Since '88
Since '88 is an Amsterdam-based film production company founded in 1988 that provides end-to-end concept development, direction, and post-production services for advertising agencies and corporate brands. It operates a multi-director roster serving clients across automotive, telecom, banking, government, and consumer goods.
- Company typePrivate
- Founded1988
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Since '88 does
Since '88 is a film production company headquartered in Amsterdam, Netherlands, operating as a Dutch private limited company (Since 88 B.V.) since 1988. The company provides end-to-end film production services spanning concept development, film direction, and post-production, working primarily with Dutch and international advertising agencies and their brand clients. Its core product is project-based commercial film production, with a roster of five directors (Tom Sibma, Daan van Citters, Lisette Donkersloot, Nick Harmsen, Ollie Launspach) and at least one additional director (Suzanne Koopstra) credited on the website, each with distinct creative styles spanning documentary, commercial, emotional storytelling, and music video formats.
The business model is professional services: Since '88 generates revenue through project-based production fees for individual campaigns, typically commissioned by advertising agencies on behalf of brands, with pricing negotiated per project and not publicly disclosed. The company employs approximately 9 people, including executive producer Daan Dagevos, managing director Ingrid van Ginkel, producer Cleo Duijvelshoff, and the director roster. Its client portfolio spans telecommunications (KPN), banking (Rabobank), automotive (Porsche, Cupra, ANWB), travel (KLM, Corendon, Transavia, NS International), spirits (Johnnie Walker, Absolut), sportswear (Adidas, The North Face, Dr. Martens), streaming (Amazon Prime Video), government (RIVM, Toeslagen, Ministerie van VWS, Douane, NVWA), healthcare (Slachtofferhulp Nederland, Erasmus MC), and cultural institutions (Rijksmuseum, Paradiso), demonstrating a deliberately diversified vertical exposure.
Go-to-market is enterprise field sales through direct agency relationships and director reputation, with marketing limited to a website portfolio, Instagram (since88amsterdam), and a MailerLite-hosted newsletter. The company has no external funding, no parent company, no acquisitions, and operates with a horizontal segmentation approach targeting advertising agencies and corporate brands. Geographic footprint is Amsterdam-based but the work is delivered globally through clients' distribution channels.
Since '88 firmographics
Firmographics- Name
- Since '88
- Legal name
- Since 88 B.V.
- Website
- https://since88.nl
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Since '88 is an Amsterdam-based film production company founded in 1988 that provides end-to-end concept development, direction, and post-production services for advertising agencies and corporate brands. It operates a multi-director roster serving clients across automotive, telecom, banking, government, and consumer goods.
- Ownership category
- akta.pro rank
Since '88 industry classification
Industry- Product category
- Film Production Services
- NAICS
- Motion Picture and Video Production (51211)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro industry
- Event Production & Technical Services (AV, Lighting, Staging)
Keywords
Where Since '88 is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Since '88 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Film Production Services: Project-based film production for agencies and brands, encompassing concept development, direction, and post-production services. Revenue is generated through production fees for individual projects, typically commissioned by advertising agencies on behalf of brands.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Since '88 product offering
Product offeringCore offering
Since '88 is a film production company offering end-to-end production services spanning concept development, film direction, and post-production. The company works with advertising agencies and corporate brands to deliver commercials, brand films, documentaries, and digital content, executed through a roster of five specialized directors based in Amsterdam.
Product overview
Since '88 is a film production company based in Amsterdam that offers end-to-end film production services, working closely with agencies and brands across concept development, film direction, and post-production. The company's core offerings include commercial film production (for brands such as KPN, Rabobank, Corendon, KLM, Porsche, and Adidas), documentary filmmaking, and branded content production. The company employs five directors (Tom sibma, Daan van Citters, Nick Harmsen, Lisette Donkersloot, and Ollie Launspach) who specialize in creating visual stories across advertising, documentary, and branded content formats.
Differentiator
Problem solved
Functional benefit
Products and services
- Film Production Services End-to-end film production services encompassing concept development, film direction, and post-production, working closely with advertising agencies and corporate brands to create commercial and branded visual content.
- Commercial Film Production
Companies that use Since '88
Customer profileNamed customers61 records
Segments2 records
Ideal customer profiles2 records
Since '88 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Since '88 partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Since '88 competitors and assessment
Company assessmentDirect peers
- Prettybird: US-based commercial production company with a director roster serving agencies and brands across advertising and branded content — comparable model to Since '88's director-led, agency-servicing production business.
- Partizan: Global commercial, music video, and film production company representing directors and providing production services to agencies and brands — directly comparable end-to-end production model to Since '88.
- Wefilm: Amsterdam-based boutique film production company serving agencies and brands across commercial, branded content, and documentary formats — directly comparable in size, geography, and offering to Since '88.
- Pulse Films: International film production company producing commercials, music videos, and branded content for global brands; competes with Since '88 for the same agency-driven, multi-format production briefs.
- Anonymous Content: Global commercial and feature film production company representing a stable of directors and offering end-to-end production services to agencies and brands — same business model as Since '88 at significantly larger scale.
- RSA Films: Ridley Scott-associated commercial production company producing high-end advertising films for global brands — directly comparable offering to Since '88's premium commercial film work.
- SMUGGLER: Globally recognized commercial and film production company representing a roster of award-winning directors — competes with Since '88 for premium advertising campaigns from agencies and brands.
- Radical Media: Multi-disciplinary production company producing commercials, documentaries, and branded content for agencies and brands worldwide — overlaps with Since '88's full-service, multi-format production approach.
- Ambassadors Creative Production: Amsterdam-based creative production company producing commercials, branded content, and digital films for agencies — overlapping offering and direct geographic competitor to Since '88.
- Cake Film: Amsterdam-based film production company producing commercials and branded content for agencies and brands — same Dutch market, same production-for-agencies model as Since '88.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Since '88 social profiles
Digital presenceSince '88 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Since '88 leadership team
Management profileNumber of profiles
Profiles8 records
Since '88 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Since '88 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Since '88
What does Since '88 do?
Since '88 is a film production company offering end-to-end production services spanning concept development, film direction, and post-production. The company works with advertising agencies and corporate brands to deliver commercials, brand films, documentaries, and digital content, executed through a roster of five specialized directors based in Amsterdam.
Is Since '88 a public or private company?
Since '88 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Since '88 founded?
Since '88 was founded in 1988. It employs 1 to 10 people.
Where is Since '88 based?
Since '88 is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Since '88 make money?
One revenue line is on record: film Production Services.
Who are Since '88's main competitors?
Direct peers on record are Prettybird, Partizan, Wefilm, Pulse Films, Anonymous Content, RSA Films, SMUGGLER, Radical Media, Ambassadors Creative Production and Cake Film.
Does Since '88 have an API?
No public API is recorded for Since '88.
What industry is Since '88 in?
Since '88's product category is Film Production Services. Its primary akta.pro industry code is BPAFAGAB, Event Production & Technical Services (AV, Lighting, Staging). Its NAICS code is 51211 and its SIC code is 7812.