Sjömat Group

What Sjömat Group does

Sjömat Group is a Swedish B2B seafood distributor and processor headquartered in Gothenburg, formed in 2024 through the merger of three entities: Sjömat Skandinavien, Fiskgrossisten i Lysekil, and Savolax. Operating under the unified Sjömat brand with Savolax retained as a premium salmon sub-brand, the company sources fresh fish, shellfish, and processed seafood from Nordic auctions in Norway, Sweden, Denmark, and Finland on a Monday-to-Friday cadence and supplies professional buyers across Sweden and Europe. Customer segments include restaurants, hotels, catering companies, retail chains, and fishmongers.

The product portfolio covers seven core lines: Skagen Salmon (ASC-certified land-farmed premium salmon), herring varieties, accompanying sauces and sides, Savolax premium salmon, ASC-certified Vannamei shrimp, caviar/shellfish/oysters, and a frozen range. Beyond products, the company offers three supplementary services: customized packaging and delivery (ice-packed, dry-pack, VAC/MAP formats), processing (cleaning, smoking, curing, peeling, filleting), and staff training/consulting. The company also operates as a contract manufacturer for selected product lines. ASC certification covers key aquaculture lines (salmon, shrimp), supporting quality and sustainability positioning.

The go-to-market is sales-led enterprise B2B, with a direct sales team including a Senior Key Account Manager, Sales and Purchasing Manager, and Marketing/Business Development functions. Pricing is not publicly disclosed; quotes are volume- and specification-based. The company is privately held as a subsidiary of the Sjöson conglomerate, which has holdings across real estate, industry, technology, and food and beverage. No external funding rounds, public listing, or named institutional investors are disclosed. Revenue is not publicly disclosed; the 14-employee scale, Nordic auction sourcing footprint, and contract manufacturing capability suggest a small specialist distributor whose financial scale is best triangulated from external comparables rather than primary disclosure.

Name

Sjömat Group

Legal name

Sjömat Group

Website

https://sjomatgroup.se

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Sjömat Group is a Swedish B2B seafood distributor and processor formed in 2024 from the merger of three Nordic seafood businesses, sourcing fresh and processed fish from Nordic auctions and supplying restaurants, hotels, caterers, and retailers across Sweden and Europe.

Ownership category

akta.pro rank

Product category

Seafood Distribution

NAICS

Fish and Seafood Merchant Wholesalers (42446), Seafood Product Preparation and Packaging (311710)

SIC

Wholesale-Groceries & Related Products (5140), Prepared Fresh Or Frozen Fish & Seafoods (2092)

akta.pro primary industry

Seafood Wholesale (Fresh & Frozen) (AFAIADAD)

akta.pro secondary industries

Ready-to-Eat Seafood (Cooked Shrimp, Crab, Lobster, Surimi) (AFANALAC), Frozen Seafood Meals & Value-Added Seafood (CRADADAG)

Keywords

• Seafood distribution
• Fish processing services
• Nordic seafood wholesale
• B2B seafood supply
• Smoked salmon products

Headquarters

HQ city

Göteborg

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. B2B Seafood Distribution: Business-to-business distribution of fresh, processed, and frozen seafood products to professional buyers in Sweden and Europe. Products are sold primarily under their own Sjömat brand and the Savolax brand. The company also acts as a contract manufacturer for some products.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Sjömat Group is a B2B seafood distributor and processor that sources fresh fish through the Nordic auction network, processes it (cleaning, smoking, curing, filleting), and delivers it — along with branded products such as Skagen Salmon, herring, shrimp, caviar, and frozen seafood — to professional buyers including restaurants, hotels, catering operators, and retail customers across Sweden and Europe. The company also offers value-add services including customized packaging/delivery, contract processing, and training for customers.

Product overview

Sjömat Group is a quality brand for fish, shellfish, and other seafood products operating as a unified product portfolio under the Sjömat brand following the 2024 merger of Sjömat Skandinavien, Fiskgrossisten i Lysekil, and Savolax. The company offers fresh and processed seafood products across seven core product lines: Skagen Salmon (land-farmed premium salmon), Sill (herring varieties), Tillbehör (sauces and sides), Savolax (premium salmon sub-brand), Vannameiräkor (shrimp), Rom/Skaldjur & Ostron (caviar and shellfish), and Fryst (frozen products). Beyond product sales, Sjömat Group provides three supplementary services: Levererat (customized packaging and delivery), Förädlat (processing including smoking, curing, and filleting), and Utbildning (staff training and consulting). Products are sourced primarily through Nordic auctions and distributed to customers in Sweden and Europe, with some items produced under own brands and others as contract manufacturing.

