Sindcomerciarios Montes

What Sindcomerciarios Montes does

Sindicato dos Empregados no Comércio de Montes Claros e Região, doing business as Sindcomerciários Montes Claros, is a nonprofit labor union founded in 1957 that represents more than 20,000 commerce workers (comerciários) across 37+ municipalities in Northern Minas Gerais, Brazil. The union is the legally designated bargaining agent for the retail and wholesale commerce category in its base, conducting collective negotiations with FECOMÉRCIO to set wages and working conditions, administering the REPIS special minimum wage regime for micro and small enterprises, and collecting assistential contributions upheld by the Brazilian Supreme Court. Its membership base is roughly 80% female, and elected leadership under President Osanan Gonçalves dos Santos (re-elected 2023-2027) directs a 19-member board.

Sindcomerciários operates a vertically integrated service stack anchored by the Clínica dos Comerciários (offering free and discounted consultations across angiology, cardiology, gynecology, pediatrics, psychiatry, prenatal care, and psychology) plus legal assistance, dental benefits through Prodental Brasil, professional courses via UNOPAR and Funorte, leisure discounts via Du Benefícios, free funeral assistance, and social programs including the Escolinha de Futsal, Vovó do Coração maternal support, and the Secretaria da Mulher (inaugurated March 2024). Distribution combines five physical offices (HQ in Montes Claros plus subsedes in Janaúba, Bocaiúva, Januária, and Salinas), an itinerant field team that visits commerce establishments, and a digital layer comprising a custom mobile app (iOS/Android, launched 2021) and an automated WhatsApp attendant (launched 2020). The digital layer handles routine inquiries, fee payments, partner discount lookup, anonymous complaints, and remote assembly voting.

Revenue is generated from four streams: recurring monthly member dues (mensalidades sociais), transaction-based REPIS fees at R$12.00 per employee per year for adopting employers, assistential contributions (Contribuição Assistencial) charged to all workers in the category, and subscription-based healthcare and wellness services. Pricing is not publicly disclosed on the website. Enterprise customers — large retail employers such as Supermercados BH, Mart Minas Distribuição, and Lojas Avenida — participate in collective agreement coverage and benefit programs rather than direct commercial contracts, so the union has no revenue concentration risk typical of a B2B SaaS business.

Name

Sindcomerciarios Montes

Legal name

Sindicato dos Empregados no Comércio de Montes Claros e Região

Website

https://sindcomerciariosmoc.com.br

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

1–10 employees

Short description

Sindicato dos Empregados no Comércio de Montes Claros e Região is a Brazilian labor union founded in 1957 representing 20,000+ commerce workers across 37+ municipalities in Northern Minas Gerais, delivering collective bargaining, legal services, healthcare, education discounts, and digital member tools.

Ownership category

akta.pro rank

Headquarters

HQ city

Montes Claros

HQ country

Brazil

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Technology or R&D

Revenue model

1. Monthly Member Dues: Members pay recurring monthly fees (mensalidades sociais) to fund union operations, legal services, clinic operations, and collective bargaining activities. Dues are collected via payroll deduction or direct payment.
2. Collective Agreement Fees (REPIS): Companies enrolling in the Special Minimum Wage Regime (REPIS) pay a fee per employee (R$12.00 per employee) to the union for access to the preferential wage framework under collective agreements.
3. Assistance Contributions (Contribuição Assistencial): A negotiable contribution approved by assembly and included in collective agreements, charged to all workers in the category — both members and non-members — to fund collective bargaining activities, as upheld by the Brazilian Supreme Court (STF).
4. Healthcare and Wellness Services Revenue: Revenue from dental plans and discounted healthcare services offered through the Clinic of Commerce Workers (Clínica dos Comerciários), which provides free consultations to members and discounted services to dependents.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Sindicato dos Empregados no Comércio de Montes Claros e Região is a labor union founded in 1957 that represents over 20,000 commerce workers across 37+ municipalities in Northern Minas Gerais, Brazil. It provides labor rights representation, collective bargaining, legal assistance, an in-house healthcare clinic (Clínica dos Comerciários), professional development courses, dental services, leisure benefits, and member discounts through a digital ecosystem (WhatsApp attendant and mobile app).

Product overview

Sindcomerciarios de Montes Claros e Região is a labor union representing commercial workers in the Montes Claros region of Minas Gerais, Brazil. The organization provides a portfolio of member services centered around its core offerings: Clínica dos Comerciários (medical clinic), Legal Services (Jurídico), Professional Courses, Dental Services, and Leisure Benefits. These are complemented by a digital services suite including a WhatsApp Automated Attendance Platform and Mobile App, as well as social programs such as the Escolinha de Futsal, Project Vovó do Coração, Women's Secretariat, and Free Funeral Assistance. The union also maintains partnerships/convênios with various businesses offering discounts, and operates a Du Benefícios discount platform. The organization serves over 20,000 commercial workers through its headquarters in Montes Claros and sub-headquarters in Janaúba, Bocaiúva, Januária, and Salinas.

Differentiator

Problem solved

Functional benefit

Brands

• Clínica dos Comerciários: Healthcare clinic operated by the union providing medical consultations, prenatal care, and health services to union members and their families
• Secretaria da Mulher
• Escolinha de Futsal

Products and services

• Clínica dos Comerciários
• Legal Services (Jurídico)
• Professional Courses (Cursos Profissionais)
• Dental Services (Odontologia)
• Leisure Benefits (Lazer)
• Partnerships/Convênios
• WhatsApp Automated Attendance Platform
• Sindcomerciários Mobile App
• Free Funeral Assistance
• Du Benefícios Discount Platform
• MedDescontos Health Plan Partnership
• UNOPAR Education Partnership

Quantifiable outcome

• Salary increase of 7.42% achieved in 2023 collective bargaining, above inflation indices
• +4 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

13 partnerships are on record, tiered core and minor.

