Shenzhen Sunshine Industrial And Trading Co., Ltd

What Shenzhen Sunshine Industrial And Trading Co., Ltd does

Shenzhen Sunshine Industrial and Trading Co., Ltd is a privately held Chinese manufacturer and exporter of household and industrial cleaning products headquartered in Shenzhen, Guangdong. The company operates a 23,500 square meter production facility with 600+ employees and a stated annual capacity of 50,000 metric tons, equipped with advanced automatic production lines and in-house physical, chemical, and bacteriological testing capability. Its product portfolio centers on four lines: detergent powder (multiple specifications from 30g to 25kg), laundry liquid detergent (including fabric softener and antiseptic variants), specialized cleaner liquids (floor, glass, bathroom, oil/grease, toilet, professional), and raw materials for detergent manufacturing, sold under at least nine brands including EAGLE, HIBISCUS, GOOD EARTH, AIRE, AKIA, LEAFED, LEDFED, Perfect Care, and GIBSON'S.

The company sells primarily to international importers, wholesalers, distributors, and private-label buyers across North America, South America, Africa, the Middle East, and Eastern Asia under FOB, CFR, and CIF terms with LC and T/T payment. Its primary digital customer-acquisition channel is its Made-in-China.com storefront, where it has held Gold Member and Audited Supplier status since 2015. Pricing is fully transactional and unit-based, with detergent powders at $360-590/ton and liquid detergents at $0.275-0.65 per piece or $500-750 per ton, and MOQs ranging from 10-28 tons for powders and 5,000-10,000 pieces for liquids. The OEM/ODM service offering allows buyers to procure under private-label specifications, supported by ISO9001, ISO14001, ISO45001, and China Green Product certifications that reduce qualification friction with cross-border buyers.

Name

Shenzhen Sunshine Industrial And Trading Co., Ltd

Legal name

Shenzhen Sunshine Industrial And Trading Co., Ltd

Website

https://sinoshine.en.made-in-china.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Shenzhen Sunshine Industrial and Trading Co., Ltd is a privately held Shenzhen-based manufacturer and exporter of detergent powder, laundry liquid, and specialty cleaning products, supplying international distributors and private-label buyers across five macro-regions via OEM/ODM services.

Ownership category

akta.pro rank

Product category

Household Cleaning Products Manufacturing

NAICS

Soap and Cleaning Compound Manufacturing (32561), Soap and Other Detergent Manufacturing (325611), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Cleaning Chemicals & Disinfectants Distribution (CRAOAGAB)

akta.pro secondary industry

Eco-Friendly Concentrates, Refills & Packaging Systems (CRAJAOAL)

Keywords

• Household detergent manufacturing
• Laundry cleaning products
• OEM ODM detergent production
• Private label cleaning supplies
• Bulk detergent powder export

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Detergent Product Manufacturing and Export: Manufactures and exports various detergent products including powder, liquid detergents, soaps, and cleaning products. Offers OEM/ODM customization services for private label clients. Revenue generated through product sales with FOB pricing terms.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Shenzhen Sunshine manufactures and exports household detergent and cleaning products, including detergent powders, laundry liquid detergents, specialized cleaner liquids (floor, glass, bathroom, toilet, oil/grease), soft soap, fabric softener, and industrial raw materials such as sulfonic acid. The company sells under multiple brands and offers OEM/ODM private-label manufacturing services to international distributors and importers under FOB international commercial terms.

Product overview

Shenzhen Sunshine Industrial and Trading Co., Ltd is a manufacturer and trader of household cleaning products organized around four core product lines: Detergent Powder (bulk powdered formulations in various sizes for OEM/ODM), Laundry Liquid Detergent (including fabric softeners and specialty nursing variants), Cleaner Liquid Detergents (floor, glass, bathroom, oil/grease, toilet, and professional cleaners), and Raw Materials for Detergent manufacturing. The company operates five main brands—EAGLE, HIBISCUS, GOOD EARTH, AIRE, and AKIA—along with additional branded products including LEAFED, LEDFED, Perfect Care, and GIBSON'S. The portfolio spans approximately 167 products across powder and liquid formulations, serving household and industrial cleaning markets with OEM/ODM customization capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• EAGLE: Brand of detergent powder and cleaning products
• HIBISCUS
• GOOD EARTH
• AIRE
• AKIA
• LEAFED
• Perfect Care
• GIBSON'S

Products and services

• Detergent Powder Bulk powdered detergent formulations offered in multiple package sizes (30g to 25kg) for household and industrial laundry use, including hand-wash and machine-wash variants, with rich-foam and eco-friendly options; available under multiple brand labels and OEM/ODM customization.
• Laundry Liquid Detergent Liquid laundry detergent formulations including all-purpose cleaning, fabric softener, antiseptic germicide, and nursing/delicates variants in assorted fragrances, offered with OEM/ODM service.
• Cleaner Liquid Detergents Specialized cleaning liquids for household surfaces, including floor cleaner, glass cleaner, bathroom cleaner, oil/grease cleaner, toilet cleaner, and professional cleaner formulations, targeting household and institutional buyers.
• Raw Materials for Detergent Industrial-grade chemical raw materials for detergent manufacturing, including sulfonic acid, supplied to detergent producers.
• Soft Soap Hand-washing soap formulations, including soft soap variants designed for gentle hand cleansing, supplied to distributors and private-label buyers.
• Fabric Softener Fabric softening and conditioning products formulated for clothes-washing use, supplied to distributors and private-label buyers.

Quantifiable outcome

• Production capacity of 50,000 metric tons per year
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Reckitt Benckiser: Global consumer health and hygiene company with cleaning brands (Finish, Vanish). Comparable in branded and contract-manufactured detergent products for global distribution.
• Kao Corporation: Japanese consumer products company with major laundry detergent and cleaning brands (Attack, Magiclean). Comparable in surfactant chemistry, laundry detergent manufacturing, and export to East Asian markets.
• Henkel AG: Global consumer products company with major laundry and home care portfolios (Persil, Purex). Comparable as a detergent manufacturer with OEM/ODM and private-label operations across developed and emerging markets.
• Procter & Gamble: Global consumer goods leader with detergent brands (Tide, Ariel, Gain). Comparable in laundry detergent chemistry and global B2B detergent procurement requirements.
• Church & Dwight: U.S. household products manufacturer with detergent and cleaning brands (Xtra, Arm & Hammer). Comparable in detergent manufacturing and private-label supply for global retailers and distributors.

Others

• Sasol Chemicals: Chemical manufacturer supplying surfactant and detergent raw materials. Comparable as an upstream chemistry supplier and value-chain participant in the detergent manufacturing industry.

Regional players

• Lion Corporation: Japanese household products manufacturer with laundry detergent and cleaning brands. Comparable in detergent chemistry and Asian-market export focus, though primarily Japan-domiciled.

Direct peers

• Liby Group (Guangzhou Liby Enterprise Group): One of China's largest detergent manufacturers producing washing powder, liquid detergent, and cleaning products. Comparable in product portfolio, OEM/ODM capabilities, and B2B export orientation.
• Nice Group (NICE Holdings): Chinese FMCG manufacturer with leading laundry detergent and home cleaning brands. Comparable in scale, manufacturing footprint, and export-oriented B2B business model.
• Blue Moon Group Holdings: Chinese liquid detergent manufacturer with significant production scale and brand presence in household cleaning. Directly comparable as a China-based manufacturer of laundry detergents and cleaners serving both domestic and export markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/shenzhen-sunshine-industrial-and-trading-co--ltd

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shenzhen Sunshine Industrial And Trading Co., Ltd