Tjuvholmen Sjømagasin

What Tjuvholmen Sjømagasin does

Tjuvholmen Sjømagasin (Sjømagasinet) is a premium seafood-focused restaurant and event venue at Tjuvholmen Allé 14, Oslo, operating under the Fursetgruppen restaurant group. The venue combines a main seafood restaurant (capacity 250 seated / 350 standing), a wine bar (Vinbaren), a seafood deli, and configurable private event rooms that together handle groups up to 400+ guests. Operations center on seasonal, sustainable Norwegian seafood prepared on a Josper charcoal grill and supplemented by an on-premise Restaurant Farming program that grows herbs, edible flowers, leafy greens, and vegetables used in the menu and featured in dedicated Restaurant Farming Dinner events. The estate runs an active corporate and private events vertical (Chambre Séparée for 14, Restaurant Garden for 40, Mezzanine and beyond) with room rental of 5000–6000 NOK and full-service catering.

Pricing is segmented across product lines: two-course lunch from 495 NOK, three-course tasting from 895 NOK, five-course tasting from 1250–1595 NOK, shellfish platters from 1550 NOK to a 2995 NOK premium platter with caviar, and Winemakers Dinners priced 1295–4885 NOK per person. Seasonal programming — the annual Krabbefest (crab festival) in September/October, truffle menus, rosé weeks, and recurring Winemakers Dinners featuring international producers (Miraval, Stefan Winter, Petit Vilain, Tenuta San Guido) — drives top-of-funnel demand. Distribution is direct: walk-in dining, advance reservations through the GastroPlanner system, group bookings via email, gift card sales (digital and physical) through Munu, redeemable across Fursetgruppen's 20+ Oslo restaurants. The customer base is a horizontal mix of corporate/business dining clients (lunch meetings, conferences, annual parties), individuals celebrating special occasions, and private event groups. Marketing is experiential: the website, group-shared Fursetgruppen newsletter, social media, and the events calendar itself are the primary acquisition channels, with the Oslo Sea Experience boat partnership providing a unique fjord-to-table channel via the venue's private boat dock.

Name

Tjuvholmen Sjømagasin

Legal name

Sjømagasinet

Website

https://sjomagasinet.no

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Tjuvholmen Sjømagasin is a premium seafood restaurant and event venue in Oslo, part of Fursetgruppen's 20+ restaurant group. It serves individual diners, corporate clients, and private event groups (up to 400+ guests) with seasonal Norwegian seafood, a sommelier-led wine program, and on-premise Restaurant Farming.

Ownership category

akta.pro rank

Product category

Fine Dining Seafood Restaurant

NAICS

Restaurants and Other Eating Places (72251), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Fine Dining Restaurants (THAFACAA)

akta.pro secondary industries

Special Occasion & Destination Restaurants (THAFACAK), Chef’s Table & Tasting Menu Restaurants (THAFACAG)

Keywords

• Seafood restaurant
• Fine dining
• Wine bar service
• Private event venue
• Seafood delicatessen

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Dining: Revenue from à la carte menu sales, lunch menus, group tasting menus (3-course and 5-course), and shellfish bar offerings. Covers seafood, meat dishes, desserts, and non-alcoholic beverages.
2. Wine and Beverage Sales: Revenue from wine bar service, wine pairings with tasting menus, and à la carte wine sales. Extensive wine program includes premium international producers.
3. Private Event Venue Rental: Revenue from renting private dining rooms and event spaces for corporate meetings, conferences, annual parties, and private celebrations. Room rental fees range from 5000-6000 NOK for meetings, with minimum spend requirements for private events.
4. Gift Cards: Sale of digital and physical gift cards redeemable across Fursetgruppen's 20+ restaurants. Both company and individual customer gift card purchases.
5. Special Events and Winemakers Dinners: Ticketed special dining events featuring wine producers, themed dinners, and seasonal celebrations with premium pricing (1295-4885 NOK per person). Includes crab festival, truffle menu, rosé week, and winemaker dinners.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Tjuvholmen Sjømagasin operates a multi-concept waterfront seafood destination combining a fine-dining restaurant (lunch, à la carte, group/tasting menus, shellfish bar) with a sommelier-led wine bar, a seafood delicatessen, and flexible private event and meeting spaces accommodating 14 to 400+ guests. The restaurant emphasizes seasonal and sustainable seafood, an extensive wine program, in-house Restaurant Farming cultivation, and Josper charcoal grilling, supplemented by recurring special events such as Winemakers Dinners and the annual Krabbefest crab festival.

Product overview

Sjømagasinet operates as a multi-component dining establishment offering a unified restaurant experience centered on seasonal and sustainable seafood. The core offering comprises the main seafood restaurant (offering lunch, à la carte, and group menus) complemented by a wine bar, seafood deli, and extensive event/meeting spaces. Additional offerings include the Chef's Table experience, curated wine pairings, seasonal events like the annual Krabbefest (Crab Festival), and Winemakers Dinner series featuring international wine producers. Gift cards provide access to the broader Fursetgruppen portfolio of 20+ restaurants.

