What Simplus ANZ (Salesforce Practice within Infosys) does

Simplus ANZ is the Salesforce practice within Infosys and a Summit-level Salesforce Implementation Partner operating across Australia and New Zealand since 2004, when it became Salesforce's first partner in Australia. The firm delivers end-to-end Salesforce services — advisory and business transformation, implementation across Sales Cloud, Service Cloud, Data Cloud, Education Cloud, Financial Services Cloud, and AI/Einstein capabilities, ongoing managed services with a flex-utilization model, and dedicated change management consulting. Its core technology stack is the Salesforce Customer 360 ecosystem plus Einstein AI, Data Cloud, and Agentforce; Simplus contributes implementation methodology, change management frameworks, and managed services tooling rather than proprietary software. The business model is professional services revenue from multi-year enterprise and public sector engagements, priced on a quote-based, customized basis, with a mix of one-time implementation fees and recurring managed services contracts. Customer segments span eight verticals: financial services (NAB, ANZ, Westpac), higher education (UTS, University of Sydney, Monash), public sector (NSW Department of Education, SA Health, Treasury Victoria), healthcare (Baptcare, HCF, Sigma Healthcare), retail (Bunnings, David Jones), telecommunications (Telstra), sports (AFL), and automotive (Mercedes-Benz). Following Infosys's 2018 acquisition of Simplus and Fluido (completed 2020), the firm is positioned as Infosys's Salesforce vehicle in ANZ, with access to a 1000+ specialist Infosys delivery bench in New Zealand and recognized as an IDC MarketScape Leader for Asia/Pacific Salesforce Implementation Services in 2022.

Name

Simplus ANZ (Salesforce Practice within Infosys)

Legal name

Outbox Systems Inc. dba Simplus

Website

https://simplusaustralia.com.au

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Simplus ANZ is the Salesforce practice within Infosys and a Summit-level Salesforce Implementation Partner delivering CRM implementation, managed services, change management, and advisory across Australia and New Zealand since 2004.

Ownership category

akta.pro rank

Product category

Salesforce Implementation and Managed Services

NAICS

Computer Systems Design and Related Services (54151), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

IT Program/Project Management (PMO) & Delivery Assurance (BPAEAAAO)

akta.pro secondary industry

Captive/Global In-House Center (GIC) Setup & Managed Services (BPAEAMAK)

Keywords

• Salesforce implementation services
• Salesforce managed services
• Salesforce consulting partner
• CRM cloud implementation
• Digital transformation consulting

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Salesforce Implementation Services: Professional services revenue from implementing Salesforce CRM solutions including Sales Cloud, Service Cloud, Data Cloud, and industry-specific clouds. Implementation typically involves scoping, design, and enterprise-wide deployment.
2. Managed Services: Ongoing managed services with flex-utilization model providing dedicated team members, strategic guidance, and technical support for Salesforce optimization and innovation. Contract-based recurring revenue.
3. Change Management Consulting: Consulting services focused on organizational change management, user adoption, training, and communications strategy to ensure successful Salesforce implementations.
4. Advisory Services: Strategic advisory and consulting engagements helping organizations define digital transformation vision, roadmap, and delivery plans for Salesforce investments.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Simplus ANZ is the Australia and New Zealand Salesforce implementation practice of Infosys. It delivers end-to-end Salesforce Customer 360 implementation, advisory and business transformation, managed services under a flex-utilization model, and structured change management consulting for enterprise, government, and education clients. Its offering is sold as professional services engagements rather than as a software product.

Product overview

Simplus ANZ is a Summit Salesforce Implementation Partner and the Salesforce practice within Infosys, offering enterprise-wide digital transformations on the Salesforce Customer 360 platform since 2004. Their portfolio consists of Salesforce's core CRM products (Sales Cloud, Service Cloud, Data Cloud) augmented with AI capabilities through Einstein and Agentforce, plus industry-specific solutions (Financial Services Cloud, Education Cloud) for sectors including healthcare, government, higher education, retail, and utilities. They complement the platform with four key service offerings: Business Transformation/Advisory Services for strategic guidance, Implementation for deploying Salesforce solutions, Managed Services with a flex-utilisation model for ongoing optimization, and Change Management Services for user adoption. The company has implemented over 2,500 Salesforce projects across ANZ.

