SINOTRUK HOWO truck

What SINOTRUK HOWO truck does

China National Heavy Duty Truck Group (SINOTRUK) is a state-owned commercial vehicle manufacturer headquartered in Jinan, Shandong, China, and listed on the Hong Kong Stock Exchange (HK:03808) under parent Shandong Heavy Industry Group. Founded around 1960 with the production of China's first domestically manufactured heavy truck (the Yellow River JN150), SINOTRUK operates a multi-brand portfolio spanning heavy-duty trucks (Yellow River premium, SITRAK high-end, HOWO core mass-market, SINOTRUK Chengdu mid-duty), light trucks (HOWO Light Truck, Wangpai, Haoman), buses (Zhongtong, with 571+ patents), light vehicles (pickups, SUVs, VANS), and a specialized vehicle family (Green Leaf, Qingzhuang, Wuyue, Huawei Chile, Yunli) addressing sanitation, fire, oil field, construction and municipal applications.

The company's underlying technology is anchored on the Blue Cube (蓝立方) New Energy Platform, which unifies three technical routes — pure electric, fuel cell, and hybrid — across six application scenarios (ports, steel mills, muck transport, municipal sanitation, concrete transport, urban distribution logistics), supported by self-developed electric control system hardware and software. Vertically integrated manufacturing spans Hangzhou Engine, Datong Gear transmissions, Jinan Truck Division, Chongqing light vehicle base, and Qingdao Heavy Industries. Cumulative HOWO truck sales have surpassed one million units (achieved December 2017); Wangpai light trucks exceed 600,000 units retained; SITRAK exceeds 250,000 units over ten years.

SINOTRUK monetizes primarily through hardware sales of commercial vehicles via direct enterprise sales divisions (per brand), the SINOTRUK International export subsidiary, and a global dealer network, with pricing quote-based and not publicly disclosed. An in-house auto finance subsidiary (SINOTRUK Auto Finance) provides loan and leasing to fleet buyers, creating a managed-services revenue stream alongside core hardware sales. The company serves diversified enterprise end-markets — logistics, construction, port terminals, steel mills, public transport, and municipal sanitation — across 100+ countries, with state-ownership alignment providing policy and capital stability.

Name

SINOTRUK HOWO truck

Legal name

中国重型汽车集团有限公司

Website

https://sinotruk.com

Company type

Public

Founded year

1958

Operating status

Operating

Headcount range

1–10 employees

Short description

SINOTRUK (China National Heavy Duty Truck Group) is a state-owned, Hong Kong-listed commercial vehicle manufacturer that designs, produces, and sells heavy-duty and light-duty trucks, buses, and specialized vehicles under multi-brand portfolio (HOWO, SITRAK, Yellow River, Zhongtong), serving logistics, construction, port, and municipal fleet customers across 100+ countries.

Ownership category

akta.pro rank

Product category

Heavy Commercial Vehicles

NAICS

Heavy Duty Truck Manufacturing (336120), Motor Vehicle Manufacturing (3361), Automobile and Light Duty Motor Vehicle Manufacturing (33611), Motor Vehicle Gasoline Engine and Engine Parts Manufacturing (33631), Other Motor Vehicle Parts Manufacturing (336390)

SIC

Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Class 7–8 Heavy-Duty Truck & Tractor Manufacturing (IMACABAC)

akta.pro secondary industries

Class 4–6 Medium-Duty Truck Manufacturing (IMACABAB), Class 1–3 Commercial Trucks (Light/Medium Duty) Manufacturing (IMACABAA), Specialty Vehicle Body Manufacturing (Emergency/Military/Mobile Clinics) (IMACAGAD), Specialty Utility & Maintenance Vehicle Manufacturing (Street Sweepers/Vacuum Trucks) (IMACAFAI)

Keywords

• Heavy-duty trucks
• Commercial vehicles
• New energy trucks
• Specialized vehicles
• Bus manufacturing

Headquarters

HQ city

Jinan

HQ country

China

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Commercial Vehicle Sales: Manufacturing and selling heavy-duty trucks, light trucks, buses, and specialized vehicles. Main revenue stream from vehicle hardware sales.
2. Financial Services: Auto financing services through SINOTRUK Auto Finance Company, providing loan and leasing services for vehicle purchases.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

SINOTRUK (China National Heavy Duty Truck Group) manufactures and sells a multi-brand portfolio of heavy-duty trucks, medium-duty trucks, light trucks, buses, and specialized vehicles. Core brands include Yellow River (premium), SITRAK (high-end), and HOWO (mass-market). The company has expanded into new energy commercial vehicles across pure electric, fuel cell, and hybrid powertrains, and operates an in-house auto finance subsidiary supporting vehicle sales globally.

