What Simplylife does

Simplylife SPRL is a Belgian training company founded in 2000 and headquartered in Waterloo, Belgium, specializing in behavioral change training across workplace safety, management, personal development, sales, ecology, and team-building. The company's flagship offering is Simplylife-Safety, an 18-month proprietary behavioral safety program structured across six phases — behavioral audit, director sensitization, manager training, real-world and VR-based workshops, field coaching, and evaluation — with a stated goal of reducing workplace accidents by 50%. The product portfolio also includes management development programs (e.g., 7 jours du manager, Manager à distance), safety workshops, personal development coaching, sales training, ecology programs, and team-building experiences, delivered through more than 40 hands-on and VR-based workshops. Revenue is generated primarily through intra-company B2B custom training contracts with large industrial enterprises, supplemented by inter-company open enrollment sessions and self-paced online courses distributed via the Didacte LMS platform. The company holds sector approvals from SPF Emploi, Constructiv, and Alimento, enabling clients to access subsidized training. Named enterprise clients include Aperam, Mittal, Engie, Total, Ab InBev, GSK, Solvay, INBW, ORES, Lhoist, and NLMK, with a stated 50,000+ participants trained across Europe over 20+ years. The company is privately held, founder-led (Alain as CEO and trainer), and operates in Belgium, France, Luxembourg, and Switzerland via a direct sales motion led by Commercial Director Tshika Mfuni.

Name

Simplylife

Legal name

Simplylife SPRL

Website

https://simplylife.be

Company type

Private

Founded year

2000

Operating status

Operating

Short description

Simplylife is a Belgian training company founded in 2000 that delivers behavioral change programs in workplace safety, management, personal development, sales, and ecology to large industrial enterprises across Belgium, France, Luxembourg, and Switzerland, using proprietary VR-based workshops and an 18-month safety methodology.

Ownership category

akta.pro rank

Product category

Corporate Training Services

NAICS

Professional and Management Development Training (61143)

akta.pro primary industry

Workplace Culture, Engagement & Wellbeing Training (EDABAIAG)

akta.pro secondary industries

Behavior Change & Motivational Coaching (HSADAGAF), Stress Management & Burnout Prevention Coaching (HSADAGAD)

Keywords

• Workplace safety training
• Behavioral change programs
• Management training services
• Experiential learning workshops
• Professional development courses

Headquarters

HQ city

Waterloo

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Intra-company (B2B) Training: Custom on-site or remote training delivered exclusively to a single client organization. Constitutes the majority of offerings across management, safety, ecology, and team-building themes. Revenue is generated per training engagement/contract.
2. Inter-company (Open Enrollment) Training: Open enrollment modules where participants from different companies attend the same session. Allows individuals to register and pay for specific training dates.
3. Online Training Courses: Self-paced e-learning courses sold directly online. Example: 2-hour online course on modifying safety behaviors for €50. Accessible via Didacte LMS platform.
4. Individual Coaching: One-on-one coaching sessions (e.g., 1h30 sessions, 2–3 sessions) targeting personal development topics such as stress management, assertiveness, and career reorientation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Simplylife delivers practical, hands-on professional training programs across seven themes: AI, management, workplace safety, sales, personal development, ecology, and team-building. The flagship is the Simplylife-Safety 18-month behavioral change program combining audits, management training, and over 40 real-world and VR-based workshops aimed at reducing workplace accidents by 50%. Training is delivered via intra-company custom on-site programs (B2B), inter-company open-enrollment sessions at the Waterloo training center, online self-paced courses on the Didacte LMS, and individual coaching.

Product overview

Simplylife is a Belgian training company offering a diverse portfolio of professional development programs organized into seven main themes: AI, Management, Security (Sécurité), Sales (Vente), Personal Development (Développement personnel), Ecology, and Team-building. The company operates primarily as a services business with in-person and virtual training delivery. Its flagship product is the Simplylife-Safety program, a comprehensive behavioral safety initiative that combines behavioral audits, management training, practical workshops (both real and virtual reality-based), and coaching over an 18-month period. The company also offers over 40 safety workshops using virtual reality technology for immersive accident simulations. Training formats include inter-company and intra-company programs, online courses through the Didacte platform, and individual coaching services. The product portfolio spans management development (Manager à distance, 7 jours du manager, 5 jours du manager de terrain), safety training (Safety Coach, Prevention Advisor), personal development (empathy, assertiveness, stress management), sales training, ecology awareness programs, and team-building experiences. The company has trained over 50,000 people in Europe across its 20+ years of operation.

Differentiator

Problem solved

Functional benefit

Brands

• Simplylife-Safety: A specialized behavioral safety program designed to reduce workplace accidents by 50% through changing safety behaviors among employees.

