Sinar Mas Insurance, S.A.

What Sinar Mas Insurance, S.A. does

Sinar Mas Insurance, S.A. is a private general insurance company incorporated as a Société Anonyme and headquartered at Rua Travessa da Virgem Maria, Bidau Lecidere, Dili, Timor-Leste. Operating as part of the Indonesia-headquartered Sinar Mas Group conglomerate, the company distributes eight insurance product lines through a consultative direct-sales motion: Property Insurance (covering FLEXAS, RSMD, CC, TSFWD, EQVET risks for homes, buildings, factories, and heavy industrial plants), Motor Vehicle (TLO, Comprehensive, and Third Party Liability tiers), Personal Accident, Employer Liability (aligned to the Timor-Leste Workmen's Compensation Act), Public Liability, Contractors All Risk, Marine Cargo, and Travel Overseas Insurance (Plans A-D with disclosed unit premiums and coverage up to USD 200,000). The company relies on traditional, manual underwriting evidenced by mandatory pre-inception property and vehicle inspections, with no proprietary technology stack referenced.

The business model is anchored on collecting insurance premiums across the portfolio, with pricing mechanics split between consultation-based custom quotes (for Property, Motor, Employer Liability, Public Liability, Contractors All Risk, and Marine Cargo) and publicly disclosed unit pricing (Travel Overseas Insurance Plans A-D, USD 21-135 per policy with a USD 5 administrative fee). The company maintains audited financial reports covering 2016-2020 and 2021-2023 plus a Q1 2024 unaudited publication, signaling sustained regulatory transparency. Named enterprise relationships include Starking Group (Retail/Distribution) and BRI Timor-Leste (Banking/Financial Services), both positioning the firm as a long-term 'risk & finance consultant' rather than a transactional insurer.

The go-to-market is direct-to-consumer via office-based and website-initiated consultations, with a 'Consult Now' call-to-action across all product pages and advisors operating during standard weekday hours (09:00-18:00). Customer segments span property owners and industrial businesses (primary), vehicle owners, individuals, international travelers, construction contractors, and employers. Sinar Mas Insurance is geographically constrained to Timor-Leste with a 22-person headcount operating from a single Dili office; no public ticker, no subsidiaries, and no M&A, funding, or external hiring signals are documented in the source material.

Name

Sinar Mas Insurance, S.A.

Legal name

Sinar Mas Insurance, S.A.

Website

https://sinarmasinsurance-timorleste.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Sinar Mas Insurance, S.A. is a Timor-Leste-headquartered general insurer, part of Indonesia's Sinar Mas Group, offering eight lines (property, motor, personal accident, employer/public liability, contractors all risk, marine cargo, travel) via direct consultation from Dili.

Ownership category

akta.pro rank

Product category

General Insurance

NAICS

Direct Property and Casualty Insurance Carriers (524126)

SIC

Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

General Liability Insurance (FSAJAMAE)

akta.pro secondary industries

Mixed-Use / Commercial Condominium BOP (FSAJAFAO), Individual AD&D Insurance (Direct-to-Consumer) (FSAIALAC)

Keywords

• General insurance services
• Property insurance coverage
• Motor vehicle insurance
• Liability insurance products
• Travel insurance policies

Headquarters

HQ city

Dili

HQ country

Timor-Leste

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Insurance Premiums: Sinar Mas Insurance generates revenue through collecting insurance premiums across multiple product lines including property, motor vehicle, personal accident, employer liability, public liability, contractors all risk, marine cargo, and travel insurance. The revenue model is based on risk pooling where policyholders pay premiums in exchange for coverage against specified risks. Premiums vary by coverage type, sum insured, risk profile, and policy duration.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Sinar Mas Insurance, S.A. is a general insurance provider based in Dili, Timor-Leste, offering eight lines of coverage including property, motor vehicle, personal accident, employer liability, public liability, contractors all risk, marine cargo, and travel insurance. The company distributes these products through direct, consultation-based sales to both individual and commercial customers in Timor-Leste. It operates as a locally licensed subsidiary tied to the Sinar Mas Group, leveraging the group's resources to serve a small but developing insurance market.

Product overview

Sinar Mas Insurance, S.A. is an insurance company based in Timor-Leste offering a portfolio of eight core insurance products: Property Insurance (covering homes, buildings, factories, and industrial plants against fire, natural disasters, and civil risks), Motor Vehicle Insurance (cars, vans, trucks, buses, and motorbikes with Total Loss Only, Comprehensive, and Third Party Liability options), Personal Accident Insurance (covering death, permanent disablement, and medical expenses), Employer Liability Insurance (under Timor-Leste Workmen's Compensation Act), Public Liability Insurance (third-party injury and property damage), Contractors All Risk Insurance (project-based coverage with material damage and third-party liability sections), Marine Cargo Insurance (land, sea, and air shipping), and Travel Overseas Insurance (Plan A-D with benefits up to USD 200,000). The company operates from Dili, Timor-Leste, serving both individual and corporate clients.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Travel insurance coverage options up to USD 200,000 for international travelers
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• PT Asuransi MSIG Indonesia: Sinarmas-affiliated Indonesian general insurer (joint venture with MS&AD) with broad P&C portfolio; comparable lines including property, motor, marine and personal accident, but operating at much larger scale as a broader market incumbent.
• Sompo Insurance Indonesia: Established Indonesian general insurer (Sompo Japan group) offering motor, property and commercial lines; broader market incumbent with overlapping multi-line product set on the corporate side.
• PT Asuransi Tokio Marine Indonesia: Local arm of global P&C group offering motor, property, marine, engineering and liability cover across Indonesia; comparable multi-line breadth as a larger established regional incumbent.
• Allianz Utama Indonesia: Large Indonesian general insurer under the Allianz group; offers motor, property, marine cargo, travel and personal accident cover comparable to Sinar Mas's product set, with significant scale advantage.

Direct peers

• PT Asuransi Astra: Major Indonesian multi-line P&C insurer with deep motor and property lines; closest direct peer in terms of breadth—offers motor, property, marine cargo and personal accident to retail and corporate customers from a single carrier.
• Asuransi Reliance Indonesia: Indonesian P&C insurer focused on motor, property, marine and engineering lines; comparable multi-line carrier with similar SME and corporate customer base and direct distribution.
• ACA Asuransi: Indonesian general P&C carrier offering motor, property, marine cargo, engineering and personal accident lines; similar eight-line breadth and direct distribution model focused on retail and SME customers.
• PT Asuransi Sinar Mas: The parent Sinar Mas Group's Indonesian general-insurance subsidiary; directly comparable portfolio (motor, property, marine cargo, personal accident, travel) under the same group branding with overlap on the parent conglomerate's customer ecosystem.
• PT Asuransi Adira: Indonesian multi-line P&C carrier (motor, property, marine, accident); closely comparable eight-line general insurance portfolio with direct and tied distribution to automotive and consumer-finance customers.
• PT Asuransi Bintang: Long-standing Indonesian general P&C insurer offering motor, property, marine cargo and engineering lines; comparable multi-line carrier with similar mix of corporate and individual customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sinar-mas-insurance-s-a-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sinar Mas Insurance, S.A.