Sitrak Cuautitlán

What Sitrak Cuautitlán does

Sitrak Cuautitlán is a single-location commercial vehicle dealership incorporated in Mexico (legal entity PROTRACTOS TECNOLOGICOS DE MEXICO S.A. de C.V.) and founded on June 7, 2021. It operates out of a showroom in the Cuamatla industrial park, Cuautitlán Izcalli, Estado de México, on the México-Querétaro highway corridor, with capacity to display up to 8 trucks. The dealership sells the SITRAK truck portfolio manufactured by Sinotruk using MAN engine technology, covering heavy tractors and chassis (C9H 540HP, G7S 6x4 400HP, G5S 6x4 330HP), medium trucks (44K 280HP 4x2), light trucks (C3 series at 3T, 6T and 8T payload), and vocational units (77K 400HP concrete mixer), all positioned at Euro VI emissions compliance.

Its business model combines one-time vehicle sales with three aftermarket revenue streams: an in-house maintenance workshop (capacity up to 30 units per day plus mobile workshop at customer sites), a parts catalog spanning SITRAK, HOWO and CUMMINS engines, and customer financing offered as traditional purchase, pure leasing (arrendamiento puro), or financial leasing (arrendamiento financiero). Go-to-market is direct-to-customer through the physical showroom, WhatsApp sales advisors, and website quote forms, targeting B2B cargo transport operators (transportistas de carga) and small/medium fleet buyers in Mexico. Pricing is quote-based and not publicly disclosed. As of the latest data, the company employs approximately 17 people and operates only in Mexico, with no disclosed funding, no public listing, and no named enterprise customers.

Name

Sitrak Cuautitlán

Legal name

PROTRACTOS TECNOLOGICOS DE MEXICO, S.A. de C.V.

Website

https://sitrakcuautitlan.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Sitrak Cuautitlán is a Mexican commercial vehicle dealership selling the SITRAK portfolio (heavy, medium, light trucks and vocational units using MAN technology) plus maintenance, parts, and financing to B2B cargo transport operators from its Estado de México showroom.

Ownership category

akta.pro rank

Headquarters

HQ city

Cuautitlán Izcalli

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. New Truck Sales: Sale of SITRAK brand heavy, medium and light trucks including tractors, cargo vehicles, and vocational units
2. Parts and Components (Refacciones): Sale of authentic replacement parts for SITRAK, HOWO and CUMMINS engines at competitive prices
3. Maintenance Services: Maintenance services for commercial vehicles with workshop capacity of up to 30 units per day, plus mobile workshop services at customer facilities
4. Financing and Leasing: Traditional sales, pure leasing (arrendamiento puro), and financial leasing (arrendamiento financiero) options for vehicle acquisition

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Sitrak Cuautitlán is a commercial vehicle dealership that sells SITRAK-brand heavy, medium and light trucks (including tractors, cargo vehicles and vocational mixer units) manufactured by Sinotruk with MAN engine technology and Euro VI emissions compliance. The dealership complements vehicle sales with maintenance services (in-house workshop plus mobile service), genuine parts supply for SITRAK/HOWO/CUMMINS engines, and financing solutions including traditional purchase, operating lease (arrendamiento puro) and financial lease (arrendamiento financiero).

Product overview

Sitrak Cuautitlán is a commercial vehicle dealership in Mexico offering the SITRAK truck portfolio along with integrated support services. Their truck lineup consists of heavy trucks (C9H 540HP Tractor, G7S 6X4 400HP Chassis, G5S 6X4 330HP Cargo), medium trucks (44K 280HP 4x2), light trucks (C3 series in 3T, 6T, and 8T variants), and vocational units (77K 400HP Mixer). All vehicles feature MAN technology and comply with Euro VI emission standards with power outputs ranging from 150 HP to 540 HP. The company complements its vehicle sales with maintenance services (including mobile workshops), genuine parts for SITRAK/HOWO/CUMMINS engines, and flexible financing options including traditional purchase, operating lease, and financial lease.

Differentiator

Problem solved

Functional benefit

Brands

• SITRAK: Heavy-duty truck brand manufactured by Sinotruk using MAN technology. Products include heavy trucks (C9H, G7S, G5S), medium trucks (C3, 44K), and vocational units (77K Mixer).

