Sing Explore Create, LLC

What Sing Explore Create, LLC does

Sing Explore Create, LLC is a music therapy and creative arts wellness company operating in Southeastern Massachusetts from its center at 33 Rockland St. in Hanover. Founded in 2014 by CEO Nicole Craven, MA, MT-BC, the company delivers clinical music therapy and creative arts programming through a team of approximately 10 board-certified music therapists (MT-BC) and an intern. In 2024, the company reported serving approximately 2,000 individuals, collaborating with 80 community partner organizations, and supporting 150+ students and private clients at its Hanover center. Services are provided both at the center and on-site at partner facilities including schools, day habs, assisted living facilities, senior centers, healthcare organizations, and community organizations across the region.

The company's offerings span center-based programs and a community partnership program. Center programs include ABC Play (an integrated playgroup co-delivered with Leading Therapy Home combining music therapy, speech-language pathology, and occupational therapy for ages 2.9-5), Creative Connections and Stress-Less Creativity Club for school-aged children and teens, Drum Jam Connect for young adults with disabilities, and Music Therapy & Creative Arts Wellness for adults. Community partnership services deliver clinical and wellness programming at schools (IEP supports, SEL), assisted living and memory care (Allerton House Hingham), Council on Aging and senior centers, adult day hab and CBDS programs (The Arc of the South Shore), healthcare organizations, and community groups. The team employs evidence-based interventions — songwriting, improvisation, music and imagery, drumming, movement and music, lyric analysis, and creative arts modalities — with several staff holding specialty certifications in mental health counseling, NICU music therapy, neurologic music therapy, and guided imagery.

Revenue is generated through a hybrid model: recurring monthly tuition for center programs (approximately $100-$253/month), subscription-style community partnership contracts (quote-based per engagement), professional development and training engagements for educators and helping professionals, and one-time workshops and special events. GTM is community-led, relying on word-of-mouth, healthcare and school referrals, and direct outreach through Facebook, Instagram, email newsletters, a blog, and local chamber networks (Hanover Chamber of Commerce, South Shore Chamber of Commerce). The company is privately held, founder-owned, bootstrapped, and operates only in Southeastern Massachusetts with no evidence of institutional investment beyond a 2025 small business grant from the Hanover Chamber of Commerce.

Name

Sing Explore Create, LLC

Legal name

Sing Explore Create, LLC

Website

https://singexplorecreate.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Sing Explore Create, LLC is a music therapy and creative arts wellness company in Southeastern Massachusetts providing board-certified clinical music therapy and enrichment programs to children, adults with disabilities, and older adults through center-based and community partnership delivery.

Ownership category

akta.pro rank

Product category

Music Therapy Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Music Therapy (Educational/Developmental Programs) (EDAMANAK)

akta.pro secondary industries

Early Childhood Music Education (Ages 0–7) (EDAMANAD), Recreation Therapy, Stress Management & Mindfulness Programs (EDALAFAO), Cognitive Stimulation & Reminiscence Therapy (Non-Clinical) (HSABAEAH)

Keywords

• Music therapy services
• Creative arts wellness
• Community partnership programs
• Board-certified music therapy
• Memory care therapy

Headquarters

HQ city

Hanover

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Center-Based Program Tuition: Monthly tuition for ongoing group programs at their Hanover center including Early Childhood (ABC Play ~$226/month), Youth programs (Creative Connections ~$100/month, Stress-Less Creativity Club ~$120/month), Teen programs (~$111/month), and Adult programs (~$111-$253.50/month).
2. Private Music Therapy Services: Individual and small group music therapy sessions provided at the center or in the community. Services address cognitive, physical, social, and emotional goals.
3. Community Partnership Services: Ongoing, short-term, and workshop music therapy services provided at partner organization locations including schools, day habs, assisted living, and senior centers throughout Southeastern, MA.
4. Professional Development & Training: Professional development workshops and staff training for educators and helping professionals on music-based strategies, wellness, and burnout prevention. Trainings range from 2-hour workshops to multi-day experiences.
5. Workshops & Special Events: One-time workshops and special events such as Creative Spark, field trips, and community outings. Pricing varies (e.g., $45/workshop or $135 for 3-date series).
6. Summer Programs: Seasonal summer programming with specific pricing (ABC Play summer: $488 total, Creative Connections summer: $390 total).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Sing Explore Create provides music therapy and creative arts wellness services for all ages and abilities, delivered by board-certified music therapists (MT-BC). Services are delivered at the company's center in Hanover, MA and on-site at community partner organizations throughout Southeastern Massachusetts, including schools, day habs, assisted living facilities, senior centers, healthcare organizations, and disability service organizations.

