SKAD

What SKAD does

SKAD is a private Danish employer and industry association founded in 1907 and based in Albertslund. It primarily serves small and medium-sized auto body shops, auto paint shops, vehicle rebuilders, motorcycle workshops, and mechanical workshops, and also provides a membership section for private vehicle modifiers called TFTB - The Freedom To Build. Its work covers vehicle technology, traffic safety, legislation, employer relations, industry policy, training, and technical advice.

SKAD is primarily a knowledge, advisory, certification-administration, and member-service organization rather than a developer of proprietary software. SKAD:NET gives members access to technical documentation, insurer information, Autotaks materials, training resources, workplace guidance, discounts, and news; Eurogarant adds independently audited bodywork and paint quality standards, while SKAD supports Danish SERMI certification for secure access to manufacturer data. Technical content and certification workflows, rather than a disclosed AI or software platform, form the core operating infrastructure.

The main revenue mechanism is recurring membership dues. TFTB uses a paid annual individual membership, while SERMI guidance is provided without charge and certification is conducted through Treffco AB's sermi.dk service; SKAD also administers Eurogarant in Denmark on behalf of AIRC International. Corporate fee schedules and total revenue are not publicly disclosed.

Name

SKAD

Legal name

SKAD - Arbejdsgiver- og brancheforening

Website

https://skad.dk

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

1–10 employees

Short description

SKAD is a Danish employer and industry association serving small and medium-sized auto body, paint, vehicle-building, motorcycle, and mechanical workshops with technical guidance, regulatory compliance support, training, and industry advocacy through membership services.

Ownership category

akta.pro rank

Product category

Automotive Industry Association

NAICS

All Other Automotive Repair and Maintenance (811198)

SIC

Services-Services, Nec (8900)

akta.pro primary industry

Vehicle Inspection, Damage Survey & Claims Handling (Condition Reports) (TLAHACAE)

Keywords

• Auto body repair association
• Vehicle damage certification
• Workshop quality standards
• Trade association membership
• Automotive industry advocacy

Headquarters

HQ city

Albertslund

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership dues: SKAD generates revenue primarily through membership fees from auto body shops, auto paint shops, vehicle rebuilders, motorcycle workshops, and mechanical workshops across Denmark.
2. TFTB Membership (The Freedom To Build): TFTB is a private membership section under SKAD for individuals who customize vehicles. Membership costs 350 DKK per year including 25% VAT.
3. SERMI certification guidance and services: SKAD provides free guidance to all Danish workshops seeking SERMI certification, regardless of membership status. Workshops obtain certification through www.sermi.dk (operated by Treffco AB).
4. Eurogarant certification: Eurogarant provides quality certification for workshops. SKAD administers the Eurogarant brand in Denmark on behalf of AIRC International.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

SKAD is a Danish employer and industry association that represents and serves SMB auto body shops, auto paint shops, vehicle rebuilders, motorcycle workshops, and mechanical workshops. It provides membership services, the Eurogarant quality certification system, SERMI certification guidance, technical guidelines and standards, after-education courses, advocacy on vehicle technology and traffic safety legislation, employer relations through SAMA and Dansk Arbejdsgiverforening, and a TFTB private membership section for individual vehicle modifiers.

Product overview

SKAD is a Danish employer and industry association for the auto damage industry, founded in 1907. The organization provides a portfolio of services including SKAD:NET (a member portal), Eurogarant quality certification, SERMI certification service for workshop data access, and technical guidelines. SKAD represents small and medium enterprises working with auto body repair, auto painting, vehicle conversion, and motorcycle services. The Eurogarant system provides 100% independent quality certification audited by FDM and Teknologisk Institut, while SERMI certification enables workshops to access vehicle manufacturer data. The association also operates TFTB (The Freedom To Build) for private vehicle modifiers and maintains a whistleblower system for reporting industry issues.

Differentiator

Problem solved

Functional benefit

Brands

• TFTB - The Freedom To Build: A section for private individuals who build/convert their vehicles, supporting SKAD's political work for greater freedom and clear rules regarding vehicle conversion and construction
• Eurogarant

Products and services

• SKAD:NET Member Portal

Quantifiable outcome

• First Danish workshop certified for SERMI access to manufacturer technical information (June 2023)
• +1 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered minor and core.