Products and services

• SITRAK C9H 540HP Tractor Euro VI Heavy-duty tractor truck with 540 HP, Euro VI emission standard, MC13.54-50 engine with MAN technology, automated 16-speed transmission, 800+370L fuel tanks and 75L urea tank. Sold to cargo transport fleets in Mexico.
• SITRAK G7S 6x4 400HP AMT Chassis Euro VI Heavy-duty 6x4 chassis truck with 400 HP, Euro VI emission standard, MC11.36-50 engine with MAN technology, automated transmission, 25,000 kg payload capacity. Sold to cargo and vocational body builders.
• SITRAK G5S 6x4 Cargo 330HP AMT Euro VI Heavy-duty 6x4 cargo truck with 330 HP, Euro VI emission standard, MAN technology engine, automated transmission, 400L fuel tank capacity. Sold to cargo transport fleets.
• SITRAK C3 8T Light Truck Light-duty truck with 8,000 kg capacity, 170 HP Cummins F3.8 engine, Euro VI emission standard, manual 6-speed FAST-EATON transmission, air brakes with ABS. Sold to small and medium transport operators.
• SITRAK C3 3T Light Truck Light-duty truck with 3,000 kg capacity, 150 HP, 2.5L engine, Cummins powerplant, manual 6-speed transmission, 120L fuel tank. Sold to small transport operators for local delivery.
• SITRAK C3 6T Light Truck Light-duty truck with 6,000 kg capacity, 156 HP Cummins F3.8 engine, manual 6-speed transmission, air conditioning, MP5 multimedia with reverse camera. Sold to small and medium transport operators.
• SITRAK 44K 280HP 4x2 Medium-duty 4x2 truck with 280 HP, Euro VI emission standard, 6.9L engine displacement, 811 lb-ft torque. Sold to medium-duty cargo transport operators.
• SITRAK 77K 400HP Mixer Concrete mixer vocational unit with 400 HP, Euro VI emission standard, 8m3 mixer capacity, MC11.40-61 engine, automated 10+2 transmission, 25,000 kg payload capacity. Sold to construction logistics operators.
• Maintenance Services (Mantenimiento) Scheduled and corrective maintenance services for SITRAK vehicles, performed at the dealership workshop (capacity for up to 30 units daily) and via mobile workshop dispatched to customer facilities. Targeted at SITRAK truck owners and fleet operators.
• Parts Supply (Refacciones) Genuine replacement parts catalog for SITRAK, HOWO and CUMMINS engines, with direct delivery to customer facilities and competitive pricing. Targeted at SITRAK owners and other heavy-truck operators using compatible engines.
• Financing and Leasing (Financiamiento) Customized financing solutions for SITRAK trucks and tractors including traditional purchase, operating lease (arrendamiento puro) and financial lease (arrendamiento financiero), guided by financial advisors. Targeted at cargo transport companies and small/medium operators.

Quantifiable outcome

• Euro VI emissions compliance across all truck models
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• SinotrukcoreStrategic or Co-development Partner · 1 January 2011Sinotruk and MAN jointly launched the SITRAK product line in 2011 at the Shanghai International Automobile Industry Exhibition. Sinotruk is China's largest heavy-duty vehicle company with 60 years of history.
• MAN (MAN Truck & Bus)coreTechnology or Integration · 1 January 2009In 2009, MAN acquired 25% of Sinotruk shares in a strategic cooperation agreement that integrated German MAN technology into Sinotruk products. This partnership enabled SITRAK brand vehicles to feature MAN engine technology and engineering standards.
• SinotrukcoreStrategic or Co-development Partner · 1 January 2003Sinotruk operates world-class manufacturing facilities with state-of-the-art production tools. They have an assembly plant in Xalapa, Veracruz with over 15 years of experience assembling vehicles in Mexico.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Isuzu México: Strong player in the light- and medium-duty truck segment in Mexico, directly overlapping with Sitrak Cuautitlán's C3 (3T, 6T, 8T) and 44K product lines for small and medium transport operators.
• MAN Truck & Bus México: German manufacturer that owns 25% of Sinotruk and supplies the engine technology embedded in SITRAK trucks. Sells its own competing heavy-duty trucks in Mexico through a separate dealer network, making it the closest technology cousin and a direct commercial competitor.
• International Trucks México (Navistar): Long-established medium- and heavy-duty truck brand in Mexico with a multi-region dealer network. Targets the same fleet operators, vocational buyers, and cargo transportistas as Sitrak Cuautitlán.
• Kenworth Mexicana: Mexican subsidiary of PACCAR and the dominant heavy-duty truck brand in Mexico. Sells Class 8 tractors and trucks through a national dealer network, overlapping directly with Sitrak Cuautitlán's cargo-transport customer base.
• Mercedes-Benz Camiones México: Premium European truck brand active in Mexico's heavy-duty and vocational segments. Targets large logistics and construction fleets, overlapping with Sitrak Cuautitlán's high-end C9H 540HP and 77K mixer offerings.
• Freightliner México (Daimler Truck): Another leading heavy-duty brand in Mexico with a deep dealer and service network. Competes head-to-head for the same cargo transportista and fleet customers Sitrak Cuautitlán targets.
• Hino Motors México: Major Japanese manufacturer with a wide Mexican dealer network covering light to heavy trucks. Competes for the same SME transportista and fleet customers as Sitrak Cuautitlán.
• Volvo Trucks México: Premium truck brand with established Mexican dealer footprint. Notable as the original 2003 JV partner with Sinotruk; overlaps with Sitrak Cuautitlán in heavy-duty tractor and vocational segments.

Regional players

• DINA Camiones: Historically iconic Mexican truck and bus manufacturer that competes in the heavy-duty and vocational truck segment. Sells predominantly in the Mexican market and overlaps with Sitrak Cuautitlán's vocational mixer and cargo offerings.

Direct peers

• Tracmex / other SITRAK brand dealers in Mexico: Other authorized SITRAK distributors across Mexico (e.g., Monterrey, Guadalajara, Bajío region). Sell the same Sinotruk-manufactured trucks to the same customer base, making them the most direct channel peers competing for national share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/send
• LinkedInlinkedin.com/company/sitrak-cuautitlan

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sitrak Cuautitlán