Simply Lovely Events
Simply Lovely Events is a founder-owned, Northern California wedding planning and event coordination company founded in 2014, serving couples through three service tiers (Essentials, Partial Planning + Design, and Full Service Planning + Design starting at $10,500) and having planned over 100 weddings since inception.
- Company typePrivate
- Founded2014
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Simply Lovely Events does
Simply Lovely Events is a privately held, founder-owned wedding planning and event coordination company founded in 2014 by Tannya DeMeyer and based in Northern California. The company serves couples planning weddings, offering three service tiers: The Essentials (entry-level coordination beginning three months before the wedding), Partial Planning + Design Services (mid-tier engagement starting seven months out, including design boards, budget tracking, and vendor coordination), and Full Service Planning + Design (comprehensive package starting at $10,500, with Tannya DeMeyer as the exclusive Principle Planner supported by two Event Assistants). Across roughly a decade of operation, the company has planned and coordinated over 100 events at venues including Old Mission San Jose, Nella Terra Cellars, the Legion of Honor, and Park Winters.
The business is service-only with no proprietary technology product; the underlying stack consists of a Squarespace website for portfolio and content marketing and HoneyBook for client inquiry and booking management. Go-to-market is sales-led and inquiry-driven: prospective couples reach out through the website or Instagram, after which consultations convert them into one of the three service packages. Marketing channels center on an Instagram presence featuring vendor collaborations, a portfolio-driven website, client referrals, and occasional press features. The company is bootstrapped with no outside investors, no disclosed headcount, and no subsidiaries; operations are concentrated around the founder with named assistant planners (Angela, Lindsay) referenced across client testimonials.
Simply Lovely Events firmographics
Firmographics- Name
- Simply Lovely Events
- Legal name
- Simply Lovely Events
- Website
- https://simplylovelyevents.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Simply Lovely Events is a founder-owned, Northern California wedding planning and event coordination company founded in 2014, serving couples through three service tiers (Essentials, Partial Planning + Design, and Full Service Planning + Design starting at $10,500) and having planned over 100 weddings since inception.
- Ownership category
- akta.pro rank
Simply Lovely Events industry classification
Industry- Product category
- Wedding Planning Services
- NAICS
- Convention and Trade Show Organizers (56192)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Full-Service Wedding Planning (HSACABAA)
- akta.pro secondary industries
- Partial Wedding Planning (HSACABAB), Day-Of / Month-Of Wedding Coordination (HSACABAC), Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music) (HSACABAG)
Keywords
Simply Lovely Events business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Full Service Planning + Design: Comprehensive wedding planning service starting at $10,500, including monthly planning meetings, budget creation and tracking, full service design boards, vendor management, and wedding day execution with Tannya DeMeyer as Principle Planner plus two Event Assistants.
- Partial Planning + Design Services: Planning services beginning 7 months prior to wedding day, includes up to 6 planning meetings, unlimited email communication, budget tracking, vendor quotes, and design boards. Investment inquired upon contact.
- The Essentials: Essential coordination services beginning 3 months prior to wedding day, foundational planning support for every couple.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Full Service Planning + Design - Complete wedding planning from start to finish |
| Other | Multi-year contract | Partial Planning + Design - Mid-level involvement starting 7 months prior |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Simply Lovely Events product offering
Product offeringCore offering
Simply Lovely Events is a Northern California wedding planning and event coordination company that plans and designs weddings through three tiered service packages: The Essentials (entry-level, 3-month involvement), Partial Planning + Design Services (mid-tier, 7-month involvement with personalized design boards), and Full Service Planning + Design (comprehensive package starting at $10,500 with exclusive Principle Planner access, full budget management, vendor coordination, and on-day execution). Services include design boards, vendor management and negotiation, budget tracking, timeline creation, and wedding day execution.
Product overview
Simply Lovely Events is a wedding planning and event coordination company offering three service packages: The Essentials (entry-level, 3-month involvement), Partial Planning + Design Services (mid-tier, 7-month involvement with personalized design boards and unlimited communication), and Full Service Planning + Design (comprehensive package starting at $10,500 with exclusive access to Principle Planner Tannya DeMeyer, full budget management, complete design services, and vendor coordination). The company was founded in 2014 and specializes in Northern California weddings, having planned over 100 events at venues including Old Mission San Jose, Nella Terra Cellars, Legion of Honor, and Park Winters.