Differentiator

Problem solved

Functional benefit

Brands

• Savolax: Premium salmon products brand offering smoked, cured, and other processed salmon products made with careful craftsmanship. The brand sources the best salmon from the sea off Bömlo and processes it with skilled craftsmanship.

Products and services

• Skagen Salmon Fresh salmon products sold to restaurants, hotels, catering and retail buyers across Sweden and Europe.
• Sill (Herring) Herring products supplied to professional foodservice and retail customers.
• Tillbehör (Accessories/Sides) Complementary seafood sides/accessories supplied alongside core seafood products to professional buyers.
• Savolax Savolax sub-brand offering smoked salmon products for B2B customers.
• Vannamei Shrimp Vannamei shrimp products supplied to foodservice and retail customers.
• Caviar, Shellfish & Oysters Premium caviar, shellfish and oyster products supplied to professional foodservice and retail customers.
• Frozen Products Frozen seafood product line for professional buyers.
• Levererat — Customized Packaging & Delivery Customized packaging and delivery service tailored for B2B buyers such as restaurants, hotels, catering and retail customers.
• Förädlat — Processing Service Seafood processing service including cleaning, smoking, curing, and filleting for B2B customers.
• Utbildning — Training Service Training and education service for B2B customers on seafood handling and product knowledge.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SjösonparentOthers · 1 January 2024Sjömat Group is part of the Sjöson conglomerate, an enterprise builder focused on long-term ownership and development of companies in real estate, industry and technology, and food and beverage sectors. This parent company relationship provides strategic direction and support for Sjömat Group's operations and growth.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Thai Union Group: Thai Union is one of the world's largest seafood companies (Chicken of the Sea, John West, King Oscar). It is comparable as a global incumbent in processed and frozen seafood with European foodservice reach that overlaps with Sjömat's customer segments.
• Royal Greenland: Royal Greenland is one of the world's largest suppliers of cold-water seafood, with significant European foodservice and retail distribution. It is comparable as a vertically integrated seafood processor/distributor serving similar B2B channels in Europe.
• Clearwater Seafoods: Clearwater is a North American-based, globally distributed shellfish and seafood supplier with strong European foodservice presence. It is comparable as a vertically integrated seafood processor/distributor operating in the same premium foodservice channels.
• Pelagia (Maruha Nichiro): Pelagia is a large Nordic seafood processor and supplier owned by Japanese seafood giant Maruha Nichiro. It directly overlaps with Sjömat in sourcing, processing, and B2B distribution of fish and seafood to foodservice and industrial customers across Northern Europe.
• Menigo Foodservice: Menigo is one of Sweden's largest foodservice wholesalers, offering a broad assortment including fresh and frozen seafood. It is comparable as a B2B distribution channel to the same Swedish foodservice customers Sjömat serves.
• High Liner Foods: High Liner Foods is a North American leader in value-added frozen seafood supplying retail and foodservice. It is comparable as a branded frozen and processed seafood supplier with similar foodservice/retail customer overlap.
• Martin & Servera: Martin & Servera is a major Swedish foodservice distributor serving restaurants, hotels, and public-sector kitchens. While a broad-line distributor, seafood is a key category where it competes with and sources from players like Sjömat.

Direct peers

• Skagerrak Seafood: Skagerrak is a Sweden-based seafood supplier specializing in fresh fish and shellfish for Swedish foodservice and retail. It is a direct Nordic regional peer to Sjömat with overlapping products, customers, and auction-sourced supply.
• Norwegian Seafood AS: Norwegian Seafood is a Norway-based supplier and distributor of fresh and processed seafood to European markets. It competes head-to-head with Sjömat in sourcing from Nordic auctions and serving restaurants, caterers, and retail buyers across Europe.

Emerging players

• Andfjord Salmon: Andfjord Salmon is a Norway-based land-based salmon farming company using flow-through technology. It is an emerging aquaculture peer comparable to Sjömat's land-farmed Skagen Salmon brand, particularly around sustainable premium salmon supply.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sjomatgroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sjömat Group