What Sixt Argentina does

Sixt Argentina is the Argentine branch of SIXT SE, a German-headquartered multinational car rental company founded over 114 years ago. Operating in Argentina since 2006, the unit provides premium vehicle rental services through 13 airport locations (Ezeiza, Aeroparque, Bariloche, Cordoba, Mendoza, Salta, Tucuman, Iguazu, Ushuaia, El Calafate, Bahia Blanca, Jujuy, San Martin de los Andes) plus downtown city branches, distributed via direct-to-consumer channels (website, iOS/Android app, walk-in counters) and a corporate-signup portal for enterprise accounts. The fleet spans economy through luxury tiers with named premium brands (Audi, BMW, Mercedes-Benz, Range Rover, Ford), and the company has extended into van/truck rental (Alquiler de Furgonetas).

The product surface consists of three core offerings: Alquiler de Autos (passenger car rental — core product), Alquiler de Furgonetas (van and truck rental — secondary product), and SIXT Business (corporate sub-brand with dedicated accounts, reporting and preferential rates). Underlying technology is the SIXT global reservation platform, mobile app, and online booking flow — described in the data as standard car rental operations rather than proprietary AI/ML systems. Distribution is omnichannel: direct online/app self-service, call center (Tel +54 11 5218-7611, email [email protected]), airport counters with Meet & Greet/shuttle services, and 24-hour returns at most locations.

Revenue is generated through transaction fees on per-rental pricing (varying by vehicle class, duration, pickup location and season), add-on services (GPS, child seats, additional drivers), protection/insurance packages with a credit-card security hold, and corporate accounts (the only recurring/subscription-style component). Pricing is quote-based and not publicly disclosed; a 10% 'Descubrí Argentina' promotion runs for bookings 01.10.2024 - 1.12.2025. Revenue figures are not disclosed by the Argentine unit; the company is classified as private at the branch level while its ultimate parent SIXT SE is publicly listed in Germany.

Name

Sixt Argentina

Legal name

Sixt

Website

https://sixt.com.ar

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Sixt Argentina is the Argentine branch of German multinational SIXT SE, providing premium car and van rental through 13 airport locations and city branches since 2006, serving individual tourists, corporate clients, and long-term renters via app, web, and counter channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Retiro, Ciudad autónoma de Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices16 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Rental: Core revenue from renting vehicles across categories including economy, premium, luxury, SUVs, convertibles, and vans. Pricing varies by vehicle category, rental duration, and location. Unlimited mileage available on select vehicles.
2. Additional Services: Extra charges for GPS navigation systems, child safety seats, additional drivers, and other optional equipment and services.
3. Protection and Insurance: Damage waiver insurance with various coverage levels. Security deposit/hold placed on credit card. Optional protection packages to reduce excess.
4. Corporate Accounts: Dedicated business rental program with corporate registration portal for companies requiring regular vehicle rentals.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Sixt Argentina operates the Argentine branch of SIXT SE, providing short- and long-term rental of passenger vehicles (economy through luxury segments), vans and trucks, and a dedicated corporate rental program (SIXT Business). Services are sold through 13 airport branches, multiple city branches, the sixt.com.ar website, the SIXT mobile app, and a corporate signup portal, with reservations fulfilled at airport counters or via Meet & Greet pickup and 24-hour returns at most locations.

Product overview

Sixt Argentina operates as a premium car and van rental company with operations since 2006. The company's primary offerings include car rental (Alquiler de Autos) as the core product, van/truck rental (Alquiler de Furgonetas) as a secondary offering, SIXT Business for corporate clients, and the SIXT App for digital booking and reservation management. The fleet features vehicles from luxury brands including Audi, BMW, Mercedes-Benz, Range Rover, and Ford, spanning categories such as convertibles, SUVs, 4x4 vehicles, family cars, and sports cars. The company operates across 13 airport locations and multiple city branches throughout Argentina, with access to SIXT's global network of over 2,200 offices in more than 105 countries worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• SIXT Business: Corporate car rental services for businesses with SIXT
• SIXT rent a car

Products and services

• Alquiler de Autos (Car Rental) Premium car rental service offering vehicles from luxury brands (Audi, BMW, Mercedes-Benz, Range Rover, Ford) across categories including convertibles, SUVs, 4x4, family cars, sports cars, and economy segments. Includes unlimited mileage on select vehicles, comprehensive insurance, and 24-hour returns at most locations. Targeted at tourists, business travelers, and corporate clients.
• Alquiler de Furgonetas (Van and Truck Rental)

Quantifiable outcome

• 4.7/5.0 Customer Excitement Score based on 1,774 customer reviews
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Rentacar.com.ar: Argentine online aggregator platform comparing local car rental operators, representing a digital competitive channel relevant to Sixt's direct-to-consumer motion.
• Cactus Rent a Car: Argentine local car rental operator with strong regional presence in Patagonia, competing in overlapping destinations like Bariloche and El Calafate.

Broad incumbents

• SIXT SE (Parent): German parent company and global car rental operator; relevant for understanding the corporate strategy, capital allocation, and brand standards applied to Sixt Argentina.

Direct peers

• Avis Argentina: Direct competitor offering car rental services across Argentina at major airports, with comparable fleet categories and corporate account programs.
• Hertz Argentina: Direct competitor operating in Argentina with airport and city branches, offering similar vehicle rental services to international and domestic travelers.
• Budget Argentina: Direct competitor focused on value-oriented car rentals at Argentine airports and cities, often sharing fleet and counter infrastructure with Avis.
• Localiza Argentina: Latin American regional car rental consolidator with operations in Argentina, competing directly on airport counters and corporate accounts.
• Enterprise Argentina: Global car rental brand with Argentine operations, targeting both leisure and corporate segments with airport and city presence.
• Thrifty Argentina: Value-positioned car rental competitor with airport presence in Argentina, often paired with Hertz's global network.
• Alamo Argentina: International car rental brand operating in Argentina, typically focused on leisure travelers with airport-based locations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sixt-argentina

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sixt Argentina