Simply Sports1

What Simply Sports1 does

Simply Sports, founded in 2011 by Primary School PE teacher Adrian Gatto and operated as the sole proprietorship 'Adrian Gatto trading as Simply Sports' (ABN 94 499 689 906), is an Adelaide-based children's sports academy delivering confidence-building, wellbeing-first coaching to children aged 2-11 across multiple sports. The portfolio spans Simply Football (soccer, including KinderKick for ages 2-4), Simply Netball, Simply Basketball, Simply Cricket, Simply Tennis, Simply Wellbeing Soccer Academy, and Simply Active, plus organized competitions (7-a-side outdoor soccer and Junior Futsal League) that serve as progression pathways from academy to team sport. Programs are delivered through three channels: weekend indoor programs at school venues in Newton and surrounding suburbs, after-school programs inside 18+ Adelaide primary schools (including St Francis of Assisi, Prince Alfred College, Rostrevor College, Immanuel Gawler, and Mawson Lakes Primary), and Out of School Hours Care/Vacation Care sessions at approximately $10 per child per hour.

Revenue is generated across four streams: per-term coaching fees ($100-$165 per child depending on program length), team registration fees ($880-$990 per team for 7-a-side; $12 per player per game or $150 per player full season for futsal), merchandise sales via an e-commerce storefront ($10-$85 per item), and sponsorship packages ranging from $900-$3,200 across bronze-to-platinum tiers. The business is government-voucher enabled (SA Sports Vouchers, 2 x $100 per primary school child) and government-accredited as a Sporting Schools approved provider. Operations are service-based with no proprietary technology beyond a custom registration portal (simply-sports-app.vercel.app) and a WordPress/WooCommerce storefront; there is no AI/ML capability, no third-party integrations beyond standard SaaS social channels, and no disclosed technology architecture. The company is bootstrapped, has raised no external funding, and operates on a headcount of approximately 6 employees across the Adelaide metropolitan area with no disclosed geographic expansion outside South Australia.

Name

Simply Sports1

Legal name

Adrian Gatto trading as Simply Sports

Website

https://simplysports.com.au

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Simply Sports is an Adelaide-based, founder-operated children's sports academy founded in 2011, delivering wellbeing-first soccer, netball, basketball, cricket, and tennis coaching for children aged 2-11 across 18+ schools, weekend programs, OSHC, and competitions, with no external funding and approximately 6 employees.

Ownership category

akta.pro rank

Product category

Youth Sports Coaching and Sports Education Services

NAICS

Sports and Recreation Instruction (611620), Sports Teams and Clubs (711211), Sporting Goods Retailers (45911), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200), Services-Amusement & Recreation Services (7900), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Recreational & Intramural Sports Programs (MPAKACAG), Interscholastic Athletics (Varsity/JV Teams) (EDAJAJAA), Sport-Specific Amateur Leagues & Circuits (Non-Professional) (MPAKACAJ)

Keywords

• Kids sports programs
• Youth soccer coaching
• School sports programs
• Youth sports academy
• Children fitness programs

Headquarters

HQ city

Adelaide, SA

HQ country

Saudi Arabia

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Sports Program Fees: Recurring per-child, per-term fees for weekend programs ($165/8 weeks), school programs ($100/6 weeks), and team registrations ($200-$250/season). Primary revenue driver.
2. Merchandise Sales: Online store selling playing kits ($60-$85), shin guards ($10), socks ($15), and combo packs ($25). E-commerce storefront integrated with registration portal.
3. Sponsorship Revenue: Sponsorship packages ranging from $900 (feather flag) to $3,200 (kit logo placement). Sponsors gain brand exposure at competitions and on team uniforms.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Simply Sports is a wellbeing-first children's sports academy delivering confidence-building soccer, netball, basketball, cricket and tennis programs for children aged 2-11 in weekend venues, primary schools and OSHC/vacation care settings across Adelaide. The company also runs its own team competitions (7-a-side outdoor soccer and Junior Futsal League), sells branded playing kit through an online store, and provides teacher professional learning workshops. Programs prioritise emotional safety, inclusion and skill fundamentals over competitive pressure.

Product overview

Simply Sports is a wellbeing-first children's sports academy offering a portfolio of programs spanning multiple sports (soccer, netball, basketball, cricket, tennis) for children from toddler years through primary school. The core offering includes KinderKick (ages 2-4), Simply Football/Netball/Basketball/Cricket/Tennis/Wellbeing programs for primary-aged children, plus school-based programs, OSHC/Vacation Care, and Teacher Workshops. The company also runs competitive programs including 7-A-Side Soccer Competition and Junior Futsal League. An e-commerce store sells playing kits, shin guards, and socks as add-on products. All programs emphasise confidence-building, inclusion, and enjoyment over competition.

