SIXT Finland
SIXT Finland is the Finnish subsidiary of Sixt SE (Frankfurt-listed), operating 11 airport and 17 city car rental locations across Finland. It serves tourists, business travelers, and corporate customers with short-term rentals, minileasing subscriptions, and delivery services.
- Company typePublic
- Founded1912
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingServices
What SIXT Finland does
SIXT Finland is the Finnish operating entity of Sixt SE, a German-headquartered, publicly traded car rental company founded in 1912 and listed on the Frankfurt Stock Exchange under ticker SSW. The company provides short-term passenger car rental, van and truck rental, long-term minileasing subscriptions (SIXT+ Minileasing from €629/month), corporate mobility solutions (SIXT Business with up to 15% corporate discount), and chauffeur-driven ride-hailing (SIXT ride). It operates 11 airport locations across Finland (including Helsinki-Vantaa, Kittilä, Rovaniemi, Oulu, Turku, Tampere, and Vaasa) and 17 city branches, with delivery and collection services available in Helsinki, Espoo, and Tampere.
The technology backbone is a digital booking platform (sixt.fi) integrated with a mobile application on iOS and Android, supporting online reservations, account management, and view/modify booking flows. The system is connected to the global SIXT network of 2,000+ locations across 105+ countries, enabling cross-border one-way rentals and consistent service quality. Additional customer-facing services include GPS navigation, child seats, additional driver coverage, insurance packages, and 24-hour roadside assistance through a partnership with Viking Hinaukselta.
SIXT Finland serves three primary customer segments: individual tourists and travelers (especially at airports and in Lapland tourism destinations), business and corporate customers requiring fleet solutions and trip rentals, and families/groups needing spacious vehicles and child seats. Revenue is generated through usage-based short-term rental fees, recurring monthly minileasing subscriptions, transaction-based fees on ancillary services and insurance, and subscription-based corporate fleet accounts. The business reported a 4.7-star rating from 4,997 customer reviews, with 40 employees supporting operations across Finland.
SIXT Finland firmographics
Firmographics- Name
- SIXT Finland
- Legal name
- Sixt SE
- Website
- https://sixt.fi
- Company type
- Public
- Founded year
- 1912
- Operating status
- Operating
- Short description
- SIXT Finland is the Finnish subsidiary of Sixt SE (Frankfurt-listed), operating 11 airport and 17 city car rental locations across Finland. It serves tourists, business travelers, and corporate customers with short-term rentals, minileasing subscriptions, and delivery services.
- Ownership category
- akta.pro rank
SIXT Finland industry classification
Industry- Product category
- Car Rental Services
- NAICS
- Automotive Equipment Rental and Leasing (5321), Passenger Car Rental and Leasing (53211)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Long-Term / Monthly Car Rental (THADAAAE)
- akta.pro secondary industries
- Micro-Subscription / Short-Term Subscription (Weekly) (THADACAM), Consumer/Private Lease & Subscription (Personal Contract Hire) (TLABAAAC), SME/Small Business Corporate Rental Programs (THADAOAI)
Keywords
SIXT Finland business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Short-term Car Rental: Daily and weekly car rentals to individual and business customers at airport and city locations across Finland. Revenue based on rental duration and vehicle class.
- SIXT+ Minileasing: Long-term vehicle rental starting from 629 EUR/month for extended periods from one month to one year. Alternative to traditional leasing.
- Business Fleet Solutions: Corporate rental accounts with up to 15% discount for businesses requiring vehicle fleets for employees.
- Additional Services and Insurance: GPS navigation, child seats, additional driver coverage, insurance packages, and roadside assistance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | SIXT+ Minileasing long-term rental starting at 629 EUR/month |
| Subscription | Monthly | Business account discount up to 15% |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels3 records
SIXT Finland product offering
Product offeringCore offering
SIXT Finland operates a car rental service in Finland, providing short-term passenger car and van/truck rentals across 11 airport locations and 17 city branches. The offering includes SIXT+ Minileasing for long-term monthly subscriptions starting at €629/month, SIXT Business corporate accounts with up to 15% discount, and a vehicle delivery and collection service in Helsinki, Espoo, and Tampere.
Product overview
SIXT Finland operates as a car rental service offering a portfolio of mobility solutions. The core offerings consist of passenger car rental and van/truck rental, supplemented by SIXT+ Minileasing for long-term needs (monthly subscriptions from €629), SIXT Business for corporate accounts (with up to 15% discounts), and a Delivery & Collection Service in major cities. The SIXT app and SIXT ride extend the portfolio into digital and ride-hailing services. The company operates 12 airport locations across Finland with a global network spanning over 2,000 locations in more than 100 countries. SIXT was founded in 1912, giving it 114 years of operational heritage.
