Dutch Brand House International B.V

What Dutch Brand House International B.V does

Dutch Brand House International B.V operates Sjeng Sports, a Netherlands-based direct-to-consumer e-commerce brand specializing in tennis and sports apparel. The company sells exclusively through its own Shopify-based online storefront (sjengsports.nl) to women, men, and plus-size consumers, with no physical retail, wholesale, or third-party marketplace presence. The product catalog comprises core tennis apparel categories — training shirts (INES, TEX), polos (PERTH), shorts (AUCKLAND, TORRENT, WISDOM, PRESTO), capris and leggings (MATCH), skirts (SET), vests (RALLY), and outerwear (RHEA, MARTIN) — organized by gender and seasonal collections (SS26, AW26), supplemented by the Plusline plus-size sub-brand and '2 voor Deal' promotional bundles.

The technology stack is a standard Shopify storefront configured for multi-language (Dutch, English, German) and multi-currency (EUR) presentation, with localized payment processing including iDEAL, Klarna, PayPal, credit cards, Apple Pay, Google Pay, and Bancontact. Fulfillment is domestic Netherlands with same-day shipping for orders before 21:00 and free returns, supported by a 13-person team operating from Amsterdam. No public or partner-facing API, mobile app, or proprietary platform layer exists.

Revenue is generated entirely through one-time retail apparel sales at unit prices ranging from €19.99 (sale SKUs) to €89.99 (premium hooded jackets), augmented by a free Sjeng Club loyalty program that offers a 10% first-order discount, free shipping, and free returns. Marketing relies on organic social media (Facebook, Instagram, Pinterest), email/newsletter, a blog, and SEO on the Shopify platform. Ownership, founding year, and any external investment history are not disclosed; the company operates as a private entity serving primarily the Dutch market.

Name

Dutch Brand House International B.V

Legal name

Sjeng Sports

Website

https://sjengsports.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Dutch Brand House International B.V operates Sjeng Sports, a Netherlands-based direct-to-consumer e-commerce brand selling tennis and sports apparel for women, men, and plus-size consumers via a Shopify storefront with unit prices from €19.99 to €89.99.

Ownership category

akta.pro rank

Product category

Sportswear Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Apparel & Accessory Stores (5600), Sporting & Athletic Goods, Nec (3949)

akta.pro industry

PRIMARYCRAMAFAI

Racquet Sport Footwear & Apparel Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Racquet Sports Equipment Retail

SECONDARYCRAMABAF

Racquet Sports (Tennis/Pickleball/Badminton/Squash) Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

SECONDARYCRAAAAAD

Athletic / Performance & Activewear Brands

Consumer Products & Retail/Apparel, Footwear & Accessories/Apparel Brands & Manufacturing

Keywords

• Tennis apparel
• Sportswear retail
• Athletic clothing
• Online apparel store
• Tennis clothing

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Tennis and sports apparel sales: Sjeng Sports generates revenue through the direct sale of tennis and sports apparel products including shirts, polos, shorts, leggings, skirts, jackets, and complete sets. Products are sold at fixed retail prices with periodic promotional deals such as '2 voor Deal' (buy 2 for a deal). The company also offers a loyalty program (Sjeng Club) that provides members with a 10% discount on their first order, free shipping, and free returns, incentivizing repeat purchases and customer retention.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Dutch Brand House International B.V operates Sjeng Sports, an e-commerce retailer of tennis and sports apparel for men, women, and plus-size consumers. The product assortment includes training shirts, polos, shorts, leggings, skirts, vests, and hooded jackets, sold at fixed retail prices with periodic '2 voor Deal' promotional bundles and seasonal SS26/AW26 collections. A free Sjeng Club loyalty program offers a 10% first-order discount, free shipping, and free returns.

Product overview

Dutch Brand House International B.V operates Sjeng Sports, a Dutch e-commerce sports apparel brand specializing in tennis and athletic wear for men and women. The product portfolio centers on core tennis apparel including training shirts (INES for women, TEX for men), shorts (AUCKLAND, TORRENT, WISDOM), caps (MATCH), skirts (SET), and outerwear (RALLY vest, RHEA/MARTIN hooded jackets). The offering includes the Plusline plus-size sub-brand and a loyalty program (Sjeng Club). Products are sold through the company's Shopify e-commerce platform, with seasonal collections (SS26, AW26) and promotional bundle offerings ('2 voor Deal'). The company operates from Amsterdam with direct-to-consumer sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Sjeng Club Membership

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Babolat: Babolat is a heritage tennis-racquet and tennis-apparel brand with strong European (including French and broader EMEA) distribution. It is a direct comparable to Sjeng Sports in tennis-specific apparel and accessories for club and competitive players.
• Head (HEAD Sport): HEAD is a racquet-sports specialist (tennis, padel, squash) selling racquets, balls, and apparel across Europe. It overlaps with Sjeng in tennis-specific clothing and racquet-sport positioning.
• Wilson Sporting Goods: Wilson is a global tennis specialist with racquets, balls, footwear, and apparel, and a heavy European retail/wholesale presence. It competes head-to-head with Sjeng in tennis-specific clothing and lifestyle ranges.
• Ellesse: Ellesse is a heritage Italian tennis/ski sportswear brand with a strong European DTC and wholesale presence. Comparable to Sjeng in tennis-rooted lifestyle apparel sold through European retail channels.
• Fila: Fila is a heritage sports/tennis apparel brand with strong EMEA distribution, particularly in tennis, tennis-lifestyle, and athleisure polos and skirts. Comparable to Sjeng in the tennis-casual apparel category.
• Lacoste: Lacoste is a French tennis-heritage apparel brand with a deep polo, sportswear, and lifestyle range sold across Europe. Comparable to Sjeng Sports in tennis-rooted apparel and 'court-to-street' positioning.

Broad incumbents

• Adidas Tennis: Adidas runs a global tennis line (clothing, footwear, accessories) under the adidas and Adidas Sportswear brands. It is a broad incumbent competitor in European tennis apparel, with far greater scale and marketing investment than Sjeng.
• Nike Tennis: Nike operates a major global tennis apparel and footwear business alongside broader athletic categories. It is a broad incumbent competing for the same Dutch/European tennis-apparel consumer but at much larger scale.

Emerging players

• Tecnifibre: Tecnifibre is a French tennis and racquet-sport brand with a growing apparel line alongside its racquet/string business. Comparable to Sjeng as a specialist tennis brand expanding into performance tennis apparel in the EMEA market.
• Newline (Tennis): Newline is a Danish tennis-apparel brand focused on running and tennis, with a strong Scandinavian/EMEA base. It is a close comparable to Sjeng in terms of scale, specialization, and European DTC distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SjengSports
• Instagraminstagram.com/sjengsports.nl
• Pinterestnl.pinterest.com/sjengsports
• LinkedInlinkedin.com/company/dutch-brand-house-international-bv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dutch Brand House International B.V