Grupo Prever
Grupo Prever is a Brazilian family funeral assistance company founded in 1971 that sells monthly subscription plans bundling 24-hour funeral coverage, cremation, telemedicine, residential assistance, and pet benefits to 400,000+ individual families and 1,000+ corporate clients, supported by owned funeral homes, chapels, and a franchise network.
- Company typePrivate
- Founded1971
- HeadquartersSão José do Rio Preto, São Paulo, Brazil
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Grupo Prever does
Grupo Prever is a Brazilian family funeral assistance company headquartered in São José do Rio Preto, São Paulo, operating since 1971 under Sistema Prever. It sells monthly subscription plans that combine 24-hour funeral assistance and cremation services with a broad bundle of in-life benefits including telemedicine across 42+ medical specialties, residential emergency assistance, health transport, convalescent equipment loans, a discount club with 800+ partners, and a separate Pet Prever add-on for veterinary and pet funeral coverage. The platform is accessed through a mobile app, a customer web portal, and a contact-center/WhatsApp sales motion, with company-owned funeral homes, chapels, an ecological cemetery, and a 120+ vehicle fleet providing end-to-end service control across 550+ cities.
The company serves individual families (400,000+ associates), corporate clients (1,000+ enterprises using plans as employee benefits), and franchisees via Previty, Brazil's first funeral assistance franchise network launched in 2024. Revenue is generated primarily through recurring 36-month subscription contracts with carência waiting periods, supplemented by individual non-member funeral purchases, the R$19.90/month pet add-on, and franchise fees. The group is organized as a holding of regional LLCs (Sociedade Mutuária Rio Preto Ltda. as the primary entity, alongside Prever BR Assistência Funeral, Mirassol Assistência Familiar, and others) with wholly-owned subsidiaries including PrevClini (medical clinic since 1999), Instituto Prever Odontologia Total (dental), Coroa de Flores 24h (floriculture), and Cemitério Memorial Prever Mirassol.
Grupo Prever is a privately-held family business founded by Osvaldo Graciani and Oliveiro Roma, with no disclosed external institutional investment, funding rounds, or M&A activity. Distribution is hybrid: direct sales through 20+ owned stores and funeral homes, contact-center and digital self-service, a dedicated corporate sales team, and the Previty franchise channel. The company is LGPD-compliant (Brazilian General Data Protection Law) and is registered as a multi-entity group operating across São Paulo, Goiás, and Minas Gerais states with stated national coverage.
Grupo Prever firmographics
Firmographics- Name
- Grupo Prever
- Legal name
- Sociedade Mutuário Rio Preto Ltda.
- Website
- https://sistemaprever.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Grupo Prever is a Brazilian family funeral assistance company founded in 1971 that sells monthly subscription plans bundling 24-hour funeral coverage, cremation, telemedicine, residential assistance, and pet benefits to 400,000+ individual families and 1,000+ corporate clients, supported by owned funeral homes, chapels, and a franchise network.
- Ownership category
- akta.pro rank
Where Grupo Prever is headquartered
LocationHeadquarters
- HQ city
- São José do Rio Preto, São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices11 records
Markets served
Grupo Prever business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain, Others
Revenue model
- Family Funeral Assistance Plans: Monthly subscription payments for comprehensive funeral assistance coverage. Plans include fixed monthly fees over a 36-month contract period, after which renewal is required. The plan covers the policyholder and dependents with services including 24h funeral assistance, cremation, chapel access, and additional life benefits.
- Pet Prever Add-on: Additional monthly subscription for veterinary assistance and funeral services for dogs and cats, available as an add-on to existing funeral assistance plans.
- Individual Funeral Services: Direct purchase of funeral services for non-members at individual prices without plan coverage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Complete family assistance plan with funeral and life benefits |
| Subscription | Monthly | Pet Prever add-on benefit |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Grupo Prever product offering
Product offeringCore offering
Grupo Prever sells monthly subscription-based family funeral assistance plans under the Sistema Prever brand, providing 24-hour nationwide funeral assistance, cremation, chapel access, and life insurance for the policyholder and dependents. Each subscription also bundles in-life benefits such as 24-hour telemedicine, residential emergency assistance, pet veterinary and funeral coverage, a discount club, health transport, and convalescent equipment loans. The group also operates its own funeral homes, chapels, a cemetery, a medical clinic (PrevClini), dental services (Instituto Prever Odontologia Total), floriculture (Coroa de Flores 24h), and a franchise network (Previty).
Product overview
Grupo Prever operates as a family funeral assistance company with Sistema Prever as its core platform, offering comprehensive assistance plans that have evolved since 1971. The portfolio includes core services like 24-hour funeral assistance and cremation, supplemented by digital tools via the Prever App. Subsidiary brands include PrevClini (medical clinic), Instituto Prever Odontologia Total (dental services), Capelas Prever (private chapels), Cemitério Memorial Prever Mirassol (ecological cemetery), and Coroa de Flores 24h (floriculture). Additional benefits encompass telemedicine, residential assistance, health transport, pet assistance, discount clubs, life insurance, and convalescent equipment loans. Previty represents the company's franchise expansion initiative.
Differentiator
Problem solved
Functional benefit
Brands
- PrevClini: Medical clinic offering consultations and examinations in over 20 specialties, part of the Grupo Prever ecosystem.