Product overview

Sing Explore Create, LLC operates as a music therapy and creative arts wellness company offering a comprehensive suite of services through a combination of center-based programs and community partnerships. The core offerings include Private Music Therapy (individual and group sessions by board-certified music therapists), Center-Based Programs (A.B.C. Play for early childhood, Creative Connections and Stress-Less Creativity Club for youth and teens, and Drum Jam Connect/Music Therapy & Creative Arts Wellness for adults), and Community Partnership Programs delivered at partner sites throughout Southeastern MA including schools, assisted living facilities, senior centers, healthcare organizations, and disability service organizations. The company also provides Professional Development and Training services for educators, helping professionals, and community organizations. Programs serve all ages from early childhood through older adults, addressing developmental skills, mental health and wellness, and social-emotional goals.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Music Therapy Individual and group music therapy sessions provided by board-certified music therapists for children and adults with various diagnoses and at different stages of life, offered at the Hanover, MA center and throughout the community.
• Center-Based Programs Center-based music therapy and creative arts wellness programs at the Hanover, MA center, including Early Childhood (A.B.C. Play), Youth Programs (Creative Connections, Stress-Less Creativity Club), Teen Programs, and Adult Programs (Drum Jam Connect, Music Therapy & Creative Arts Wellness).
• Community Partnership Program Music therapy and creative arts wellness services delivered on-site at partner organizations including schools, assisted living, senior centers, healthcare organizations, disability organizations, and community organizations throughout Southeastern, MA.
• Professional Development for Educators Presentations and trainings for educators on music, movement, creative learning, and practical classroom strategies including topics like Building Lifelong Learners, SEL in the Music Room, and Educator Wellness.
• Trainings for Helping Professionals Staff wellness programs and professional development workshops for helping professionals on music and arts-based strategies to avoid burnout and support the children and adults they work with.
• Presentations for Community Organizations Music and wellness workshops and speaking engagements for community organizations including Music and Wellness Classes for all ages, Music! The Key to a Healthy Life, and Music, Memory and the Brain presentations.
• School-Based Music Therapy Music therapy services for schools and early childhood centers including IEP supports, SEL programs, ongoing services for special education students, short-term therapeutic enrichment series, and professional development for staff.
• Assisted Living and Memory Care Services Music therapy and creative arts wellness programs for older adults in assisted living and memory care settings, helping maintain cognitive skills, strengthen motor skills, and improve social/emotional wellness.
• Council on Aging & Senior Center Programs On-site music therapy and creative arts wellness programs for older adults including ongoing services, short-term series, and workshops such as Community Outing to SEC, Music Memory & Wellness, and Memory Cafe.
• Adult Dayhab and Disability Organization Services Music therapy and wellness programs for adults with disabilities in dayhab, CBDS, and disability service organizations focusing on communication, motor skills, social skills, and emotional regulation.
• Healthcare Organization Services Clinical music therapy and community wellness programs for healthcare organizations including inpatient, outpatient, and community-based services to help reduce stress/anxiety, manage pain, and support developmental goals.
• Summer Programs Summer enrichment programs at the Hanover center including A.B.C. Play for early childhood, Creative Connections for youth with disabilities, Stress-Less Creativity for teens, and Drum Jam Connect for adults.
• Mental Health and Wellness Programs Music therapy and wellness programs for children and adults with mental health and wellness needs, teaching effective strategies for coping with stress, anxiety, and regulating emotions.
• Workshops and Special Events One-time workshops and special events such as Creative Spark, Music Jams, field trips, and community outings offered to families and community members.

