Sirens Dance

What Sirens Dance does

Sirens Dance is a Sydney-based Bollywood dance entertainment company founded in 2005 by Artistic Director Ramona Lobo. The company delivers live Bollywood dance performances, choreography, and creative direction across four service lines: corporate events (company parties, brand activations, team-building workshops), private celebrations (weddings, engagements, birthdays, hens parties), film and television production services, and dance classes/school programs. Revenue is generated through quote-based per-event fees, with pricing determined by dancer count, performance duration, customization, and optional add-ons such as live Dhol drummers, henna artists, and DJs. The business has no proprietary technology; the underlying "platform" is the founder's creative direction and a roster of approximately 9-10 professional dancers with multi-discipline training (Bharatanatyam, Hip Hop, Latin, Contemporary) and television credentials from SYTYCD, Bollywood Star, Dance Boss, SBS, and AACTA.

The company operates a direct-to-consumer go-to-market model with no third-party resellers, relying on a Squarespace website for quote requests, Instagram for top-of-funnel awareness, Google Business Profile for local discovery, and word-of-mouth referrals. Named enterprise customers include Westpac, St.George, ING, Deloitte, Optus, Emirates, the Museum of Contemporary Art, SBS, and AACTA, alongside charity and wedding clients. Geographic scope is concentrated in Sydney and New South Wales. Sirens Dance is a privately held, founder-owned, bootstrapped business with no disclosed external funding, operating from a small core staff of approximately 5 employees supplemented by freelance dancers and musicians. The company won Spectrum Now's ANZ Blueroom competition in 2018 and has positioned itself as one of Sydney's leading Bollywood entertainment providers for over two decades.

Name

Sirens Dance

Legal name

Sirens Dance

Website

https://sirensdance.com.au

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Sirens Dance is a Sydney-based Bollywood dance entertainment company offering live performances, choreography, and dance classes for corporate events, private celebrations, film/TV productions, and schools. Founded in 2005, it serves enterprise, consumer, and media clients across New South Wales.

Ownership category

akta.pro rank

Product category

Performing Arts and Dance Entertainment Services

NAICS

Dance Companies (71112), Performing Arts Companies (7111)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Dance Performances (THAJAFAD)

akta.pro secondary industry

Theater, Musicals & Performing Arts (THAJAFAB)

Keywords

• Bollywood dance performances
• Corporate event entertainment
• Wedding dance choreography
• Bollywood dance classes
• Film and TV choreography

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Live Performance Services: Bollywood dance performances for corporate events, weddings, and celebrations. Services include stage shows, audience participation, live drumming with Dhol players, and custom choreography. Revenue generated through per-event fees based on duration, number of dancers, and customization level.
2. Dance Classes and Workshops: Bollywood dance classes for adults and kids, team building workshops for corporate groups, and educational school programs. Classes are offered as workshops or ongoing programs.
3. Film and TV Services: Choreography, creative direction, and professional performers for television shows, films, music videos, and social media content.
4. Wedding Dance Choreography: Custom choreography for couples learning wedding dances, including private lessons and rehearsal support.
5. Optional Add-ons: Additional revenue from live musicians (Dhol players, singers, Sitar/Tabla), henna artists, Bollywood DJs, venue styling, and costume rental.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Sirens Dance provides professional live Bollywood dance performances, custom choreography, audience-participation shows, Bollywood dance workshops for adults and children, school incursion programs, and film/TV dance services across Sydney and surrounding regions. Events are tailored to client needs and can be bundled with add-on services such as live musicians, henna artists, and venue sourcing to deliver complete entertainment packages.

