MTV/MBC Channels Pvt. Ltd - Capital Maharaja Group

Name

MTV/MBC Channels Pvt. Ltd - Capital Maharaja Group

Legal name

MTV Channel (Private) Limited

Website

https://sirasatv.lk

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Television Broadcasting

NAICS

Television Broadcasting Stations (516120), Television Broadcasting Stations (51612)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Video Streaming Platforms (SVOD/AVOD/TVOD) (BPAMAJAA)

Keywords

• Television broadcasting
• Entertainment programming
• Reality competition shows
• Video streaming services
• Sinhala language media

Headquarters

HQ country

Sri Lanka

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Television Advertising: Broadcast advertising and commercial spots aired during programming breaks and sponsored segments across the linear TV channel
2. Program Sponsorships: Branded content partnerships and sponsorship deals for specific shows and reality programs such as The Voice Sri Lanka, Sri Lanka's Got Talent, and Five Million Money Drop

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Sirasa TV is a free-to-air Sri Lankan television channel that broadcasts Sinhala-language drama series, reality competition shows, weekend entertainment programs, and current affairs. The channel distributes its content across linear broadcast, live streaming (live.sirasatv.lk), video-on-demand through its website (sirasatv.lk), and a YouTube channel, with international format partnerships including The Voice franchise.

Product overview

MTV/MBC Channels Pvt. Ltd operates Sirasa TV as its primary television broadcast channel, offering a comprehensive media portfolio under the Capital Maharaja Group. The core offering consists of Sirasa TV broadcasting live television with integrated streaming capabilities, alongside an extensive catalog of drama series (including ongoing serials like Maayavi, Aaley, Prema Dadayama, and Neela Samanalee), reality competition shows (The Voice Sri Lanka, Five Million Money Drop, Sri Lanka's Got Talent, Sirasa Catchpoint, Sirasa Lakshapathi), and weekend entertainment programs (Tharu Samaga Tharu, Tharu Irida, Kedella, Cinescope, Auto Vision). The company also runs the Sirasa Open Live Audition initiative for script submissions, extending its talent discovery beyond on-screen competitions.

Differentiator

Problem solved

Functional benefit

Brands

• The Voice Sri Lanka: Reality singing competition show franchise
• Five Million Money Drop
• Sri Lanka's Got Talent
• Sirasa Catchpoint
• Sirasa Lakshapathi

Products and services

• Sirasa TV Broadcast Channel Main television channel of MTV/MBC Channels Pvt. Ltd broadcasting drama series, reality shows, weekend programs, and live events to Sri Lankan audiences.
• Sirasa TV Live Streaming Live streaming platform allowing viewers to watch Sirasa TV broadcasts in real-time over the internet.
• Sirasa TV Video-on-Demand Library On-demand streaming service offering drama series, reality shows, and entertainment programs through the Sirasa TV website.
• The Voice Sri Lanka International singing competition franchise featuring blind auditions, battles, and live shows where contestants perform for celebrity coaches.
• The Voice Teen Sri Lanka Teen version of The Voice singing competition featuring contestants under 18 years old.
• Five Million Money Drop Game show reality competition where contestants can win up to five million rupees by correctly answering questions.
• Sri Lanka's Got Talent Talent competition show featuring contestants displaying various talents including dance, music, magic, and cultural performances.
• Sirasa Catchpoint Reality game show featuring couples competing in challenges.
• Sirasa Lakshapathi Talent and entertainment reality show featuring various performances.
• Sirasa Open Live Audition Script/story competition initiative accepting original story and screenplay submissions for potential development into television content.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@SirasaOfficial
• Facebookfacebook.com/sirasatvlk
• Instagraminstagram.com/sirasatv.lk?igshid=MzRlODBiNWFlZA==
• LinkedInlinkedin.com/company/mtv-mbc-channels-pvt-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MTV/MBC Channels Pvt. Ltd - Capital Maharaja Group