Differentiator
Problem solved
Functional benefit
Brands
- SIXT+ Minileasing: Long-term car rental service offering vehicles for a month or even a year, starting from 629 EUR/month
- SIXT Business
- SIXT ride
- SIXT app
Products and services
- Passenger Car Rental (Henkilöautojen vuokraus)
Quantifiable outcome
- Customer satisfaction rating of 4.7 stars based on 4,997 reviews in Finland
- +1 more outcomes
Companies that use SIXT Finland
Customer profileNamed customers4 records
Segments3 records
SIXT Finland technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
SIXT Finland partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Viking Hinaukseltaminor24-hour roadside assistance partner. In case of technical issues, accidents, or other vehicle-related problems, customers are directed to call 020 11 22 535 or order service online through Viking's official website.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
SIXT Finland competitors and assessment
Company assessmentDirect peers
- Hertz: Hertz operates passenger car rental services globally and directly competes with SIXT Finland at major Finnish airports including Helsinki-Vantaa, Oulu, and Rovaniemi, serving the same tourist and corporate traveler base.
- Avis: Avis Budget Group's flagship brand directly competes with SIXT Finland across Finnish airports and city locations, offering similar short-term rentals, fleet variety, and corporate account programs.
- Enterprise Rent-A-Car: Enterprise is one of the largest global car rental operators with a presence in Finland, competing head-to-head with SIXT for both leisure airport rentals and corporate fleet business.
- Europcar: Europcar Mobility Group operates passenger car rental across Europe including Finland, directly competing with SIXT at airports and serving the same corporate and leisure segments.
- Budget Rent a Car: Budget is a value-oriented sister brand to Avis that competes with SIXT at Finnish airports, particularly in price-sensitive leisure and weekend rental segments.
- FinnRent: FinnRent is a Finland-focused local car rental operator with airport and city locations, competing with SIXT Finland specifically for domestic and inbound travelers in the Finnish market.
- Thrifty Car Rental: Thrifty is a value brand within the Hertz global network offering short-term car rentals in Finland, competing directly with SIXT in airport channels.
- National Car Rental: National, another Hertz-family brand, serves premium frequent business travelers with airport-based rentals in Finland, overlapping with SIXT Business' corporate offering.
Broad incumbents
- Sixt SE: SIXT SE is the publicly traded German parent company that owns and operates SIXT Finland as well as the global SIXT network of 2,000+ locations, providing the brand, technology, fleet, and corporate infrastructure for the Finnish operations.
Emerging players
- Getaround: Getaround is a peer-to-peer car-sharing platform that competes with traditional rental operators like SIXT Finland for short-duration urban and leisure mobility, particularly among younger consumers seeking app-based booking.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
SIXT Finland social profiles
Digital presenceSIXT Finland financial estimates
Financial estimateRevenue estimate
Valuation estimate
SIXT Finland leadership team
Management profileNumber of profiles
SIXT Finland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SIXT Finland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SIXT Finland
What does SIXT Finland do?
SIXT Finland operates a car rental service in Finland, providing short-term passenger car and van/truck rentals across 11 airport locations and 17 city branches. The offering includes SIXT+ Minileasing for long-term monthly subscriptions starting at €629/month, SIXT Business corporate accounts with up to 15% discount, and a vehicle delivery and collection service in Helsinki, Espoo, and Tampere.
Is SIXT Finland a public or private company?
SIXT Finland is a public company. It is classified as public and is currently operating.
When was SIXT Finland founded?
SIXT Finland was founded in 1912.
How does SIXT Finland make money?
Four revenue lines are on record. Short-term Car Rental is the primary driver. The others are SIXT+ Minileasing, business Fleet Solutions and additional Services and Insurance.
Who are SIXT Finland's main competitors?
Direct peers on record are Hertz, Avis, Enterprise Rent-A-Car, Europcar, Budget Rent a Car, FinnRent, Thrifty Car Rental and National Car Rental. Sixt SE is listed as a broad incumbent. Getaround is listed as an emerging player.
Does SIXT Finland have an API?
No public API is recorded for SIXT Finland.
What industry is SIXT Finland in?
SIXT Finland's product category is Car Rental Services. Its primary akta.pro industry code is THADAAAE, Long-Term / Monthly Car Rental, with a secondary code of THADACAM, Micro-Subscription / Short-Term Subscription (Weekly). Its NAICS code is 5321 and its SIC code is 7510.