SimplyWills - helping people to have their Wills done promptly and professionally.
SimplyWills is a Singapore-based professional services firm founded in 2006 with 31 employees that helps individual consumers prepare their wills promptly and professionally in the Singapore market.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingServices
What SimplyWills - helping people to have their Wills done promptly and professionally. does
SimplyWills is a Singapore-headquartered professional services firm focused on the preparation of wills for individual consumers. Per its own positioning, the company exists to help people have their wills completed promptly and professionally, implying an end-customer segment of retail (consumer) clients rather than corporate or institutional clients. The firm was founded in 2006 and operates with a small team of 31 employees, indicating a boutique or specialist practice rather than a scaled platform.
The underlying service offering appears to be document preparation and related advisory in the wills category; the source material provides no further detail on the firm's product structure, technology stack, online product features, or proprietary tools. There is no disclosed pricing, customer segmentation, or go-to-market motion in the available data, and the only verifiable firmographic facts are the founding year, headcount, Singapore domicile, and website domain (simplywills.com.sg). No subsidiaries, funding rounds, partnerships, awards, patents, certifications, or management team disclosures are available.
Revenue model and pricing mechanics are not described in the source data. No marketing or distribution channels are documented, and there is no evidence of a self-serve digital product, subscription tiers, or embedded partnerships. As a result, the most defensible characterization is that SimplyWills functions as a small, long-established Singapore-based wills preparation service for individuals, with operational continuity but limited public visibility into its commercial structure and growth profile.
SimplyWills - helping people to have their Wills done promptly and professionally. firmographics
Firmographics- Name
- SimplyWills - helping people to have their Wills done promptly and professionally.
- Website
- https://simplywills.com.sg
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SimplyWills is a Singapore-based professional services firm founded in 2006 with 31 employees that helps individual consumers prepare their wills promptly and professionally in the Singapore market.
- Ownership category
- akta.pro rank
SimplyWills - helping people to have their Wills done promptly and professionally. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations
SimplyWills - helping people to have their Wills done promptly and professionally. product offering
Product offeringCore offering
SimplyWills is a Singapore-based service firm that helps individuals have their Wills prepared promptly and professionally. The company engages consumers through its website (simplywills.com.sg) and delivers will-drafting and related estate planning services as its core commercial activity.
Differentiator
Problem solved
Functional benefit
Products and services
- Will Writing Services
Companies that use SimplyWills - helping people to have their Wills done promptly and professionally.
Customer profileIdeal customer profiles1 record
SimplyWills - helping people to have their Wills done promptly and professionally. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SimplyWills - helping people to have their Wills done promptly and professionally. competitors and assessment
Company assessmentBroad incumbents
- LegalZoom: Large US-based online legal services platform offering wills and trusts alongside a wide portfolio of legal documents; represents the scaled, digital incumbent threat whose model could compress pricing for traditional will-writing firms like SimplyWills.
Emerging players
- Trust & Will: US-based modern online estate planning platform offering wills and trusts through a digital-first experience; exemplifies the digital-native category disruptor whose expansion into international markets could erode SimplyWills' value proposition.
- FreeWill: Online will-drafting platform widely used by consumers and nonprofits; competes in the same will-creation category as SimplyWills but through a low-cost / freemium digital model rather than paid in-person service.
Direct peers
- Rockwills Corporation: One of Singapore's largest dedicated will-writing and estate planning service providers; directly competes with SimplyWills in the Singapore market with overlapping will-drafting, trust, and estate administration offerings for individual clients.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks3 records
Key highlights3 records
Customer concentration
SimplyWills - helping people to have their Wills done promptly and professionally. social profiles
Digital presenceSimplyWills - helping people to have their Wills done promptly and professionally. financial estimates
Financial estimateRevenue estimate
Valuation estimate
SimplyWills - helping people to have their Wills done promptly and professionally. leadership team
Management profileNumber of profiles
SimplyWills - helping people to have their Wills done promptly and professionally. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SimplyWills - helping people to have their Wills done promptly and professionally. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SimplyWills - helping people to have their Wills done promptly and professionally.
What does SimplyWills - helping people to have their Wills done promptly and professionally. do?
SimplyWills is a Singapore-based service firm that helps individuals have their Wills prepared promptly and professionally. The company engages consumers through its website (simplywills.com.sg) and delivers will-drafting and related estate planning services as its core commercial activity.
When was SimplyWills - helping people to have their Wills done promptly and professionally. founded?
SimplyWills - helping people to have their Wills done promptly and professionally. was founded in -1. It employs 11 to 50 people.
Who are SimplyWills - helping people to have their Wills done promptly and professionally.'s main competitors?
LegalZoom is listed as a broad incumbent. Emerging players are Trust & Will and FreeWill. Rockwills Corporation is listed as a direct peer.
Does SimplyWills - helping people to have their Wills done promptly and professionally. have an API?
No public API is recorded for SimplyWills - helping people to have their Wills done promptly and professionally..