Differentiator

Problem solved

Functional benefit

Products and services

• Salesforce Customer 360 Implementation End-to-end implementation services for the Salesforce Customer 360 platform, including Sales Cloud, Service Cloud, and platform configuration. Targeted at ANZ enterprises, public sector agencies, and education institutions undertaking CRM transformation programs.
• Salesforce Managed Services Ongoing managed services for Salesforce environments with a flex-utilization delivery model that allows clients to scale capacity. Targeted at ANZ clients requiring continuous platform support, enhancements, and optimization post-implementation.
• Salesforce Change Management Consulting Structured change management consulting tailored to Salesforce programs, addressing user adoption, training, and organizational readiness. Targeted at ANZ organizations seeking to de-risk adoption of new Salesforce platforms.
• Salesforce Advisory and Business Transformation Strategic advisory and business transformation services that help ANZ clients shape their Salesforce roadmap, target operating model, and transformation program. Targeted at executive buyers planning major CRM or customer experience programs.
• Salesforce Financial Services Cloud Implementation Implementation services for Salesforce Financial Services Cloud, supporting client onboarding, wealth, insurance, and advisory workflows. Targeted at ANZ banks, insurers, and superannuation funds.
• Salesforce Education Cloud Implementation Implementation services for Salesforce Education Cloud, supporting student lifecycle, recruitment, and alumni engagement. Targeted at ANZ universities and education institutions.
• Salesforce Industries Cloud Implementation Implementation services for Salesforce Industries clouds, delivering pre-built industry data models and processes. Targeted at ANZ enterprises across Simplus's eight vertical industries.
• Salesforce Data Cloud Implementation Implementation services for Salesforce Data Cloud, enabling unified customer data, analytics, and activation. Targeted at ANZ enterprises consolidating customer data for AI and personalization.
• Salesforce AI (Einstein and Copilot) Enablement Enablement services for Salesforce AI capabilities including Einstein and Copilot, embedding generative and predictive AI into sales, service, and data workflows. Targeted at ANZ enterprises seeking AI-driven transformation on the Salesforce platform.
• Salesforce CPQ and Revenue Cloud Implementation Implementation services for Salesforce CPQ and Revenue Cloud, supporting configure-price-quote, quoting, billing, and revenue lifecycle management. Targeted at ANZ enterprises modernizing revenue operations.
• Salesforce Agentforce Implementation Implementation services for Salesforce Agentforce, enabling AI agent deployment across sales, service, and operational workflows. Targeted at ANZ enterprises building AI agent-based automation on Salesforce.

Quantifiable outcome

• 29% boost in sales productivity for Salesforce customers
• +2 more outcomes

Named customers18 records

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability8 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• InfosyscoreStrategic or Co-development Partner · 1 January 2020Simplus joined the Infosys family in 2020 as the Salesforce practice within Infosys. Infosys acquired Simplus (along with Fluido) in 2018 and has consistently increased coverage in the Salesforce ecosystem globally and in Asia/Pacific. Together they help reimagine how businesses work across various industries.
• SalesforcecoreChannel Partner/ Reseller/ DistributorSimplus ANZ is a Summit-level Salesforce Implementation Partner, having been Salesforce's first partner in Australia since 2004. The partnership involves implementation services, managed services, and consulting for Salesforce Customer 360 products including Sales Cloud, Service Cloud, Data Cloud, Education Cloud, and AI/Einstein capabilities across Australia and New Zealand.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/simplusaustralia
• LinkedInlinkedin.com/company/simplusanz
• Instagraminstagram.com/simplusau

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simplus ANZ (Salesforce Practice within Infosys)