Products and services

• Simplylife-Safety Program 18-month behavioral safety change program structured across 6 phases: behavioral audit, director sensitization, manager/prevention advisor training, real and virtual reality workshops for teams, field coaching, and evaluation. Designed for large industrial enterprises to reduce workplace accidents by modifying employee behaviors.
• Intelligence artificielle (IA) Training AI training programs that help participants understand artificial intelligence, identify optimization opportunities, and develop concrete implementation strategies for their organizations. Targeted at managers, team leaders, and directors seeking to leverage AI in workplace processes.
• Manager à distance Remote management training covering telecommuting best practices, communication optimization, team autonomy, and team cohesion despite physical distance. Designed for managers overseeing remote or hybrid teams.
• 4 + 3 jours du Comité de Direction Executive committee training addressing new management challenges, handling new generations, digitalization impacts, and labor relations including union negotiations. Designed for senior executive committees.
• 7 jours du manager Seven-day comprehensive management training covering leadership styles, team motivation, meeting management, communication, conflict resolution, and telecommuting. Targeted at managers seeking a full management skills curriculum.
• 5 jours du manager de terrain Field manager and foreman training focusing on leadership skills, team spirit, conflict management, motivation, delegation, and workplace safety briefings. Approved by Constructiv, enabling construction-sector clients to access training subsidies.
• Évaluer les talents de mon équipe Team talent evaluation program using the Talent Academy methodology with over 20 workshops combining self-assessment, peer evaluation, personality testing (Garuda), and coach evaluation. Designed for managers seeking structured team talent assessment.
• Stress et bien-être au travail Multi-disciplinary workplace stress and well-being management program including psychosocial risk analysis, individual coaching, preventive solutions, and manager training. Targets HR and occupational health teams.
• Safety Coach Simplylife Safety ambassador training program teaching communication techniques and behavioral change tools to empower field teams in promoting workplace safety. Builds internal safety champions within client organizations.
• Motiver mon équipe à la sécurité Team safety motivation training covering 11 behavioral change techniques without using authority, practical exercises including safety briefings and corrective interviews. Approved by Alimento, enabling food-sector companies to access training subsidies.
• Responsabilité juridique et morale Legal and moral responsibility training using interactive tribunal format to explore legal, moral, and financial responsibilities in workplace accidents. Targeted at prevention advisors, managers, and HSE teams.
• Conseiller en prévention Prevention advisor training covering change strategies, 10 behavioral change tools, communication techniques, and practical exercises including site visit to Bois du Cazier. Officially approved by SPF Emploi for prevention advisor recycling certification.
• Atelier Nuisances sonores Noise exposure workshop where participants test their hearing acuity, experience simulated deafness, and learn about hearing protection effectiveness. Approved by Constructiv for construction-sector subsidies.
• Atelier Risques chimiques Chemical risks workshop where participants learn to classify products by toxicity level and understand proper PPE usage through interactive exercises. Designed for workers handling hazardous materials.
• Escape Fire Fire evacuation role-play simulation where participants experience a locked-door scenario with smoke to practice emergency procedures and decision-making.
• Atelier Chutes et glissade Fall and slip simulation workshop allowing participants to experience controlled falls from heights, creating memory effect and conditioned reflexes for safety.
• Atelier Vivre un handicap Disability simulation workshop where participants perform daily tasks while experiencing various impairments to understand accident consequences and build empathy.
• Atelier Vigilance partagée Shared vigilance workshop teaching positive feedback techniques and peer accountability for safety behaviors through practical exercises.
• Réalité virtuelle - Manipulation de produits dangereux Virtual reality workshop simulating chemical splash in eyes to teach proper PPE usage when handling hazardous materials.
• Réalité virtuelle - Chute en hauteur Virtual reality workshop simulating ladder fall to demonstrate height work risks and safety prevention measures.
• Réalité virtuelle - Distraction GSM au volant Virtual reality accident simulation showing consequences of phone distraction while driving to encourage safe behavior.
• Réalité virtuelle - Distraction GSM en marchant Virtual reality simulation of forklift accident caused by phone distraction while walking in warehouse environments.
• Réalité virtuelle - Chute dans un escalier Virtual reality staircase fall simulation to create conditioned reflex for holding handrails.
• 1 jour attitude commerciale en magasin One-day commercial attitude training for retail environments covering customer greeting, needs identification, and sales techniques through practical role-play. Designed for retail staff and sales teams.
• 5 jours du vendeur d'élite Five-day elite sales training covering customer needs identification, argumentation techniques, and mastering all stages of the sales process. Targeted at experienced retail and field salespeople.
• Empathie & écoute Empathy and active listening training teaching emotional understanding, communication skills, and conflict prevention through practical exercises.
• Communiquer avec assertivité Assertive communication training covering self-knowledge, boundary setting, criticism handling, and constructive refusal techniques.
• Gestion du stress et de ses émotions Stress and emotion management training teaching stress identification, transformation techniques, and relaxation methods including cardiac coherence and meditation.
• Coaching individuel Individual coaching service covering stress management, work-life balance, assertiveness, career reorientation, conflict management, and confidence building. Delivered in 1h30 sessions, typically packaged as 2-3 sessions.
• Communiquer efficacement Effective communication training covering active listening, non-verbal language decoding, assertive expression, feedback techniques, and positive dialogue construction.
• Team-building autrement Authentic team-building experience staying in a mountain chalet for 2 days with nature activities and evening gatherings to build genuine team connections. Designed for HR departments and team leaders.
• Team-building de survie Survival team-building where teams role-play as airplane crash survivors facing wilderness challenges requiring solidarity and collaboration.
• Formation Écologie Ecology and eco-responsible behavior training program with ambassador involvement, eco-advisor training, and practical workshops to develop sustainable workplace practices. Targets companies seeking environmental behavior change.
• Formation en ligne - Modifier les comportements en matière de sécurité Online training course teaching powerful behavioral psychology tools to change safety behaviors without using authority. Duration: 2 hours. Price: €50 per participant. Targeted at prevention advisors, HSE managers, and managers. Distributed via the Didacte LMS platform.
• Formation en ligne - Comment manager une équipe ? Online management training covering leadership styles, team motivation, meeting management, communication, and work-life balance. Duration: 1 hour 15 minutes. Distributed via the Didacte LMS platform. Targeted at managers, team leaders, and directors.