Product overview

SINOTRUK (China National Heavy Duty Truck Group) is a commercial vehicle manufacturer operating a multi-brand portfolio across heavy-duty trucks, medium-duty trucks, light trucks, buses and specialized vehicles. The core heavy truck brands include Yellow River (premium), SITRAK (high-end), HOWO (core mass-market) and SINOTRUK Chengdu. Light truck offerings include HOWO Light Truck, SINOTRUK Wangpai and Haoman brands. The company has expanded into new energy vehicles covering pure electric, fuel cell, hybrid and alternative fuel technologies. Specialized vehicle brands include Green Leaf, Qingzhuang, Wuyue, Huawei Chile and Yunli covering sanitation, construction, fire trucks and other applications. Zhongtong Bus produces 6-18 meter buses for various transport needs. All brands share SINOTRUK's manufacturing platform while maintaining distinct market positioning from premium to mass-market segments.

Differentiator

Problem solved

Functional benefit

Brands

• 黄河 (Yellow River): High-end luxury brand positioned as China's domestically developed high-end heavy truck with breakthrough technology. The original Yellow River JN150 was China's first heavy truck in 1960. New generation launched in 2020 for trunk line logistics.
• 汕德卡 (SITRAK)
• 豪沃 (HOWO)
• 豪沃轻卡 (HOWO Light Truck)
• 重汽成都 (CNHTC Chengdu)
• 重汽王牌 (CNHTC King)
• 豪曼 (Haoman)
• 绿叶 (Green Leaf)
• 青专 (Qingzhuān)
• 五岳 (Wuyue)
• 华威驰乐 (Huawei Chiles)
• 运力 (Yunli)

Products and services

• Yellow River (黄河) Heavy Truck Premium luxury heavy truck brand. The original Yellow River JN150 in 1960 was China's first domestically produced heavy truck. New generation product is targeted at trunk logistics fleets requiring premium long-haul performance.
• SITRAK (汕德卡) Heavy Truck High-end heavy truck brand covering C and G series including tractor trucks, cargo trucks, engineering vehicles, and specialized vehicles. Marketed on high reliability, economy, comfort, safety, and intelligence for enterprise logistics and construction buyers.
• HOWO (豪沃) Heavy Truck Core heavy truck brand with TH7, MAX, TX7, MATE, and NX series. Covers tractor trucks, cargo trucks, dump trucks, mixer trucks, and specialized vehicles for logistics and construction fleets. Cumulative sales exceeded 1 million units as of December 2017.
• SINOTRUK New Energy Commercial Vehicles (中国重汽新能源) New energy commercial vehicle portfolio covering six application scenarios: ports, steel mills, muck transport, municipal sanitation, concrete transport, and urban distribution logistics. Includes pure electric, fuel cell, and hybrid powertrains.
• HOWO Light Truck (豪沃轻卡) Light truck brand for cold chain, green transportation, and express delivery scenarios. Industry pioneer in AMT and AT automatic transmission light trucks in China.
• SINOTRUK Chengdu (重汽成都) Medium Truck Medium-duty truck brand built on HOWO V-series platform with V7-X heavy truck and V5-X medium truck. Full new energy lineup including NG clean energy, pure electric, hydrogen fuel, hybrid, and methanol range extension.
• Haoman (豪曼) Light/Medium Truck Light and medium truck brand for comprehensive logistics transport solutions. Products include cargo trucks, dump trucks, specialized vehicles, and new energy vehicles sold globally to over 110 countries.
• Zhongtong Bus (中通客车) Bus brand producing 6-18 meter buses for public transport, passenger transport, tourism, group, school buses, and specialized vehicles. Over 140 varieties, 571+ patents, exported to 100+ countries.
• Green Leaf (绿叶) Specialized Vehicles Specialized vehicle brand covering sanitation, cold storage, hazardous chemicals, and engineering four major categories. Over 200 specialized vehicle products including sprinklers, sweepers, refrigerated trucks, and dump trucks.
• SINOTRUK Light Vehicles (中国重汽轻型汽车) Light vehicle brand covering high-end pickup trucks, SUVs, and VANS with multiple powertrain options including hydrogen fuel, pure electric, hybrid, and fuel vehicles.

