Sing and Sign
- Company typePrivate
- Founded-
- HeadquartersUK, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingServices
Sing and Sign firmographics
Firmographics- Name
- Sing and Sign
- Legal name
- Sing and Sign
- Website
- https://singandsign.co.uk
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
Sing and Sign industry classification
Industry- Product category
- Early Childhood Education
- NAICS
- Language Schools (611630)
- akta.pro primary industry
- Sign Language Learning Programs (ASL/BSL, etc.) (EDAMAFAM)
Keywords
Where Sing and Sign is headquartered
LocationHeadquarters
- HQ city
- UK
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Sing and Sign business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- In-Person Classes: Weekly group classes for parents and babies held at local venues across the UK, run by local teachers/franchisees.
- Online Membership: Annual or ongoing subscription providing 24/7 access to online courses, lesson content with weekly themes, a 250+ word signing dictionary, sign videos, print-outs, music videos, and interactive games.
- Product Sales: Sale of Sing and Sign branded books, toys, CDs and DVDs through the online shop.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels3 records
Sing and Sign product offering
Product offeringCore offering
Sing and Sign is a baby signing programme that teaches pre-verbal babies to communicate using signs for needs such as milk, more, change nappy, and tired before they can speak. The company delivers the programme through weekly in-person classes at 900+ UK venues, an online membership with sign videos, a 250+ word signing dictionary, lesson content and interactive games, and supporting home materials (books, toys, CDs, DVDs).
Product overview
Sing and Sign offers a unified baby signing programme that combines in-person classes across the UK (900+ classes) with online membership access. The core programme teaches babies signs for key words like milk, more, and tired to enable communication before speech. The product suite includes weekly in-person classes taught by trained local teachers, an online membership providing 24/7 access to sign videos, a 250+ word signing dictionary, printable resources, music videos, and interactive games, as well as entire online courses organized by weekly themes. Home learning is supported through a range of branded books, toys, CDs and DVDs available in their shop.
Differentiator
Problem solved
Functional benefit
Products and services
- Sing and Sign In-Person Classes Weekly group classes for parents and babies held at local venues across the UK, led by trained local teachers/franchisees. Over 900 classes run nationwide with additional international locations in Denmark, New Zealand, Germany and France.
- Sing and Sign Online Membership Subscription providing 24/7 access to complete courses with weekly themes, sign videos, a 250+ word signing dictionary, print-outs, music videos, and interactive games for parents and babies learning at home.
- Online Courses Entire structured courses of lesson content organised by weekly themes, available on-demand online for parents preferring home-based learning.
- Sing and Sign Home Materials Sing and Sign branded books, toys, CDs and DVDs sold through the online shop to support home learning alongside classes or online membership.
- Sing and Sign for Nurseries A dedicated programme bringing baby signing into nurseries and early years settings, providing structured signing content for groups of babies and toddlers.
Quantifiable outcome
- Babies can communicate their needs (milk, more, change nappy, tired) before speech develops
Companies that use Sing and Sign
Customer profileSegments1 record
Ideal customer profiles2 records
Sing and Sign technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Sing and Sign partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Sing and Sign competitors and assessment
Company assessmentDirect peers
- Tiny Talk: Tiny Talk is one of the UK's longest-running baby signing class franchises, teaching parents and babies to use signs before speech. Direct competitor to Sing and Sign in the UK with a similar in-person class model and age group.
- Baby Sensory: Baby Sensory runs structured weekly classes for parents and babies across the UK and internationally via a franchise model. Comparable in target audience (0–13 month babies), franchise-led delivery, and early-years developmental focus.
- Monkey Music: Monkey Music offers music-based structured classes for babies and young children through a UK franchise network. Comparable in combining music with developmental learning for pre-verbal children and in franchised weekly class delivery.
- Jo Jingles: Jo Jingles provides music and sensory classes for babies and pre-schoolers through a UK franchise network. Comparable in franchise-led weekly parent-and-baby classes that blend music with early-years developmental activities.
- Water Babies: Water Babies is the UK's largest baby swimming franchise, running structured weekly classes for parents and infants. Comparable in scale of UK franchise class network, target demographic, and franchise-led recurring revenue model.
- Baby College: Baby College offers multi-activity developmental classes for babies and toddlers across the UK via a franchise network. Comparable in franchise-led weekly parent-and-baby classes targeting early developmental milestones.
- Tumble Tots: Tumble Tots is a UK franchised physical-development programme for babies and young children. Comparable in franchise-based weekly parent-and-child classes delivered at local venues nationwide.
Broad incumbents
- Kindermusik: Kindermusik is an established global music-and-movement programme for young children, delivered through licensed educators. Comparable in combining music with early childhood developmental learning, though broader in age range than Sing and Sign.
- Gymboree Play & Music: Gymboree Play & Music runs franchised parent-child play, music, and sensory classes for babies and toddlers globally. Comparable in structured parent-and-baby class model and franchise-based delivery, with broader play/learning scope.
Emerging players
- Helen Doron Early English: Helen Doron teaches English to young children via songs, animation, and structured classes globally. Comparable as a franchised early-years language/communication programme using music-based learning, though focused on spoken English rather than signs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Sing and Sign financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sing and Sign leadership team
Management profileNumber of profiles
Sing and Sign funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sing and Sign M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sing and Sign
What does Sing and Sign do?
Sing and Sign is a baby signing programme that teaches pre-verbal babies to communicate using signs for needs such as milk, more, change nappy, and tired before they can speak. The company delivers the programme through weekly in-person classes at 900+ UK venues, an online membership with sign videos, a 250+ word signing dictionary, lesson content and interactive games, and supporting home materials (books, toys, CDs, DVDs).
Is Sing and Sign a public or private company?
Sing and Sign is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sing and Sign founded?
Sing and Sign was founded in -1.
Where is Sing and Sign based?
Sing and Sign is headquartered in UK, United Kingdom, in the Europe region.
How does Sing and Sign make money?
Three revenue lines are on record. In-Person Classes are the primary driver. The others are online Membership and product Sales.
Who are Sing and Sign's main competitors?
Direct peers on record are Tiny Talk, Baby Sensory, Monkey Music, Jo Jingles, Water Babies, Baby College and Tumble Tots. Broad incumbents are Kindermusik and Gymboree Play & Music. Helen Doron Early English is listed as an emerging player.
Does Sing and Sign have an API?
No public API is recorded for Sing and Sign.
What industry is Sing and Sign in?
Sing and Sign's product category is Early Childhood Education. Its primary akta.pro industry code is EDAMAFAM, Sign Language Learning Programs (ASL/BSL, etc.). Its NAICS code is 611630.