Quantifiable outcome

• 50% reduction in workplace accidents for clients completing the Simplylife-Safety 18-month program
• +2 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• SPF Emploi (Belgium)minorOthersSimplylife's 'Conseiller en prévention' (Prevention Advisor) 4-day training is officially approved (agréée) by the SPF Emploi (Service Public Fédéral Emploi) for prevention advisor recycling certification.
• ConstructivminorOthersSimplylife's '5 jours du manager de terrain' and 'Nuisances sonores' workshops are approved by Constructiv, enabling construction sector clients to access training subsidies.
• AlimentominorOthersSimplylife's 'Motiver mon équipe à la sécurité' and 'Conseiller en prévention' training programs are approved by Alimento, enabling food sector companies to access training subsidies.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cegos: Cegos is a large French-headquartered corporate training group offering management, leadership, sales and personal development programs across Europe and globally. It is the most direct B2B corporate-training peer to Simplylife, with overlapping themes (management, sales, soft skills) and a similar intra-company/inter-company delivery model, though at much larger scale.
• BTS Group: BTS is a Stockholm/New York-headquartered consulting and training firm specializing in business simulations, leadership development and sales-force effectiveness. It is comparable to Simplylife in its experiential/practical training philosophy and its focus on changing concrete on-the-job behaviors rather than delivering theory.
• Behavioral Science Technology (BST): BST is a Netherlands-based safety-culture consultancy that pioneered behavioral safety and safety-culture transformation programs for industrial clients. It is the closest functional peer to Simplylife's Simplylife-Safety offering, competing head-on in the European heavy-industry safety-behaviour-change niche.
• Greenleaf Training: Greenleaf Training is a UK-based safety-culture and behavioral-safety consultancy delivering workshops and coaching to industrial clients across Europe. It is comparable to Simplylife on safety-behavioral-change methodology, target customer profile (large industrial enterprises) and workshop-based delivery format.
• Wilson Learning Worldwide: Wilson Learning is a global corporate training company specializing in sales, leadership and people-skills development programs. It is comparable to Simplylife's sales training ("1 jour attitude commerciale en magasin", "5 jours du vendeur d'élite") and management-development tracks, with a similar emphasis on measurable behavior change.

Regional players

• IFG (International Formation Group): IFG is a Belgian executive and management training group offering customized corporate programs for Belgian and European enterprises. It overlaps directly with Simplylife on Belgium-based management and leadership training, though it focuses more on executive education and less on industrial safety behavior change.

Broad incumbents

• DuPont Sustainable Solutions (Sphera): Sphera (which absorbed DuPont Sustainable Solutions) is a large global EHS and operational-risk software and consulting provider serving industrial clients. It overlaps with Simplylife on workplace-safety consulting and training for heavy industry but operates at significantly larger scale with a software-plus-services model.
• Development Dimensions International (DDI): DDI is a US/global leadership and talent-development firm offering management training, leadership programs and behavioral assessments. It is comparable to Simplylife's management and personal-development portfolio ("7 jours du manager", "Évaluer les talents de mon équipe"), though DDI's scale, global reach and assessment IP are far larger.
• Skillsoft: Skillsoft is a US-headquartered digital learning and corporate training provider offering online courses, leadership content and compliance training. It overlaps with Simplylife's newly launched online self-paced courses (via Didacte) and with its compliance-adjacent management and safety themes, but at vastly greater scale and as a primarily digital incumbent.

Others

• Korn Ferry: Korn Ferry is a global organizational consulting firm offering talent development, leadership coaching and learning services. It is thematically adjacent to Simplylife's executive-committee training ("4 + 3 jours du Comité de Direction") and coaching offerings, though it operates as a much larger advisory platform rather than a hands-on workshop delivery firm.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCKI2bs1dW1Wo_WFcmacZYGw
• LinkedInlinkedin.com/company/simplylife-safety

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simplylife