Product overview

Sirens Dance offers a portfolio of Bollywood-themed entertainment and educational services primarily in Sydney, Australia. The core offerings include live dance performances for corporate events and private celebrations (weddings, birthdays, engagements), film and television production services, and dance education through workshops for adults/kids and school programs. The company operates as a service-based business rather than a software product, with offerings structured as individual performance/educational services that can be booked and customized for specific events. Additional services like wedding choreography, audience participation segments, live musicians, henna artists, and venue styling serve as add-ons to enhance the core performance packages.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Events Bollywood Performances Live Bollywood dance performances for corporate events including product launches, gala dinners, brand activations, awards nights, and cultural celebrations such as Diwali and Lunar New Year. Performances can be themed, branded, or interactive and have been delivered for clients including Westpac, St.George, Optus, Emirates, ING, Deloitte, SBS, and AACTA.
• Celebrations and Weddings Bollywood Performances Live Bollywood dance performances and audience-participation shows for private celebrations including weddings, engagements, birthdays, anniversaries, hens nights, and baby showers. Custom choreography and audience participation can be tailored to the event, with add-on options such as live musicians and henna artists.
• Film and TV Bollywood Dance Services Bollywood dance choreography, on-screen performances, and dancer hire for film, television, advertising, and digital content productions. Delivered by dancers with professional screen credits.
• Bollywood Dance Workshops (Adults) Bollywood dance workshops for adults and corporate groups, including structured classes and team-building formats that teach choreography in a fun, inclusive setting.
• Bollywood Dance Workshops (Children) Bollywood dance workshops designed for children, focused on fun, inclusive learning of Bollywood choreography and movement.
• School Incursion Programs Structured Bollywood dance incursion and workshop programs delivered in primary and secondary schools, supporting cultural awareness, arts education, and student engagement.
• Wedding Dance Choreography Custom choreography teaching couples their first wedding dance, with options for solo performances or couples performing alongside Sirens Dance dancers at their wedding reception.

Named customers14 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• fa tog'ra fi (Fatografi)minorOthersVisual storyteller providing DOP/cinematography services for promotional videos and social media reels. Works on an as-needed basis for video content creation.
• Edwin BudhiminorOthersFilmmaker providing cinematography and editing services for promotional content.
• MaharshiminorOthersDhol (Indian drum) player who collaborates with Sirens Dance for live performances, particularly at Diwali celebrations and events requiring authentic Indian percussion.

Scale indicators3 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Rangeela Bollywood Dance: Australian Bollywood dance performance company offering corporate, wedding and cultural event entertainment. Directly comparable offering and target customer base to Sirens Dance, both operating in the same niche vertical.
• Masala Dance Company: Bollywood/South Asian dance troupe providing performances for events, weddings and festivals. Directly competes with Sirens Dance for the same cultural-entertainment spend, with similar product/service format.
• Bollywood Beats Dance Company: Sydney-based Bollywood dance troupe offering live performances for corporate events, weddings and cultural celebrations. Closest direct comparable to Sirens Dance in the same geography, with overlapping target segments and service format.
• Terpsichore Bollywood Dance: Australian Bollywood dance company providing live performances and classes for corporate and private events. Operates in the same niche with similar offerings and target customer segments.

Broad incumbents

• Sydney Dance Company: Australia's flagship contemporary dance company with a permanent company of professional dancers. Much larger institution that overlaps only marginally with Sirens Dance on the professional dance talent pool, but operates at substantially greater scale and brand recognition.
• Chunky Move: Contemporary dance company in Melbourne with strong national brand and international touring. Comparable as an established Australian professional dance company but operating in contemporary rather than Bollywood style.
• Bangarra Dance Theatre: Leading Indigenous Australian dance company with national touring productions and educational programming. Comparable as a high-end Australian dance institution with educational outreach, but focused on First Nations storytelling rather than Bollywood.

Regional players

• Elite Event Entertainment: Australian corporate event entertainment supplier offering dancers, themed performers and production services. Comparable on the corporate event entertainment vertical but with a multi-genre roster rather than Bollywood specialisation.
• Showoff Entertainment: Multi-genre Australian event entertainment provider offering dancers, performers and themed acts. Adjacent competitor for corporate event and wedding entertainment budgets, though broader than Sirens Dance's Bollywood focus.

Emerging players

• Shiamak Davar International (Australia): Global Bollywood dance brand with Australian presence offering classes, workshops and performances. Comparable on Bollywood dance vertical but with much larger scale and broader geographic footprint than Sirens Dance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sirens-dance

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sirens Dance