Sjúkraþjálfun Íslands

What Sjúkraþjálfun Íslands does

Sjúkraþjálfun Íslands ehf. is the largest physiotherapy clinic operator in Iceland, founded in 1996 and headquartered in Kópavogur in the Capital Region. The company operates two clinic locations: Orkuhúsið at Urðarhvarf 8, Kópavogur (1,783.5 sqm, capacity for 30 physiotherapists) and Kringlan shopping center in Reykjavík (1,438 sqm, capacity for 27 physiotherapists). Across both sites it employs approximately 56 physiotherapists and 7 administrative staff, organized into ten specialized condition teams covering shoulder, foot, neck/back, hand/elbow, knee, concussion, ACL, women's health, hip replacement, and hip conditions.

Services include individual physiotherapy for musculoskeletal disorders, sports injury rehabilitation, post-surgical recovery, acupuncture, and lymphatic drainage, supplemented by group exercise programs (yoga, neck/back classes, and 67+ strength and balance courses), fitness testing, and home exercise education via video demonstrations. Treatments are reimbursed under a collective agreement with Sjúkratryggingar Íslands (Icelandic national health insurance), under which patients may access 6 treatments without physician referral or 15 per year with referral; copayments were eliminated from 1 June 2024 following an agreement approved in May 2024. The Orkuhúsið campus co-locates the clinic with a medical clinic (Læknastöðin), orthopedic support (Stoðkerfi), and radiology (Röntgen Orkuhúsinu), enabling integrated cross-specialty referral pathways.

The go-to-market is direct: appointments are booked via phone (520 0120), email, online forms, or an online booking system that allows patient selection of preferred physiotherapist. Distribution relies on physician and Heilsugæslan (primary care) referrals, national health insurance coverage, and educational content marketing through the company website. In May 2025 the company entered a strategic partnership with Euneo Health to implement digital health technology supporting home exercise adherence and treatment progress monitoring. A facility expansion at Urðarhvarf (adding 8 treatment rooms and enlarging exercise halls) is targeted for completion around 1 July 2026, with multiple physiotherapist hires underway through 2026 to support capacity.

Name

Sjúkraþjálfun Íslands

Legal name

Sjúkraþjálfun Íslands ehf.

Website

https://sjukratjalfun.is

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Sjúkraþjálfun Íslands ehf. operates Iceland's largest physiotherapy clinic network from two locations (Orkuhúsið in Kópavogur and Kringlan in Reykjavík), employing 56 physiotherapists across ten specialized condition teams. Services include individual physiotherapy, sports rehabilitation, acupuncture, lymphatic drainage, and group exercise, reimbursed through Iceland's national health insurance.

Ownership category

akta.pro rank

Product category

Physiotherapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Health Services (8000)

akta.pro primary industry

Skilled Nursing Facilities (SNF) (HLAFAFAB)

Keywords

• Physiotherapy services
• Musculoskeletal rehabilitation
• Sports injury treatment
• Post-surgical rehabilitation
• Group exercise therapy

Headquarters

HQ city

Kópavogur

HQ country

Iceland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Physiotherapy Treatment Sessions: Fee-for-service healthcare consultations with reimbursement from Sjúkratryggingar Íslands national health insurance. Patients can receive 6 treatments without referral, or 15 treatments per year with physician/specialist referral.
2. Group Training Sessions: Structured group exercise programs including yoga, neck/back classes, and strength/balance programs for seniors 67+. Subsidized by Sjúkratryggingar Íslands.
3. Exercise Room Access: 10-session card for exercise room access during treatment period, priced at 4500 ISK.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Sjúkraþjálfun Íslands operates the largest physiotherapy clinic network in Iceland, with two locations (Kringlan in Reykjavik and Orkuhúsið in Kópavogur) staffed by approximately 56 physiotherapists. The company delivers individual physiotherapy treatment, sports injury rehabilitation, post-surgical rehabilitation, musculoskeletal care, acupuncture, lymphatic drainage, and group exercise programs, with services reimbursed through Iceland's national health insurance (Sjúkratryggingar Íslands).

Product overview

Sjúkraþjálfun Íslands operates two physiotherapy clinics (Kringlan in Reykjavik and Orkuhúsið in Kópavogur) providing comprehensive physiotherapy services. The organization employs 56 physiotherapists offering traditional physiotherapy, musculoskeletal disorders treatment, sports injury rehabilitation, lymphatic drainage, acupuncture, and post-surgical rehabilitation. Services include individual treatments, group exercise sessions (yoga, neck/back classes, 67+ strength programs), fitness testing, and home exercise education. An online appointment booking system enables patients to schedule treatments at either location.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Physiotherapy Treatment
• Group Exercise Sessions (Hópaþjálfun)
• Acupuncture (Nálastungumeðferðir)
• Lymphatic Drainage (Sogæðameðferð)
• Fitness Testing and Measurements

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered strategic and core.

• Euneo HealthstrategicTechnology or Integration · 1 May 2025Sjúkraþjálfun Íslands partnered with Euneo Health in May 2025 to implement and develop healthcare technology solutions that support physiotherapists in patient care. Euneo's solutions help patients follow home exercise programs and actively participate in their own treatment, providing physiotherapists with better insight into patient treatment progress throughout the care cycle.
• Orkuhúsið EcosystemcoreStrategic or Co-development PartnerOrkuhúsið (Energy House) is a multi-specialty healthcare campus founded in 2003, housing Sjúkraþjálfun Íslands alongside Læknastöðin (Medical Clinic), Stoðkerfi (Orthopedic Support), and Röntgen Orkuhúsinu (Radiology). The integrated ecosystem provides comprehensive patient care with referral pathways between specialties.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Select Medical Holdings: Large US healthcare services company owning outpatient rehab clinics (including Physiotherapy Associates and NovaCare) alongside hospitals and occupational health. Comparable on outpatient PT delivery, though it operates across multiple service lines.

Direct peers

• ATI Physical Therapy: Largest US-based outpatient physiotherapy clinic operator offering musculoskeletal, sports, and post-surgical rehabilitation. Directly comparable as a multi-site outpatient PT chain delivering in-person therapy with insurance reimbursement.
• US Physical Therapy: Operator of outpatient physical therapy clinics across the US. Closely comparable business model: clinic-based PT services reimbursed by payors, with specialist offerings and physician referral channels.
• Banner Physical Therapy: Outpatient physical therapy provider operating specialty clinics across multiple US states. Comparable as a regional/multi-site PT operator focused on orthopedic and post-surgical rehabilitation.
• FYZICAL Therapy & Balance Centers: Franchise network of physical therapy clinics with specialty balance, vestibular, and orthopedic programs. Comparable as a multi-clinic PT brand with differentiated specialty service lines and clinical franchise structure.
• Concentra Group Holdings: Provider of occupational health and outpatient physical therapy services in the US. Comparable business combining PT, sports injury, and rehabilitation under insurance and employer contracts.
• Athletico Physical Therapy: Multi-site US physical therapy chain offering orthopedic, sports, and occupational health services. Comparable outpatient PT model with insurance contracts and specialty clinical teams.

Regional players

• PlusMedical: Spanish physiotherapy and rehabilitation clinic chain offering outpatient PT and specialty programs. Comparable multi-site outpatient rehabilitation model, though operating in a different geography than Iceland.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sj%C3%BAkra%C3%BEj%C3%A1lfun-%C3%ADslands

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sjúkraþjálfun Íslands