Sircuit Bar

What Sircuit Bar does

Sircuit Bar is a privately held LGBTQ+-focused bar and nightclub operating from a single venue at 103–105 Smith Street in Fitzroy, Melbourne, Australia. Founded in 2008, the business operates under the trade name "Sircuit Bar – Fitzroy" and runs an indoor venue (Sircuit Indoors) Thursday through Sunday from 9pm, plus a secondary outdoor location (Sircuit Street Bar) that is seasonally closed for winter. The core offering is a weekly calendar of themed entertainment nights, including the Battle Royale pole competition with a $200 prize (Thursday), the Flaunt drag show (Friday), the Apollo Anthems dance night with DJs and gogo dancers (Saturday), and the Henny drag show (Sunday), with ADAM (Monday) as a textile-free men's night. Additional amenities include a neon Social Booth photobooth, a paid cloakroom, and a lost-property service that partners with Australian Red Cross.

The business monetizes almost entirely through on-premises beverage and food sales, supplemented by occasional ticketed special events via Humanitix. Pricing is unit-based with free venue entry on most nights and drink-specific promotions such as $8 Fireball whisky on Fridays and Saturdays, $10 selected pints and wine on Sundays, and vodka-and-Red-Bull specials on Thursdays. Public holidays are excluded from specials. Distribution is walk-in only at the physical venue; there is no e-commerce, mobile app, or delivery. Customer acquisition is driven by organic social media (Facebook and Instagram) and a content-led website events calendar.

The go-to-market is event-driven: the venue builds demand by programming distinct, recurring themed nights that attract the LGBTQ+ community and general nightlife seekers, and it cross-references an affiliated venue, Mollies, for Sunday Bootscootin line-dancing classes. The company has no disclosed technology platform, no app, and no AI/ML components. It does not have a parent company, disclosed funding, subsidiaries, or M&A activity.

Name

Sircuit Bar

Legal name

Sircuit Bar

Website

https://sircuit.com.au

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Sircuit Bar is a privately held LGBTQ+-focused bar and nightclub in Fitzroy, Melbourne, operating Thursday–Sunday with weekly themed drag, dance, and pole-competition events, monetizing primarily through on-premises beverage sales and free-entry walk-in trade.

Ownership category

akta.pro rank

Product category

Nightlife Entertainment & Bar Services

NAICS

Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Bars & Pubs (Non-Music) (MPAGAIAC)

akta.pro secondary industries

Neighborhood & Sports Bars (THAFAEAA), Cocktail Bars & Lounges (CRANACAD)

Keywords

• Nightlife entertainment
• LGBTQ bar venue
• Drag show events
• Cocktail bar service
• Themed nightclub nights

Headquarters

HQ city

Fitzroy, Victoria

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Beverage Sales: Primary revenue from selling alcoholic beverages including cocktails, beers, wines, and specialty drinks such as Fireball whisky. Weekend specials drive volume ($8 Fireball all night Fridays and Saturdays).
2. Food Sales: Hot dogs, chips, and bar snacks sold during events and special nights.
3. Ticketed Special Events: Special events on Saturdays may be ticketed, providing additional revenue for high-demand programming.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Sircuit Bar operates a physical LGBTQ+ friendly bar and nightclub venue in Fitzroy, Melbourne, selling alcoholic beverages, bar snacks, and ticketed access to weekly themed entertainment events. Programming includes drag performances, a Thursday pole competition (Battle Royale) with prize money, dance nights with Melbourne DJs, and a textile-free men-only bar night, supported by on-site amenities such as a neon photo booth and cloakroom service.

