SEPP: Sino-European Procurement Platform

Name

SEPP: Sino-European Procurement Platform

Legal name

Sino-European Procurement Platform (Chengdu) Internet Technology Co., Ltd.

Website

https://sinoeuprocurement.eu

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

B2B Procurement Services

NAICS

Freight Transportation Arrangement (488510)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

International Fulfillment, Forwarding & Consolidation Services (CRAFAJAE)

Keywords

• B2B procurement platform
• Supplier sourcing services
• Supply chain management
• Quality inspection services
• Cross-border procurement

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. B2B Platform Services: The platform operates as a commercial trade procurement platform providing enterprise account management, quotation services, product/service sales and promotion, inquiry services, purchase and evaluation, and transaction dispute settlement. According to the Terms of Service, services are currently provided free of charge, with the platform reserving the right to implement fees in the future with proper notice.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

SEPP operates an international B2B procurement platform that connects European enterprises with Chinese suppliers, providing end-to-end services across the procurement lifecycle. The offering spans four core service modules — Supplier Management (identification, sourcing, factory audits, negotiation), Supply Chain Management (sampling, production supervision, customs clearance, logistics), Quality Management (inspection, audits, lab testing), and Value Added Solutions (financing, tax savings, after-sales) — underpinned by a 321,676-supplier database with a strategic focus on Western China.

Product overview

SEPP (Sino-European Procurement Platform) is a B2B procurement platform operated by Sino-European Procurement Platform (Chengdu) Internet Technology Co., Ltd. The platform operates as a unified service offering with four interconnected core service modules: Supplier Management, Supply Chain Management, Quality Management, and Value Added Solutions, all supported by an extensive Supplier Database and Supplier Showroom. The platform facilitates European enterprises in finding and managing Chinese suppliers through the complete procurement lifecycle, from supplier identification through final delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Supplier Management

Quantifiable outcome

• Saves nearly two thirds of the time compared to sea transportation
• +1 more outcomes

Segments2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered founding partner, core and minor.

• IAIT (Institute for Automation and Industrial Technology)founding partnerStrategic or Co-development PartnerIAIT is a founding partner of SEPP, established in Hannover, Germany with board members from top companies, academies, institutes, and governments. IAIT pursues two primary missions: promoting German Industry 4.0 standards worldwide and helping German SMEs enter the Chinese market.
• BME (Association for Supply Chain Management, Procurement and Logistics)founding partnerStrategic or Co-development PartnerBME is a founding partner of SEPP, founded in 1954 as the professional association for supply chain managers, buyers, and logisticians in Germany and Central Europe. BME has 9,750 members and 1.25 trillion euro purchasing volume in 2020.
• China Center for Promotion of SME Development (MIIT)coreStrategic or Co-development PartnerStrongly supported by China Center for Promotion of SME Development of Ministry of Industry and Information Technology, providing governmental backing and access to Chinese SME network.
• ISF China (Institute for Supply Management China)coreStrategic or Co-development PartnerPartner organization in China focused on supply management and sourcing.
• Humboldt Technology BridgeminorStrategic or Co-development PartnerTechnology bridge organization connecting German and international technology ecosystems.
• SGCZ (Shanghai German Center)minorStrategic or Co-development PartnerGerman business center in Shanghai facilitating business connections between German and Chinese enterprises.
• InnoeuminorStrategic or Co-development PartnerInnovation partner organization supporting cross-border business development.
• Technology Academy GroupminorStrategic or Co-development PartnerTechnology education and training partner.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• ThomasNet: ThomasNet is the leading North American industrial B2B sourcing platform serving procurement professionals. Comparable in serving B2B industrial sourcing and supplier discovery use cases, though regionally focused on North America rather than Europe-China corridor.
• DHgate: DHgate is a major China-based cross-border B2B e-commerce platform serving global buyers with small-order and wholesale purchasing. Comparable as a cross-border B2B trading platform with logistics support, though more skews to small-order SMB traffic vs SEPP's enterprise procurement focus.
• Alibaba.com: Alibaba.com is the world's largest B2B cross-border sourcing marketplace connecting global buyers (including European enterprises) with Chinese suppliers. Comparable as the dominant scale player in the same China-to-international sourcing category SEPP serves, but with vastly broader liquidity, transaction infrastructure, and Logistics Marketplace.
• HKTDC (Hong Kong Trade Development Council): HKTDC operates the hktdc.com sourcing platform and runs major trade shows (e.g., Hong Kong Gifts & Premium Fair) connecting global buyers with Asian (predominantly Greater China) suppliers. Comparable institutionally-backed sourcing infrastructure serving European enterprise buyers, similar in network/access nature to SEPP's BME/IAIT backed model.

Direct peers

• Global Sources: Global Sources operates a Hong Kong-based B2B sourcing marketplace specializing in connecting Asian (heavily China) suppliers with international buyers in Europe and the US. Comparable product offering (supplier discovery + verification + trade shows content) and similar Euro-China enterprise buyer focus to SEPP.
• TradeKey: TradeKey is a global B2B marketplace with strong presence in China-Europe and China-Middle East trade lanes, providing supplier directories and buyer-supplier matchmaking. Comparable in serving international buyers seeking Chinese suppliers with value-added sourcing services.
• Made-in-China.com (Focus Technology): Made-in-China.com is a leading B2B platform focused on connecting international buyers with Chinese manufacturers, with strong coverage in industrial products and direct producer connections. Directly comparable to SEPP in serving European buyers sourcing from verified Chinese suppliers, with emphasis on supplier verification and trade services.

Emerging players

• Europages: Europages is a European B2B directory/marketplace helping European businesses discover suppliers and buyers. Overlaps with SEPP's European buyer base and supplier-discovery functionality, though typically focused on intra-European and pan-European sourcing rather than dedicated China-Europe corridor specialization.
• FreightHub (Forto): Forto (formerly FreightHub) is a Berlin-headquartered digital freight forwarder specializing in containerized China-Europe trade lanes (sea and rail freight, including rail freight in collaboration with China Railway Express). Highly comparable to SEPP's forwarding/logistics services component and German institutional ties, with overlapping customer base of European importers.

Others

• China Railway Express (CR Express) — operator-side platforms: China Railway Express operates the rail freight network connecting 174 European cities across 23 countries. Not a direct competitor but a critical adjacent infrastructure provider whose network expansion (which SEPP cites as covering the Eurasian Continent) directly underpins SEPP's rail freight value proposition and supplier reach into Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sino-european-procurement-platform

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SEPP: Sino-European Procurement Platform