Secretaria de Justiça e Direitos Humanos do Governo do Estado da Bahia

What Secretaria de Justiça e Direitos Humanos do Governo do Estado da Bahia does

Secretaria de Justiça e Direitos Humanos do Governo do Estado da Bahia (SJDH) is a state government department under the Government of the State of Bahia, headquartered in the Centro Administrativo da Bahia in Salvador. The department is responsible for administering justice services, promoting and protecting human rights, defending consumer rights, and safeguarding the welfare of children and adolescents across the state. It serves the entire population of Bahia (~15 million) through free, non-commercial services delivered under state legal mandate.

SJDH operates through multiple wholly-owned specialized units: SUDH (human rights programs including PPCAAM, PPDDH, and PROVITA protection programs), SUDEF (disability rights, including the digital Passe Livre Intermunicipal transit pass and CIPTEA digital identification for persons with autism spectrum disorder), PROCON-BA (consumer protection and dispute resolution), CPDD-LGBT (LGBTQIA+ rights center at the Casarão da Diversidade in Pelourinho), and FUNDAC (foundation for child and adolescent care). Its technology stack consists of web portals for citizen service access (atendimentoprocon.sjdhds.ba.gov.br, Passe Livre Digital, CIPTEA), the TAG integrated ombudsman system, digital ID issuance, and multichannel citizen access including 0800 telephone, WhatsApp, and physical service posts across the state. Annual signature programs include integrated Carnaval protection guides and hotlines, plus the Caravana de Direitos Humanos mobile outreach.

The department is funded entirely through state government budget allocations and generates no commercial revenue; all services are provided free of charge. Distribution is direct-to-citizen through a combination of physical service posts, online platforms, telephone, WhatsApp, and event-driven deployments (notably during Carnaval). Strategic partnerships include coordination with the Inter-American Court of Human Rights (CIDH/OEA) on compliance with international human rights sentences, the Ministério Público do Trabalho on labor cases, and the SAC statewide citizen service network for cross-agency service delivery. The department reports through the Governor of Bahia and is subject to political administration cycles rather than market-driven governance.

Name

Secretaria de Justiça e Direitos Humanos do Governo do Estado da Bahia

Legal name

Secretaria de Justiça e Direitos Humanos do Governo do Estado da Bahia

Website

https://sjdh.ba.gov.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Secretaria de Justiça e Direitos Humanos do Governo do Estado da Bahia (SJDH) is a state government department administering justice, human rights, consumer protection (PROCON-BA), disability services (SUDEF), and child welfare (FUNDAC) for the population of Bahia, Brazil. All services are free, funded by state budget, and delivered via digital portals and a statewide service post network.

Ownership category

akta.pro rank

Headquarters

HQ city

Salvador

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Government Budget Allocation: Funded through state government budget allocations as a public government department. No commercial revenue generation.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

The SJDH is a state government department that administers justice and human rights services for citizens of Bahia, Brazil. It delivers consumer protection (PROCON-BA), disability rights and identification (SUDEF — Passe Livre Intermunicipal and CIPTEA), child and adolescent welfare (FUNDAC), LGBTQIA+ rights (CPDD-LGBT), and targeted protection programs for threatened children, human rights defenders, victims and witnesses (PPCAAM, PPDDH, PROVITA). Services are delivered free of charge through physical service posts, digital portals, telephone ombudsman, WhatsApp, and in-person attendance across the state.

Product overview

Secretaria de Justiça e Direitos Humanos do Estado da Bahia operates as a government secretariat managing a portfolio of public services, protection programs, and advocacy initiatives. The main service units include SUDEF (Superintendência dos Direitos das Pessoas com Deficiência) handling the Passe Livre Intermunicipal Digital and CIPTEA programs for persons with disabilities; SUDH (Superintendência de Direitos Humanos) managing protection programs (PPCAAM, PPDDH, PROVITA), the CPDD-LGBT center, and outreach initiatives like Caravana de Direitos Humanos; PROCON-BA for consumer protection; and FUNDAC for child and adolescent services. These operate alongside the Ouvidoria complaint channel and the Plantão Integrado dos Direitos Humanos emergency service.

