Florida A&M University School of Journalism & Graphic Communication

What Florida A&M University School of Journalism & Graphic Communication does

The School of Journalism & Graphic Communication (SJGC) is an academic unit within Florida A&M University, founded in 1982, that serves more than 500 undergraduate majors through three Bachelor of Science programs (Journalism, Public Relations, Graphic Design) and a Journalism Minor. It operates as a public, state-funded academic program within an HBCU and was the first HBCU journalism program to receive national accreditation from ACEJMC in 1982, with the Division of Graphic Communication subsequently accredited by ACCGC in 2002.

SJGC's core technology footprint centers on experiential learning platforms rather than commercial product development. It operates Apple iMac and Windows computer labs, professional camera equipment, and state-of-the-art production facilities supporting four student media platforms: FAMU-TV 20 (an educational access cable channel reaching 80,000 households in four North Florida counties), WANM-FM 90.5 (a 1600-watt campus radio station streaming worldwide), The FAMUAN student newspaper (operating since 1919), and Journey Magazine (since 1984). The school also runs an in-house SJGC Print Shop providing layout and printing services, plus the SJGC Living Learning Community for residential students.

Revenue mechanics are characteristic of a public university academic unit: tuition and fees paid by approximately 500+ majors, supplemented by external grants (notably NBCU Academy and Disney Storytellers Fund) and charitable donations channeled through scholarships, equipment, and professional development. The go-to-market model is direct-to-consumer student recruitment via campus tours, info sessions, school visits, college fairs, and a specialized transfer pathway with Tallahassee State College. Customer concentration is dispersed across individual undergraduate students rather than enterprise accounts, with employer outcomes spanning CNN, ESPN, NBCUniversal, Disney, ABC News, Fox Sports, and CBS News via alumni placement.

Name

Florida A&M University School of Journalism & Graphic Communication

Legal name

Florida A&M University School of Journalism & Graphic Communication

Website

https://sjgc.famu.edu

Company type

Public

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Florida A&M University School of Journalism & Graphic Communication is a public HBCU academic unit founded in 1982 that serves 500+ undergraduate majors through BS programs in Journalism, Public Relations, and Graphic Design, with experiential training via student-run TV, radio, newspaper, and magazine platforms.

Ownership category

akta.pro rank

Product category

Higher Education - Journalism & Mass Communication

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310), Television Broadcasting Stations (51612)

SIC

Services-Educational Services (8200), Television Broadcasting Stations (4833), Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Communications, Media Studies & Journalism (EDAGABAK)

akta.pro secondary industries

University/College-licensed Public Broadcasting (TV & Radio) (MPABADAD), Student Media & Publications (Newspaper, Radio, TV) (EDALAHAE)

Keywords

• Journalism education
• Graphic communication programs
• Broadcast journalism training
• Public relations degrees
• HBCU media programs

Headquarters

HQ city

Tallahassee

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Tuition and Fees: As a public university program within Florida A&M University, revenue is primarily generated through student tuition and fees charged per semester.
2. Donations and Alumni Giving: Alumni and supporters contribute to scholarships, equipment, and educational experiences through charitable giving to the SJGC.
3. Grants and Corporate Partnerships: External grants such as NBCU Academy Grants and Disney Storytellers Fund provide support for student scholarships, professional development, and mentorship programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Florida A&M University School of Journalism & Graphic Communication (SJGC) is an academic unit offering Bachelor of Science degree programs in Journalism, Public Relations, and Graphic Design, plus a Journalism Minor. The school delivers hands-on experiential learning through student-run media platforms including WANM-FM 90.5 radio station, FAMU-TV 20 cable channel, The FAMUAN student newspaper, and Journey Magazine, supported by an in-house print shop, career services, and recruitment outreach.

