NORSK SKOGMUSEUM

What NORSK SKOGMUSEUM does

Norsk skogmuseum is a Norwegian cultural museum with a government-mandated national responsibility for documenting and preserving knowledge about forestry, hunting, fishing, and outdoor life. Founded in 1954 and located in Elverum along the Glomma river, the museum operates across 4,500 sqm of indoor exhibition space and a 50-acre open-air museum on Prestøya island, drawing over 100,000 visitors annually. Its core offerings include permanent and rotating exhibitions (Akvariet, Det fantastiske treet, Ulvetider, TRÅKK, Kraft til enhver pris?), the flagship annual event De nordiske jakt- og fiskedagene (32,000 attendees), and the Naturskolen educational program (10,000 students per year). It is operated by Anno museum AS while buildings and properties are owned by Stiftelsen Norsk Skogmuseum.

The museum's revenue model combines admission fees (170 NOK adult, 415 NOK family), recurring ANNO Museum membership subscriptions (covering 29 museums and 150+ events), educational program fees (75 NOK per student, with sponsored free access for Hedmark 5th graders), accommodation rentals (cabin stays at 1,235 NOK/night, motorhome parking at 250 NOK/night), and on-site food and retail. Additional revenue comes from government and institutional grants from the Ministry of Agriculture, Sparebankstiftelsen Hedmark, Fritt ord, Miljødirektoratet, and forestry industry funds. Distribution is primarily regional and domestic through walk-in sales, online booking (Duell platform), and the ANNO network, with limited international exposure via Airbnb listing and TripAdvisor.

The institution employs 11 staff and is part of a broader ecosystem of partnerships including NIBIO (scientific content), Besøkssenter Skog (outdoor education), and the ANNO Museum network. The organization holds Miljøfyrtårn (Eco-Lighthouse) certification and is the country's only museum with national responsibility for these outdoor industries.

Name

NORSK SKOGMUSEUM

Legal name

Norsk skogmuseum

Website

https://skogmus.no

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

11–50 employees

Short description

Norsk skogmuseum is a Norwegian non-profit museum with national responsibility for forestry, hunting, fishing, and outdoor life, serving 100,000+ annual visitors in Elverum through exhibitions, educational programs, and events as part of the Anno museum network.

Ownership category

akta.pro rank

Product category

Cultural Heritage Museum

NAICS

Museums (712110), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film) (THAJADAF)

akta.pro secondary industries

Wildlife Viewing & Birdwatching Tours (THAAAEAB), History, Heritage & Museum-Focused Study Tours (THAKAGAN)

Keywords

• Forest museum
• Cultural heritage
• Nature education
• Outdoor exhibitions
• Forestry history

Headquarters

HQ city

Elverum

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Museum Admissions: Ticket sales for museum entry providing access to Norsk skogmuseum and Glomdalsmuseet. Single tickets and family tickets available at various price points.
2. ANNO Museum Membership: Annual membership program offering free entry to 29 ANNO museums and over 150 events, plus discounts at museum shops and cafes.
3. Accommodation Services: Overnight stays in Lensmannskoia cabin (1,235 NOK/night for 2 persons) and motorhome parking (250 NOK/night), plus camping/lavvo areas for school groups.
4. Venue Rental: Conference and course facilities available for rental, supporting corporate and educational events.
5. Nature School Programs: Educational programs for schools and kindergartens at 75 NOK per student, with sponsored free access for 5th grade students in Hedmark through Sparebankstiftelsen.
6. Museum Shop and Catering: On-site museum shop with gifts and quality goods, plus Forstmann restaurant providing food and beverage services.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Norsk Skogmuseum is a national cultural museum in Elverum, Norway, dedicated to forestry, hunting, fishing, and outdoor life. It operates indoor exhibitions (including a freshwater aquarium and interactive science exhibits), a 50-acre open-air museum on Prestøya island, themed educational programs for schools (Naturskolen), historic cabin and motorhome accommodations, an on-site restaurant (Forstmann), guided tours, and major annual events (De nordiske jakt- og fiskedagene). It functions as a paid visitor destination with a combined ticket covering Norsk Skogmuseum and Glomdalsmuseet.

Product overview

Norsk Skogmuseum is a Norwegian museum with national responsibility for outdoor industries (hunting, fishing, forestry, forest industry). It operates as a unified institution offering multiple interconnected visitor experiences: indoor and outdoor exhibitions (Akvariet, Det fantastiske treet, Ulvetider, TRÅKK, Kraft til enhver pris?), major annual events (De nordiske jakt- og fiskedagene), educational programs (Naturskolen with ~10,000 annual student visits), accommodations (cabins, motorhome parking), dining (Forstmann restaurant), art gallery, and guided tours. The museum spans 4,500 square meters of indoor exhibitions plus a large open-air museum on Prestøya island, with a combined ticket covering both Norsk Skogmuseum and Glomdalsmuseet.

