RÁDIO PLANETA

What RÁDIO PLANETA does

Rádio Planeta, operating commercially as Planeta FM 101.9, is a privately held local community radio station headquartered in Carmo do Paranaíba, Minas Gerais, Brazil. The station broadcasts on a single FM frequency (101.9 MHz) under the legal name Planeta FM, employing approximately 10 staff across its studio and reception operations. Its programming is built around locally produced shows — Som da Terra, Tarde Total, OHC, Planeta nos Esportes, and Bote a Boca no Trombone — covering hyperlocal news, community events, municipal government, public safety (police operations), health campaigns (blood donation, disease prevention), regional sports, and cultural content for the Alto Paranaíba region.

The underlying technology is conventional FM radio broadcasting at 101.9 MHz, with no proprietary software, app, or API. Content is amplified through a digital distribution layer consisting of the corporate website (sistemaplaneta.net), a YouTube web TV channel (@webtv-planeta101.9), Facebook and Instagram accounts, and direct WhatsApp listener lines — one for general messages and a separate "tips" line for community reporting. No patents, certifications, integrations, AI features, or SDKs are present in the operating stack.

The business model is exclusively advertising-based. The station monetizes audience reach by selling advertising spots and promotional airtime to local businesses and organizations within Carmo do Paranaíba and surrounding municipalities. Advertising rates are not publicly disclosed and are negotiated bilaterally based on time slots, audience reach, and campaign duration. The company is locally owned, has no parent organization, no institutional investors, no funding rounds, no documented M&A activity, and no public ticker.

Name

RÁDIO PLANETA

Legal name

Planeta FM

Website

https://sistemaplaneta.net

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Rádio Planeta (Planeta FM) is a local FM radio station broadcasting on 101.9 MHz from Carmo do Paranaíba, Minas Gerais, Brazil. It delivers hyperlocal news, sports, and civic programming to the Alto Paranaíba region, monetizing through advertising sales to local businesses.

Ownership category

akta.pro rank

Product category

Local Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro industry

PRIMARYMPAIAEAA

Commercial Terrestrial Radio Broadcasting (AM/FM)

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Radio & Audio Broadcasting (Terrestrial, Satellite, Digital Radio)

Keywords

• Local radio broadcasting
• Community news coverage
• FM radio advertising
• Regional sports coverage
• Civic journalism

Headquarters

HQ city

Carmo do Paranaíba

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Radio Advertising: Revenue generated through the sale of advertising spots and promotional airtime to local businesses and organizations in the Carmo do Paranaíba region and surrounding areas.

Distribution channels2 records

Marketing channels4 records

Core offering

Rádio Planeta operates Planeta FM, a traditional FM radio broadcasting station on 101.9 MHz serving Carmo do Paranaíba and surrounding municipalities in the Alto Paranaíba region of Minas Gerais, Brazil. The station delivers a daily programming schedule of local news, community journalism, regional sports coverage (Planeta nos Esportes), music shows (Som da Terra, Tarde Total, OHC, Bote a Boca no Trombone), and civic information. Revenue is generated primarily through the sale of advertising spots and promotional airtime to local businesses and organizations.

Product overview

Planeta FM is a traditional FM radio station operating at 101.9 MHz frequency in Carmo do Paranaíba, Minas Gerais, Brazil. The station operates as a single unified radio broadcasting service delivering local news, community coverage, sports programming (Planeta nos Esportes), music shows, and regional information to its listeners. The offering consists of one core radio service with various scheduled programs throughout the day.

Differentiator

Problem solved

Functional benefit

Products and services

• Planeta FM 101.9 Traditional FM radio broadcasting station operating on 101.9 MHz frequency, serving Carmo do Paranaíba and surrounding municipalities in the Alto Paranaíba region of Minas Gerais, Brazil. The station delivers local news, community journalism, regional sports coverage (Planeta nos Esportes), music programs (Som da Terra, Tarde Total, OHC, Bote a Boca no Trombone), and civic information to local listeners. Advertising airtime is sold to local businesses and organizations.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Rádio Globo: National Brazilian AM/FM radio network under Grupo Globo, distributed across affiliates with music, news, and entertainment programming. A broader incumbent competitor for advertisers and listeners in regional markets including interior Minas Gerais.
• BandNews FM: National Brazilian all-news radio network operated by Grupo Bandeirantes, distributed via affiliates including Minas Gerais. Comparable news/talk radio format but with broader reach, larger programming budget, and institutional backing.
• Jovem Pan News / Jovem Pan FM: Brazilian national radio network operating multiple AM/FM stations with news, talk, and music formats. A broader incumbent that competes for the same local advertiser budgets and listener attention that Planeta FM targets, though at a national scale with affiliated stations.
• Grupo RBS: Major southern Brazilian media group operating radio stations, TV affiliates, newspapers, and digital properties. A broad incumbent whose radio operations and local-news coverage compete with independent community stations like Planeta FM for advertiser share.
• CBN (Central Globo de Notícias): Globo's national news/talk radio network distributed across many Brazilian affiliates. Comparable in core offering (radio news/talk) but operates at significantly larger scale through Globo's media portfolio, competing for both listeners and advertisers in regional markets.
• Grupo Pampa: Brazilian radio network operating multiple AM/FM stations with music, news, and sports formats across multiple states. Comparable radio broadcasting model and advertiser relationships at a national scale.

Direct peers

• Rádio Itatiaia: Regional FM radio station headquartered in Minas Gerais, Brazil, covering local and state news, sports, and community programming. Most directly comparable to Planeta FM as a Minas Gerais-based local FM broadcaster serving a defined geographic audience with advertising-supported programming.
• 98 FM (Belo Horizonte): Commercial FM radio station operating in Minas Gerais with a music-and-news format and traditional ad-supported model. Comparable to Planeta FM in delivery mechanism (FM broadcast), revenue model (advertising), and target audience (local/regional Minas Gerais listeners).

Others

• Empresa Brasil de Comunicação (EBC): Brazil's state-owned public broadcaster operating radio and TV networks with national and regional coverage. Operates in the same radio broadcasting space as Planeta FM but with public-service mandate and national scale, representing both a regulatory peer and a free alternative for listeners.

Emerging players

• G1 Triângulo Mineiro: Globo's regional digital news portal covering the Triângulo Mineiro and adjacent regions of Minas Gerais. An emerging digital-native competitor for hyperlocal news attention and regional digital ad spend in the broader geography Planeta FM serves.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@webtv-planeta101.9
• Facebookfacebook.com/radioplanetafm101.9mhz
• Instagraminstagram.com/planetafm101.9mhz
• LinkedInlinkedin.com/company/r%C3%A1dio-planeta

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RÁDIO PLANETA