PATRONAL SinHoRes - Sindicato de Hotéis, Restaurantes, Bares e Similares

What PATRONAL SinHoRes - Sindicato de Hotéis, Restaurantes, Bares e Similares does

PATRONAL SinHoRes (legal name: Sindicato de Hotéis, Restaurantes, Bares e Similares da Baixada Santista e Vale do Ribeira) is a Brazilian employer-side trade union ("sindicato patronal") founded in 1941 and headquartered in Santos, São Paulo. It is the sole statutory representative of hospitality-sector employers in the Baixada Santista and Vale do Ribeira region, claiming coverage of more than 16,000 hotels, restaurants, bars and similar establishments across municipalities including Santos, São Vicente, Guarujá, Praia Grande, Bertioga, and Cananéia. Governance is exercised through an elected executive board led since 2024 by President Arthur Veloso, supported by Vice-President Ronald Luiz Monteiro and Communications Director Gabriel Costa.

The entity delivers five core service lines to member establishments: collective labor representation and Convenções Coletivas de Trabalho (CCT) negotiation, legal and accounting advisory (Assessoria Jurídica e Contábil), professional qualification training (17 courses of which 16 are free, having trained 4,600+ workers since 2022), a Banco de Currículos talent database linking graduates to hiring members, and venue/event rental at the Santos headquarters (including the dedicated 'Cozinha do Netão' gastronomy kitchen and Espaço Gastronômico 'Minho'). Beyond these, SinHoRes operates a 120+ partner discount network, conducts periodic Pesquisa de Ocupação Hoteleira, and convenes signature regional events such as Festival do Camarão de Santos.

The business model combines recurring monthly membership dues (Convênio Social e Qualificação Profissional, collected under CCT provisions and augmented by amnesty programs) with limited one-time fees from paid courses (e.g., Manipulação de Alimentos at R$180, Bartender at R$210) and event/facility rentals. Customer acquisition is community-led rather than sales-led: growth since 2024 has been driven by doubling the contributor base and growing associated establishments by 50%+, supported by strategic municipal partnerships with Guarujá, São Vicente, and Cananéia. The core technology footprint is administrative (membership/boleto portal, CMS website, social channels) rather than product-driven.

Name

PATRONAL SinHoRes - Sindicato de Hotéis, Restaurantes, Bares e Similares

Legal name

Sindicato de Hotéis, Restaurantes, Bares e Similares da Baixada Santista e Vale do Ribeira

Website

https://sinhores.org.br

Company type

Private

Founded year

1941

Operating status

Operating

Headcount range

1–10 employees

Short description

PATRONAL SinHoRes is a Brazilian employer trade union representing 16,000+ hotels, restaurants, bars and similar establishments in the Baixada Santista and Vale do Ribeira region of São Paulo, delivering collective bargaining, professional training, legal/advisory services, and 120+ member partnership benefits.

Ownership category

akta.pro rank

Headquarters

HQ city

Santos

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership fees (Convênio Social e Qualificação Profissional): Monthly membership fees from represented establishments. Enterprises pay mandatory Convênio Social e Qualificação Profissional fees as stipulated in collective labor agreements (CCT). The union also offers anistia (amnesty) programs allowing companies to settle outstanding debts while maintaining current payments.
2. Professional training course fees: Revenue from paid professional training courses. Most courses (16) are offered free to members, while some courses such as Hygiene and Food Handling (R$180) and Bartender courses carry fees. Revenue supports training facility operations and instructor costs.

Pricing tiers

Go-to-market motion1 record

Marketing channels6 records

Core offering

SINHORES is a Brazilian employers' trade union (sindicato patronal) founded in 1941 that represents over 16,000 hotels, restaurants, bars, and similar establishments in the Baixada Santista and Vale do Ribeira region of São Paulo. The union delivers professional qualification courses (17 programs, 16 free), legal and accounting advisory, a resume/talent database connecting graduates with member businesses, event space and commercial office rentals, and over 120 partnership discount agreements for member establishments.

Product overview

SINHORES is a union/association representing hotels, restaurants, bars and similar establishments in the Baixada Santista and Vale do Ribeira region of São Paulo, Brazil. The organization offers a portfolio of services including professional qualification courses (17 courses in gastronomy and hospitality), legal and accounting advisory, a resume database connecting trained professionals with member businesses, event space rental, and over 120 partnership discount programs. The entity also conducts periodic hotel occupancy research and organizes regional events such as the Festival do Camarão de Santos and Petiscaria Festival. The services are delivered primarily through its headquarters in Santos and through municipal partnerships with administrations like Guarujá, São Vicente, and Cananéia.