Product overview

Sircuit Bar is a single-venue LGBTQ+ friendly bar and nightlife destination in Fitzroy, Melbourne, operating as a unified hospitality venue. The venue comprises the main Sircuit Indoors bar (open Thursday to Sunday from 9pm) and the seasonal Sircuit Street Bar (currently closed for winter). The core offering centers on weekly themed entertainment events including Battle Royale pole competitions (Thursday), Flaunt drag shows (Friday), Apollo Anthems dance nights (Saturday), Henny drag performances (Sunday), and ADAM textile-free nights (Monday). Additional amenities include a neon Photo Booth provided by Social Booth, cloakroom services, and lost property handling. Related venue Mollies hosts Disco Rodeo bootscootin' classes on Sundays. The venue does not operate as a technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Sircuit Indoors Bar Venue The main indoor bar venue at 103-105 Smith Street, Fitzroy, operating Thursday to Sunday from 9pm and serving as the primary setting for drag shows, themed nights, and live entertainment for LGBTQ+ patrons and nightlife seekers.
• Sircuit Street Bar Outdoor street bar location offering an alternative venue experience, currently closed for the winter season.
• Battle Royale (Thursday Night) Weekly Thursday night pole dancing competition with a $200 card prize for the winner, paired with vodka and Red Bull drink specials all night.
• Flaunt (Friday Night) Weekly Friday night drag show event featuring performances by Rubi Taboo, Lynnduh, Max Drag Queen, and DJ Argonaut, with $8 Fireball whisky specials all night.
• Apollo Anthems (Saturday Night) Weekly Saturday night dance event featuring Melbourne DJs and Apollo gogo dancers, with free entry and $8 Fireball whisky specials all night.
• Henny (Sunday Night) Weekly Sunday night drag show event featuring rotating cast including Kali Forni-Kate, Sabrina Babyslut, Max Drag Queen, and DJ Argonaut, with $10 selected pints and wine specials all night.
• ADAM (Monday Night) Melbourne's textile-free bar night for men featuring music and a cheeky atmosphere, with free student entry on selected editions and an underwear-friendly party on the second Monday of each month.
• Disco Rodeo Bootscootin' Weekly Sunday bootscootin' and line dancing class held at the affiliated Mollies venue, designed for absolute beginners with instructors teaching grape-vine and pivot steps to country and iconic music.
• Ticketed Saturday Special Events Selected high-demand Saturday programming offered as ticketed events, providing additional revenue beyond standard free-entry nights.
• Cloakroom Service Coat and bag check service offered to venue patrons on a per-item hanging fee basis, subject to limited space and with no liability for lost or damaged items.
• Beverage and Bar Snack Service Sale of alcoholic beverages including cocktails, beers, wines, and specialty drinks such as Fireball whisky, plus bar snacks including hot dogs and chips served during events and special nights.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MolliesminorStrategic or Co-development PartnerMollies is an affiliated venue that partners with Sircuit for Bootscootin events on Sundays. Both venues acknowledge the Traditional Owners of the land together. Lost property inquiries reference both Sircuit and Mollies.

Recent moves5 records

Expansion highlights3 records

Direct peers

• Universal Bar: Melbourne LGBTQ+ bar with drag show programming and themed nights; comparable as a local direct competitor serving overlapping LGBTQ+ nightlife customers in the same metro market.
• The Laird: Long-running LGBTQ+ bar in Melbourne's Collingwood, adjacent to Fitzroy; directly comparable as a niche LGBTQ+ venue serving the same community with similar drag shows, themed nights, and beverage-led revenue model.
• Poof Doof: Melbourne-based LGBTQ+ nightclub brand hosting dance nights and drag performances; comparable as a direct competitor in Melbourne's queer nightlife segment targeting the same LGBTQ+ and ally customer base.
• Revolver Upstairs: Late-night Melbourne bar and nightclub with mixed programming and DJ nights; comparable as a peer venue in the same city offering beverage-driven late-night entertainment, though with a broader mainstream rather than exclusively LGBTQ+ positioning.
• Mollies: Affiliated Melbourne venue partnering with Sircuit on Sunday Bootscootin programming; comparable as a co-located queer-friendly bar that shares operations and cross-promotes with Sircuit.

Broad incumbents

• Stonewall Inn: Historic LGBTQ+ bar in New York City; comparable as an established queer venue with bar service and community-event programming, though operating in a different geography with a much larger tourist-driven footfall.
• The Abbey: Iconic West Hollywood LGBTQ+ bar and restaurant; comparable as a globally recognised LGBTQ+ nightlife destination with a similar entertainment-led, beverage-driven model, though operating at a much larger scale.
• The Crown Hotel: Melbourne pub and nightclub with mixed mainstream and LGBTQ+ programming; comparable as a broader incumbent venue in the same market offering bar service plus live entertainment, but not specialising exclusively in the LGBTQ+ niche.

Regional players

• Heaven Nightclub: London's flagship LGBTQ+ nightclub; comparable as a niche queer nightlife venue with themed weekly programming and drag/DJ events, though based in a different geography and operating at significantly larger scale.
• G-A-Y: UK-based LGBTQ+ nightclub and bar chain; comparable as a niche queer venue operator with themed nights and high-volume beverage sales, though based in a different geography and operating at larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SircuitBar
• Instagraminstagram.com/sircuitbar
• LinkedInlinkedin.com/company/sircuitbar

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sircuit Bar