What Ski Resorts does

Equity Inspiring Learning Limited, trading as Equity - the school travel people, is a UK-based B2B tour operator founded in 1933 and headquartered at 100-101 Queens Road, Brighton. The company designs and sells all-inclusive school trip packages covering ski trips, educational trips (history, geography, science, languages), activity and watersports trips, and performing arts and music trips. It serves UK primary schools, secondary schools, and further education colleges, with dedicated account managers assigned to each booking, and reaches 289 destinations across 49 countries spanning Europe, North America, Asia, and Africa. The company markets itself on curriculum-linked itineraries, full financial protection (ATOL and ABTA bonded), School Travel Forum membership, and the LOTC Quality Badge.

The product is delivered through bespoke itineraries priced per person, with free staff places (one per ten paying passengers by air, one per eight by coach) and 24/7 on-trip support. The technology stack centres on Travel Manager, a proprietary school trip planning and document management tool hosted at equitytravelmanager.co.uk, complemented by a Trip Search Finder on the corporate site. Distribution is direct via the company website, phone, and account managers, supported by content marketing, organic social (LinkedIn, Instagram, Facebook, X, YouTube), and email automation through Force24. The business is privately held with no disclosed external investment, no parent company, and no subsidiaries; the lean 21-employee footprint is consistent with a specialist niche operator rather than a mass-market travel brand.

Name

Ski Resorts

Legal name

Equity Inspiring Learning Limited

Website

https://skiamerica.co.uk

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

11–50 employees

Short description

Equity Inspiring Learning Limited, trading as Equity, is a UK-based B2B tour operator founded in 1933 that designs and sells all-inclusive school trip packages — including ski, educational, activity, and performing arts trips — to UK primary, secondary, and further-education institutions across 289 destinations in 49 countries.

Ownership category

akta.pro rank

Product category

School Travel Services

NAICS

Tour Operators (561520), Travel Agencies (561510)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

School Group & Curriculum-Led Trips (THAKAGAB)

akta.pro secondary industries

Group & Small-Group Custom Itinerary Planning (THAKAOAF), Sports & Active Travel Agencies (e.g., ski, golf, dive) (THAKAFAJ)

Keywords

• School travel packages
• Educational group tours
• School ski trips
• Curriculum-linked trips
• School excursion operator

Headquarters

HQ city

Brighton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. School Trip Packages: Equity generates revenue through selling complete school trip packages that include travel, accommodation, excursions, and support services. Packages are priced per person with free staff places offered (1 free place per 10 students by air, 1 per 8 by coach).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Equity designs and delivers bespoke group travel packages for UK schools, colleges, and educational institutions, including ski trips to European and North American resorts, curriculum-linked educational tours, activity/adventure trips, and performing arts and music trips. Each package is custom-quoted per person and bundles return travel, accommodation, excursions, and 24/7 support, supported by the Travel Manager online planning tool and ATOL/ABTA financial protection.

Product overview

Equity operates a comprehensive school travel platform offering ski trips, educational trips, activity trips, and performing arts experiences. The core offerings include ski trips to European and North American resorts, educational trips covering curriculum subjects like geography, history, and science, and specialized trips for performing arts and music students. The product portfolio includes destination-specific trips (Barcelona, Sorrento, New York, Krakow) and a Trip Search Finder tool for filtering trips by type, country, and subject. Supporting tools include Travel Manager for trip planning and document management. The company has been operating since 1933 and serves schools, colleges, and other educational institutions.

Differentiator

Problem solved

Functional benefit

Products and services

• School Ski Trips School ski trips delivered to ski resorts across Europe and North America for UK school groups, bundling travel, accommodation, ski instruction/excursions, and 24/7 support.
• Educational Trips Curriculum-linked school trips for subjects including history, geography, science, classics, and modern languages, delivered to destinations worldwide for UK schools.
• Activity Trips Adventure and activity-focused school trips including watersports, sports tours, and outdoor experiences for UK school groups.
• Performing Arts & Music Trips School trips for music, drama, dance, and performing arts students, with destinations including New York and Liverpool.
• Geography School Trips to Sorrento Geography-focused school trip to Sorrento, Italy covering topics including Mount Vesuvius, Pompeii, the Bay of Naples, coastal management, and human geography.
• Travel & Tourism School Trips to Barcelona Travel and tourism focused school trip to Barcelona, Spain featuring excursions to PortAventura, Camp Nou Stadium, Montjuic, and Mediterranean cultural experiences.

Quantifiable outcome

• Over 1 million young people delivered life-changing educational travel experiences

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• ATOL (Air Travel Organisers' Licensing)coreOthersEquity is ATOL protected by the Civil Aviation Authority. All air tours and flights are covered, providing financial protection for customers booking flights as part of their school trips.
• ABTA (Association of British Travel Agents)coreOthersEquity is a member of ABTA, protecting customers financially. ABTA provides arbitration services and consumer protection for travel bookings.
• School Travel ForumcoreOthersAs a member of the School Travel Forum, Equity adheres to verified safety standards, demonstrating commitment to safety best practices in school travel.
• Council for Learning Outside the Classroom (LOTC)coreOthersEquity holds the LOTC Quality Badge, demonstrating commitment to delivering excellent school trips of educational value with verified quality standards.
• Foreign, Commonwealth & Development OfficeminorOthersEquity participates in the Travel Aware initiative, providing customers with official foreign travel advice from the UK government's FCDO.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TUI Group: TUI is a major European tour operator and OTA offering package holidays and group travel products; a broad incumbent that occasionally intersects with school ski and activity trips but does not specialize in the curriculum-led school niche.
• Trailfinders: Trailfinders is a large UK retail travel agency arranging bespoke group and individual travel; broader than Equity but comparable on the bespoke itinerary planning and account-management service model.
• STA Travel (historical / Isango): STA was a large youth/school-adjacent travel brand in the UK; now operating in narrower form, but historically a broader incumbent in student and youth group travel overlapping Equity's demographic.

Direct peers

• Halsbury Travel: Halsbury Travel is a UK school group tour operator offering fully bespoke educational and ski trips to schools, overlapping closely with Equity's curriculum-linked and ski trip offerings.
• Club Europe: Club Europe organizes language, cultural, and activity trips for UK school groups, addressing the same teacher-led, curriculum-aligned use cases as Equity.
• Diverse Travel: Diverse Travel is a UK school tour operator offering a wide range of educational and activity trips to schools and colleges, competing with Equity in the same channel and segment.
• WST (World School Trips): WST is a UK-based school travel specialist running ski trips, language trips, and curriculum tours for schools — a direct peer in both product mix and customer segment.
• Rayburn Tours: Rayburn Tours is a UK specialist in school trips including ski, music, and subject-specific tours, serving the same primary/secondary school segment with bespoke itineraries.
• NST (Norfolk Schools Travel): NST is one of the largest UK school tour operators, running curriculum-linked trips and ski trips to European destinations — directly competing with Equity for UK school group bookings.

Others

• School Travel Forum member operators (collective): The School Travel Forum is the UK industry's safety and standards body whose members (e.g. Equity, NST, Rayburn) compete in the same accredited school travel segment; useful as the governing peer set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/equitytours
• YouTubeyoutube.com/channel/UCjBY0l_qexgkycX5aS3iCJQ
• Facebookfacebook.com/equitytours
• LinkedInlinkedin.com/company/ski-resorts
• Instagraminstagram.com/equitytours

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ski Resorts