Differentiator
Problem solved
Functional benefit
Products and services
- The Essentials
Companies that use Simply Lovely Events
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles1 record
Simply Lovely Events technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Simply Lovely Events partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights2 records
Simply Lovely Events competitors and assessment
Company assessmentOthers
- HoneyBook: HoneyBook is a booking, inquiry, and business management platform used by event professionals including SLE. It is comparable as an enabling technology partner whose tools power SLE's inquiry-to-consultation flow and could also be deployed by competing planners as a substitute infrastructure layer.
- Style Me Pretty: Style Me Pretty is a wedding inspiration and vendor marketplace known for high-end aesthetic content. It is comparable because it influences the same design-conscious Northern California couples SLE targets and serves as an editorial referral source for boutique planners.
- Brides: Brides is a leading wedding media authority providing planning content, vendor recommendations, and trend coverage. It is comparable as an adjacent content and authority layer that influences the discovery and shortlisting of planners like SLE by the same target customer.
Emerging players
- Zola: Zola is an online wedding planning, registry, and vendor platform that has expanded into planning tools and websites. It is comparable as an emerging digital-first alternative that could substitute for some of the planning and coordination value boutique planners like SLE provide, especially for budget-conscious couples.
- Joy: Joy is a wedding planning platform offering websites, RSVPs, registries, and planning tools for couples. It is comparable as an emerging technology-driven alternative that handles elements of what SLE delivers manually, and it could pressure the entry-level Essentials tier where couples seek lighter-touch support.
Broad incumbents
- The Knot Worldwide: The Knot is the largest wedding marketplace in the U.S., offering vendor directories, planning tools, registry, and content. It is comparable to Simply Lovely Events as the dominant ecosystem that connects couples to wedding planners like SLE and competes for couples' planning attention and budgets at the top of the funnel.
- WeddingWire: WeddingWire (now part of The Knot Worldwide) is a major wedding vendor marketplace and planning resource. It is comparable as a broad incumbent that competes with boutique planners for visibility, vendor referrals, and direct-to-couple mindshare in the same Northern California and U.S. markets.
- Here Comes The Guide: Here Comes The Guide is a long-standing wedding vendor directory with strong Northern California and West Coast venue coverage. It is comparable because it sources leads for planners from couples searching for vendors at the same NorCal venues (Old Mission San Jose, Nella Terra, etc.) that SLE services.
Direct peers
- Mindy Weiss Party Consultants: Mindy Weiss is a nationally recognized luxury wedding and event planner offering full-service planning similar to SLE's Full Service Planning + Design. It is a direct peer operating in the same high-end wedding planning category, demonstrating the premium tier that boutique firms like SLE occupy.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights6 records
Customer concentration
Simply Lovely Events social profiles
Digital presenceSimply Lovely Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simply Lovely Events leadership team
Management profileNumber of profiles
Profiles1 record
Simply Lovely Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simply Lovely Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simply Lovely Events
What does Simply Lovely Events do?
Simply Lovely Events is a Northern California wedding planning and event coordination company that plans and designs weddings through three tiered service packages: The Essentials (entry-level, 3-month involvement), Partial Planning + Design Services (mid-tier, 7-month involvement with personalized design boards), and Full Service Planning + Design (comprehensive package starting at $10,500 with exclusive Principle Planner access, full budget management, vendor coordination, and on-day execution). Services include design boards, vendor management and negotiation, budget tracking, timeline creation, and wedding day execution.
Is Simply Lovely Events a public or private company?
Simply Lovely Events is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Simply Lovely Events founded?
Simply Lovely Events was founded in 2014. It employs 1 to 10 people.
How does Simply Lovely Events make money?
Three revenue lines are on record. Full Service Planning + Design is the primary driver. The others are partial Planning + Design Services and the Essentials.
Who are Simply Lovely Events's main competitors?
Others on record are HoneyBook, Style Me Pretty and Brides. Emerging players are Zola and Joy. Broad incumbents are The Knot Worldwide, WeddingWire and Here Comes The Guide. Mindy Weiss Party Consultants is listed as a direct peer.
Does Simply Lovely Events have an API?
No public API is recorded for Simply Lovely Events.
What industry is Simply Lovely Events in?
Simply Lovely Events's product category is Wedding Planning Services. Its primary akta.pro industry code is HSACABAA, Full-Service Wedding Planning, with a secondary code of HSACABAB, Partial Wedding Planning. Its NAICS code is 56192 and its SIC code is 7990.