• SESC (Serviço Social do Comércio) / Mesa BrasilcoreStrategic or Co-development Partner · 1 April 2021Partnership with SESC's Mesa Brasil program, a national food bank network, to distribute approximately 30 tonnes of fresh produce (hortifrútis) to commerce workers in economic vulnerability during the COVID-19 pandemic. About 1,000 workers received daily food kits of approximately 2,700 kg, totaling 14.3 tonnes distributed.
• FECOMERCIO (Federação do Comércio)coreStrategic or Co-development PartnerCollective bargaining partner representing commerce employers. Jointly negotiates and signs the Convenção Coletiva de Trabalho (CCT) and Acordos Coletivos (ACT) covering salary adjustments, working conditions, and benefits for all commerce workers in the region.
• UNOPAR (Universidade Norte do Paraná)minorGTM or Marketing PartnerEducational partnership offering exclusive discounts on undergraduate (50% tuition discount + enrollment waiver) and postgraduate courses (80% discount on first 3 months, 50% thereafter) for union members and their dependents. Courses available in semi-presencial and 100% online modalities.
• Centro Universitário FunorteminorGTM or Marketing PartnerEducational partnership offering dozens of undergraduate, postgraduate, and preparatory courses with special discounts on tuition for union members. Funorte also operates Hospital das Clínicas Dr. Mário Ribeiro, providing discounted healthcare services to members.
• Clínica Rede Saúde ByocolminorGTM or Marketing PartnerHealthcare partnership offering exclusive discounts on medical consultations and health check-ups for union members and their dependents.
• Infoco Certificação DigitalminorGTM or Marketing PartnerPartnership providing digital certification services to union members at discounted rates, accessible through a dedicated landing page.
• MedDescontosminorGTM or Marketing PartnerHealth plan partnership offering assistance plans starting from R$12.90/month for members, providing affordable healthcare access with real cost savings.
• Du BenefíciosminorGTM or Marketing PartnerBenefits platform partnership offering discounts up to 70% on health, education, leisure, wellness, and e-commerce at physical and online stores. Members access via app available on Play Story and App Store using their CPF login.
• Wellhub (formerly Gympass)minorGTM or Marketing PartnerCorporate wellness platform partnership providing gym and wellness facility access to union members as a new member benefit.
• SESC/SENACcoreStrategic or Co-development PartnerJoint events with SESC and SENAC for workforce training, health programs, and the annual Women's Month celebration. SENAC provides auditorium facilities for union events.
• Supermercados and Food RetailersminorGTM or Marketing PartnerFood retail companies that donated to the union's COVID-19 solidarity campaign (2021), contributing to the distribution of 1,000 food baskets to vulnerable commerce workers.
• Prodental BrasilminorGTM or Marketing PartnerDental services app partnership offering exclusive discounts on dental treatments. Available on Google Play and Apple Store for members.
• Laboratório Santa BárbaraminorGTM or Marketing PartnerLaboratory partnership providing diagnostic services to members at the Bocaiúva sub-sede.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• FETRACOM-MG (Federação dos Trabalhadores no Comércio do Estado de Minas Gerais): State-level federation of commerce worker unions in Minas Gerais. Comparable as a federation-level body coordinating collective bargaining and member services for affiliated commerce worker unions including regional ones like Sindcomerciários Montes Claros.
• UGT - União Geral dos Trabalhadores: National labor central in Brazil representing workers across industries. Comparable as a labor representative body operating collective bargaining, member services, and political advocacy at a multi-sector scale.
• Fecomerciários-MG: State-level federation of commerce worker unions in Minas Gerais, to which Sindcomerciários Montes Claros is affiliated. Directly comparable as a commerce worker representative organization operating in the same state with overlapping member base and collective bargaining function.
• CUT - Central Única dos Trabalhadores: Major Brazilian labor central (federation of unions) representing workers across sectors. Comparable as a labor representative organization with collective bargaining and political advocacy roles, though operating at a national scale rather than single-category.
• Força Sindical: Brazilian labor central coordinating affiliated unions across sectors. Comparable as an apex labor representative body engaged in collective bargaining, member services, and political advocacy at a national scale.
• CNT - Confederação Nacional dos Trabalhadores no Comércio: National confederation of commerce workers, where the union's president Osanan Gonçalves serves as a federative director. Provides broader strategic coordination for unions including Sindcomerciários across Brazil.

Others

• SESC (Serviço Social do Comércio): Commerce sector social service organization providing healthcare, education, leisure, and cultural programs to commerce workers and their families. Operates as a partner rather than competitor, but addresses overlapping member benefit categories in the same worker demographic.
• DIEESE - Departamento Intersindical de Estatística e Estudos Socioeconômicos: Inter-union statistics and socioeconomic research department supporting Brazilian unions with wage data and labor market analysis. Directly serves union clients like Sindcomerciários for collective bargaining preparation and policy research.

Direct peers

• Sindicato dos Empregados no Comércio de Belo Horizonte: Direct peer commerce worker union covering the Belo Horizonte region in Minas Gerais. Operates the same business model (collective bargaining, member services, healthcare) in an analogous geography with comparable member profile in retail and wholesale.
• Sindicato dos Empregados no Comércio de São Paulo: Direct peer commerce worker union covering the São Paulo metropolitan region, the largest commerce worker union in Brazil. Operates the same business model with member services, healthcare, collective bargaining, and digital channels for retail and wholesale workers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Comerciarios-Montes-Claros
• Instagraminstagram.com/sindcomerciariosmoc
• LinkedInlinkedin.com/company/sindcomerciarios-montes

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sindcomerciarios Montes