Differentiator

Problem solved

Functional benefit

Products and services

• Assessoria Jurídica e Contábil Legal and accounting advisory services provided to associated businesses, including assistance with labor law, tax matters, and business compliance for member hospitality establishments.
• Banco de Currículos Online resume database connecting qualified professionals who completed SINHORES training courses with member establishments seeking qualified personnel for hospitality roles.
• Cursos de Qualificação Profissional Professional training and retraining courses in hospitality and gastronomy sectors, offering 16 free programs and one paid program (Hygiene and Food Handling), including Bartender, Garçom, Camareira(o), Recepcionista em Hotelaria, Ajudante de Cozinha, Cozinheiro, Barista, Maitre, Confeitaria, Copeiro, and others.
• Espaço para Eventos e Locação de Salas Comerciais Event space and commercial office rental services from the Santos headquarters, including venues for parties, trainings, and meetings, plus commercial office spaces available for business setup by member establishments.
• Convênios e Descontos para Associados Network of over 120 partnership agreements offering discounts and benefits in health, wellness, education, commerce, and services exclusively for member establishments and their employees.
• Pesquisa de Ocupação Hoteleira Periodic hotel occupancy research and forecasting services providing data on tourism trends, holiday occupancy rates, and market analysis for the Baixada Santista region.
• Espaço Gastronômico Minho A specialized culinary training facility where gastronomy courses are conducted with professional-grade kitchen equipment, supporting the practical component of the qualification programs.

Quantifiable outcome

• Over 4,600 professionals trained since 2022
• +3 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and supporting.

• Prefeitura Municipal de SantoscoreStrategic or Co-development PartnerCo-realization of Festival do Camarão de Santos, co-organized with Santos Municipal Government Tourism and Entrepreneurship Secretariat. Joint efforts in tourism promotion and hospitality sector development.
• Visit Santos Convention & Visitors BureaucoreGTM or Marketing PartnerEvent sponsor for Festival do Camarão de Santos, supporting regional tourism promotion and visibility.
• Cerveja PrayacoreGTM or Marketing PartnerEvent sponsor for Festival do Camarão de Santos, providing beverage sponsorship for the gastronomic event.
• Edge (Sponsor)coreGTM or Marketing PartnerEvent sponsor for Festival do Camarão de Santos gastronomic festival.
• Novotel Santos GonzagasupportingGTM or Marketing PartnerEvent supporter providing accommodation support for Festival do Camarão de Santos.
• Grupo AlpersupportingGTM or Marketing PartnerEvent supporter for Festival do Camarão de Santos.
• Municipal Administrations (Guarujá, São Vicente, Cananéia)coreStrategic or Co-development PartnerPartnerships with municipal administrations to expand access to professional training programs and support local tourism development in the region.
• 120+ Partner Companies (health, wellness, education, commerce, services)supportingGTM or Marketing PartnerOver 120 agreements providing exclusive discounts and benefits for member establishments across health, wellness, education, commerce and services sectors.
• Franzese Indústria e Comércio de PescasupportingGTM or Marketing PartnerEvent supporter for Festival do Camarão de Santos.
• AgrobonfimsupportingGTM or Marketing PartnerEvent supporter for Festival do Camarão de Santos.
• Lipe CozinhassupportingGTM or Marketing PartnerEvent supporter for Festival do Camarão de Santos.
• Nita AlimentossupportingGTM or Marketing PartnerEvent supporter for Festival do Camarão de Santos.
• NeloresupportingGTM or Marketing PartnerEvent supporter for Festival do Camarão de Santos.
• Santos Best CoffeesupportingGTM or Marketing PartnerEvent supporter and beverage provider for Festival do Camarão de Santos.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• CNC - Confederação Nacional do Comércio: National commerce confederation representing the broader commerce sector including hospitality. SINHORES' activities sit within CNC's representational ecosystem at the confederation level; comparable in mandate but vastly larger in scope.
• FBHA - Federação Brasileira de Hospedagem e Alimentação: National federation for hospitality and food services in Brazil, acting as an umbrella entity that aggregates regional unions including those like SINHORES. Comparable scope of representation but operates at the federation/coordination level rather than direct member services.

Direct peers

• Abrasel - Associação Brasileira de Bares e Restaurantes: National Brazilian trade association representing bars and restaurants with services including advocacy, training, member benefits, and events — directly comparable to SINHORES' mandate and operating model, but at national scope and with a different geographic base.
• Resorts Brasil (ABRESI): Brazilian resort industry association serving member resorts with advocacy, training, marketing, and benchmarking. Comparable sector focus (lodging/hospitality) and member-benefit model, though narrower in segment scope than SINHORES' mixed hotel/restaurant/bar membership.
• ABIH Brasil - Associação Brasileira da Indústria de Hotéis: Brazilian hotel industry association providing advocacy, training, and representation for hotel operators nationwide. Closely mirrors SINHORES' structure and service mix but is a national voluntary association rather than a regional employer union under the CCT framework.
• FOHB - Fórum de Operadores Hoteleiros do Brasil: Forum of hotel operators in Brazil focused on chain and multi-property operators. Comparable industry representation and advocacy function for hospitality employers, but skewed toward larger chain operators rather than the SMB mix SINHORES represents.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@sinhoresbaixada
• Facebookfacebook.com/sinhores.baixadasantista
• Instagraminstagram.com/sinhores_baixada
• LinkedInlinkedin.com/company/patronal-sinhores---sindicato-de-hot%C3%A9is-restaurantes-bares-e-similares

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PATRONAL SinHoRes - Sindicato de Hotéis, Restaurantes, Bares e Similares