Differentiator

Problem solved

Functional benefit

Products and services

• Sjømagasinet Seafood Restaurant Full-service waterfront seafood restaurant serving seasonal and sustainable seafood through à la carte dining, lunch menus, group/tasting menus, and a shellfish bar for individual diners and groups.
• Vinbaren (Wine Bar)
• Seafood Deli (Sjømat Delikatesse) Seafood delicatessen offering premium seafood products for purchase as part of the restaurant's on-site retail offering.
• Møter & Events (Meeting and Event Venue)
• Chef's Table Experience
• Winemakers Dinners (Event Series) Recurring ticketed multi-course dinners paired with wines from visiting international producers (e.g., Stefan Winter, Château Miraval, Petit Vilain), priced 1295-4885 NOK per person.
• Krabbefest (Crab Festival) Annual seasonal unlimited crab buffet event held mid-September to early October, priced at 659 NOK per person with crabs sourced from Fosen with QR-coded Hitra traceability.
• Gavekort (Gift Cards) Digital and physical gift cards in custom amounts, redeemable across more than 20 Fursetgruppen restaurants; available for individual and corporate purchasers.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Stefan Winter (Weingut Winter)minorGTM or Marketing Partner · 29 June 2026Winemakers Dinner on June 29, 2026 featuring German Riesling producer Stefan Winter from Rheinhessen. Four-course menu with five wines. Winter joined VDP prestigious producers association in 2013. Focus on sustainable practices and handcraft.
• Miraval (Château Miraval)minorStrategic or Co-development Partner · 23 May 2026Week-long rosé wine event May 23-30, 2026 featuring Brad Pitt's Miraval wines from Provence. Includes 'The art of rosé' themed week with seafood platters, rosé tasting, live jazz, and live art creation. Miraval is certified organic from Correns, France's first organic-certified town.
• Petit Vilain (Aksel Hennie)minorGTM or Marketing Partner · 10 June 2025Actor Aksel Hennie's wine brand featured at special Winemakers Dinner June 10, 2025. Hennie presented his Petit Vilain wines (two whites, two reds from Savoie region) with four-course menu. Event held on communal long tables for social dining experience.
• FursetgruppencoreStrategic or Co-development PartnerParent company operating 20+ restaurants in Oslo. Sjømagasinet operates under Fursetgruppen umbrella with shared resources including gift card infrastructure, newsletter platform, booking systems, and group-wide marketing. Fursetgruppen includes restaurants such as Ekebergrestauranten, Grand Café, Maaemo, Lofoten Fiskerestaurant, and others.
• Oslo Sea ExperienceminorStrategic or Co-development PartnerCollaboration offering combined boat and dining experiences. Oslo Sea Experience provides private boat tours on Oslo fjord, with guests arriving directly at Sjømagasinet's private boat dock for lunch or dinner. Creates unique 'fjord to table' experience combining maritime activities with fine dining.
• Svein Lindin (Vinofil.no)minorGTM or Marketing PartnerWine expert and former Finansavisen/Kapital wine journalist who hosts special wine events at Sjømagasinet. Previously hosted Sassicaia tasting event featuring Tenuta San Guido wines.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Høymagasinet: Fursetgruppen fine-dining venue in Oslo with a strong private-event and corporate hosting proposition. Comparable on event capacity, premium positioning, and parent-group network effects.
• Statholdergaarden: Independent Oslo fine-dining restaurant historically focused on seafood and Norwegian ingredients, with multi-course tasting menus. Competes for the same premium seafood occasion diners outside the Fursetgruppen network.
• Brasserie Opera: Fursetgruppen restaurant in Oslo with premium positioning and corporate/private-event focus. Comparable as a sister concept within the group targeting overlapping occasion-based dining demand.
• Lofoten Fiskerestaurant: Oslo seafood fine-dining restaurant and Fursetgruppen sister concept. Competes head-to-head for premium seafood dining occasions and corporate events in the same Norwegian market.
• Maaemo: Three-Michelin-star seafood-focused fine-dining restaurant in Oslo, also under the Fursetgruppen umbrella. Directly comparable on cuisine category (sustainable Nordic seafood), premium tasting-menu format, and shared parent infrastructure including gift cards.
• Festningen Restaurant: Fursetgruppen sister restaurant in Oslo offering seasonal Norwegian cuisine with a strong tourist and event mix. Comparable on premium positioning and shared group infrastructure.
• Ekebergrestauranten: Fursetgruppen-owned Oslo fine-dining restaurant with panoramic location and strong private-event business. Comparable on premium positioning, event hosting capability, and group gift card interoperability.
• Grand Café Oslo: Historic Oslo restaurant and Fursetgruppen sister concept. Comparable on premium location, event hosting, and shared gift card / group infrastructure, though with a broader menu and café format.
• Havsmak: Fursetgruppen seafood-focused Oslo restaurant. Directly comparable seafood cuisine specialization within the same parent portfolio and customer base.

Emerging players

• SALT Art & Music: Large-format Oslo food-and-beverage venue on the waterfront combining multiple bar/restaurant concepts with event and concert programming. Comparable on waterfront event venue economics and flexible multi-concept format, though positioned at lower price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tjuvholmen-sj%C3%B8magasin

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tjuvholmen Sjømagasin