Product overview

The School of Journalism & Graphic Communication at Florida A&M University is an academic institution offering undergraduate degree programs rather than a commercial product company. The core academic offerings include three Bachelor of Science programs in Journalism, Public Relations, and Graphic Design, plus a Journalism Minor. Beyond traditional academics, SJGC provides experiential learning through award-winning student media platforms including the WANM-FM 90.5 campus radio station, FAMU-TV 20 cable channel, The FAMUAN student newspaper, and Journey Magazine. Additional services include the in-house Print Shop, the Office of Career Success for internship placement, the Office of Recruitment and Outreach, and professional development programs such as the ACE Broadcast Bootcamp and Graphic Design Week. The school also maintains a Living Learning Community for residential students.

Differentiator

Problem solved

Functional benefit

Brands

• WANM 90.5: Student-run campus radio station branded as 'The Flava Station,' operating at 1600 watts and streaming worldwide.
• FAMU-TV 20
• The FAMUAN
• Journey Magazine
• SJGC Media
• ACE Broadcast Bootcamp

Products and services

• Journalism (BS) Undergraduate Bachelor of Science degree program in journalism offering instruction in digital, broadcast and print journalism with hands-on television and radio experience for prospective and current students at FAMU.
• Public Relations (BS) Undergraduate Bachelor of Science degree program in public relations training students to craft compelling messages, navigate media relations, and execute communication campaigns.
• Graphic Design (BS) Undergraduate Bachelor of Science degree program in graphic design training students to master traditional and cutting-edge design tools, conceptualize and create compelling graphics across various mediums.
• Journalism Minor Minor in journalism allowing students to master the art of communication and fact-sharing to complement their major field of study.
• WANM-FM 90.5 Radio Station Student-run campus radio station operating 24 hours a day, 365 days per year at 1600 watts with a 16-mile local range and worldwide online streaming, serving as a training platform for broadcast journalism students.
• FAMU-TV 20 Educational access cable channel operating 24 hours a day, reaching 80,000 households in Leon, Gadsden, Taylor, and Wakulla counties, broadcasting university events and the student-run 'FAMU News 20 at Five' newscast.
• The FAMUAN Student Newspaper Award-winning student newspaper providing campus, local, regional, and national coverage, serving as the voice of FAMU students.
• Journey Magazine Award-winning student-run campus magazine serving more than 10,000 readers with creative coverage of news and culture.
• SJGC Print Shop In-house print shop providing high-quality, customized printing and layout services including business cards, letterhead, envelopes, memo pads, programs, and copies for student and faculty projects.
• ACE Broadcast Bootcamp Three-day hands-on journalism program providing video resume coaching, one-on-one mentoring, resume critiques, job readiness preparation, and capstone project development.
• Graphic Design Week Weeklong event featuring industry professionals and educators offering insights into topics such as artificial intelligence in storytelling, career pathways in design, and leadership in Black design.

Quantifiable outcome

• Over 500 undergraduate majors trained annually with hands-on media experience
• +3 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and flagship.

