (formerly Columbus): Nordic digital and ERP consultancy with Danish operations (Columbus legacy). Directly comparable on Microsoft Dynamics/ERP implementation and digital services for mid-market, with broader geography.
- Advania Denmark: Nordic IT services and managed services provider with Danish operations. Comparable focus on Microsoft platform, managed IT, and SMB/mid-market customers in the Nordic region.
- Sentia Denmark: Nordic managed services provider specializing in cloud infrastructure and managed IT. Comparable on the IT outsourcing, Microsoft cloud, and managed services side of Simple Agency Group's portfolio.
Broad incumbents
- Netcompany A/S: Large Danish IT services and digital transformation firm serving both private and public sector. Comparable public-sector segment focus and ERP/digital capability, though at significantly larger scale than Simple Agency Group.
- Knowit Denmark: Nordic digital and IT consultancy with significant Danish presence covering digital transformation, ERP, and IT services. Comparable end-market focus and Microsoft/ERP-heavy stack with a broader service portfolio.
- Atea A/S: Nordic IT infrastructure and services incumbent with Danish operations. Overlaps with Simple Agency Group on IT outsourcing, networking (Cisco Meraki), and Microsoft platform services but at substantially larger scale and broader portfolio.
- Visma A/S: Nordic software and ERP provider with extensive Danish footprint. Comparable on the ERP and SMB digital services axis, particularly around business software and vertical SaaS-adjacent offerings.
Emerging players
- Impact A/S: Danish digital agency with e-commerce, digital marketing, and web development capabilities. Comparable on the digital agency sub-brand (Simple Digital/twentyfour/Heyday) rather than the IT outsourcing side.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Simple Agency Group A/S social profiles
Digital presenceSimple Agency Group A/S compliance and trust
Trust signalCompliance3 records
Simple Agency Group A/S financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simple Agency Group A/S leadership team
Management profileNumber of profiles
Profiles2 records
Simple Agency Group A/S subsidiaries and ownership
Company hierarchySubsidiaries14 records
Simple Agency Group A/S funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simple Agency Group A/S M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simple Agency Group A/S
What does Simple Agency Group A/S do?
Simple Agency Group A/S is a Danish IT and digital services group that delivers managed IT outsourcing, IT infrastructure, cybersecurity, ERP implementation (primarily Uniconta), web/e-commerce development, digital marketing, and specialized maritime IT services to businesses and public-sector organizations across Denmark and Norway. The company operates through multiple wholly-owned subsidiaries and develops proprietary integration tools such as the KOEBT engine for connecting ERP systems, websites, and business platforms.
Is Simple Agency Group A/S a public or private company?
Simple Agency Group A/S is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Simple Agency Group A/S founded?
Simple Agency Group A/S was founded in 2010. It employs 11 to 50 people.
Where is Simple Agency Group A/S based?
Simple Agency Group A/S is headquartered in Køge, Denmark, in the Europe region.
How does Simple Agency Group A/S make money?
Four revenue lines are on record. IT Services and Consulting is the primary driver. The others are web Development and Digital Services, ERP Implementation and Support and product Sales.
Who are Simple Agency Group A/S's main competitors?
Direct peers on record are EG A/S, ProActive A/S, twoday (formerly Columbus), Advania Denmark and Sentia Denmark. Broad incumbents are Netcompany A/S, Knowit Denmark, Atea A/S and Visma A/S. Impact A/S is listed as an emerging player.
Does Simple Agency Group A/S have an API?
No public API is recorded for Simple Agency Group A/S.
What industry is Simple Agency Group A/S in?
Simple Agency Group A/S's product category is Managed IT Services. Its primary akta.pro industry code is BPAEAMAE, End-User Computing Outsourcing (EUC / Desktop Services), with a secondary code of BPAEAMAK, Captive/Global In-House Center (GIC) Setup & Managed Services. Its NAICS code is 518 and its SIC code is 7370.