• OLEGOminorStrategic or Co-development Partner · 1 June 2025OLEGO became part of SKAD in April 2026. OLEGO focuses on correct repair of damage and the equipment required to follow manufacturer repair guidelines.
• Treffco AB (Sweden)coreChannel Partner/ Reseller/ Distributor · 1 June 2023Treffco AB in Lund, Sweden is the first EU-accredited CAB (Certification Body) for SERMI certification. Through an agreement established by SKAD, Danish workshops can obtain SERMI certification via www.sermi.dk. The first Danish workshop was certified in June 2023.
• Dansk Bilbranche Råd (DBR)minorStrategic or Co-development Partner · 1 January 2017Eurogarant entered into agreement with Dansk Bilbranche Råd in June 2017 regarding Eurogarant Karrosseri certification.
• Codan ForsikringminorStrategic or Co-development Partner · 1 January 2015Codan chose Eurogarant Karrosseri for their car retrieval workshops in December 2015, recognizing the quality standard.
• AIRC InternationalcoreStrategic or Co-development PartnerSKAD is a member of AIRC International (International Association of Vehicle Repair Shops), which connects Danish auto body shops with a European network. Through AIRC, SKAD participates in AFCAR (Alliance for Automotive Innovation) for EU-level advocacy on vehicle data access and competition issues.
• SMV DanmarkcoreStrategic or Co-development PartnerSKAD is a member of SMV Danmark (SMEs Denmark). SKAD's chairman Kent Buchberg has been elected to serve on the SMV Danmark board.
• SAMAcoreStrategic or Co-development PartnerSKAD is a member of SAMA, which provides membership in Dansk Arbejdsgiverforening (Danish Employers' Confederation) for SKAD members.
• FDM KvalitetskontrolcoreStrategic or Co-development PartnerFDM Kvalitetskontrol provides quality control services for Eurogarant certification. FDM Kvalitetskontrol is certified to ISO 9001 and is an independent auditor for the Eurogarant standard in Denmark.
• Teknologisk InstitutcoreStrategic or Co-development PartnerTeknologisk Institut (Technological Institute of Denmark) partners with Eurogarant for annual control of tools and equipment used in traffic damage repairs. SKAD has an ongoing collaboration with Teknologisk Institut, Norsk Veritas, and others.
• Norsk Veritas (DNV)coreStrategic or Co-development PartnerNorsk Veritas approves all Eurogarant documents to ensure compliance with DNV requirements. SKAD collaborates with DNV as part of the Eurogarant quality system.
• Forsikring & Pension (F&P)coreStrategic or Co-development PartnerSKAD works with F&P on the Autotaks system for insurance damage assessment and pricing. In 2025, F&P launched a joint ESG questionnaire for all damage workshops in Denmark, developed together with insurance companies and branch organizations.

Scale indicators3 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• VBRA (Vehicle Body Repair Association): VBRA is a UK trade association for the vehicle body repair sector. Directly comparable to SKAD as a national body representing body shops on training, technical standards, and insurer engagement, with similar scope of services.
• AIRC International: AIRC International is the International Association of Vehicle Repair Shops and SKAD's own umbrella organization linking national auto body trade associations across Europe. It is the most direct comparable as it represents the same auto body/paint shop constituency at a pan-European level.
• CCAR (Coordinating Committee for Automotive Repair): CCAR is a US-based non-profit providing training, certification, and compliance support to automotive repair shops. Comparable to SKAD's training and SERMI guidance services in delivering technical certification to body and mechanical workshops.
• BIVA (Bundesinnungsverband Karosserie- und Fahrzeugtechnik): BIVA is the German federal guild for body and vehicle technology trades. Comparable to SKAD as a national-level body for body shops in Europe's largest auto repair market, with similar advocacy, training, and quality certification functions.
• CARS (UK): CARS is a UK body-shop accreditation scheme run with insurer support. Comparable to SKAD's Eurogarant program in operating as a recognized quality standard for crash repair workshops, providing third-party audited certification.
• I-CAR: I-CAR (Inter-Industry Conference on Auto Collision Repair) is a US-headquartered collision repair training and standards body serving auto body shops globally. Comparable to SKAD in its focus on collision-repair training, technical guidelines, and quality standards for body and paint shops.
• ASA (Automotive Service Association): ASA is a US trade association representing independent automotive service and collision repair businesses. Directly comparable to SKAD as a membership body advocating for SME body and mechanical workshops on legislative, insurance, and training matters.
• SMV Danmark: SMV Danmark is the Danish SME umbrella association in which SKAD holds membership. Comparable as a Danish membership/employer organization providing SME advocacy, employer relations, and policy representation — overlapping with SKAD's employer-association functions.
• RMI (Retail Motor Industry Association): RMI is the UK trade association representing the retail motor industry including body repair and mechanical workshops. Comparable to SKAD in its broad membership across automotive repair categories and its role in training, accreditation, and government advocacy.

Others

• Forsikring & Pension: F&P is the Danish insurance and pension industry trade association. Comparable to SKAD as a counterpart industry body on the insurance side that SKAD collaborates with on the Autotaks pricing system and ESG questionnaire for damage workshops.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/skaddk
• LinkedInlinkedin.com/company/skad

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SKAD