Simple Wine
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Simple Wine firmographics
Firmographics- Name
- Simple Wine
- Legal name
- SAS 11Tech
- Website
- https://simplewine.fr
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Simple Wine industry classification
Industry- Product category
- Wine E-Commerce SaaS / Direct-to-Consumer Commerce Software
- NAICS
- Software Publishers (5132), Beer, Wine, and Liquor Retailers (44532)
- akta.pro primary industry
- Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)
- akta.pro secondary industry
- Online Alcohol Retail & Ship-to-Consumer (CRANAAAG)
Keywords
Simple Wine business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Subscription: The company operates on a subscription model where wine merchants pay for ongoing access to the platform. Early adopters who sign up via the waitlist receive 6 months of free subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard subscription with waitlist incentive |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Simple Wine product offering
Product offeringCore offering
SimpleWine is a no-code, self-serve SaaS platform that lets French wine producers (vignerons) list and sell wine online in under 5 minutes, without technical skills, complex tools, or the need to contract with a separate payment provider. The service is sold to merchants on a recurring subscription, with early waitlist adopters receiving 6 months free.
Product overview
SimpleWine is a single, unified digital platform that enables wine producers (vignerons) to sell their wine online. The platform is designed for ease of use, requiring no technical skills or complex tools, and provides an integrated payment solution without requiring a separate payment provider contract. SimpleWine is edited by 11Tech.
Differentiator
Problem solved
Functional benefit
Products and services
- SimpleWine A no-code digital platform enabling French wine producers (vignerons) to list and sell their wine online in under 5 minutes, without technical skills, complex tools, or a separate payment-provider contract; sold to merchants on a subscription basis, with waitlist sign-ups receiving 6 months free.
Companies that use Simple Wine
Customer profileSegments1 record
Ideal customer profiles1 record
Simple Wine technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Simple Wine partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 11Techcore11Tech is the publisher/parent company behind SimpleWine. The digital solution is edited by 11Tech, making this a corporate ownership relationship rather than a commercial partnership.
Recent moves3 records
Simple Wine competitors and assessment
Company assessmentBroad incumbents
- Wix: Self-serve website and online store builder with bundled payments (Wix Payments), used by many small European wine producers. Competes for the same no-technical-skills SMB merchant on a much broader horizontal platform.
- Squarespace: Design-led website builder with native commerce and integrated payments, frequently used by small artisanal brands including vineyards and wineries. Targets the same ease-of-use SMB positioning as SimpleWine, but across all categories.
- BigCommerce: Enterprise and mid-market e-commerce platform with multi-channel and B2B features used by wine and spirits brands for DTC. An incumbent alternative for merchants seeking more scale than SimpleWine can offer.
Direct peers
- WooCommerce: Open-source WordPress e-commerce plugin widely used by small wine producers to build DTC storefronts. Competes with SimpleWine for the same SMB vigneron segment that values low-cost, self-serve setup.
- Shopify: Leading general-purpose e-commerce platform that already powers a large share of independent wine merchants' online stores, including built-in payments (Shopify Payments) and wine-friendly themes. Direct competitor to SimpleWine for the 'sell wine online' use case.
Emerging players
- ReserveBar: Premium online alcohol e-commerce platform specializing in wine and spirits with integrated checkout, age verification, and shipping. Comparable to SimpleWine in bundling payments and regulatory compliance, but focused on premium/collectible alcohol rather than SMB vignerons.
- Drizly: Online alcohol delivery marketplace with built-in age verification and retailer enablement tools. Adjacent to SimpleWine in serving alcohol merchants' online/offline commerce needs, though delivery-led rather than store-led.
- Vivino: Wine marketplace and app connecting consumers to wines and to merchant partners, with a strong French/European wine-merchant ecosystem. Partial overlap with SimpleWine's enablement role for vignerons, though Vivino is consumer-facing rather than a merchant SaaS.
Others
- Wine.com: Large online wine retailer (primarily US) operating its own DTC platform. A downstream customer or channel partner candidate for SimpleWine-enabled vignerons rather than a direct SaaS competitor.
- Tock / Toast (restaurant commerce): Hospitality commerce platforms (Toast in particular) used by tasting rooms and winery hospitality operations. Adjacent ecosystem participant relevant for any future SimpleWine expansion into on-premise/winery tasting-room commerce.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Simple Wine social profiles
Digital presenceSimple Wine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simple Wine leadership team
Management profileNumber of profiles
Simple Wine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simple Wine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simple Wine
What does Simple Wine do?
SimpleWine is a no-code, self-serve SaaS platform that lets French wine producers (vignerons) list and sell wine online in under 5 minutes, without technical skills, complex tools, or the need to contract with a separate payment provider. The service is sold to merchants on a recurring subscription, with early waitlist adopters receiving 6 months free.
Is Simple Wine a public or private company?
Simple Wine is a private company. It is classified as corporate owned and is currently operating.
When was Simple Wine founded?
Simple Wine was founded in -1. It employs 11 to 50 people.
How does Simple Wine make money?
One revenue line is on record: subscription.
Who are Simple Wine's main competitors?
Broad incumbents on record are Wix, Squarespace and BigCommerce. Direct peers are WooCommerce and Shopify. Emerging players are ReserveBar, Drizly and Vivino. Others are Wine.com and Tock / Toast (restaurant commerce).
Does Simple Wine have an API?
No public API is recorded for Simple Wine.
What industry is Simple Wine in?
Simple Wine's product category is Wine E-Commerce SaaS / Direct-to-Consumer Commerce Software. Its primary akta.pro industry code is CRANABAB, Wine Retail (Bottle Shops & Wine Merchants), with a secondary code of CRANAAAG, Online Alcohol Retail & Ship-to-Consumer. Its NAICS code is 5132.