• Florida A&M University Board of TrusteescoreStrategic or Co-development Partner · 23 January 1976WANM-FM 90.5 is a non-commercial radio station licensed to the Florida A&M University Board of Trustees. As an educational broadcast facility, the station's mission is to create opportunities and serve as a resource for students to learn and experience broadcast journalism, specifically radio.
• NBCUniversal News GroupflagshipStrategic or Co-development PartnerThe Comcast Corporation and NBCUniversal News Group awarded FAMU SJGC a grant to support the goal of educating future journalists and content creators and advancing diversity and equity in media. Grantee students receive financial hardship mitigation, professional development, and academic opportunities.
• Comcast CorporationflagshipStrategic or Co-development PartnerComcast Corporation partnered with NBCUniversal News Group to award FAMU SJGC a grant supporting journalism education and diversity in media. The grant helps mitigate student financial hardships and supports professional development opportunities.
• DisneyflagshipStrategic or Co-development PartnerThe Disney Storytellers Fund at FAMU prepares high-potential students at FAMU SJGC to be leading communicators and innovators in journalism and media through academic engagement, professional development, and mentorship. Scholars receive tuition and housing scholarships, stipends, specialized programming, and mentoring.
• FINN PartnerscoreStrategic or Co-development PartnerIn partnership with the Future Communicators Foundation (FCF), FINN Partners provides one annual scholarship of $2,500 for senior undergraduates enrolled in Public Relations at FAMU. The scholarship focuses on a yearly theme addressing social responsibility around sustainability and climate.
• Future Communicators Foundation (FCF)coreStrategic or Co-development PartnerIn partnership with FINN Partners, FCF provides an annual $2,500 scholarship for senior undergraduates in Public Relations at FAMU, with a yearly theme addressing social responsibility around sustainability and climate.
• Florida Society of News Editors (FSNE)coreStrategic or Co-development PartnerFSNE launched the Florida Emerging Journalists Fund at FAMU SJGC to strengthen the pipeline of diverse journalists in Florida newsrooms. FSNE funds two $2,000 scholarships each year for a minimum of four years.
• Tallahassee State College (TSC)coreChannel Partner/ Reseller/ DistributorSpecialized transfer pathway for TSC students to become Rattlers at FAMU SJGC. The program offers credit-efficient pathways with dedicated transfer advising, maximized applicable credits, and accelerated upper-division tracks in Broadcast Journalism, Public Relations, or Graphic Communication.

Scale indicators5 records

Expansion highlights5 records

Direct peers

• Syracuse University Newhouse School of Public Communications: Top-tier private university journalism school with broadcast, print, and online student-media operations (similar to FAMU-TV 20/WANM/The FAMUAN); competes for nationally recruited students and industry placements.
• North Carolina A&T State University – College of Arts, Humanities and Social Sciences (Journalism & Mass Communication): Another HBCU journalism program operating within a public research university, sharing comparable student-media platforms, accreditation cycles, and recruitment from the same Florida/SE community-college feeder markets.
• University of Missouri School of Journalism: The world's first established school of journalism and an ACEJMC-accredited flagship program; serves as the benchmark peer for curriculum, faculty credentials, and student-media production scale.
• University of Georgia Grady College of Journalism & Mass Communication: ACEJMC-accredited public university journalism school with comparable program mix (journalism, PR, advertising) and award-winning student media; competes for the same Southeastern recruit pool.
• Morgan State University School of Global Journalism & Communication: HBCU journalism school with ACEJMC-accredited programs and student-run media; serves a similar diverse student base and competes for the same corporate diversity-in-media grants (e.g., NBCU, Disney).
• Howard University School of Communications: HBCU peer offering journalism, media, and visual communications programs with similar emphasis on diversity in media and student-run media outlets. Closest analog by HBCU mission, program mix, and accreditation profile.
• University of Florida College of Journalism and Communications: Florida-based peer with ACEJMC accreditation and significantly larger scale; Dean Mira Lowe previously served as assistant dean here, illustrating the talent and curricular overlap between the two programs.
• University of Southern California Annenberg School for Communication and Journalism: Major private university program offering journalism, public relations, and communication tracks with strong industry placement; competes for the same top-tier diverse student applicants and corporate partnerships.
• Northwestern University Medill School of Journalism: Premier private journalism school whose graduates dominate senior media roles — directly comparable to the alumni placement narrative at SJGC (ABC News, ESPN, CNN) but at substantially larger scale and resources.

Regional players

• Bethune-Cookman University – Department of Communication & Media Studies: HBCU peer located in Florida with overlapping recruitment geography; smaller scale and not ACEJMC-accredited, but competes for the same Florida-resident HBCU-bound media students.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/famusjgc82
• Facebookfacebook.com/famusjgc82
• LinkedInlinkedin.com/company/famusjgc82
• Instagraminstagram.com/famusjgc82

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florida A&M University School of Journalism & Graphic Communication