Differentiator

Problem solved

Functional benefit

Brands

• PROCON-BA: Superintendência de Proteção e Defesa do Consumidor - Consumer protection and defense program
• CIPTEA
• CPDD-LGBT
• Passe Livre Intermunicipal
• Bahia pela Paz
• Proteja
• Caravana de Direitos Humanos

Products and services

• Passe Livre Intermunicipal Digital

Named customers5 records

Segments1 record

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and major.

• Bahia Sem FomecoreOthersPartnership with the Bahia Sem Fome program coordinated by the state government to address food insecurity. SJDH participates as an institutional partner providing support services.
• SAC - Superintendência de Atendimento ao CidadãocoreOthersCollaboration with the state citizen service center network for cross-agency service delivery at shared service locations.
• FUNDAC - Fundação da Criança e do AdolescentecoreOthersFUNDAC is under SJDH administration, providing care for children and adolescents in situations of social vulnerability through semi-liberty and immediate care programs.
• Rede de OuvidoriascoreOthersStatewide network of 80+ specialized ombudsman offices across all state government agencies, coordinated by Ouvidoria Geral do Estado.
• CIDH/OEA - Corte Interamericana de Direitos HumanosmajorStrategic or Co-development PartnerInternational human rights body before which the Brazilian State was condemned in the Fábrica de Fogos case (Santo Antônio de Jesus). SJDH manages compliance with IACHR sentences.
• MPT - Ministério Público do TrabalhocoreStrategic or Co-development PartnerLabor prosecution office collaborating on the Fábrica de Fogos case (Santo Antônio de Jesus) with Termo de Ajuste de Conduta (TAC) for worker reparations.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Ministério dos Direitos Humanos e da Cidadania (Brasil): Federal ministry responsible for human rights policy in Brazil. Provides national-level direction, funding, and program frameworks that SJDH implements at the state level.
• Conselho Nacional de Justiça (CNJ): National council coordinating Brazil's judicial system. Provides policy framework and oversight that constrains and shapes SJDH's justice-related programs.
• Secretaria Nacional do Consumidor (SENACON): National consumer protection authority that oversees the PROCON system. PROCON-BA is part of this national network and follows SENACON's coordination framework.

Direct peers

• Defensoria Pública do Estado da Bahia: State public defender's office in Bahia providing legal assistance to vulnerable populations. Directly complementary in mission to SJDH, with overlapping client populations and service channels.
• Secretaria de Assistência Social do Estado da Bahia (SEAS): Bahia state secretariat focused on social assistance. Sister agency serving overlapping vulnerable populations with adjacent (but not duplicate) service mandate.
• Secretaria de Políticas para as Mulheres do Estado da Bahia: State secretariat for women's policies in Bahia. Adjacent in mandate with respect to gender-based violence response and protection services intersecting with SJDH programs.

Others

• Comissão Interamericana de Direitos Humanos (CIDH/OEA): Inter-American human rights body before which the Brazilian State is held accountable. SJDH manages compliance with IACHR sentences; serves as principal state-level counterpart in Bahia.

Regional players

• Secretaria de Justiça e Cidadania do Estado de São Paulo: State secretariat in São Paulo with similar mandate covering justice, citizenship, and human rights. Comparable in scope and function; serves a different state with larger population and budget.
• Secretaria de Estado de Justiça e Segurança Pública do Estado de Minas Gerais: Minas Gerais state secretariat combining justice and public safety functions. Comparable in operating model as a state-level government entity delivering justice and rights services.
• Secretaria de Estado de Justiça do Rio de Janeiro: Rio de Janeiro state secretariat focused on justice administration. Compares as a state-level government entity with overlapping mission in justice and human rights service delivery.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/ouvidoriageralbahia
• LinkedInlinkedin.com/company/secretaria-de-justi%C3%A7a-e-direitos-humanos-do-governo-do-estado-da-bahia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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