- Instituto Prever Odontologia Total
- Previty
- Pet Prever
Products and services
- Sistema Prever (Family Funeral Assistance Plan) Monthly subscription family funeral assistance plan covering the policyholder and dependents with 24-hour funeral assistance nationwide, cremation, chapel access, life insurance, and a bundled portfolio of in-life benefits (telemedicine, residential assistance, pet care, discount club, health transport, convalescent equipment). Sold under 36-month contracts with fixed monthly fees varying by region.
- Individual Funeral Services One-time direct purchase of funeral services for non-members at individual prices, without plan coverage, available to walk-in customers.
- Pet Prever
Quantifiable outcome
- R$19.90/month per pet for veterinary and funeral coverage
- +2 more outcomes
Companies that use Grupo Prever
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles3 records
Grupo Prever technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature4 records
Grupo Prever partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Partner Florists (Coroa de Flores 24h)minorNetwork of partner flower shops providing 24-hour flower crown services for funerals and memorials, ensuring delivery to velórios and ceremony locations.
Scale indicators11 records
Recent moves16 records
Expansion highlights5 records
Grupo Prever competitors and assessment
Company assessmentDirect peers
- InvoCare Limited: InvoCare operates funeral homes, cemeteries, crematoria, and prepaid funeral programs in Australia and New Zealand. Its death-care services and forward-funded customer model closely resemble Prever's core business.
- Nirvana Asia Ltd: Nirvana Asia provides funeral, cremation, burial, and related bereavement services across Southeast Asia. Its integrated death-care offering and multi-country footprint make it a relevant operating peer.
- Park Lawn Corporation: Park Lawn operates funeral homes, cemeteries, and crematoria, including preneed service offerings, primarily in North America. Its death-care operations and prepaid customer arrangements are comparable to Prever's.
- Dignity plc: Dignity plc operates funeral locations and funeral plans in the United Kingdom, combining direct service delivery with prepaid customer arrangements. It is a close public-market analogue for Prever's subscription plans and service infrastructure.
- Service Corporation International: Service Corporation International is a major death-care operator with funeral homes, cemeteries, cremation services, and preneed offerings. Its integrated service-and-prepaid model is closely comparable to Grupo Prever.
- Fu Shou Yuan International Group: Fu Shou Yuan provides integrated funeral services, cremation, burial, and cemetery facilities in China. It is comparable to Prever as a scaled, vertically integrated death-care provider.
- The Co-operative Funeralcare: The Co-operative Funeralcare operates a large United Kingdom funeral-services network and offers prepaid funeral plans. It compares directly with Prever's combination of recurring plans, owned service capacity, and consumer funeral support.
- Grupo Zaca: Grupo Zaca is a Brazilian funeral-assistance operator serving families with recurring coverage and end-of-life support. It is geographically and commercially closer to Prever than the global listed death-care operators.
Emerging players
- Funeralocity: Funeralocity is a digital funeral-planning and price-comparison platform serving families arranging end-of-life services. It addresses a comparable customer need but does not provide the integrated physical and subscription model of Prever.
- Homesteaders Life Company: Homesteaders provides preneed insurance and funding solutions to funeral professionals and families. It is relevant to Prever's recurring funeral-plan model, although it does not operate an equivalent owned funeral-service network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks4 records
Key highlights6 records
Customer concentration
Grupo Prever social profiles
Digital presenceGrupo Prever compliance and trust
Trust signalCompliance1 record
Grupo Prever financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grupo Prever leadership team
Management profileNumber of profiles
Profiles2 records
Grupo Prever subsidiaries and ownership
Company hierarchySubsidiaries5 records
Grupo Prever funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grupo Prever M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grupo Prever
What does Grupo Prever do?
Grupo Prever sells monthly subscription-based family funeral assistance plans under the Sistema Prever brand, providing 24-hour nationwide funeral assistance, cremation, chapel access, and life insurance for the policyholder and dependents. Each subscription also bundles in-life benefits such as 24-hour telemedicine, residential emergency assistance, pet veterinary and funeral coverage, a discount club, health transport, and convalescent equipment loans. The group also operates its own funeral homes, chapels, a cemetery, a medical clinic (PrevClini), dental services (Instituto Prever Odontologia Total), floriculture (Coroa de Flores 24h), and a franchise network (Previty).
Is Grupo Prever a public or private company?
Grupo Prever is a private company. It is classified as family owned and is currently operating.
When was Grupo Prever founded?
Grupo Prever was founded in 1971. It employs 251 to 500 people.
Where is Grupo Prever based?
Grupo Prever is headquartered in São José do Rio Preto, São Paulo, Brazil, in the Latin America region.
How does Grupo Prever make money?
Three revenue lines are on record. Family Funeral Assistance Plans are the primary driver. The others are pet Prever Add-on and individual Funeral Services.
Who are Grupo Prever's main competitors?
Direct peers on record are InvoCare Limited, Nirvana Asia Ltd, Park Lawn Corporation, Dignity plc, Service Corporation International, Fu Shou Yuan International Group, The Co-operative Funeralcare and Grupo Zaca. Emerging players are Funeralocity and Homesteaders Life Company.
Does Grupo Prever have an API?
No public API is recorded for Grupo Prever.