Quantifiable outcome

• HOWO heavy truck cumulative sales exceeded 1 million units
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered flagship and core.

• Global Partners from 39 CountriesflagshipStrategic or Co-development Partner · 1 July 2025Over 600 global partners from 39 countries attended the Shandong Zoomlion-SINOTRUK New Energy Commercial Vehicle Partner Conference. Partners participated in vehicle demonstrations and technical exchanges, providing high evaluation of SINOTRUK's new energy vehicle products, integrated industrial ecosystem, and global service system.
• Vietnamese PartnerscoreStrategic or Co-development Partner · 1 July 2025Shandong Zoomlion Group Global Partner Conference and Green Intelligent Product Exhibition held at Hanoi Convention Center in Vietnam on July 22. The event themed 'Technology Empowers, Equipment Beautifies Life' showcased SINOTRUK's latest products to regional partners.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Others

• Weichai Power: Engine and powertrain manufacturer operating under the same Shandong Heavy Industry Group parent as SINOTRUK. Closely tied through shared powertrain supply (including for SITRAK) and is a related-party enabler rather than a direct truck competitor.

Regional players

• Tata Motors: India's largest commercial-vehicle manufacturer with strong heavy and light truck lines (Tata, Daewoo commercial). Geographic peer serving similar emerging-market logistics and construction segments that overlap with SINOTRUK's Africa, Middle East and Southeast Asia footprint.

Direct peers

• Traton Group (Scania / MAN): Volkswagen's heavy-truck platform (Scania, MAN, Navistar) competing globally with SINOTRUK in medium and heavy trucks. Overlaps strongly in emerging-market export regions and increasingly in alternative-powertrain development.
• Foton Motor: Beiqi Foton is a leading Chinese commercial-vehicle maker (with Daimler partnership) competing across heavy trucks, light trucks, pickups and buses. Direct overlap with SINOTRUK's HOWO, Wangpai and Haoman product lines in similar fleet and logistics segments.
• FAW Jiefang: China's largest heavy-duty truck manufacturer and SINOTRUK's primary domestic competitor. Competes head-to-head across heavy, medium and light commercial vehicles with similar customer segments (logistics, construction, fleets) and overlapping dealer networks in China.
• PACCAR: US-headquartered heavy-truck maker (Kenworth, Peterbilt, DAF) competing with SINOTRUK's SITRAK in premium export markets and with DAF in Europe. Similar business model spanning premium Class 8 trucks, parts and dealer-based service.
• Dongfeng Motor Commercial Vehicle: Major Chinese commercial-vehicle OEM under Dongfeng Motor Group, competing with SINOTRUK in heavy and medium trucks, light trucks and specialty vehicles. Comparable customer base of logistics fleets, construction operators and government/municipal buyers.
• Volvo Trucks: Premium global heavy-truck OEM competing with SITRAK in high-end European, Latin American and Asian markets, and increasingly in zero-emission trucks. Comparable focus on safety, uptime and total cost of ownership for fleet customers.
• Daimler Truck: Global heavy-duty truck leader (Mercedes-Benz, Freightliner, Fuso) and a key premium-segment competitor both in China's premium domestic market and across SINOTRUK's 100+ export countries. Sets the technology and brand benchmark SITRAK competes against.

Emerging players

• BYD Commercial Vehicles: Emerging new-energy commercial-vehicle player leveraging BYD's battery and EV stack across trucks, buses and specialty vehicles. Competes directly with SINOTRUK's Blue Cube NEV platform in BEV buses and electric trucks for ports, sanitation and logistics fleets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sinotruk-howo-truck

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SINOTRUK HOWO truck