SIRM - Swiss Association of Insurance and Risk Managers

What SIRM - Swiss Association of Insurance and Risk Managers does

SIRM (Swiss Association of Insurance and Risk Managers) is a non-profit professional association founded in 1973 in Bern and currently operating from a Secretariat c/o Sigurd Rück AG in Zurich. It is positioned as Switzerland's leading association for insurance and risk management professionals, with a membership base of 104 corporate member companies representing over 250 individual insurance and risk managers. Members include major Swiss and multinational enterprises such as Nestlé, UBS, Novartis, ABB, Adecco, Coop, Swiss Re, Richemont, Alcon, FIFA, CERN, the International Committee of the Red Cross, and the Canton of Zurich, spanning industries from banking and pharmaceuticals to aviation, retail, logistics, and humanitarian sectors.

The association's core offerings are structured around a recurring annual membership subscription that grants access to a peer network, ten specialized practice groups (Aviation, Captives, Claims, Contractual Risk Management, Employee Benefits, Enterprise Risk Management, Food/Retail/Logistics, International, Marine, and Romandie), and an internationally recognized certification program in insurance and risk management. In parallel, SIRM operates a recurring event portfolio: the SIRM Forum held annually in Bern each November (its 50th anniversary edition took place in 2023), the General Assembly held each May, and the Geneva Rendez-Vous held each June for the French-speaking Swiss market, with the latter co-supported by the Canton of Geneva and the Geneva Convention Bureau. SIRM has been a member of FERMA (Federation of European Risk Management Associations) since 1990, providing European-level exposure. The organization is governed by an elected Executive Board drawn from member companies, led by President Sabrina Hartusch, and supported by a lean 7-person operational team. Revenue is generated through membership dues and event-related income; pricing is not publicly disclosed.

Name

SIRM - Swiss Association of Insurance and Risk Managers

Legal name

Swiss Association of Insurance and Risk Managers

Website

https://sirm.ch

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1–10 employees

Short description

SIRM is a non-profit Swiss professional association, founded 1973, that serves 104 member companies and 250+ insurance and risk management professionals through membership, practice groups, certification, and annual industry events.

Ownership category

akta.pro rank

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Membership Dues: Annual membership fees providing access to network of insurance and risk managers, practice groups, events, certification programs, and publications

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

SIRM operates a professional membership association for insurance and risk management professionals in Switzerland. It sells annual memberships that grant access to a curated peer network of 250+ insurance and risk managers across 104 member companies, ten specialized practice groups, annual industry events (SIRM Forum, Geneva Rendez-Vous, General Assembly), and internationally recognized certification in insurance and risk management.

Product overview

SIRM is Switzerland's leading association of insurance and risk management professionals, founded in 1973. The organization's primary offerings include membership with access to a network of over 104 member companies and 250+ insurance/risk managers, annual industry events (SIRM Forum, General Assembly, Geneva Rendez-Vous), and ten specialized practice groups covering areas such as Captives, Claims, Enterprise Risk Management, and Marine insurance. Members also receive certification opportunities and access to HZ Insurance publications.

Differentiator

Problem solved

Functional benefit

Products and services

• SIRM Membership Annual membership program providing access to the insurance and risk management professional network in Switzerland and Europe, including networking events, practice groups, certification programs, and a digital subscription to HZ Insurance.
• SIRM Forum Switzerland's leading annual forum for insurance and risk managers, held in Bern each November, featuring industry speakers and networking opportunities with insurance companies and brokers.
• General Assembly Annual members meeting held in May, providing governance participation and industry networking opportunities.
• Geneva Rendez-Vous Regional networking event held in June in the Geneva/Lac Léman area for French-speaking Switzerland insurance and risk management professionals.
• Practice Groups Specialized working groups covering risk management topics including Aviation, Captives, Claims, Contractual Risk Management, Employee Benefits, Enterprise Risk Management, Food/Retail/Logistics, International, Marine, and Romandie (French-speaking Switzerland). Groups meet one to three times per year.
• Insurance and Risk Management Certification Internationally recognized certification program in insurance and risk management available to SIRM members.

Quantifiable outcome

• International certification in insurance and risk management
• +1 more outcomes

Named customers20 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered supportive and core.

• Canton of GenevasupportiveStrategic or Co-development Partner · 1 January 2026Canton of Geneva supported the Geneva Rendez-Vous 2026 event as a sponsor.
• Geneva Convention BureausupportiveGTM or Marketing Partner · 1 January 2026Geneva Convention Bureau supported the Geneva Rendez-Vous 2026 event.
• Canton of GenevasupportiveStrategic or Co-development Partner · 1 January 2025Canton of Geneva and Geneva Convention Bureau supported the Geneva Rendez-Vous 2025 event.
• FERMA (Federation of European Risk Management Associations)coreStrategic or Co-development Partner · 1 January 1990SIRM has been a member of FERMA since 1990, mutually benefiting from collaboration and sharing expertise and best practices with European risk management associations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Airmic: UK-based Association of Insurance and Risk Managers. Airmic is the closest national peer to SIRM, serving enterprise risk and insurance managers in the UK with similar membership, events, and practice groups — directly comparable in mission, audience, and operating model.
• AMRAE: French Association of Corporate Risk and Insurance Managers. AMRAE is the most direct European national peer to SIRM, serving enterprise risk managers in France with equivalent membership, events, and certification programs — comparable in mission and operating model.
• RIMS (Risk and Insurance Management Society): Global risk management society headquartered in the US. RIMS is the largest international peer serving enterprise risk managers with similar membership, annual conference, and certification programs. Directly comparable in target audience and member value proposition.
• IRM (Institute of Risk Management): UK-based professional body for risk management offering membership, qualifications, and training. IRM overlaps with SIRM on the certification and professional development side, and is a direct comparable for the education and credentialing services SIRM provides.
• PRMIA (Professional Risk Managers' International Association): International membership organization for risk professionals. PRMIA is a direct peer to SIRM in serving risk practitioners globally with memberships, certifications, and education — comparable in scope and pricing model.

Broad incumbents

• GARP (Global Association of Risk Professionals): Global membership organization for risk professionals, best known for the FRM certification. GARP is a broader international incumbent with overlapping risk-professional audience and certification revenue model, serving a wider risk community beyond insurance/ERM.
• The Institutes: US-based insurance and risk management education provider (CPCU, ARM designations). The Institutes is a broader incumbent in the same professional education and certification space that SIRM participates in, but serves a US/global audience at much larger scale.
• FERMA (Federation of European Risk Management Associations): Pan-European federation of national risk management associations. SIRM is a member of FERMA since 1990. While FERMA is a broader umbrella rather than a direct competitor, it is the most structurally relevant counterpart and shapes the European standards and agenda that SIRM's members operate within.

Regional players

• PARIMA (Pan-Asian Risk and Insurance Management Association): Pan-Asian association for enterprise risk managers. PARIMA is a regional peer to SIRM with similar membership-based operating model focused on treasury, risk, and insurance professionals, but operates in Asia-Pacific rather than competing in Switzerland.

Emerging players

• ASHRM (American Society for Healthcare Risk Management): US-based professional association for healthcare risk management. ASHRM is an emerging player with partial overlap as a sector-focused risk management association, comparable in operating model but narrowly focused on the healthcare vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/swiss-association-of-insurance-and-risk-managers

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SIRM - Swiss Association of Insurance and Risk Managers