Sinapro-ES

What Sinapro-ES does

SINAPRO-ES (Sindicato das Agências de Propaganda do Espírito Santo) is a non-profit trade union founded on May 13, 1988 in Vitória, Brazil, representing advertising and marketing agencies operating in the state of Espírito Santo. The organization evolved from the 1987-era Associação Capixaba das Agências de Propaganda and currently counts more than 35 member agencies ranging from micro firms (up to 5 employees) to large agencies (40+ employees). Its core function is industry representation: collective labor bargaining (currently the 2022/2024 Convenção Coletiva), legal and regulatory orientation, ethical standards enforcement via CONAR, public-procurement access through CENP certification, professional training, and sector networking.

SINAPRO-ES operates a portfolio of recurring member services including the Prêmio Colibri (the longest-running regional advertising award in Brazil, hosted via Festival Colibri), the Banco de Talentos (a 90-day-cycle talent database), a job-listing portal, a member-agency directory, a weekly newsletter (Giro Semanal Fenapro/Sinapro), the Paper Transforma research publication, and targeted industry gatherings called Chacoalha. Member benefits extend to negotiated discounts on Adobe software and on Kip Tecnologia programming services. The union is the Espírito Santo affiliate of FENAPRO (Federação Nacional das Agências de Propaganda) and maintains South and North regional delegations in addition to its Vitória headquarters.

The revenue model is a tiered subscription: a one-time R$ 195 affiliation fee plus monthly dues that scale from R$ 264 to R$ 1,122 depending on agency headcount. Governance is by a directly elected board of directors serving three-year terms; the current triennium (2020/2023) is led by President Alexandre Pedroni Lobo, and the board is staffed exclusively by representatives drawn from member agencies. There are no external investors and no proprietary technology products; the union functions as a member-driven industry association with a lean 9-employee operating footprint.

Name

Sinapro-ES

Legal name

SINAPRO-ES - Sindicato das Agências de Propaganda do Espírito Santo

Website

https://sinapro-es.org.br

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

SINAPRO-ES is a non-profit trade union (sindicato) in Vitória, Brazil, representing 35+ advertising agencies across Espírito Santo. It provides collective bargaining, legal orientation, CENP certification, training, networking, and the Prêmio Colibri advertising awards program.

Ownership category

akta.pro rank

Product category

Advertising Trade Association Services

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)

Keywords

• Advertising trade union
• Collective bargaining services
• Industry association membership
• Advertising awards program
• Agency representation services

Headquarters

HQ city

Vitória

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Membership Fees: SINAPRO-ES generates revenue through annual registration fees (R$ 195.00 one-time) and monthly membership dues categorized by agency size (R$ 264.00 to R$ 1,122.00 per month depending on employee count). These fees fund the union's operations including legal representation, collective bargaining, training programs, and industry events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

SINAPRO-ES is the official trade union (sindicato) representing advertising agencies in Espírito Santo, Brazil. It offers membership-based services including collective bargaining representation, legal/orientation services, training programs, the Prêmio Colibri advertising awards festival, a Banco de Talentos recruitment database, job listings, member agency directory, and legislation resources. Its core function is providing representation, advocacy, training, and networking services for member agencies in the regional advertising sector.

Product overview

Sinapro-ES is a union/syndicate for advertising agencies in Espírito Santo, Brazil. It operates as a membership organization offering multiple services including a talent bank (Banco de Talentos) for job seekers and agencies, the Prêmio Colibri advertising award program, job listings, a member agency directory, newsletter subscription, and membership/affiliation services with tiered pricing. The organization also provides access to legislation resources, public bidding guidance, and collective bargaining agreements. The website functions as the primary digital platform for member services and industry communication.

Differentiator

Problem solved

Functional benefit

Products and services

• Filiação (Membership/Affiliation) Membership service for advertising agencies, including application forms, required documentation, and tiered membership fees based on agency size (employee count). Includes a one-time R$ 195.00 registration fee plus monthly dues from R$ 264.00 to R$ 1,122.00. Members gain access to legal/orientation services, collective bargaining representation, training, awards programs, and public procurement guidance.
• Prêmio Colibri The main advertising award program for the Espírito Santo market, recognized as the longest-running regional advertising award in Brazil. It celebrates excellence in creative work from advertising agencies in the region and has been running for over 30 years.
• Banco de Talentos (Talent Bank)
• Vagas de Emprego (Job Listings)
• Razão de Associados (Member Agency Directory)
• Newsletter (Notícias por E-mail)
• Legislação (Legislation Resources)

Quantifiable outcome

• Founded in 1987 with 15 agencies, now representing over 35 member agencies

Named customers35 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered flagship, minor and core.

• FENAPRO (Federação Nacional das Agências de Propaganda)flagshipStrategic or Co-development PartnerFENAPRO is the national federation that represents state-level advertising agency syndicates across Brazil. SINAPRO-ES is an affiliated member providing regional representation while benefiting from national resources, advocacy, training materials, Cannes updates, and collective bargaining support. The relationship is hierarchical with FENAPRO providing overarching guidance and SINAPRO-ES representing local member interests.
• AdobeminorOthersSINAPRO-ES provides member agencies access to special pricing programs for Adobe software and creative tools. Discounts of up to 40% are available during promotional periods for the purchase of creative software and image processing tools.
• CONAR (Conselho Nacional de Auto-Regulamentação Publicitária)coreStrategic or Co-development PartnerCONAR is Brazil's advertising self-regulatory body. SINAPRO-ES maintains a linked relationship providing member agencies with access to self-regulatory standards and dispute resolution for advertising content.
• CENP (Conselho Executivo das Normas-Padrão)coreStrategic or Co-development PartnerCENP is the executive council that establishes standards and certification for Brazilian advertising agencies. SINAPRO-ES facilitates CENP certification for member agencies, which is required for participation in public procurement processes.
• LinkedInminorGTM or Marketing PartnerSINAPRO-ES maintains an official company page on LinkedIn for professional networking, industry updates, and visibility as a professional association.
• FacebookminorGTM or Marketing PartnerSINAPRO-ES maintains an official presence on Facebook for community engagement and communication with member agencies and the broader advertising community in Espírito Santo.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• SINAPRO-RS: Rio Grande do Sul state advertising agency sindicato. Direct peer providing the same membership, training, awards (Profissionais do Ano), and collective bargaining services to agencies in southern Brazil.
• SINAPRO-MG: Minas Gerais state advertising agency sindicato. Direct peer operating the same membership, certification, and award model for ad agencies in a comparable regional market.
• SINAPRO-RJ: Rio de Janeiro state advertising agency sindicato. Direct peer offering the same collective bargaining, training, and award services for member agencies in another major Brazilian advertising market.
• SINAPRO-SP: São Paulo state-level sindicato for advertising agencies. Direct structural peer — same modelo de sindicato, same FENAPRO affiliation, but operates in the largest advertising market in Brazil.

Broad incumbents

• ABAP (Associação Brasileira das Agências de Publicidade): National Brazilian association of advertising agencies. A broader, non-sindicato industry association serving agencies across Brazil with networking, events, and representation; partially overlapping with SINAPRO-ES's mission at a national level.
• ABA (Associação Brasileira de Anunciantes): Brazilian advertiser association representing the buy-side (brands/advertisers) of the advertising ecosystem. Adjacent industry organization serving a related but distinct constituency.
• FENAPRO: National federation that SINAPRO-ES is affiliated with. Operates as the umbrella body for all state-level SINAPROs, providing broader national representation, advocacy, and resources.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/ES.sinapro
• LinkedInlinkedin.com/company/sinapro-es

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sinapro-ES