Quantifiable outcome

• Served approximately 2,000 individuals and collaborated with 80 community partners in 2024
• +1 more outcomes

Named customers7 records

Segments9 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core, minor and supporting.

• The Arc of the South ShorecoreStrategic or Co-development PartnerPartnership with The Arc of the South Shore Autism Supports for music jam sessions specifically designed for children and teens with autism and related disabilities. SEC provides board-certified music therapists who facilitate structured social engagement activities while Arc provides additional staffing and program support.
• Allerton House Hingham (Welch Senior Living)coreStrategic or Co-development PartnerOngoing memory care music therapy services at Allerton House Hingham. SEC music therapists conduct regular sessions that bring residents together through music, with the goal of helping clients feel like themselves for longer periods. Described as one of their favorite community partners for Memory Care initiatives.
• Leading Therapy HomecoreStrategic or Co-development PartnerCollaboration for ABC Play early childhood program - an integrated playgroup facilitated by board-certified music therapist, speech language pathologist, and occupational therapist working together to support healthy child development, school-readiness, and social skills through music, art, movement and creative play.
• Harold Brooks FoundationminorOthersGrant funding provided through The Harold Brooks Foundation and Bank of America to support Creative Spark music jam event for children with autism.
• Bank of AmericaminorOthersGrant funding provided through The Harold Brooks Foundation and Bank of America to support Creative Spark music jam event for children with autism.
• Quincy Family Braintree NetworksupportingStrategic or Co-development PartnerPartnership for Kindergarten Readiness programming in conjunction with Thayer Public Library's Summer Reading Program for students entering Kindergarten and their caregivers.
• Thayer Public LibrarysupportingStrategic or Co-development PartnerHost venue for Kindergarten Readiness with SEC programming as part of the library's Summer Reading Program. Provides community space for family programming.
• South Shore Chamber of CommercesupportingGTM or Marketing PartnerFeatured partner in South Shore Chamber of Commerce's Women in Local Leadership series, with founder Nicole Craven presenting as a highlighted speaker representing women driving meaningful change across the South Shore.
• Hanover Chamber of CommercecoreGTM or Marketing PartnerRecognized by the Hanover Chamber of Commerce at their Annual Dinner. Awarded a small business grant and nominated for Business of the Year, increasing visibility and credibility in the local business community.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• SingFit: A music therapy and wellness technology platform focused on older adults, offering digital therapeutic singing tools that overlap with SEC's adult wellness and senior-living offerings, but in a tech-enabled model.

Broad incumbents

• Music & Memory: A national nonprofit that brings personalized music to people with dementia and cognitive decline, addressing the same memory-care end-market via a broader program-deploying model that certifies partner facilities.
• Music Together: A long-established global early-childhood music education program franchise; comparable to SEC's ABC Play and early childhood segments via a much larger, franchised delivery model.
• Kindermusik: International early-childhood music education franchise serving children 0-7 and their families; targets the same early-childhood demographic as SEC's ABC Play program at national scale.
• Bayada: A large multi-state home health and personal care services provider with disability and senior services divisions; serves overlapping clinical populations but through a personal-care and home-health delivery model rather than center-based music therapy.

Others

• Easterseals: A national network of disability services providers offering therapeutic programming (including music, OT, and SLP) for children and adults with disabilities, overlapping with SEC's adult-disability and youth-disability segments as an adjacent provider serving similar populations in different geographies.
• Berklee College of Music — Music Therapy Program: The Boston-area Berklee music therapy undergraduate and graduate program produces board-certified music therapists — the same talent pipeline SEC draws from — and operates clinical training activities in the same geography, making it a relevant talent and adjacency partner rather than a competitor.

Direct peers

• Mind&Melody: A nonprofit providing in-person and virtual music programming to older adults living with cognitive and physical challenges, with a similar community-partnership delivery model and shared focus on senior/memory-care populations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/singexplorecreate
• Instagraminstagram.com/singexplorecreatellc
• LinkedInlinkedin.com/company/sing-explore-create-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sing Explore Create, LLC