Differentiator

Problem solved

Functional benefit

Brands

• Simply Football: Kids soccer programs for children aged 4-11, focusing on confidence, skill development and enjoyment in a supportive, pressure-free environment.
• KinderKick
• Simply Netball
• Simply Basketball
• Simply Cricket
• Simply Tennis
• Simply Wellbeing
• Simply Active

Products and services

• Simply Football Weekend indoor soccer program for children aged 4-11, focusing on confidence-building, skill development and enjoyment in a supportive, pressure-free environment. Delivered at weekend locations across Adelaide and includes the KinderKick sub-program for ages 2-4.
• KinderKick Playful introduction to movement, coordination and basic ball skills for preschool-aged children aged 2-4, building confidence and Fundamental Movement Skills from an early age.

Quantifiable outcome

• Approximately 400 participants and 600 spectators weekly during 7-a-side season
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Campbelltown City Soccer ClubcoreStrategic or Co-development PartnerVenue partner for 7-a-side outdoor soccer competition held October-December annually. Competition has run for 11+ years at this location. Simply Sports organizes competition in conjunction with the club, which provides facilities.
• Kings Baptist Grammar SchoolcoreStrategic or Co-development PartnerVenue host for Futsal League competition year-round at school gymnasium in Wynn Vale. School also receives Simply Sports programs for students.
• South Australian Government (Sports Vouchers)coreGTM or Marketing PartnerSA government program provides 2 x $100 sports vouchers for primary school children. Simply Sports accepts these vouchers for all programs, making services more accessible to families.
• RonnazminorGTM or Marketing PartnerSponsor of the 7-a-side competition. Logo displayed on Simply Sports website as competition supporter.
• Australian Sports Commission (Sporting Schools)coreGTM or Marketing PartnerSimply Sports is an approved Sporting Schools provider, enabling schools to access government funding for sports programs delivered by Simply Sports.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sport Star Academy: Australian children's multi-sport coaching provider offering soccer, basketball, cricket, tennis, and AFL programs in schools and venues. Directly comparable on multi-sport school channel, parent-paid recurring fees, and primary-aged focus.
• Grasshopper Soccer: Australian-founded children's soccer coaching franchise for ages 2-12, delivered in schools, childcare centres, and at venues. Comparable on the sport-specific coaching model, school-channel delivery, and developmental, non-elite positioning.
• Ready Steady Go Kids: Australian multi-sport preschool and primary-school program covering soccer, basketball, tennis, cricket, and others. Highly comparable as both businesses focus on confidence-building, multi-sport foundations for ages 2-7, and deliver through schools and centres.
• Little Kickers: Soccer-focused coaching franchise for children aged 18 months to 8 years, with classes delivered in venues and schools. Comparable on the early-years soccer coaching model, parent-paid subscription pricing, and franchise/school distribution.
• Kelly Sports: Australia and New Zealand-based multi-sport coaching provider for primary-aged children, running before/after-school, holiday, and weekend programs. Directly comparable due to identical school-channel B2B2C model, multi-sport portfolio, and parent-paid subscription pricing.
• Soccajoeys: Australian preschool and primary-school soccer program focused on fun, fundamentals, and confidence. Comparable due to the same KinderKick-equivalent early-years soccer offering, school delivery model, and wellbeing-first rather than elite positioning.

Broad incumbents

• Little Athletics Australia: National grassroots athletics program for children aged 5-15, run through centres across Australia. Comparable as a foundational youth-sport participation channel, but with a track-and-field focus and a national centre-based governance model rather than private coaching.
• PCYC (Police Citizens Youth Clubs): Long-established national network of youth clubs offering sports, recreation, and activities across Queensland and other states. Comparable as a broader youth sports and recreation operator, but with a wider social-mission remit and not specialised in early-years coaching.
• AFL Auskick: National AFL participation program for children aged 5-12, delivered through clubs and schools with heavy subsidisation. Comparable as a major competitor in the after-school and weekend kids sports market, but with vastly larger federation-backed marketing and free/cheap entry pricing.
• Cricket Blast (Cricket Australia): Cricket Australia's national entry-level program for kids aged 5-12, delivered through clubs and schools. A structural competitor in school-based cricket coaching, leveraging national federation funding and brand reach that an independent operator cannot match.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/FootballSimply
• Facebookfacebook.com/Simplysportss
• LinkedInlinkedin.com/company/simply-sports1
• Instagraminstagram.com/_simply_sports

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simply Sports1