Differentiator

Problem solved

Functional benefit

Products and services

• Norsk Skogmuseum (Norwegian Forest Museum)

Quantifiable outcome

• Over 100,000 annual visitors and one of Norway's most visited museums
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• NIBIO (Norsk institutt for bioøkonomi)coreStrategic or Co-development PartnerProfessional quality assurance partner for exhibition content, particularly for Det fantastiske treet exhibition on photosynthesis and forest ecosystems. NIBIO's Forest and Outland Division provided extensive expert review of exhibition scientific content.
• Kevin IrisminorStrategic or Co-development PartnerArtist and developer who designed and created the aluminum tube sculpture for Det fantastiske treet exhibition, wrapping 10km of pipes into a tree form with fiber optic lighting.
• Nick Stevens (Oslo School of Architecture and Design)minorStrategic or Co-development PartnerDeveloped memory metal flowers and leaves for Det fantastiske treet exhibition, creating dynamic elements that open in summer through shape-memory alloy technology.
• ANNO Museum NetworkcoreStrategic or Co-development PartnerConsolidated museum organization comprising 29 museums in Innlandet county. Norsk skogmuseum is operated by Anno museum while buildings/assets are owned by Stiftelsen Norsk Skogmuseum. Network provides shared membership, cross-promotion, and administrative support.
• Besøkssenter SkogcoreStrategic or Co-development PartnerCollaborative partner in organizing Skog og vann, Norway's largest outdoor education event for schools. Co-organizes activities and contributes to educational content delivery.
• Moelven VålerminorOthersSponsors materials for birdhouse construction at Skog og vann events, supporting hands-on woodworking activities for children.
• Frode Stenberg ASminorOthersContractor for metalwork on the tree sculpture in Det fantastiske treet exhibition, responsible for wrapping aluminum tubes into tree form.

Scale indicators6 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Norsk Folkemuseum: Norway's largest cultural history museum in Oslo, with a major open-air component (over 160 historic buildings). Comparable in national-scale mandate, open-air exhibition strategy, and family/educational programming focus.
• Skansen: World's first open-air museum in Stockholm, combining historic buildings, exhibitions, events, and an aquarium. Closely comparable in combining indoor/outdoor exhibits, signature annual events, and education programs in a Nordic cultural-heritage context.
• Maihaugen (De Sandvigske Samlinger): Lillehammer-based open-air cultural heritage museum covering Norwegian history, buildings, and rural life. Comparable in combining indoor exhibitions with a large open-air museum and educational programs for schools and families.
• Glomdalsmuseet: Adjacent heritage museum on the same Elverum campus, jointly ticketed with Norsk Skogmuseum and operated under the same Anno Museum network. Both museums share the Prestøya open-air island and pedestrian bridge connection, making them the closest operational peer.
• Sørlistøa Fløtermuseum: Timber-floating heritage museum at Osensjøen, also part of Stiftelsen Norsk Skogmuseum. Highly comparable as a thematic heritage site covering forest industry history within the same foundation governance structure.
• Klevfos Industrimuseum: Industrial heritage museum in Løten (paper and cellulose factory history) that is part of the same Stiftelsen Norsk Skogmuseum foundation since 2003. Operates as a sister museum with comparable governance and network affiliation.
• Domkirkeodden: Anno-network museum covering Hamar region's medieval and cultural heritage. Peer through shared network membership, joint marketing, and similar operating model within the Anno foundation structure.

Emerging players

• Besøkssenter Skog: National forest visitor center co-located at Norsk Skogmuseum, co-organizer of the Skog og vann outdoor education program. Comparable in forest-themed educational programming and overlap with the museum's school offerings.

Broad incumbents

• Akvariet i Bergen: Public aquarium in Bergen. Comparable as a Norwegian aquarium operator offering living aquatic exhibits, family programming, and educational experiences, intersecting with Norsk Skogmuseum's freshwater aquarium offering.
• Anno Museum AS: Parent operating company for Norsk Skogmuseum and 28 other museums in Innlandet county. Comparable as the broader museum-management network providing shared membership, cross-promotion, and operational support.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/norskskogmuseum
• Instagraminstagram.com/norsk_skogmuseum
• LinkedInlinkedin.com/company/norsk-skogmuseum

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NORSK SKOGMUSEUM